India Alternative Medicine and Herbal Products Market Outlook to 2018
Surging Demand of Herbal Skincare Products to Impel Growth
Region:Asia
Product Code:KR265
November 2014
197
About the Report
The report titled “India Alternate Medicine and Herbal Products Market Outlook to 2018 - Surging Demand of Herbal Skincare Products to Impel Growth” presents a comprehensive analysis of the industry covering aspects including market size by revenue, segmentation on the basis of herbal medicines and herbal products, by types of herbal products such as ‘herbal hair care’ including herbal shampoo, hair oil and other herbal hair care products including herbal hair color, conditioners, by ‘herbal skin care’ comprising herbal face wash, herbal skin creams and others including face pack, face cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and other medications (cold and cough, pain killers etc). The report also entails a detailed description on the recent trends and developments in the market, growth drivers, SWOT analysis across different segments and companies and competitive scenario of major players in the industry along with providing future projections and outlook for each market segment.
The alternate medicine and herbal products market has emerged as one of the fastest growing markets in India due to increasing health consciousness and rising awareness among the people regarding the benefits of using herbal products which has driven the demand of herbal products and medicines in the market in the last few years. The market has registered a CAGR of 19.5% during FY’2008-FY’2013 by rising from INR ~ million in FY’2008 to INR ~ million in FY’2013.
Herbal hair care segment commanded the largest share of ~% share of the total herbal products sales in the country in FY’2013 which has risen from ~% in FY’2008 followed by herbal skin care segment which grew from INR ~ million in FY’2008 to INR ~ million in FY’2013. Increasing spending power of the consumers, rapid urbanization, changing lifestyles, preference towards premium products available in the market has made skin care market grow rapidly. Growth is being further fuelled by surging demand for natural and herbal products which have now been widely accepted by the masses, especially the female segment of the population.
Herbal oral care and other herbal products including chyawanprash, herbal digestives and balms have also witnessed a steady growth over the years. The India herbal oral care market has grown tremendously at a CAGR of 21% over the period FY’2008-FY’2013. Chyawanprash has a wide target audience. It is consumed by people of all ages, on one hand it is given to children and old people to increase their immunity against vulnerable diseases and on the other hand young and middle aged people consume Chyawanprash as a medium to fulfill their incomplete nutrition in the food they consume and also to stay healthy and less susceptible against diseases. The total Chyawanprash market in India was valued at INR ~ million in FY’2013, thus rising from INR ~ million in FY’2010.
Dabur India Limited, Himalaya Herbal Limited, Marico Limited, Emami Limited and others are some of the major players in the India alternate medicine and herbal products market. The spread of organized retail to Tier 2 cities, and the availability of a wide range of products at different price points by key players such as Dabur, Himalaya, and Emami are contributing immensely to the growth of the domestic herbal skin care market. The herbal skin care market in India is dominated by major players including Dabur, Himalaya Herbals, Emami and Vicco which together account for ~% of the market revenue, as recorded in FY’2013.
Rising standards of living, higher disposable incomes, and shifting trend of consumers towards herbal personal care products will push the India alternate medicine and herbal products market in the future. The market for ayurvedic cosmetics products in India is anticipated to grow at a swift pace in the coming years. The market is just instigating to get colonized with ayurvedic brands and has registered momentous growth in few years. Thus, with more products being launched in the market, greater awareness among the consumers, strong marketing and promotional strategies, the future of ayurvedic products in India seems optimistic. The market is projected to reach INR ~ million by FY’2018 growing at a CAGR of 18.9 % over the period FY’2013-FY’2018.
Key Topics Covered in the Report
- Market Size of India Alternate Medicine and Herbal Products Market by Value, FY’2008-FY’2013
- Value Chain of India Alternate Medicine and Herbal Products Market
- Market Segmentation of India Alternate Medicine and Herbal Products Market herbal medicines and herbal products, FY’2008-FY’2013
- Market Size of India Herbal Medicine Market by Historical Values and Future Projections, FY’2008-FY’2018
- Market Segmentation of India Alternate Medicine and Herbal Products Market herbal hair care, herbal skin care, herbal oral care and other herbal products, FY’2008-FY’2013
- Sub segmentation of herbal hair care by shampoo, oil and others- SWOT Analysis, market share and competitive landscape of players in each herbal shampoo and herbal oil
- Sub segmentation of herbal skin care by face wash, creams and others- SWOT Analysis, market share and competitive landscape of players in herbal skin care market
- Trends and Developments in India Alternate Medicine and Herbal Products Market
- Government’s Role in the Sector
- Company Profiles of Major Players in India Alternate Medicine and Herbal Products Market
- Future Outlook and Projections in India Alternate Medicine and Herbal Products Market by Segments, FY’2014-FY’2018.
