Restaurant Industry in Istanbul Outlook to 2025
Driven by changing consumer behavior and rebound in tourism activity
Region:Europe
Author(s):Lakshay Aggarwal, Angshuman Dutta
Product Code:KR1115
January 2022
72
About the Report
The report provides a comprehensive analysis of the potential of Restaurant Industry in Istanbul. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
The report has market segmentation which include segments by categories of restaurant and by type of visitors; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
Market Overview:
According to Ken Research estimates, the Market Size of Istanbul Restaurant has shown increasing trend. Istanbul is the most-preferred destination for restaurant customers across Turkey followed by Ankara, Izmir, Bursa, Antalya and others. Being economically prosperous, Istanbul also attracts high domestic tourists & internally migrating population.
- New entrants are leveraging unique propositions to gain market share. While Fuudy focuses on food delivery from exclusive restaurants, Tikla Gelsin aggregates order from QSRs only.
- Future looks bright with increasing adoption of food delivery services, expected growth of 2x by 2025.
- Restaurants also changed their perspective & partnered increasingly with online food delivery platforms.
Key Trends by Market Segment:
By Categories: QSR category has highest number of outlets and also fetch higher weekly footfalls – posing as leader in restaurant industry.
By Type of Visitors: Domestic population has the higher share in visitor type as they live in country permanently.
Competitive Landscape:
Future Outlook:
Market Size of Istanbul Restaurant is expected to show increasing trend from 2021 to 2025. This is owing to partnering with food aggregator platforms, rising tourism, rise of e-service channels and government support. Pandemic linked restrictions boosted adoption of e-channels of food & grocery ordering & delivery among urban population, expected to grow 10-15x by 2030.
Scope of the Report
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Istanbul Restaurant Market Segmentation |
|
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By Categories |
QSRs Casual Dining Fine Dining Hotel Based Cuisine Specific Night Clubs Shisha Lounges Coffee - Shops Patisserie &Dessert Parlors Middle Eastern Cuisine Restaurants |
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By Type of Visitors |
Domestic Population Foreign Visitors |
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
- Restaurants and Hotel Chains
- Food Aggregators
- Catering Companies
- Real Estate Companies
- Potential Market Entrants
Time Period Captured in the Report:
- Historical Period: 2015-2020
- Base Year: 2020
- Forecast Period: 2020-2025
Companies
Major Players Mentioned in the Report:
Quick Service Restaurants
- McDonald's
- Burger King
- Sbarro Pizzeria
- KFC
- Popeye's
- Simit Sarayi
- Karafirin
- Panista (Komsufirin)
- Pasa Doner
- Usta Donerci
Casual Dining Restaurants
- Big Chefs
- Midpoint
- Happy Moon's
- Sazeli
- Gunaydin
- Cookshop
- Mado
- Emirgan Sutis
- Ozsut
- Kofteci Ramiz
Fine Dining Restaurants
- Zuma
- Paper Moon
- Nusr-et
- Da Mario
- Nobu
- Vogue
- Spago
- 360
- Sunset Grill & Bar
- Lacivert
Hotel Based Restaurants
- 16 Roof, Swissotel
- Mikla
- Spago
- Tugra
- Shang Palace
- Toro
- Novikov
Shisha Lounges
- Huqqa
- PS Lounge
- Ajjna
- Lulu
- Ali Baba Nargile
- Azure The Bosphorus
Middle Eastern Cuisine Restaurants
- Tahin
- Hatay Medeniyetler Sofrası
- Buuzecedi
- Arada Beyrut Cafe
- Al Hallab
- Arada Endulus
- Nomads
Night Clubs
- Sortie
- 360
- Klein
- Ulus 29
- Oligark
- Masquarade
Coffee-Shops
- Espresso Lab
- Viyana Kahvesi
- Petra
