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Australia Gym and Fitness Centre Market Outlook to 2023

By Revenue Stream (Membership Fee and Personal Trainer Fee), By Subscription Period (1 month, 3 months, 6 months and 1 year), By Region, By Number of Gyms, by Subscription Fees and By Gender

Region:Asia

Author(s):Abhishek, Harsh Mittal

Product Code:KR830

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Published On

July 2019

Total pages

156

About the Report

The report titled "Australia Gym and Fitness Centre Market Outlook to 2023 - By Revenue Stream (Membership Fee and Personal Trainer Fee), By Subscription Period (1 month, 3 months, 6 months and 1 year), By Region, By Number of Gyms, by Subscription Fees and By Gender" provides a comprehensive analysis of fitness center market genesis and overview, market ecosystem, market structure, market size, and market segmentation by Revenue Stream (Membership Fee and Personal Trainer Fee), By Subscription Period (1, 3, 6 months and 1 year), By Region (New South Wales, Victoria, Queensland, Western Australia, Southern Australia, Australian Capital Territory, Tasmania and Northern Territory), By number of gyms by subscription fees (Below 850 AUD, Between 850-1200 AUD and Above 1200 AUD) and By Gender (Male & Female). The report profoundly covers major market growth drivers, market trends and challenges, snapshot on personal trainer market, snapshot on other fitness services market, customer profile in fitness services market, Business profile (including fitness business and sole trading), major pain points faced by customer for a fitness center and SWOT analysis. Competition landscape, competition nature, major competition parameters and company profile of major players (Anytime Fitness, F45 Aus Hold Co. Pty Ltd., Cross Fit, Snap Fitness, Good Life Health Clubs, Plus Fitness, Jetts Fitness, Fernwood Fitness and Virgin Active) have been covered. The report also covers future revenue growth along with market segmentation and analyst recommendation including where to set up fitness center, which all services should be offered, what better practice should be followed for attracting customers.
The report is useful for organized fitness service centers, unorganized fitness service centers, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Australia Gym and Fitness Centre Market

Australia Fitness Services Market Size and Overview

Market Size: Australia Fitness Service Market has witnessed strong growth owing to increasing proportion of unhealthy population, rise in health consciousness among the adults, growth of household disposable income, changing lifestyle and fashion trends, innovative marketing strategies being implemented by major fitness centers in the country, higher demand for fitness services by women and the growing number of penetration of international brands across the country. The market is currently at maturity stage due to the presence of large number of players existing and a fierce competition among each other. A major contributing factor to the boost in revenue had been the addition of integrated fitness services such as, Yoga, Pilates and Swimming, provided under one roof. Additionally, increase in the demand for personal training and increasing disposable income and various others factors have supplemented growth. There has been an increase in the number of gym subscribers and fitness centers which also stimulated the growth of the fitness services market in 2018.
 

Market Segmentations

By Major Revenue Stream: Gym Membership has been the largest revenue generating stream in Australia with a share of more than half of the overall revenue generated in 2018. The reason for membership fee dominance is that a membership fee is compulsory to pay in order to avail any fitness service offered by the gym. The revenue generated by Personal Training has grown due to the continuous growth in the demand for qualified fitness professionals and certification courses in the country. Personal Trainers have acquired revenue share of more than one third of the overall Australia Fitness service market size in 2018.

By Region:
New South Wales has accounted for the maximum number of fitness centers capturing more than one third of the total number of gyms in Australia since it is the most populated state in Australia. Victoria has the next highest percentage share for number of gyms in it. Australian Capital Territory, Tasmania and Northern Territory have a lower percentage share in terms of number of gyms.

By Type of Market:
Organized market dominated with a majority share of the total revenue driven by the service offering and ease of access due to presence across different states. Unorganized market has a low share in terms of the revenue generated in 2018 since it has limited gym centers and gym members across Australia in 2018.

Number of gyms by subscription fee:
The most preferred subscription fee charged by a majority of gyms is up to 850 AUD since this fee is affordable by the customers and good facilities & services can be provided in it. The next most preferred subscription fee is between 850-1200 AUD.

