Saudi Arabia Fitness Services Market Outlook to 2022
By Revenue Stream (Gym Membership and Personal Training), by Organized and Unorganized, by Region, Gender and Membership Subscription
August 2018
106
About the Report
About the Report
The report titled, "Saudi Arabia Fitness Services Market Outlook to 2022 - By Revenue Stream (Gym Membership and Personal Training), by Organized and Unorganized, by Region, Gender and Membership Subscription" covers market size by organized and unorganized fitness services providers along with market segmentation by revenue stream (membership subscription and personal training), by market structure (organized and unorganized), by region (Riyadh, Makkah, Madinah, Dammam, and others including Tabuk, Asir, Hail, and Jizan), by gender (male and female), and by membership subscription (12 months, 6 months, 3 months and others including 1 month and 2 months). It also includes market size (by revenue, membership and number of fitness centres), emerging trends and developments, issues and challenges, customer pain points and decision making parameters, investment model, and competitive landscape of players in organized sector including Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker. The report also covers government rules and regulation, future outlook and projections analysis along with analyst recommendation and macroeconomic variables highlighting the major opportunities and cautions.
By Market Structure: The organized sector has contributed major revenue share to the overall Saudi Arabia Fitness Services market. In terms of membership subscription, unorganized sector has contributed majority share as compared to organized sector. This sector includes various entities such as men’s gym, women’s gym, mixed gym and CrossFit centers, indulged in providing all kinds of fitness services including Yoga, Pilates, Zumba and Personal Training. Unorganized centers have been better able to make use the opportunity and enter the fitness industry because it offer reasonably lower membership fee and are easier to set up.
By Region: Riyadh has accounted for the maximum number of organized fitness centers in KSA, primarily for being the commercial capital of the country. It is followed by Makkah mainly because of the urban and wealthy population live in this region. Major fitness centers place high preference to location around these two provinces. These regions are followed by Dammam and Medinah in 2017. Other regions include Tabuk, Asir, Jawf, Hail, and Jizan.
By Gender: Males have undoubtedly dominated the fitness service market. More than half of the total individuals who attended gyms in 2017 were males while the rest were females. With conservative norms still in place especially for women in Middle Eastern countries, the proportion of women attending fitness services has been low. However, with the changing lifestyle, trends, mentality and health consciousness among the population, along with lifting of bans on women population, this scenario is gradually changing. The demand for female specific fitness centers has already started picking up and this trend is assumed to continue in the future.
By Membership Subscription: Membership packages offered for three months have contributed a major share to the overall revenue generated through fitness services in 2017 as it offers the option of experimenting with several gyms for short durations and trying new activities such as Yoga, Pilates and Mixed Martial Arts. Additionally, these packages are very suitable for people joining gyms for the first time. The second most preferred package has been the one-year package because of various reasons including tier pricing which makes the one year packages economical in relation to the other membership packages. Additionally, better offers, discounts and promotions offered by fitness centers on buying the long-term packages have attracted consumers in huge number.
Competition Stage and Company Positioning: The overall competition stage of the industry has been fragmented. The organized and unorganized gyms provide gym services along with supplementary facilities such as Spa, Sauna, Swimming Pool, Showers, Lockers facility and others. Few of the major organized players include Fitness Time, Body Masters, 9 Round, The Power Gym, Gold’s Gym, and Fitness First. The major unorganized players have been Tytans Fitness, Bwell Center, Areka, Fitness Inn, and Fitness World.
Saudi Arabia Fitness Services market’s revenue has been anticipated to grow at a double digit CAGR during 2017 to 2022E, which shall cordially be supported by the increase in the number of health and fitness centers in the country during the same period.
Growth during this period is expected to be supported by the rising number of obese population, increasing demand for personal training, expanding geographical presence of major fitness centers, diversifying services portfolio and others. Increase in health awareness would supplement growth in the market. Many new services and new technologies are expected to be launched in the forecast period having a positive impact on demand for fitness services.