- Kronotrop
- Kahve Dunyasi
- Cup of Joy
- Coffee Department
- Ministry of Coffee
- Walter's Coffee
- Coffeetopia
Patisserie & Desert Parlours
- Vakko
- Baylan
- Mendel's
- Maia
- Divan
- Pelit
- Asuman
Table of Contents
1. Executive Summary
2. Socio-Demographic and Economic Outlook of Turkey
2.1. Socio-Demographic Indicators of Turkey
2.2. Trends of High Internal Migration and Domestic Tourism
2.3. Economic Analysis of Turkey
2.4. Economic Outlook of Turkey (2020, 2025, 2030)
3. Overview of F&B Industry in Turkey
3.1. Industry Ecosystem
3.2. Market size and Trends in F&B Industry of Turkey
3.3. Import-Export Scenario of F&B Industry
3.4. Import-Export Scenario of Top F&B Commodities
4. Snapshot on Online Food Delivery Platforms in Turkey
4.1. Overview and Market Size of Online Food Delivery Platforms in Turkey
4.2. Company Profiles of Major players (Yemeksepeti, Getir Yemek, Fuudy, Tikla Gelsin)
5. Overview of Restaurants Industry in Turkey
5.1. Market Size of Restaurants Industry and HORECA Ecosystem, 2016-2021
5.2. Challenges and Turnaround Measures of Industry
5.3. Province Wise Population, Arrival of Foreign Visitors and Contribution to Restaurants Industry in Turkey, 2021
6. Istanbul – Largest City in Turkey – Home to 15 Mn+ People
6.1. Socio-Demographic Outlook of Istanbul – Domestic Population
6.2. Other Customer Cohorts in Istanbul
6.3. Foreign Tourists and Country of Origin in Istanbul
6.4. Location advantage of Istanbul
6.5. Major District Clusters of Customers
6.6. Supply Side Indicators and Market Size of Restaurants Industry in Istanbul, 2016-2021
7. District Analysis of Istanbul
7.1. Top 10 Districts with Population, Population Density, Foreign Visitors
7.2. Comparison of Top 10 districts on Customer Cohort Indicators (Domestic Demographics and Foreign Tourist Arrival)
7.3. Comparison of Top 10 Districts on Location, Ecosystem Supportiveness & Business Opex
8. Analysis of Categories of Restaurants in Istanbul
8.1. Competing Parameters and Key Findings from Categories of Restaurants on the Basis of Operational Parameters
8.2. Segmentation Insights of Franchise and Non-Franchise Outlets
9. Analysis of Quick Service Restaurants
9.1. Sample Composition of Study and Key Neighborhood Areas
9.2. Cross-Comparison Basis Business and HR Related Parameters
9.3. Cross-Comparison Basis Operational and Financial Parameters
9.4. Cross-Comparison Basis Analysis of Key Operational Metrics
9.5. Case Study and Field Visit Insights of Usta Donerci
10. Analysis of Casual Dining Restaurants
10.1. Sample Composition of Study and Key Neighborhood Areas
10.2. Cross-Comparison Basis Business and HR Related Parameters
10.3. Cross-Comparison Basis Operational and Financial Parameters
10.4. Cross-Comparison Basis Analysis of Key Operational Metrics
10.5. Case Study and Field Visit Insights of Sazeli (Florya)
11. Analysis of Fine Dining Restaurants
11.1. Sample Composition of Study and Key Neighborhood Areas
11.2. Cross-Comparison Basis Business and HR Related Parameters
11.3. Cross-Comparison Basis Operational and Financial Parameters
11.4. Cross-Comparison Basis analysis of Key Operational Metrics
11.5. Case Study and Field Visit Insights of Zuma Restaurants
12. Analysis of Hotel-Based Restaurants
12.1. Sample Composition of Study and Key Neighborhood Areas
12.2. Cross-Comparison Basis Business and HR Related Parameters
12.3. Cross-Comparison Basis Operational and Financial Parameters
12.4. Cross-Comparison Basis Analysis of Key Operational Metrics
13. Analysis of Shisha Lounges
13.1. Sample Composition of Study and Key Neighborhood Areas
13.2. Cross-Comparison Basis Business and HR Related Parameters
13.3. Cross-Comparison Basis Operational and Financial Parameters