Competitive Landscape:
Australia Fitness Service market has largely been fragmented and organized in terms of revenue generated. The market is dominated by the organized sector considering the revenue, number of fitness centers and the number of gym members. The market is highly concentrated in New South Wales, Victoria and Queensland with intense competition. Existence of international players in the market has made it more competitive. Major players in the organized market are Anytime Fitness, YMCA Australia, Good Life Health Clubs, Cross Fit, Plus Fitness, Snap Fitness, F45 Aus Hold Co. Pty Ltd. And others. Major players in unorganized market are Powerhouse Gym, Furious Fitness 24/7, Stepz Gym, Derimut Gym, Your Fitness and others
 

Market Future Outlook

Market Size: The Australia fitness service market has been anticipated to grow, registering a single digit CAGR during the forecast period (2018-2023E). Increasing unhealthy eating habits, growing demand for personal training, expanding geographical presence of major fitness centers and diversifying services portfolio will act as tailwind for market growth. The revenue share of gym memberships is expected to decrease in 2023E since there will be an increase in the demand of personal training due to daily monitoring of progress, extra attention and customized exercises given to the customers. The revenue share of personal training is expected to increase with a double digit CAGR in forecast period (2018-2023E).
 

Key Topics Covered in the Report

  • Australia fitness Services Market Genesis & Overview
  • Australia fitness Services Market Size
  • Australia fitness Services Market Segmentation by By Revenue Stream (Membership Fee and 
    Personal Trainer Fee), By Subscription Period (1month, 3months, 6months and 1year), By Region 
    (New South Wales, Victoria, Queensland, Western Australia, Southern Australia, Australian 
    Capital Territory, Tasmania and Northern Territory), By number of gyms by subscription fees 
    (Upto 850 AUD, Between 850-1200 AUD and Above 1200 AUD) and By Gender (Male & Female).
  • Trends and Recent Developments in Australia Fitness Services Market
  • Issues and Challenges in Australia Fitness Services Market
  • Government rules and regulations, certifications in Australia Fitness Services Market
  • Consumer Profile in Australia Fitness Services Market
  • Business Profile in Australia Fitness Services Market
  • Australia fitness Services Market SWOT analysis
  • Australia fitness Services Market Competition Scenario
  • Australia fitness Services Market Company Profiles of Major players
  • Australia fitness Services Market Future & Segmentations
  • Australia fitness Services Market Snapshot on Personal Training
  • Snapshot on Other Fitness Services Market of Australia
  • Australia fitness Services Market Analyst Recommendations

Products

Key Target Audience

  • Fitness Centers in Australia
  • Fitness Equipment companies
  • Private Equity firms
  • Ministry of Health

Time Period Captured in the Report

  • Historical Period: 2013-2018
  • Forecast Period: 2019-2023E

Companies

Key Segments Covered

By Revenue Streams

  • Membership Fee
  • Personal Training Fee

By Subscription period

  • 1 month
  • 3 months
  • 6 months
  • 1 year

By Region

  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Southern Australia
  • Australian Capital Territory
  • Tasmania
  • Northern Territory

By Type of Market

  • Organized Market
  • Unorganized Market

By Number of Gyms by Subscription Fee

  • Upto 850 AUD
  • Between 850- 1200 AUD
  • Above 1200 AUD

By Gender –Gym Members

  • Males
  • Females
  • Major Fitness Centers Covered
  • Anytime Fitness
  • YMCA Australia
  • Good life Health Clubs
  • CrossFit
  • Plus Fitness
  • Snap Fitness
  • Jetts Fitness
  • F45 Aus Hold Co Pty Ltd
  • World Gym
  • Fernwood Fitness
  • Virgin active
  • Genesis Fitness
  • Fit N Fast
  • Zap Fitness
  • Fitness First Australia Pty Ltd
  • Powerhouse Gyms
  • Furious Fitness 24/7
  • Stepz Gym
  • Derimut Gym

Table of Contents

1.Executive Summary

1.1.Market Overview and Size
1.2.Market Segmentation
1.3.Competitive Landscape
1.4.Future Projections

2.Research Methodology

2.1.Market Definitions
2.2.Abbreviations
2.3.Consolidated Market Sizing Approach
2.4.Market Sizing – Australia Fitness Service Market
2.5.Variables (Dependent and Independent)
2.6.Regression Matrix
2.7.Limitations
2.8.Final Conclusion

