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KSA Fitness Equipment Market Outlook to 2026

Driven by the growing demand of advanced fitness equipment by fitness clubs and government initiative to launch women centric fitness centres

Region:Middle East

Author(s):Mayukh Sen

Product Code:KR1135

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Published On

March 2022

Total pages

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About the Report

The publication titled “KSA Fitness Equipment Market Outlook to 2026: Driven by the growing demand of advanced fitness equipment by fitness clubs and government initiative to launch women centric fitness centers” provides a comprehensive analysis of the fitness equipment industry. The report covers various aspects including fitness equipment industry market size on the basis of on the basis revenue, market overview, value chain analysis, ecosystem, operating model, gym joining decision making parameters, SWOT analysis, major trends and developments, government initiatives promoting health awareness, and impact of COVID-19.Insights on competitive landscape of fitness equipment industry, list of importing and exporting companies in KSA, list of major distributors in KSA, and company profile of major players along-with cross comparison between fitness equipment distributors operating in the ecosystem on the basis of company overview, revenue generated, countries served, product portfolio, revenue streams, type of customers, serviced offered, strengths, weaknesses, major clientele and key partnerships is also covered in the report. The report also covers trade scenario of fitness equipment (by imports and exports of fitness equipment from major countries), along-with end user analysis of demand side highlighting key demand clusters on the basis of region, customer decision making factors in joining fitness centers, target and service addressable market of KSA health and fitness industry. Further report also focuses on the KSA Fitness Equipment Market Segmentation by Type of End User (Commercial Fitness Centers & Health Clubs, Private Fitness Centers and Health Clubs, Office & Hotels, Home, and Universities) By Value (In USD Mn), By Location of Manufacturing (Import and Domestic Manufacturing) By Value (In USD Mn), By Type of Customer (B2B and B2C) By Value (In USD Mn). KSA Fitness Equipment Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2026, and analysts’ take on the future highlighting the major opportunities.

KSA Fitness Equipment Market Overview and Size

KSA fitness equipment market expanded with a CAGR of ~13.7% in between 2016 and 2021 with considerable expansion in commercial fitness centers in which popular fitness centers and women centric fitness club dominated the market. Government initiatives to launch women centric fitness centers in 2017 along with “Your Home, Your Gym” and “Quality of Life” campaign to improve physical conditions of people coupled with rising health concerns such as obesity, diabetes and cardiovascular diseases due to unhealthy lifestyle, inclination of consumers to undertake online fitness sessions to enjoy exercisingin the comfort of their homes and as per their convenience are the major determinant to drive the growth of fitness equipment industry. Surging demand of fitness equipment suitable for home/residential purposes post COVID-19 is also contributing in the growth of fitness equipment market.

In 2020, fitness equipment industry experienced a temporary downfall owing to the impact of COVID-19 on industry leading to closure of the fitness centers and health clubs due to country wide lockdown. With mandatory protocol such as to avoid physical contact and maintenance of social distancing to prevent the transmission of virus restrained a major chunk of population from availing fitness services in fitness centers and health clubs. These factors have however led to increased demand of home-based fitness equipment and adaptation to digital fitness services as people preferred to follow fitness regimes at their home to ensure safety. Also, increased awareness on health and hygiene followed by the advent of COVID-19 is acting as a catalyst for the shift in consumer’s preference towards availing digitally connected solutions for their fitness routine.

KSA Fitness Equipment Market Segmentation

By Type of End User (Commercial Fitness Centers and Health Clubs, Private Fitness Centers and Health Clubs, Office and Hotels, Universities): Commercial fitness centres accounted for the highest market share among all other types of end users on the basis of revenue generated in the year 2021. Popular fitness clubs under the category of commercial fitness centres dominated the sector. Private fitness centres and health clubs accounted the second highest share.

By Foreign and Domestic manufacturing (Import and Domestic Manufacturing): Foreign manufactured fitness equipment accounted for the highest market share as compared to the locally manufactured (domestic) fitness equipmenton the basis of revenue generated in 2021. Lack of domestic manufacturer’s ability to produce advanced fitness equipment leads to the increased demand of fitness equipment from foreign counties such as China, USA and Italy among others.

By Type of Customer (B2B and B2C): Sales of fitness equipment through B2B channel accounted for the highest share on the basis of revenue in 2021, attributed to the surging establishments of commercial and hotel-based fitness centres demanding advanced fitness equipment.

Competitive Landscape in KSA Fitness Equipment Market

KSA fitness equipment market is concentrated among 10-15 players. Delta Fitness captured the highest market share in terms of revenue generated through the sales of fitness equipment in 2021. Fitness equipment distributors in KSA compete on the basis of quality of fitness equipment products, wide range of equipment they offer and pricing of these products. One of the major competition parameter is the collaboration and partnerships that the distributors maintain with their clients namely, fitness clubs, fitness centers, hotels, resorts and universities. However, from the production side of fitness equipment, the domestic manufacturer’s in KSA has not been able to develop advanced fitness equipment that are demanded at fitness facilities. Due to which, revenue generated through the imports of fitness equipment captured the majority share in 2021 compared to domestic sales. Majority of the fitness equipment imported in KSA in 2020 were from China, USA and Taipei; with China contributing to majority share of the overall imports in 2020 on the basis of revenue generated. In coming years, the demand for domestically produced fitness equipment would rely on the ability of these manufactures to deliver high quality advanced fitness products.

