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The US Chewing Gum and Chewy Candy Industry Outlook to 2018

Driven by Sugar Free Gums Segment

Region:North America

Product Code:KR282

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Published On

December 2014

Total pages

125

About the Report

The report titled “The US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free Gums Segment” provides detailed overview on the chewing gum and chewy candy market in the US along with its segments. The report covers various aspects such as market size of the US Chewing Gum and Chewy Candy industry and segmentation on the basis flavors, type of gum sold (sugary and sugar-free), type of candies sold and type of flavor used in chewing Gums. The report also entails external trade of chewing gums in the US.

The US chewing gum market has been going through a hard time in the recent years at a CAGR of -3.5% throughout 2009-2013. The lack of interest among teenagers and the rising sugar prices are two of the main reasons responsible for the slump in sales. Chewing gum has also faced the decreasing social acceptability leading to reduced consumption in the US. From new product launches to new flavors and innovative packaging, the chewing gum industry has pulled out all the stops for stabilizing the falling sales. The market lost by chewing gums was quickly picked up by mints as they were perceived by the US consumers as a healthy alternative to chewing gums.

The future of chewing gums in the US however does not look as bleak as the industry is finally picking up the pieces and the sale is getting back on track. The overall CAGR for the next 5 years is still negative however it is still better than the CAGR for 2009-2013. The industry is now focusing on Sugar-free gums segment. The top selling 5 gum in the US is sugar free which exhibits the mood of the consumer as America shuns away sugar and is moving towards everything healthy and nutritious. The functional chewing gum is a new segment that is quickly picking up steam riding on the ever increasing consumer’s need for bundled benefits of chewing gum. Functional chewing gums are expected to perform multitude of functions from weight loss to treating cold and cough while also performing the traditional functions of chewing gums such as oral care and breathe freshening. 

Chewy candies are growing in the US owing to their recent popularity in the working class segment of the population as the concept of on-the-go snacking takes hold of the people. The availability of sugar-free chewy candies combined with a large number of flavors has made chewy candies extremely popular among adults. Majority of chewy candy consumption comes from adults and this trend led to the chewy candy manufacturers focusing their advertising towards adults along with children. However, the rising sugar prices have dampened the spirit of consumers as it has resulted in a subsequent increase in price of chewy candies. Chewy candies, owing to the increased adult consumption and a new found identity as working professionals snack item are expected to grow at a CAGR of 7.2 % through the next 5 years during 2013-2018. 

Key Topics Covered in the Report:

  • Market Size of Chewing Gum Industry in the US by Revenue and Unit sales
  • Market Segmentation of Chewing Gum Industry in the US on the basis of Type of gum (Sugary and Sugar Free) and Type of flavors
  • Market Size of Chewy Candy Industry in the US by Revenue 
  • Market Segmentation of Chewy Candy Industry in the US on the basis of Type of Chewy Candy (Licorice Candy and Regular Chewy Candy)
  • Chewing Gum consumer’s Profile in the US
  • Chewy Candy consumer’s Profile in the US
  • Global Functional Chewing Gum Market
  • Global Nicotine Gum Market
  • Import and Export of Chewing Gums in the US by Value and Volume
  • Competitive Landscape of Major Players in Chewing Gum and Chewy Candy Industry in the US.
  • Brand Analysis of Major Players in Chewing Gum and Chewy Candy Industry in the US by Pricing in the US market
  • Trends and developments in Chewing Gum and Chewy Candy Industry in the US
  • Growth Drivers of the Market
  • Issues and Challenges in Chewing Gum and Chewy Candy Industry in the US
  • SWOT Analysis of Chewing Gum and Chewy Candy Industry in the US
  • Mergers and Acquisitions in the Chewing Gum and Chewy Candy Industry in the US
  • Future Outlook of the industry and projections of Chewing Gum and Chewy Candy Industry and their segments in the US

Products

Sugary Chewing Gum, Sugar-free Chewing Gum, Functional Chewing Gum, Energy Gum, Nicotine Gum, Chewy Candy, Licorice, Gummi Candy, Medical Chewing Gum,

Companies

Wrigley, The Hershey Company, Mondelez International, Ferrara Candy, Ford Gum and Machine, Perfetti Van Melle, Haribo, Tootsie Roll Industries