Products
Alternative Medicine, Herbal Products, Herbal Medicine, Herbal Hair Care, Herbal Hair Oil, Herbal Shampoo, Herbal Skin, Herbal Face Wash, Herbal Skin
Companies
Dabur, Himalaya, Baidyanath, Hamdard, Charak, Nyle (Cavin Kare), Ayur, Marico, Bajaj, Emami, Vicco, Zandu Balm, Amrutanjan Balm, Tiger Balm
Table of Contents
1. India Alternate Medicine and Herbal Products Market Introduction
Key Growth Drivers of India Alternate Medicine and Herbal Products Market
2. India Alternate Medicine and Herbal Products Market Value Chain
3. India Alternate Medicine and Herbal Products Market Size by Revenue, FY’2008-FY’2013
4. India Alternate Medicine and Herbal Products Market Segmentation
4.1. By Herbal Products and Medicines, FY’2008-FY’2013
5. India Herbal Medicine Market: An Overview
5.1. India Herbal Medicine Market Size and Future Projections, FY’2008-FY’2018
5.2. Major Companies in India Herbal Medicine Market by Product Offerings and Pricing
6. India Herbal Hair Care Market
6.1. Introduction and Size, FY’2008-FY’2013
6.2. India Herbal Hair Care Products Market Segmentation by Shampoo, Oil and Others, FY’2008-FY’2013
6.2.1. India Herbal Shampoo Market
6.2.1.1. Introduction and Size, FY’2008-FY’2013
6.2.1.2. India Herbal Hair Shampoo Market Segmentation by Renowned and Less Renowned Brands, FY’2009-FY’2013
6.2.1.3. SWOT Analysis of Herbal Shampoo Market in India
6.2.1.4. Market Share of Major Players in Herbal Shampoo Market, FY’2013
6.2.1.5. Competitive Landscape of Major Players in Herbal Shampoo Market
6.2.2. India Herbal Hair Oil Market
6.2.2.1. Introduction and Size, FY’2008-FY’2013
6.2.2.2. India Herbal Hair Oil Market Segmentation
6.2.2.2.1. By Types of Oils, FY’2008-FY’2013
Coconut Hair Oil Market Size in India, FY’2008-FY’2013
Light Hair Oil Market Size in India, FY’2008-FY’2013
Amla Based Hair Oil Market Size in India, FY’2008-FY’2013
Cooling and Other Hair Oil Market Size in India, FY’2008-FY’2013
6.2.2.3. Market Share of Major Players in Herbal Hair Oil Market, FY’2013
6.2.2.4. Competitive Landscape of Major Players in Herbal Hair Oil Market
7. India Herbal Skin Care Market
7.1. Introduction and Market Size, FY’2008-FY’2013
7.2. Herbal Skin Care Market Segmentation by Face Wash, Skin/Body Creams and Other Skin Care Products, FY’2008-FY’2013
7.3. SWOT Analysis of Herbal Skin Care Market in India
7.4. Market Share of Major Players in Herbal Skin Care Market in India, FY’2013
7.5. Competitive Landscape of Major Players in India Herbal Skin Care Market
8. India Herbal Oral Care Products Market
8.1. Introduction and Market Size, FY’2008-FY’2013
8.2. SWOT Analysis of Herbal Oral Care Market in India
8.3. Market Share of Major Players in India Herbal Oral Care Market, FY’2013
8.4. Competitive Landscape of Major Players in India Herbal Oral Care Market
9. Chyawanprash Market in India
9.1. Introduction and Market Size, FY’2008-FY’2013
9.2. Market Share of Major Players in India Chyawanprash Market, FY’2013
10. India Herbal Digestive Market
10.1. Introduction and Market Size, FY’2008-FY’2013
10.2. Market Share of major players in India Herbal Digestive Market, FY’2013
11. India Herbal Balm Market
11.1. Introduction and Market Size, FY’2010-FY’2013
11.2. Market Share of Major Players in India Herbal Balm Market, FY’2013
11.2.1. Competitive Landscape of Major Players in Chyawanprash, Digestive Remedies and Balm Market in India
12. Export Market of Alternate Medicine and Herbal Products In India
Export Value, FY’2011-FY’2013
Major Destinations by Value, FY’2011-FY’2013
Measures taken by the Government of India to increase exports of herbs and AYUSH medicines
12.1. Export and Import Market of Hair Shampoo In India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2008- FY’2013
12.2. Export and Import Market of Hair Oil In India, FY’2011-FY’2013
By Value, FY’2011-FY’2013
