Top Growth Opportunities: Wine in Malaysia

Top Growth Opportunities: Wine in Malaysia

Summary

"Top Growth Opportunities: Wine in Malaysia", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine markets in Malaysia through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

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Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Malaysia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and regional product innovation targeting key consumer needs

Scope

Among 2016's top ten wine markets, Malaysia is the smallest in terms of per capita expenditure in USD terms. Looking to the future, the per capita expenditure on wine products in Malaysia is expected to grow by 7.5% CAGR during 2016-2021.

The growth is primarily attributed to the rising disposable incomes of the large base of young Malaysian consumers and their willingness to spend more on premium wine products while socializing with friends and family. Despite the fact that many Malaysians are prohibited from consuming alcoholic beverages due to Islamic law, the wine sector in Malaysia offers opportunities by targeting the non-Muslim community as prospective consumers, who accounts for around 40% of the population. Therefore, with nearly a half (47%)1 'completely or somewhat agreeing that their disposable income is increasing', winemakers can capitalize on the shift towards more sophisticated wine preferences driven by wealthier middle-class population, foreign expatriates, and affluent tourists.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's wine consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.