Indonesia Dairy Food Market Outlook to 2025
Yoghurt & Soul Milk Products coupled with Cheese Segment to Drive Market Growth
May 2020
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About the Report
About the Report
The report titled “Indonesia Dairy Food Market Outlook to 2025 – Yoghurt & Soul Milk Products coupled with Cheese Segment to Drive Market Growth” provides a comprehensive analysis of the dairy food industry of Indonesia. The report also covers overview and genesis of the industry, overall market size in terms of revenue and sales volume, market segmentation by product types and by distribution channel; detailing on Drinking Milk Products, Condensed Milk Products, Yogurt and Sour Milk Products, Ice cream and Frozen Desserts, Cheese, Cream, Butter and Spreads, Coffee Whiteners, trends & developments and issues & challenges, regulatory landscape, SWOT analysis and comparative landscape including the competition scenario, pricing analysis, cross-comparison, strengths and weaknesses and company profiling of major dairy food manufacturers. The report concludes with future market projections on the basis of revenue and sales volume, by product type and distribution channel and success case studies highlighting opportunities and cautions for both existing as well as new players.
Indonesia Dairy Food Market Overview and Size
Indonesia dairy food market grew at a volatile growth rate over the review period 2013-2019 and was further supported by an increase in health awareness among the consumers, the introduction of new product/flavor variants in the dairy market, affordable pricing, and others. Expansion of large scale integrated dairy farms in Q4’2017 led to an increase in fresh milk production from 633 million litres in 2017 to 659 litres in the year 2018. Dairy processing industry used 601 million liters in 2017 for a variety of products including pasteurized / UHT Liquid Milk, Powdered Milk, Yoghurt, Butter, and Cheese. The entry of several foreign players has also contributed towards the same coupled with the growing snacking trend in the country. Smaller or single-serve primary packaging products saw increasing demand and remained more popular and common in yoghurt than large or family-sized formats.
Indonesia Drinking Milk Products Market
The drinking milk products market was observed to be in its growing stage alongside witnessing massive growth over the years. Retail channels including hypermarket and supermarket chains were the most prominent distribution channel for milk products segment. Launch of newer products like Homesoy, Blue Diamond Almond Breeze and Hershey’s Soy Fresh in multiple flavors including Cookie’Cream. Fonterra supplied 88.0 thousand metric tons of milk, including 24.0 thousand tons of powdered milk, 23.0 thousand tons of skimmed milk powder and 13,000 tons of cheese in the year 2019. Major players include Nestle, Royal frieslandcampina, Greenfields and others with Nestle leading the market in terms of sales revenue by value in 2019. Flavoured milk drinks are expected to dominate in future along with maximum CAGR both in terms of value and volume during 2019-2025
Indonesia Condensed Milk Products Market
Condensed milk products market was observed in its early growing stage alongside witnessing stagnant growth (value and volume) over the past few years due to stringent regulations imposed by the government. The market is further segmented into plain and flavored condensed milk products. Companies are also appealing to the price-sensitive nature of Indonesians by offering them lower-cost SCM products and creating more brand awareness on the side. Some of the major players include Royal Frieslandcampina, Indofoods and others with Royal Frieslandcampina leading the market in terms of sales revenue by value in 2019. Increasing focus of manufacturers towards introducing new flavoured variants of sweet condensed milk; causing a shift from plain SCM in the near future. However, plain SCM will still dominate in future.
Indonesia Yogurt and Sour Milk Products Market
The market observed adequate growth over the years. Consumers were observed to also shift from traditional to modern retail trading thus, generating demand for yoghurt & sour-milk products. As demand for drinking yoghurt and preference for flavored products remain high, companies introduced numerous new flavored drinking yoghurt products in 2019. For instance, Yummy Food Utama’s Yofit Citrus Probiotic, fat-free orange-flavored drinking yoghurt in an easy-grip 180g container and Diamond Cold Storage’s BioKul, strawberry-flavored drinking yoghurt in a 150ml container. Competition within the Indonesia yogurt and sour milk products market was observed to be relatively concentrated with presence of major players competing on the basis of quality, pricing, product variety, pack size, and other factors. Some of the major players include Yakult, Cisarua Mountain Dairy, Asahi Group Holdings, and others with Yakult leading the market in terms of sales revenue in the year 2019. Both plain and flavored yoghurt is expected to see growth in the future, as yogurt in general gains further popularity due to rising emphasis on health and wellness as corresponding awareness of benefits of consuming fermented products also increases.