Further, a notable shift in consumer preference post COVID-19 has contributed in the emergence of digital fitness services. Home based fitness equipment are heavily demanded in recent times as people prefer to regularly participate in physical and fitness activities at the comfort of their home thereby, reducing the risk of physical contacts at public fitness facilities. Surging demand of home based fitness equipment will act as a catalyst for the growth in fitness equipment industry in coming years. Therefore, fitness equipment players in KSA must cater to the rising demand of home based fitness equipment in order to integrate the market.

KSA Fitness Equipment Market Future Outlook and Projections

Fitness equipment market is expected to expand at a five-year CAGR of ~18.7% in between 2021 and 2026 on the basis of revenue generated. It is anticipated that fitness equipment industry will grow at a substantial rate owing to factors such as the rising health concerns among population suffering from non-communicable diseases namely, obesity and chronic diseases due to unhealthy lifestyle, establishment of organized fitness centers with diversified services along with various government initiatives such as “Quality of Life” and “Your Home, Your Gym campaign” to encourage people to regularly engage themselves in physical and fitness activities. Coupled with that, determinants such as launch and expansion of nearly 163 hotel and resort project such as Hyatt and Radisson by the end of 2030 as envisaged, will also contribute in the increased demand of fitness equipment at these facilities. The market is poised to gain significant traction with the rise in the number of women centric health clubs and fitness centers incorporating advanced equipment catering to the changing health patterns and consumer demands. On the other hand, high set up or installation cost of devices or equipment and rising demand for resale of used fitness equipment for saving cost are estimated to obstruct the market’s growth within the above-mentioned forecast period.

Key Topics Covered in the Report

Socio Demographic and Economic Outlook of Saudi Arabia
Overview of Fitness Equipment Market in KSA
Ecosystem of KSA Fitness Equipment Market
Value Chain Analysis of KSA Fitness Equipment Market
Operating Model of Fitness Equipment Distributors in KSA
KSA Fitness Equipment Market Size on the basis of Revenue
KSA Offline Fitness Market Assessment
KSA Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Foreign Manufacturing, and By Type of Customer)
SWOT Analysis
Trends and Developments
Government Initiatives in the Fitness Sector
Economic Impact of Fitness Centers in KSA (Direct and Indirect)
Fitness Equipment Importing and Exporting Companies in KSA (Number of Product or Service Categories Traded, Number of Employees, Country, and City)
Impact of COVID-19 on Fitness Industry in KSA
List of Fitness Equipment Distributors in KSA (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
Market Share of Major Distributors selling Cardio Vascular and Strength Training Equipment on the basis of Revenue
Cross Comparison of Major Fitness Equipment Distributors in KSA (Year of Establishment, Number of Employees, Revenue Generated, Countries Served, and Product Portfolio)
Company Profile of Fitness Equipment Distributors in KSA (Company Overview, Revenue Streams, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships)
Key Demand Clusters for Fitness Equipment in KSA, By Region
Identifying the Customer Cohorts in KSA Health and Fitness Market
Customer Decision Making Factors Fitness Centers
Customer Mind-set for Fitness in KSA
Target Addressable Market and Service Addressable Market in KSA Health and Fitness Industry
Analyst Recommendations

Products

Key Target Audience:

Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Equipment Retailers and Importers
Commercial and Private Fitness Centers
Hotels & Resorts
Government Bodies

Time Period Captured in the Report:

Historical Period: 2016-2021
Forecast Period: 2021-2026F

Companies

Key Segments Covered in KSA Fitness Equipment Industry:

KSA Fitness Equipment Market

By Type of End User

Private Sports Centers & Health Clubs
Commercial Fitness Centers & Health Clubs
Home
Office & Hotels
Universities

By Foreign and Domestic Manufacturing

Domestic
Foreign

By Type of Customer

Business Entities (B2B)
Private Individuals (B2C)

KSA Offline Fitness Market Assessment

Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)
Fitness Equipment Import and Export Scenario on the basis of Revenue, By Country, 2016-2020
Market Share of Major Distributors selling Cardio Vascular and Strength Training Equipment on the basis of Revenue, 2021
Key Demand Clusters for Fitness Equipment, By Region, 2021
KSA Fitness and Health Industry
Target Addressable Market and Service Addressable Market in KSA Health and Fitness Industry

KSA Fitness Equipment Industry Players/Ecosystem

Manufacturers

Cybex
Precor
Assault Fitness
Life Fitness
Sci Fit
Sports Art
Total Gym
Life Span
Nordic Track
Bow Flex

