Region:Middle East
Author(s):Apoorva Narula and Nishika Chowcharia
Product Code:KR1099
The report titled “MENA Fitness Services Market Outlook to 2025F (Second Edition) – Driven by increasing health concerns resulting in addition of number of health clubs and gyms in the region” provides a comprehensive analysis of the fitness industry of MENA. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact, Socio Economic Implications, Consumer Preferences and Trends Analysis, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.
Strong growth of 18.1% CAGR with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy to drive market growth. Millennials and Gen Z make up the larger proportion of doing fitness class activities and are motivated by workout experiences that deliver on Balance, Routine and Prevention. Even with considerable growth, the MENA Fitness market is still relatively immature compared to other countries such as UK and UK with just 1.4% of the population participating in Fitness Centres. The MENA fitness market is undergoing transformation and disruption with Saudi Arabia and Israel being the two largest fitness markets contributing more than 50.0% of the Revenues for 2020. Israel has the highest penetration rate MENA, followed by UAE and Saudi Arabia .
KSA Fitness Services Market is under-penetrated market with less than ~% of the population actively participating in a fitness centres. Substantial increase in health problems since the past decade including diabetes, obesity, hypertension and others has increased the demand for fitness services in KSA. Owing to this spur in demand for fitness services, major fitness chains and gyms have been expanding their presence throughout Saudi Arabia market. Other major multinational fitness service providers such as Gold’s Gym and Curves have been taking the franchisee route to enter the Saudi Arabia market. Growing youth population in the country, along with ease in laws for women has benefitted the market. Majority of the fitness centres in KSA are clustered in prime locations such as Riyadh, Jeddah and Damman. The growing number of women-only gyms in the kingdom are reporting a booming business after grant of Licenses with Few popular Ladies only gyms such as NuYu, Sukoun Wellness, Glowfit, Kinetico and more.
Israel is a leading fitness and wellness destination with abundance of wellness retreats, spa breaks, and boot camps offering in a fitness centers with state of the art equipment. Growing awareness regarding balanced lifestyle, access to low cost budget fitness centers and growth of well equipped gyms with state-of the art equipment are fueling the market growth. Opening up of ladies dedicated gyms such as Fitwell Ladies Fitness Centers with female professional trainers to guide woman's pursuing exercises has created new segment and increased the female memberships in the country. Independent gyms and fitness centers focusing on health & fitness of the customers contributed majority of the market revenue. Major fitness chains such as Lunge Studio and Sky Gym offers a variety of services such as measuring the percentage of fat, muscle mass, abdominal fat, weekly weighing and more and accordingly composes the training and menu for an individual.
Egypt Fitness Services Market is a largely under-penetrated market with less than ~% of the population actively participating in a Fitness Centres. Rising disposable income accompanied with improvement in infrastructure pertaining to fitness centres are fueling the market growth. Tech-enabled high-end fitness offerings, usually backed by strong social media credentials and cult following along with budget fitness chains are expanding in Egypt. Entry of major fitness chains such as UFC, Science gym, Be Fit 360, Gold’s Gym are providing more attentive and personalized services focusing on specialized offerings to differentiate themselves and strengthen their competitiveness.
The fitness market in UAE has witnessed strong growth with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy. Growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in UAE. The rise of female-only fitness centres, online fitness apps along with growth in boutique gyms are driving the commercial fitness market in the country. Disruptors, such as Gym Nation with their low-cost and big facilities along with aggregators, such as ClassPass offering classes in more than 140 gyms across the city for a set monthly fee instead of annual memberships is dramatically increasing member penetration.
Robust growth in the Turkey Fitness Industry has been driven by increasing health concerns and awareness among the population along with strong growth in digital offerings directly contributing to the economy. The shift of the millennial generation to healthier lifestyle along with increasing disposable income and to overcome health issues such as diabetes and cardiovascular diseases has brought the importance of physical exercise to the fore driving the demand for fitness centers over the last decade. Majority of the fitness centres in Turkey are clustered in prime locations near Istanbul and Ankara. Istanbul alone has ~400 small and medium-size fitness clubs, 25% of which were opened within the last one or two years. The increasing number of integrated services offered by the fitness centers such as Aero boxing, Zumba, Martial arts, swimming and others to the customers has intensified the demand for these services in the country.
The fitness market in Algeria is an underpenetrated market with one of the lowest penetration rate in the MENA market. Rising awareness about health risks of a sedentary lifestyle and adoption of tech innovations for connectivity and inventive training approaches are fueling the market growth . The participation of women is on the rise as trainers, fitness influencers, and entrepreneurs in fitness industry, thereby increasing the female memberships and employment. Entry of major fitness chains such as Anytime Fitness and ENERGYM are providing more attentive and personalized services focusing on specialized offerings to differentiate themselves and strengthen their competitiveness.
The fitness market in Morocco is an underpenetrated market with less than 15 of the population being an active member of fitness centers. However, fitness centers along with health & wellness trend in Morocco is gathering pace as more consumers have been made to question their overall health due to sedentary lifestyle. Growing youth population belongsing to the age group 15-54 years along with increasing health risks awareness amongst the population and evolving business model of fitness centers are fueling the market growth . Fitness brands are actively optimizing their business models, integrating behavioral science into health and fitness through personal and group sessions encouraging clients to focus on their fitness goals. An increasing number of yoga studios have also been opened in Morocco, accompanied by international yoga events held across the country. Majority of the fitness centres in Morocco are clustered in prime locations such as Casablanca, Marrakesh and Rabat.
Oman fitness market contributes 0.2% of the GDP facilated by new foreign players and regional expansion of the fitness clubs, gyms and centers. The expansion spreads across various systems like presence of gyms in universities, schools and hotels as well as across the major cities of the country. The market is currently placed in growth stage with strong possibility for further development at a faster pace with positive trends expected in the industry. Future growth is driven by increase in the average number of members involved and active members. Entry of major fitness chains such as Horizon fitness followed by Flex fitness and Gold’s Gym are providing more attentive and personalized services focusing on specialized offerings to differentiate themselves and strengthen their competitiveness.
The fitness market in Qatar has witnessed strong growth with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy. Rise in Personal Disposable Income, High Rates of Obesity, Rising Awareness about Health & Fitness , Increased Investment in Ladies Fitness Centres, Government Initiatives and to overcome health issues such as diabetes and cancer has been the major key factors which drives the demand for fitness services centers in Qatar. Commercial Gyms generated more than 85.0% revenue in Qatar Fitness Market and is expected to grow 11.9% CAGR during the forecasted year
Direct Economic Impact of Fitness Centres
Indirect Economic Impact of Fitness Centres
10.1 Potential Health Implications and Health Cost Reductions
13.1 Future Market Size Potential for Fitness Services Market, 2025
13.2 Future Potential of Commercial Gyms, Fitness Centres in Hotels, Universities and Residential Townships and Compounds
13.3 Future Trends and Outlook for MENA Fitness Industry
14.1 Country Chapter: Saudi Arabia
14.2 Country Chapter: Israel
14.3 Country Chapter: Egypt
14.4 Country Chapter: UAE
14.5 Country Chapter: Turkey
14.6 Country Chapter: Algeria
14.7 Country Chapter: Morocco
14.8 Country Chapter: Oman
14.9 Country Chapter: Qatar
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