Indonesia Ice Cream and Frozen Dessert Market
Ice cream and frozen desserts market experienced growth stage alongside witnessing volatile growth rates over the years. Retail stores and outlets prove to be the leading distribution channels for the ice cream and frozen desserts in Indonesia. The ice cream and frozen dessert market is further segmented on the basis of impulse and take home ice cream. Some of the major players include Unilever, Campina Ice cream, Alpen and others with Unilever leading the market in terms of sales revenue by value in 2019. New product launches along with the healthy variants will give a boost to the ice-cream segment in the near future. Multi-pack ice cream hold more visibility in the future with high CAGR value when compared to the Impulse ice cream segment.
Indonesia Cheese Market
Cheese market in Indonesia also experience volatile growth over the years due to shift in demand from retail to foodservice channels. 44.0% of the total consumption of dairy products include cheese, powdered milk and bakery uses. Cheese is majorly imported from New Zealand, Australia and the U.S. The diet of Indonesians is being influenced by western cuisines with cheese as popular ingredient.
Entry of international players such as Kraft Heinz Co., Mulia Boga Raya, Rokko Butter Co. and others have made the market competition highly concentrated in nature with Kraft Heinz Co. leading the market in terms of sales revenue by value in 2019. The sales for the year 2020 would record a dip due to low production and availability of Cheese products in the market. Supermarket/Hypermarket are expected to be the leading distributors in Indonesia for retail sales; Indomart, Giant, Ramayana and Hero will remain the top distributors of Cheese products.
Indonesia Cream Market
The cream market was observed to be in its growth stage. Demand was majorly driven by foodservice channels such as cafes, bakeries and restaurants. Over 2/3rd of baked goods in Indonesia are produced by small, traditional, family-owned enterprises and SMEs. Retail sector continues to modernize by adopting “supermarket and convenience store model” alongside promoting products on online portals. The cream segment was found to be one of the lowest contributors of revenue shares in 2019. Competition in the cream market was observed to be highly concentrated with major players competiting on the basis of texture, price and other factors. Some of the major players include Sukanda Djaya, Fonterra Brands, Greenfields and others. Growing per capita household consumption alongside surge in food service channels will collectively increase demand from chilled/fresh single cream as well as whipped cream over the long term.
Indonesia Butter and Spreads Market
Butter and spreads market was observed in a late growth stage alongside witnessing massive growth over the past few years. The market is further segmented on the basis of butter and margarine & spreads. Some of the major players include Upfield Holdings / Unilever, Indofood, Fonterra and others with Upfield Holdings / Unilever leading the market in terms of sales revenue by value in 2019. The sale of butter and spreads is expected to grow in the near future owing to the increase in health awareness along with improvement in the logistics infrastructure. Margarine market is expected to be affected due to increasing controversies of the Indonesian rainforest. Many major players have started to work on substitutes of the product or its sourcing material.
Indonesia Coffee Whiteners Market
Coffee whiteners market of Indonesia was observed to be in its initial growth stage alongside witnessing low growth over the years. Foodservice channel have generated a higher demand. The coffee whitener segment contributed the least share of revenues in 2019. Being one of the low cost dairy products, improved shelf stability and unique product packaging has increased the demand for NDCs. Also, growing lactose intolerant population in Indonesia is another primary reason behind the robust demand of non-dairy creamers. Competition in the coffee whitener market was observed to be highly concentrated with major players competiting on the basis of quantity, product variety and other factors. Some of the major players include Sari Incofood Corporation, Nestle and others. Concentrated or thick liquid NDCs with medium fat content are estimated to grow in the near future and will majorly used towards tea and coffee applications.
