Region:Africa
Author(s):Nishika Chowcharia
Product Code:KR1026
The report titled “Somalia Milk Powder Market Outlook to 2025 –Increasing Demand-Supply Gap for fresh milk due to Seasonal Fluctuations and Higher Shelf Life for Milk Powder to Drive Market Growth” provides a comprehensive analysis of the milk powder industry of Somalia. The report covers various aspects including the current milk production and livestock statistics in Somalia and concentrated milk scenario in value and volume, its segmentations viz, Type of milk powder (Whole Milk Powder and Skimmed Milk Powder), Application (Nutritional Foods, Infant Formula, Confectionaries and Others including Ice Creams, Chocolates, and Bakeries), Distribution Channels (Supermarket & Hypermarkets, Mom & Pop stores and Online), Market Type (Organized and Unorganized), Import and export scenario, major trends and development, issues and challenges, government regulations and competitive benchmarking. The report concludes with market projections for the future of the industry including forecasted industry size by revenue and volume.
The milk processing industry in Somalia was small compared to the huge amount of milk produced every year as liquid milk was preferred by the households. However, the country’s milk industry collapsed in the year 2017 when a devastating drought killed an estimated 6.4 million cows, camels and goats. In pastoral areas, the impact of the drought on livestock has led to a lack of access to milk thereby increasing the consumption of milk powder. Most of the demand-supply gaps of liquid milk requirements for urban consumers were met by importing dry milk powders from countries such as Middle East and Europe. The market showcased a volatile growth trajectory. Milk Powder revenue attained a year on year growth during 2014-2019 along with double digit CAGR of 12.5% in terms of Sales Value. The presence of numerous small and large manufacturers who compete in terms of prices and quality are driving the growth. Furthermore, initiatives by the government regarding the quality standard is increasing the sales.
ByType of Milk Powder: The whole milk powder segment dominated the market due to it being perceived to be the most natural form of processed milk by a large number of consumers. However, due to it being popular for having less fat content and less overall calories, the skimmed milk powder segment is expected to witness the highest CAGR over the forecast period.
By Application: Due to the demand-supply gap of fresh liquid milk, the majority of the milk powder is reconstituted into liquid milk and is widely used in Somalia because of reduced transport and storage costs. Infant formulas present an appealing alternative to working mothers for their babies as per the convenience and need.
By Distribution Channel: Supermarkets & Hypermarkets dominated the market with the highest revenue share in 2019. Majority of the milk powder companies from neighboring countries such as Kenya and Uganda operates through their own distribution channels in Somalia. However, imported milk powder from Middle east and Europe are sold through distributors.
By Type of Market: Even though co-operatives provide a remunerative price to the producer, the unorganized sector plays a major role in milk powder marketing because of three factors- Pricing Policy, Type of Milk Animals and Payment Policy. Unorganized sector including local milk vendors, wholesalers, retailers, and producers themselves dominate the market as most of the traders opt for tax saving methods by illegally importing the milk powder from various countries.
Competition was observed to be moderately fragmented with presence of major international brands dominating the market. Shifting to latest technologies to manufacture the best quality of milk powders has been on high priority for many companies. Introducing and innovating new products along with health benefits to ensure customer focus provides lucrative oppurtunities. The companies were observed to compete on the basis of product pricing, quality/certification, sourcing/ storage/distribution channel, serving size/packaging and health benefits
The milk powder market in Somalia is expected to experience a medium level of growth owing to population growth along with rising incomes, health consciousness, and the thriving food and beverage industry. The market expected to gain momentum with the exponential growth in infrastructure and technological advancements in transportation. A comprehensive strategy for producing quality and safe milk powder products formulated with the suitable legal backup will structure the market workings. New products such as flavored milk powder or lactose-free milk powder are expected to boost market growth in the coming years.
By Type of Milk Powder
By Application
By Distribution Channel
By Market Type
Companies Covered:
The Economy of Somalia
Dairy Industry Overview in Somalia
Livestock Statistics of Somalia
Seasonality of Supply and Demand
Impact of the 2016/17 Drought on the Livestock Subsector
Fresh Milk Production Statistics
Target Addressable Market
Industry Life Cycle
Functionality of Milk Powder
Key Market Drivers
Somalia Milk Powder Market Size, 2014-2019
Constraints in the Somalia Milk Powder Market
Ecosystem for Somalia Milk Powder Industry
The Somalia Dairy Value Chain – Farm to Table
Value Chain Analysis
Somalia Milk Powder Segment by Type, 2014-2019
Somalia Milk Powder Segment by Application, 2014-2019
Somalia Milk Powder Segment by Distribution Channel, 2014-2019
Somalia Milk Powder Segment by Type of Market, 2014-2019
Key Factors Determining the Choice of Milk Powder
Import Export Scenario of Milk Powder
Porter’s Five Forces Analysis of Somalia Milk Powder Industry
Investment Model for Milk Powder Repackaging Facility- (Assumptions, Project
Implementation & Schedule, Machineries Required, Manpower Requirement and Raw Material
Consumption, Working Capital and other Expenses, Financial Indicators and Sales
Realization
Competition Scenario
Strengths & Weaknesses of Major Players
Milk Powder Pricing Analysis
Cross Comparison of Major Players\
Competitive Profiling:
Brookside Dairy Ltd.
Sameer Agriculture and Livestock Ltd.
Nestlé
Fonterra Cooperative Group Limited
New Kenya Co-Operatives Creameries
Arla Foods
Danone
Industry Future Outlook and Projections to 2025F
Future Segmentations of Somalia Milk Powder Market, 2019-2025F
Future Trends & The Way Forward
Market Positioning in the Somalia Milk Powder Industry- Our Take
Research Methodology: Market Definitions, Research Limitations and Future Conclusion
Research Methodology: Correlation and Regression Matrix
Research Methodology: Market Sizing Approach
Research Methodology: Consolidated Research Approach
Research Methodology: Primary Research Approach
Research Methodology: Sample Size Inclusion
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