3.Australia Fitness Market Overview and Genesis

4.Australia Fitness Service Market Size (By Revenue, Membership & Number of Fitness Centers), 
2013-2018
Market support statistics (2013-18)

5.Australia Fitness Service Market Segmentation, 2018

5.1.By Major Revenue Streams (Gym Membership and Personal Training), 2018
5.2.By Membership Subscription (1 month, 3 months, 6 months and 12 months), 2018
5.3.By Region (New South Wales, Victoria, Queensland, Western Australia, Southern Australia, Australian Capital Territory, Tasmania and
Northern Territory), 2018
5.4.By Organized and Unorganized Market, 2018
5.5.Number of Gyms by Subscription Fees, 2018
5.6.By Gender (Male & Female), 2018

6.Customer Profiling- Australia Fitness Service market

6.1.Customer Decision Making Parameters, 2018
6.2.Reasons for Leaving a Gym Membership, 2018
6.3.Reasons for choosing Personal Trainer and time spent with Personal Trainer
6.4.Type of Fitness Activity
6.5.Participation by Age group
6.6.Frequency of participation (yearly)

7.Business Profile- Australia Fitness Service Market

7.1.Fitness Business
Expenses for Fitness Business
Income for Fitness Business
Annual Income for Fitness Business
New members On boarding
Recruitment of Personal Trainers
7.2.Sole Trading/Independent Business
Expenses for Sole Trading Business
Income for Sole Trading Business
Annual Income for Sole Trading Business
New members On boarding
Recruitment of Personal Trainers

8.Australia Fitness Service Market Growth Drivers & Trends

8.1.Trends and Recent Developments
Growing prominence of HIIT (High Intensity Interval Training)
Growing Penetration of Wearable Technology
Inclusion of Group Training under Fitness Packages
Growing Popularity of Online Personal Training
Fitness Programs for Older Adults
Increasing Gym subscription fees
Growing Popularity of Yoga
Evolvement of Functional Fitness Training
Employing Certified Fitness Professionals
8.2.Growth Drivers
Increasing Adult Obesity
Focus on Opening Up of Female Specific Fitness Centers
Increasing awareness for Fitness
Emergence of 24-Hour Gyms

9.Market Challenges in Australia Fitness Services Market

10.Government Regulations and Certification Authority, Training Centers for Professional 

Trainers, Regulations for managing and
functioning of gyms in Australia Fitness Services Market
10.1.Fitness Industry Code of Practice
Standard Business Practice
Consumer Agreements
Terminating a Consumer Agreement
10.2.Fitness Australia
10.3.Certifications required for Personal Trainers
Certificate III in Fitness (SIS30315)
Certificate IV in Fitness (SIS40215)
10.4.Registered Training Organizations (RTOs)

11.SWOT Analysis of Australia Fitness Service Market

12.Competitive Landscape in Australia Fitness Services Market

12.1.Competition Scenario (Market Nature, Bargaining Power, Entry Barriers, Market Positioning and Competition Parameters), 2018
12.2.Market Share of Major Players in Organized Market (Anytime Fitness, YMCA Australia, Good Life Health Clubs, Cross Fit, Plus Fitness
and Others), 2018
12.3.Strengths and Weaknesses Of Major Players (Anytime Fitness, YMCA Australia, Good Life Health Clubs, Cross Fit, Plus Fitness And
Others) In Australia Fitness Services Market
12.4.Comparison Matrix in Australia Fitness Service Market, 2018

13.Company Profiles of Major Players in Australia Fitness Service Market

13.1.Anytime Fitness
13.2.F45 Aus Hold Co. Pty Ltd.
13.3.Cross Fit
13.4.Snap Fitness
13.5.Good Life Health Clubs
13.6.Plus Fitness
13.7.Jetts Fitness
13.8.Fernwood Fitness
13.9.Virgin Active

14.Snapshot on Australian Personal Training Market, 2018

15.Snapshot of Other Fitness Services in Australia, 2018

16.Australia Fitness Services Market Future Projections, 2018– 2023E

16.1.By Organized and Unorganized Market, 2023E
16.2.By Major Revenue Streams (Gym Membership and Personal Training), 2023E

17.Analyst Recommendations

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