Region:Middle East
Author(s):Lakshay Aggarwal and Himanshu Gupta
Product Code:KR1025
The publication titled ‘Qatar Catering Services Industry Outlook to 2024 (Third Edition) – Analyzing the potential of incumbents to host World Cup 2022’ undertakes an analysis of the domestic catering players, International firms, and Hotel based catering firms operating in Qatar across various operational and financial parameters, existing clientele and their readiness to serve massive requirements posed by FWC in 2022.
The high ex-pat population coupled with a boom in construction activities has resulted in an uptake of catering services led by industrial (construction) camps over the last 5 years. The trend witnessed upheavals owing to the downturn caused by COVID-19 but is expected to re-gain pre-COVID-19 levels by Q2 2021. Furthermore, the FIFA Football World Cup 2022 is being organized in Qatar, leading to a massive spike and increased adoption of catering services.
With 60% young population, QAR 200,000 annual per capita national disposable income and ~2 Mn tourist arrivals in 2019 have resulted in the growth of the F&B industry, valued at QAR 8.6 Bn in 2019. The recent trends of online food delivery and cloud kitchens are gaining momentum as ex-pat young population prefers dining out compared to cooking at home frequently.
50+ years in vintage, the industry has witnessed the entry and exit of many players. To date, there are 20+ vertical players operating in the industry. The majority of the firms were set up during the 2000-10 decade owing to the boom in construction activities. At end of 2019, the industry was serving ~1Mn meals per day; majorly to industrial and government clients. While some players cater to every type of end-user, some players have positioned themselves on specific segments such as event catering, catering to healthcare sectors, etc.
A moderately concentrated industry with top tier firms (supplying >50,000 meals per day) constituting 72% of the industry size. Major firms include Shaqab, Yemek Doha, Qatar Star Services, Integral Food Services, Compass Qatar, Sodexo Teyseer, etc. Firms are generally competing for basis the scope of services being provided (Facility Management Services), food quality certifications, logistics, and delivery management, MENUs and cuisines offered, etc.
Catering services are largely dependent on the ex-pat population engaged in the industrial and corporate sectors. While most of the ex-pats returned to their home country, a decrease in the annual number of events being hosted, restriction on tourism, and non-operational flights led to a decline in meals served on a daily basis. However, with the opening up of cities and relaxed restrictions, the industry is gradually approaching the pre-Covid levels. It is expected that FY’2020 would experience a slight decline with pre-COVID levels being achievable by Q2 2021.
Incumbents are considering the Football World Cup event as a tipping point for their operational performance and global recognition. To avoid losing out the business to international players, incumbents are undertaking capacity expansion plans, re-branding their firm, opening restaurants aimed at tapping individual customers, diversifying their MENUs, and partnering with international firms. It would be interesting to watch how companies position themselves while applying for the tender process.
Catering Firms operating in Qatar:
Global players – Prior experience in organizing sporting events
Income, Tourist Arrivals, Major events)
3.1. Timeline of Players
3.2. Industry Ecosystem – Catering Services
3.3. Industry Ecosystem – Other Support services
3.4. Value Chain Analysis
3.5. End user wise Trends and Popular cuisines (Average Price per meal and Peer Review
Analysis)
3.6. Market size basis daily number of meals served , 2015-2019
3.7. Market Segmentation among end users (Industrial, Corporate, Government, Event,
Healthcare, In-flight catering) basis daily number of meals served, 2019
4.1. Cross-comparison basis operational parameters (Meals served daily, Total
production capacity, Capacity utilization rate, number of employees, number of Chefs,
Production Methodologies used, Lead time required to operate at 100% capacity levels)
4.2. Cross-comparison basis Financial parameters (Revenue in 2019, Revenue growth,
Operating Profit, Operating Profit Margin, Net Profit, Net Profit Margin, Financial
Risk)
4.3. Company Profile of catering firms operating in Qatar
4.3.1. Company Overview
4.3.2. Corporate structure (if applicable)
4.3.3. Operating Segments, related ventures of parent company (if applicable)
4.3.4. Details of Key Management
4.3.5. Operational Performance (Number of central kitchens, on-site kitchens,
location of CPUs, capacity and area of CPUs, total meals served by firm, production
capacity, employees, chef’s, production methods and lead time required to expand
production capacity, Packaging Solutions)
4.3.6. Financial Performance (Name of Parent company (if applicable), Revenue in
2019, Revenue growth (2015-2019), Operating Profit, Operating Profit Margin, Net Profit,
Net Profit Margin)
4.3.7. Delivery and logistics management (Number and location of warehouses,
storage capacity and area of warehouses, delivery personnel, partner logistics firm)
4.3.8. Adherence to quality certifications (ISO, GSO standards)
4.3.9. Existing clientele being served (Name, Industry of client, Timeline of
project, scope of services, Meals served daily)
4.4. Company profile of Global Players
4.4.1. Company Overview
4.4.2. Details of Key Management
4.4.3. Financial Performance (if applicable)
4.4.4. Past experience in organizing sporting events
5.1. Macroeconomic Trends
5.2. Trends in customer behaviour
5.3. Impact of COVID-19
5.4. End- user wise short term and long term impact on Industry
5.5. Future Market Size basis daily meals served (2019-2024E), Industry Concentration
Matrix
7.1. End-user wise best selling MENUs
8.1. Definitions used
8.2. Abbreviations
8.3. Research Approach
8.4. Limitations
8.5. Conclusion
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