13.4. Cross-Comparison Basis Analysis of Key Operational Metrics
13.5. Case Study and Field Visit Insights of Ajjna Lounge
14. Analysis of Cuisine Specific Restaurants
14.1. Cross-Comparison Basis Business and HR Related Parameters
14.2. Cross-Comparison Basis Operational and Financial Parameters
15. Analysis of Nightclubs
15.1. Cross-Comparison Basis Business and HR Related Parameters
15.2. Cross-Comparison Basis Operational and Financial Parameters
16. Analysis of Coffee Shops
16.1. Sample Composition of Study and Key Neighborhood Areas
16.2. Cross-Comparison Basis Business and HR Related Parameters
16.3. Cross-Comparison Basis Operational and Financial Parameters
16.4. Cross-Comparison Basis Analysis of Key Operational Metrics
16.5. Case Study and Field Visit Insights of Walter’s Coffee and Espresso Lab
17. Analysis of Patisserie and Dessert Parlors
17.1. Sample Composition of Study and Key Neighborhood Areas
17.2. Cross-Comparison Basis Business and HR Related Parameters
17.3. Cross-Comparison Basis Operational and Financial Parameters
17.4. Cross-Comparison Basis Analysis of Key Operational Metrics
17.5. Case Study and Field Visit Insights of Baylan
18. Business Environment in Turkey
18.1. Ease of Doing Business Findings
18.2. Process to start Restaurant Business in Turkey
18.3. Direct, Indirect Taxation and Corporate Factors
18.4. Commonly Followed Malpractices in Restaurants Industry of Istanbul
19. Impact of COVID-19 on Restaurants Industry
19.1. COVID-19 Cases and Corresponding Arrival of Foreign Visitors
19.2. Type of Restrictions on Restaurants and Tourists
19.3. Live examples of Multiple Restaurants – Impact of COVID-19
19.4. Assessment of Overall Impact
20. Future Outlook of Industry
20.1. Future Outlook of Restaurants Industry in Istanbul and F&B Industry in Turkey, 2025
20.2. Future Plans of Select Restaurants and Industry Trends
20.3. Future Outlook and Industry Segmentation, 2025
21. Analyst Recommendations
21.1. Analysis of Top 10 Districts and Key Recommended Neighborhoods
21.2. Neighborhood Analysis – Besiktas, Beyoglu, Fatih, Sariyer, Sisli
21.3. Must Have’s and Marketing Strategies
21.4. Risk Factors Governing Restaurants Industry
22. Appendix
23. Research Methodology
24. Disclaimer
25. Contact Us
Research Methodology
Step: 1 Identifying Key Variables:
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step: 2 Market Building:
Collating statistics on restaurants over the years, penetration of marketplaces and service providers ratio to compute revenue generated for restaurants. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step: 3 Validating and Finalizing:
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step: 4 Research output:
Our team will approach multiple restaurants, QSRs and Fine Dine Restaurants and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from restaurant owners._64a3ef3f4d2e6.jpg)
Frequently Asked Questions
01 What is the Study Period of this Market Report?
The Istanbul Restaurant Market is covered from 2015–2025 in this report, including a forecast for 2020-2025.
02 What are the Key Factors Driving the Istanbul Restaurant Market?
Partnering with Food Aggregator Platforms, Rising Tourism, Rise of E-service Channels and Government Support are likely to fuel the growth in the Istanbul Restaurant Market.
03 Which is the Largest Restaurant Category Type Segment within the Istanbul Restaurant Market?
The QSRs Category type segment held the largest share of the Istanbul Restaurant Market in 2020.
04 Who are the Key Players in the Istanbul Restaurant Market?
Burger King, Zuma, Cup of Joy, Stregis and Asuman.
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