By Volume, FY’2011-FY’2013
12.3. Export and Import Market of Toothpaste from India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2008- FY’2013
12.4. Export and Import Market of Toothpowder in India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2012- FY’2013
12.5. Export and Import Market of Skin Cream from India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2008- FY’2013
12.6. Export and Import Market of Moisturizing Lotions in India, FY’2008-FY’2013
By Value, FY’2008- FY’2013
By Volume, FY’2008 - FY’2013
13. Government Regulations and Policies for India Alternate Medicine and Herbal Products Market
National Policy on Indian Systems of medicine and homeopathy -2002
I.E.C and International Collaboration
Quality Control of Ayurveda, Siddha and Unani Drugs
Centrally sponsored scheme for quality control of Ayurveda, Siddha, Unani & Homoeopathy drugs
14. Government Institutions and R&D Centers for Alternate Medicine and Herbal Products in India
15. SWOT Analysis of India Alternate Medicine and Herbal Products Market
Strengths
Weakness
Opportunities
Threats
16. Porter’s Five Force Analysis in India Alternate Medicine and Herbal Products Market
Barriers to Entry
Bargaining Power of customers
Bargaining Power of Suppliers
Threats of substitutes
Competitive Rivalry within the Industry
17. Trends and Developments in India Alternate Medicine and Herbal Products Market
Setting up of Online Shopping Portals for Alternate Medicine and Herbal products
Emerging Wellness Centers in India
Increasing Spending on Health
Rapid Growth of Men’s Grooming Products Market in India
18. Company Profile of Major Players In India Herbal Products Market
18.1. Dabur India Limited
18.1.1. Business Overview
Business Divisions of Dabur and Market Positioning in Each Category
Value Chain Analysis of Dabur India Limited
18.1.2. Business Strategy
Focus on Expanding the Product Portfolio
Focus on Endorsements and Promotions
Competitive Prices
Rural Growth Opportunity
18.1.3. SWOT Analysis of Dabur India Limited
18.1.4. Key Performance indicators
18.2. Emami Limited
18.2.1. Business Overview
18.2.2. Business Strategies
Foraying in the Men’s Grooming Segment
Expanding Presence in the Underpenetrated Markets
Strategic Plans of the company for the Coming Years
18.2.3. SWOT Analysis of Emami Ltd.
18.2.4. Key Performance Indicators
Brand Wise Revenue, FY’2010-FY’2013
18.3. Marico Limited
18.3.1. Business Overview
18.3.2. SWOT Analysis of Marico Ltd.
18.3.3. Key Performance Indicators, FY’2009-FY’2013
18.4. Himalaya Herbals Limited
18.4.1. Business Overview
18.4.2. SWOT Analysis of Himalaya Herbal Limited
18.4.3. Business Strategy of Himalaya Herbal Limited
18.4.4. Key Performance Indicators
Himalaya Herbal Ltd. Revenue Predictions by Business Divisions, 2020
19. Future Outlook and Projections for India Alternate Medicine and Herbal Products Market in India, FY’2014-FY’2018
19.1. By Type of Herbal Products, FY’2014-FY’2018
19.1.1. By Herbal Hair Care Market, FY’2014-FY’2018
19.1.2. By Herbal Skin Care Market, FY’2014-FY’2018
19.1.3. By Herbal Oral Care Market, FY’2014-FY’2018
19.2. Cause and Effect Analysis between Macro-Economic and Industry Factors and Expected India Alternate Medicine and Herbal Products market Prospects
20. Macroeconomic Factors Affecting India Alternate Medicine and Herbal Products Market, 2008-2018
20.1. Government Spending on AYUSH System in India, FY’2008-FY’2018
20.2. Medical Tourism Industry in India, 2008-2018
20.3. AYUSH Practitioners in India, 2008-2018
20.4. Licensed Pharmacies under AYUSH in India, FY’2008-FY’2018
20.5. Health Expenditure in India, FY’2008-FY’2018
21. Appendix
21.1. Market Definition
21.2. Abbreviations
21.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
21.4. Disclaimer
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