Indonesia Dairy Food Market Future Outlook and Projections
Factors such as new product variants, additional nutritive value, online distribution and shift from regular to healthy products will drive the Indonesian dairy food market in the near future both in terms of revenue and sales volume. Apart from the traditional distribution channel, numerous other sales channels will grow in future such as Health and Beauty retailers in Indonesia.
Key Segments Covered
Product Type
Drinking Milk Product
Flavoured Milk Drinks
Dairy only Flavored Milk Drinks
Flavored Milk Drinks with Fruit Juices
Powdered Milk
UHT/Fresh/Liquid Milk
Shelf Stable Milk
Full Fat Shelf Stable Milk
Semi Skimmed Shelf Stable Milk
Fresh Milk
Full Fat Fresh Milk
Fat Free Fresh Milk
Semi Skimmed Fresh Milk
Milk Alternatives
Soy Drinks
Other Milk Alternatives (Almond Milk, Cashew Milk and Rest)
Condensed Milk Products
Plain Condensed Milk
Flavoured Condensed Milk
Yoghurt and Sour Milk Products
Yoghurt
Drinking Yoghurt
Plain Yoghurt
Flavoured Yoghurt
Sour Milk
Ice Cream and Frozen Desserts
Impulse Ice Cream by Type
Single Portion Dairy Ice-Cream
Single Portion Water Ice-Cream
Impulse Ice Cream by Format
Sticks
Cones
Others (Single Serving Cups, Family Pack Tubs, Ice-Cream Cakes and Rest)
Take Home Ice Cream
Bulk Dairy Ice Cream
Multi-Pack Dairy Ice Cream
Take-Home Water Ice Cream
Cheese
Processed Cheese
Spreadable Processed Cheese
Reconstituted Cheese
Cream Cheese
Other Processed Cheese
Unprocessed / Packaged Hard Cheese
Cheddar Cheese
Others (Mozzarella, Provolone, Parmesan, Emmental, Romano, Ricotta and Rest)
Cream
Fresh Whipped Cream
Fresh Half/ Single Cream
Long Life/ UHT Whipped Cream
Butter and Spreads
Butter
Margarine and Spreads
Coffee Whiteners
Product Form
Concentrated/ Thick liquid non dairy creamer
Powdered non dairy creamer
Liquid non dairy creamer
Fat Type
Medium Fat
Low / No Fat
High Fat
Application
Coffee
Tea
Baking Items
Other Applications (Drinks, Candy and Remaining Concentrated Beverages)
Distribution Channel
Hypermarkets
Supermarkets
Independent Small Grocers
Convenience stores
Other grocery retailers
Non store retailing
Health and beauty specialist retailers
Key Target Audience
Dairy food manufacturers
Milk Processors
Dairy Association
Milk Importers, Distributors and Manufacturers
Condensed Milk Manufacturers and Distributors
Ice-Cream Manufacturers
Frozen Dessert Manufacturers
Yoghurt Manufacturers
Sour Milk Manufacturers
Butter and Spreads Manufacturers
Cheese Manufacturers and Distributors
Dairy Cream Manufacturers
Coffee Whiteners Producers
Time Period Captured in the Report:
Historical Period: 2013-2019P
Forecast Period: 2019P–2025F
- Companies Covered:
Drinking Milk Products
Nestlé SA
Royal FrieslandCampina NV
Ultrajaya Milk Industry & Trading Co Tbk PT
Indofood Sukses Makmur Tbk PT
Greenfields Indonesia PT
Diamond Cold Storage PT
Cisarua Mountain Dairy PT
Fonterra Cooperative Group Ltd
Condensed Milk Products
Royal FrieslandCampina NV - Frisian Flag Indonesia PT
Indofood Sukses Makmur Tbk PT
Indofood Sukses Makmur Tbk PT
