Region:Africa
Product Code:KROD144
The report provides a comprehensive analysis of the potential of the fitness service industry in Nigeria. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.
Its market segmentations include By Market Structure, By Revenue Stream, By Regions, By Subscription, By Gender, By Age, and By Income Group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, Nigeria Fitness Service Market grew from approximately NGN ~ Bn in 2017 to approximately NGN ~ Bn in 2022 – is forecasted to grow further into NGN ~ Bn opportunity by 2027F, owing to the rising disposable income of consumers, increasing focus on fitness and healthy lifestyle among the population.
By Market Structure: The unorganized segment largely dominates the industry. Moreover, the lower fees charged by unorganized centers, allow them to generate a wider customer base.
By Membership Subscription Package: Customers have been identified to prefer 3 months and annual membership plans in fitness centers, due to the fee-based discounts offered by fitness center operators along with the additional services such as complimentary account freezing provided.
By Market Structure |
Organized Unorganized |
By Revenue Stream |
Membership Personal Training Supplementary Services |
By Regions |
Lagos State Ogun State Others (Imo State, Abuja State) |
By Subscription |
3 months 6 months 1 year Others |
By Gender |
Male Female |
By Age |
Below 18 years 19 to 30 years 31 to 60 years Above 60 years |
By Income Group |
Below 85,700 NGN 85,700 - 339,000 NGN 339,000 - 1,510,000 NGN Above 1,510,000 NGN |
2.1 Taxonomy of the Nigeria Fitness Service Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for the Nigeria Fitness Service Market
2.5 Growth Drivers of the Nigeria Fitness Service Market
2.6 Issues and Challenges of the Nigeria Fitness Service Market
2.7 Impact of COVID-19 on the Nigeria Fitness Service Markets
2.8 PESTLE/SWOT Analysis
4.1 By Service Type, 2017 - 2022
4.2 By Subscription, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 Major Players)
5.3.1 I fitness Centre Ltd
5.3.2 Sky Fitness Gym
5.3.3 Fitness Central
5.3.4 Ellas Place Salon, Spa & Ladies Gym
5.3.5 The Crossfitter Gym
7.1 By Service Type, 2022 - 2027
7.2 By Subscription, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.
Collating statistics on the number of fitness service companies, the price variation in the market, the market structure, and income group. We will also review additional statistics to understand distribution channels and market structure which can ensure the accuracy of the data points shared.
Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team will approach multiple companies providing fitness services and understand market structure, demands, consumer preference, and other parameters which will support us validate statistics derived through the bottom-to-top approach from fitness service providers.
Total revenue in Nigeria Fitness market was USD 2.5 Mn in 2022.
Ifitness Centre Ltd, Sky Fitness Gym, Fitness Central, Ellas Place Salon, Spa & Ladies Gym are the key players in the China Fitness Market.
Growing Awareness regarding balanced Lifestyle, Access to low-cost budget fitness centers, and well-equipped gyms with state-of-the-art equipment.
The unorganized segment largely dominates the industry. Moreover, the lower fees charged by unorganized centers, allow them to generate a wider customer base.
Total revenue of the market is expected to show an annual growth rate (CAGR 2022-2027) of 9.5% by 2027.
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