Distributors

Delta Fitness
K.A.A.S Group
Wellness First
HealthLines Fitness Equipment
Athleco
SPORTA
Fit One
Fitness Lines
Pro Fit
Top Level Co

Importers

Zaina International
Reza
Alesayi
Drake & Scull
Weatherford
Modern Scientific and Electronic Corporation

Retailers

Sun & Sand Sports
U-Mark Sport
Active Fitness Store
Sports World
El Faleh

Commercial Fitness Centers

Fitness Time
Diva Fitness
Arena
Gold’s Gym
Nu Yu Fitness
Studio Fifty Five

Private Fitness Centers

EMAAR Saudi Arabia
Alaqeeq Holding
Aramco
Bupa Arabia
Al Fanar
RTCC
Astra Construction

Hotels & Resorts

Intercontinental Hotels & Resorts
Melissa Hotel
Holiday Inn
Four Points by Sheraton
The Ritz Carlton
Marriott
Novotel
Crowne Plaza

Associations

Ministry of Industry and Commerce
Ministry of Sport
Ministry of Environment, Water and Agriculture

1. Executive Summary

2. Socio Demographic and Economic Landscape of KSA

2.1. Socio Demographic Outlook of Saudi Arabia

2.2. Economic Landscape and Expatriate Population in Saudi Arabia

3. KSA Fitness Equipment Market Overview

3.1. Overview of Fitness Equipment Market in KSA

4. KSA Fitness Equipment Industry Overview

4.1. Ecosystem of Major Entities in KSA Fitness Equipment Market

4.2. Value Chain Analysis of KSA Fitness Equipment Market

4.3. Operating Model of Fitness Equipment Distributors in KSA

5. KSA Fitness Equipment Market Size on the basis of Revenue, 2016-2021

5.1. KSA Fitness Equipment Market Size on the basis of Revenue, 2016-2021

5.2. KSA Offline Fitness Market Assessment, 2021

6. KSA Fitness Equipment Market Segmentation, 2021

6.1. By Type of End User (Private Sports Centers & Health Clubs, Commercial Fitness Centers & Health Clubs, Home, Office & Hotels, and Universities)

6.2. By Import and Domestic Manufacturing (Domestic and Imported)

6.3. By Type of Customer (Business Entities – B2B and B2C – Private Individuals)

7. Industry Analysis

7.1. SWOT Analysis

7.2. Trends and Developments

7.3. Government Initiatives in Fitness Sector

7.4. Economic Impact of Fitness Centers in KSA (Direct and Indirect)

7.5. Fitness Equipment Import Scenario on the basis of Revenue, By Country, 2016-2020

7.6. Fitness Equipment Importing Companies in KSA

7.7. Fitness Equipment Exporting Companies in KSA

7.8. Impact of COVID-19 on Fitness Industry in KSA

8. Competitive Landscape of KSA Fitness Equipment Market

8.1. List of Fitness Equipment Distributors in KSA

8.2. Market Share of Major Distributors selling Cardio Vascular and Strength Training Equipment on the basis of Revenue, 2021

8.3. Cross Comparison of Major Distributors in terms of Vintage, Number of Employees, Revenue, Countries Served, Product Portfolio

8.3. Company Profile of Al Hayat Investment Co. (SPORTA)

8.4. Company Profile of Delta Fitness

8.5. Company Profile of Wellness First Middle East

8.6. Company Profile of Fitness Lines Company

8.7. Company Profile of K.A.A.S Group

8.8. Company Profile of HealthLines Fitness Equipment

9. Demand Side: End User Analysis

9.1. Key Demand Clusters for Fitness Equipment, By Region, 2021

9.2. Identifying the Customer Cohorts in Health and Fitness Market

9.3. Customer Decision Making Factors for Fitness Centers

9.4. Customer Mind-set for Fitness in KSA

9.5. Target Addressable Market and Service Addressable Market in KSA Health and Fitness Industry, 2021

10. Future Outlook and Projections of KSA Fitness Equipment Market on the basis of Revenue, 2021-2026E

10.1. KSA Fitness Equipment Market Size on the basis of Revenue, 2021-2026E

10.2. KSA Future Offline Fitness Market Assessment, 2021-2026E

10.3. Future Segmentation – By Type of End User (Private Sports Centers & Health Clubs, Commercial Fitness Centers, Home, Office & Hotels, and Universities)

10.4. By Import and Domestic Manufacturing (Domestic and Imported)

10.5. By Type of Customer (Business Entities – B2B and B2C – Private Individuals)

11. Analyst Recommendations

12. Research Methodology

12.1. Market Definitions and Assumptions

12.2. Abbreviations

12.3. Market Sizing Approach

12.4. Consolidated Research Approach

12.5. Understanding Market Potential through In-Depth Industry Interviews

12.6. Limitations and Future Conclusion

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