Yoghurt and Sour Milk Products
Yakult Honsha Co Ltd
Cisarua Mountain Dairy PT
Asahi Group Holdings Ltd
Royal FrieslandCampina NV
Salim Group
Yummy Food Utama PT
Diamond Cold Storage PT
Heavenly Nutrition Indonesia PT
Ice-Cream and Frozen Desserts
Unilever Group
Campina Ice Cream Industry PT
Alpen Food Industry PT
Diamond Cold Storage PT
Indofood Sukses Makmur Tbk PT
Cheese
Kraft Heinz Co
Mulia Boga Raya PT
Rokko Butter Co Ltd
Megsnow Milk Brand Co Ltd
Mondelez International Inc
Bel, Groupe
Cream
Sukanda Djaya - Roselle Whipped Cream
Fonterra Brands Indonesia PT - UHT Anchor
Greenfields Indonesia PT - Whipping Cream
Haan Indonesia - Wippy Cream
Savencia Fromage & Dairy - Elle and Vire - Crème Liquid - Whipping Cream
Pondan Food Creations - Whip Cream
BrookFarm - Whipping Cream
ConAgra Brands - Reddi Wip
Kraft Foods - Cool Whip
Organic Valley - Heavy Whipping Cream
Butter and Spreads
Upfield Holdings BV / Unilever Group
Indofood Sukses Makmur Tbk PT
Fonterra Cooperative Group Ltd
Golden Agri-Resources Ltd
Wysman & Zonen BV, HJ
Coffee Whiteners
Sari Incofood Corp PT - Max Creamer
Nestle Indonesia - Coffee Mate
PT. Santos Premium Krimer / Kapal Api - Fire Boat Kream Café
PT Lautan Natural Krimerindo - Fiber Crème
Key Topics Covered in the Report
Executive Summary – Indonesia Dairy Food Market
Need, Opportunity and Industry Size of Dairy Food Market
Demand & Supply Side Ecosystem, Preferences & Trends across End Users Market
Dairy Food Market Segment by Product Type, 2013-2019P
Ecosystem for Dairy Food Industry in Indonesia
Value Chain Analysis
Indonesia Drinking Milk Products Market
Indonesia Condensed Milk Market
Indonesia Yoghurt and Sour Milk Products Market
Indonesia Ice-Cream and Frozen Desserts Market
Indonesia Cream Market
Indonesia Butter and Spreads Market
Indonesia Coffee Whiteners Market
Trade Scenario in Indonesia Dairy Food Market, 2014-2018
Comparative Landscape in Indonesia Dairy Food Market
Regulatory Landscape in Indonesia Dairy Food Market
SWOT Analysis
Indonesia Dairy Food Market Future Outlook and Projections, 2019P-2025F
Appendix / Research Methodology
Products
Products
Key Segments Covered
Product Type
- Drinking Milk Product
Flavoured Milk Drinks
Dairy only Flavored Milk Drinks
Flavored Milk Drinks with Fruit Juices
Powdered Milk
UHT/Fresh/Liquid Milk
Shelf Stable Milk
Full Fat Shelf Stable Milk
Semi Skimmed Shelf Stable Milk
Fresh Milk
Full Fat Fresh Milk
Fat Free Fresh Milk
Semi Skimmed Fresh Milk
Milk Alternatives
Soy Drinks
Other Milk Alternatives (Almond Milk, Cashew Milk and Rest)
- Condensed Milk Products
Plain Condensed Milk
Flavoured Condensed Milk
- Yoghurt and Sour Milk Products
Yoghurt
Drinking Yoghurt
Plain Yoghurt
Flavoured Yoghurt
Sour Milk
- Ice Cream and Frozen Desserts
Impulse Ice Cream by Type
Single Portion Dairy Ice-Cream
Single Portion Water Ice-Cream
Impulse Ice Cream by Format
Sticks
Cones
Others (Single Serving Cups, Family Pack Tubs, Ice-Cream Cakes and Rest)
Take Home Ice Cream
Bulk Dairy Ice Cream
Multi-Pack Dairy Ice Cream
Take-Home Water Ice Cream