Table of Contents

1. The US Chewing Gum Market Introduction

1.1. Global Confectionary Market

1.2. Global Chewing Gum Market

1.3. The US Chewing Gum Market Introduction and Timeline

2. The US Chewing Gum Industry - Consumer Profile

Chewing Gum Consumption by Age groups

Chewing Gum Consumption in the US by Locations

Chewing gum Consumption in the US by Time

People Indulging in Activities During Chewing Gum Consumption

Factors Driving the Consumption of Chewing Gum in the US

Shopping Trips per month of the US consumers

Chewing Gum Purchase Locations in the US

3. Supply Chain of the US Chewing Gum Industry

4. Market Size of the US Chewing Gum Industry

4.1. By Sales in Units, CY'2009-CY'2013

4.2. By Retail Sales Value, CY'2009-CY'2013

5. Market Segmentation of the US Chewing Gum Industry

5.1. By Sugar-Free and Sugary Chewing Gums, CY'2009-CY'2013

By Retail Sales Value, CY'2009-CY'2013

By Sales in Units, CY'2009-CY'2013

5.2. By Type of Flavors, CY'2013

6. Import and Export of Chewing Gums in the US

6.1. Imports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013

6.2. Exports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013

7. Trends and Developments in the US Chewing Gum Market

Price of Chewing Gums in the US

Rise of Functional Gums in the US Market

Unconventional Flavors on an Uprise

Small Packaging Attract More Consumers

Medicinal Chewing Gums Replacing Pills

Sugar Free Gums Lead the Way

Increasing Oral Care Capabilities of Chewing Gums Driving Demand

Mints Demand in the US

Growing Nicotine Gum Sales

8. Growth Drivers of the US Chewing Gum Market

Innovative Techniques Adopted by Players

Approval from Health Associations

Greater Focus on Health Benefits

Increase in Consumer Spending on Food

Rise of On-the-Go Snacking

Functional Capabilities of Chewing Gums

9. Issues and Challenges Faced By the US Chewing Gum Market

Losing the Key Demographic: Teenagers

Lack of Natural Ingredients

Rise of Mints Adversely Impacting Sales of Chewing Gums

The Disposability Factor

Increasing Awareness about Cleanliness

Decreasing Social Acceptability

Availability of Healthier Alternatives

Growing Complaints of Headaches During Chewing Gums

Increase in Sugar Prices

10. Recent Mergers and Acquisitions in the US Chewing Gum Market

10.1. Mars Inc. Acquires Wrigley

10.2. Kraft Foods' Acquires Cadbury

10.3. Ford Gum and Machine Co. Acquires Rights for Big League Chew from Wrigley

10.4. GelStat Corporation Acquires Mastix Medica

10.5. ADM Acquires Wild Flavors

11. SWOT Analysis of the US Chewing Gum Industry

12. Market Share of Major Players in the Chewing Gum Market in the US

12.1. Market Share of Leading Brands in the Chewing Gum Market in the US, CY'2013

12.2. Market Share of Leading Companies in the Chewing Gum Market in the US, CY'2013

13. Company Profiles of Major Players in the Chewing Gum industry in the US

13.1. Wrigley, A Subsidiary of Mars Inc.

13.1.1. Business Overview

13.1.2. Brand Analysis

13.1.3. Business Strategy

13.1.4. Financial Performance

13.2. Perfetti Van Melle

13.2.1. Business Overview

13.2.2. Brand Analysis

13.2.3. Business Strategy

13.2.4. Financial Performance, CY'2009-CY'2013

13.3. The Hershey Company

13.3.1. Business Overview

13.3.2. Brand Analysis

13.3.3. Business Strategy

13.3.4. Financial Performance, CY'2009-CY'2013

13.4. Mondelez International

13.4.1. Business Overview

13.4.2. Brand Analysis

13.4.3. Business Strategy

13.4.4. Financial Performance, CY'2009-CY'2013

13.5. Competitive Landscape of Other Major Players in the US Chewing Gum Industry

14. Future Outlook and Projections for Chewing Gum Industry in the US

14.1. Opportunities in the US Chewing Gum Market

14.2. Future Projections for the US Chewing Gum Industry, CY'2014-CY'2018

14.2.1. By Retail Sales Value, CY'2014-CY'2018

14.2.2. By Sales in Units, CY'2014-CY'2018

14.3. Future Projections by Type of Gums, CY'2014-CY'2018

14.4. Cause and Effect Relationship Analysis in the US Chewing Gum Industry

15. The US Chewy Candy Market, CY'2012-CY'2013

15.1. Chewy Candy Market in the US, CY'2012-CY'2013

15.2. Market Segmentation of the Chewy Candy Industry in the US, Based on Type of Candy, CY'2012-CY'2013

16. The US Chewy Candy Industry - Consumer Profile

Daily Snack Frequency of the US Consumers

Chewy Candy Consumption in the US by Age

Gummy Candy Consumption in the US by Age

Licorice Consumption in the US by Age

Chewy Candy Consumption in the US by Location

People Engaged in Different Activities During Consumption of Chewy Candy in the US

Purchase Location of Chewy Candy in the US

Motivational Factors for Consuming Chewy Candy in the US

17. The US Chewy Candy Market Share

17.1. Market Share of Leading Brands in the Chewy Candy Market in the US, CY'2013

17.2. Market Share of Leading Companies in the Chewy Candy Market in the US, CY'2013

18. SWOT Analysis of the US Chewy Candy Industry

19. Trends and Development in the US Chewy Candy Industry

Innovation in Flavors

Introduction of Bite Sized Packets

Change in Target Demographic

Sugar Free Chewy Candy take the Stage

20. Future Outlook of Chewy Candy Market in the US

20.1. Opportunities in the US Chewy Candy Market

20.2. Future Projections of the US Chewy Candy Industry, CY'2014-CY'2018

20.3. Cause and Effect Relationship in the US Chewy Candy Industry

21. Macro Economic Factors Affecting the US Chewing Gum and Chewy Candy Market

21.1. Population Demographics in the US, CY'2009-CY'2018

Age Structure of the US Citizens, CY'2009-CY'2013

21.2. Per Capita Consumption of Chewing Gum by the US Citizens, CY'2009-CY'2018

21.3. Consumer Spending on Food in the US, CY'2009-CY'2018

21.4. Personal Disposable Income of the US Citizens, CY'2009-CY'2018

21.5. Sugar Prices in the US, CY'2009-CY'2018

22. Analyst Recommendation

23. Appendix

23.1. Market Definition

23.2. Abbreviations

23.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model (SPSS Analysis)

Final Conclusion

23.4. Disclaimer

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