- Cheese
Processed Cheese
Spreadable Processed Cheese
Reconstituted Cheese
Cream Cheese
Other Processed Cheese
Unprocessed / Packaged Hard Cheese
Cheddar Cheese
Others (Mozzarella, Provolone, Parmesan, Emmental, Romano, Ricotta and Rest)
- Cream
Fresh Whipped Cream
Fresh Half/ Single Cream
Long Life/ UHT Whipped Cream
- Butter and Spreads
Butter
Margarine and Spreads
- Coffee Whiteners
Product Form
Concentrated/ Thick liquid non dairy creamer
Powdered non dairy creamer
Liquid non dairy creamer
- Fat Type
Medium Fat
Low / No Fat
High Fat
- Application
Coffee
Tea
Baking Items
Other Applications (Drinks, Candy and Remaining Concentrated Beverages)
Distribution Channel
Hypermarkets
Supermarkets
Independent Small Grocers
Convenience stores
Other grocery retailers
Non store retailing
Health and beauty specialist retailers
Key Target Audience
Dairy food manufacturers
Milk Processors
Dairy Association
Milk Importers, Distributors and Manufacturers
Condensed Milk Manufacturers and Distributors
Ice-Cream Manufacturers
Frozen Dessert Manufacturers
Yoghurt Manufacturers
Sour Milk Manufacturers
Butter and Spreads Manufacturers
Cheese Manufacturers and Distributors
Dairy Cream Manufacturers
Coffee Whiteners Producers
Time Period Captured in the Report:
Historical Period: 2013-2019P
Forecast Period: 2019P–2025F
Companies
Companies Covered:
Drinking Milk Products
Nestlé SA
Royal FrieslandCampina NV
Ultrajaya Milk Industry & Trading Co Tbk PT
Indofood Sukses Makmur Tbk PT
Greenfields Indonesia PT
Diamond Cold Storage PT
Cisarua Mountain Dairy PT
Fonterra Cooperative Group Ltd
Condensed Milk Products
Royal FrieslandCampina NV - Frisian Flag Indonesia PT
Indofood Sukses Makmur Tbk PT
Indofood Sukses Makmur Tbk PT
Yoghurt and Sour Milk Products
Yakult Honsha Co Ltd
Cisarua Mountain Dairy PT
Asahi Group Holdings Ltd
Royal FrieslandCampina NV
Salim Group
Yummy Food Utama PT
Diamond Cold Storage PT
Heavenly Nutrition Indonesia PT
Ice-Cream and Frozen Desserts
Unilever Group
Campina Ice Cream Industry PT
Alpen Food Industry PT
Diamond Cold Storage PT
Indofood Sukses Makmur Tbk PT
Cheese
Kraft Heinz Co
Mulia Boga Raya PT
Rokko Butter Co Ltd
Megsnow Milk Brand Co Ltd
Mondelez International Inc
Bel, Groupe
Cream
Sukanda Djaya - Roselle Whipped Cream
Fonterra Brands Indonesia PT - UHT Anchor
Greenfields Indonesia PT - Whipping Cream
Haan Indonesia - Wippy Cream
Savencia Fromage & Dairy - Elle and Vire - Crème Liquid - Whipping Cream
Pondan Food Creations - Whip Cream
BrookFarm - Whipping Cream
ConAgra Brands - Reddi Wip
Kraft Foods - Cool Whip
Organic Valley - Heavy Whipping Cream
Butter and Spreads
Upfield Holdings BV / Unilever Group
Indofood Sukses Makmur Tbk PT
Fonterra Cooperative Group Ltd
Golden Agri-Resources Ltd
Wysman & Zonen BV, HJ
Coffee Whiteners
Sari Incofood Corp PT - Max Creamer
Nestle Indonesia - Coffee Mate
PT. Santos Premium Krimer / Kapal Api - Fire Boat Kream Café
PT Lautan Natural Krimerindo - Fiber Crème
Table of Contents
Table of Contents
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