Market Segmentation by Market Structure (Organized & Unorganized)
By Revenue Stream
By Membership subscription
By Region (For Organized)
By Gym Type (For Organized)
Market Segmentation By Gender (Male & Female)
Market Segmentation By Revenue Stream (Membership Subscription & Personal Training)
Market Segmentation By Membership Subscription (12 Months, 6 Months, 3 Months and Others)
Market Segmentation By Region (Riyadh, Mecca, Madinah, Dammam and Others)
Men’s Fitness Service Centers
Women Fitness Service Centers
Mixed Fitness Service Centers
CrossFit Centers
Major Fitness Equipment Manufacturers
Investors
2012-2017 - Historical Period
2018-2022 - Future Forecast
Saudi Arabia Organized Fitness Services Providers: Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker
Saudi Arabia Unorganized Fitness Services Providers: G-Fit, Bwell center, Fitness Inn, Areka, Tytans fitness, Iron hill Cross Fit, Fitness World, Marom Club, Rio gym and Others
Saudi Arabia Fitness Services Market Evolution and Potential
Saudi Arabia Fitness Services Market Size And Segmentation
Emerging Trends and Developments in Saudi Arabia Fitness Service Market
Issues and Challenges in Saudi Arabia Fitness Services Market
Customer Pain Points and Decision Making Parameters
Saudi Arabia Fitness Services Market Government Regulations
Investment Model for Saudi Arabia Fitness Services Market
Competitive Landscape of major Players in Saudi Arabia Fitness Service Market
Saudi Arabia Fitness Services Market Future Outlook and Projections, 2018E-2022E
Analyst Recommendations
Macroeconomic Factors in Saudi Arabia Fitness Services market
Products
Products
Market Segmentation by Market Structure (Organized & Unorganized) – By Revenue Stream, By Membership subscription, By Region (For Organized), By Gym Type (For Organized), Market Segmentation By Gender (Male & Female), Market Segmentation By Revenue Stream (Membership Subscription & Personal Training), Market Segmentation By Membership Subscription (12 Months, 6 Months, 3 Months and Others), Market Segmentation By Region (Riyadh, Mecca, Madinah, Dammam and Others)
Companies
Saudi Arabia Organized Fitness Services Providers (Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker), Saudi Arabia Unorganized Fitness Services Providers (G-Fit, Bwell center, Fitness Inn, Areka, Tytans fitness, Iron hill Cross Fit, Fitness World, Marom Club, Rio gym and Others)
Table of Contents
Table of Contents
1. Executive Summary
Saudi Arabia Fitness Services Market Evolution and Potential
Saudi Arabia Fitness Services Market Size
Saudi Arabia Fitness Services Market Segmentation
Trends in the Fitness Services Market in Saudi Arabia
Competitive Analysis
Future Projections
2. Appendix
2.1. Market Definition
2.2. Abbreviations
2.3. Market Sizing and Modeling
General Approach-Market Sizing
Market Sizing – Saudi Arabia Fitness Services Market
Variables (Dependent and Independent)
Multifactor Based Sensitivity Model
Regression Matrix
Limitations
Final Conclusion
3. Saudi Arabia Fitness Services Market Introduction and Overview
4. Saudi Arabia Fitness Services Market Size (by Revenue, by Membership and by Number of Fitness Centers), 2012-2017
5. Saudi Arabia Fitness Service Market Segmentation, 2017
5.1. By Organized and Unorganized, 2017
By Number of Fitness Centers, Members and Revenues, 2017
5.2. By Regions (Riyadh, Makkah, Dammam, Madinah, Eastern Region, and Others), 2017
5.3. By Subscription (3 months, 6 months, 1 Year and Others), 2017
5.4. By Customer Profile in Saudi Arabia (Gender, Age and Subscription Fee), 2017
By Gender, 2017
By Age, 2017
By Income, 2017
6. Emerging Trends and Developments in Saudi Arabia Fitness Service Market
Government supported initiatives assisting the market growth
Focus on opening up of female specific fitness centres
Change in Consumer Behavior Spurred by Change in Demographics
High Intensity Interval Training (HIIT)
Increase in Lifestyle Disease in Saudi Arabia
Entry of international brands in fitness services Industry in Saudi Arabia
Workplace Fitness Promotion
Group Training
Wearable Technology
Body Weight and Strength Training Exercises
Investing In Building Customer Awareness And Trust
7. Issues and Challenges in Saudi Arabia Fitness Services Market
8. Customer Profiling-Saudi Fitness Services Market
8.1. Customer Decision Making Parameters, 2017
8.2. Pain Points Of Customers
9. Saudi Arabia Fitness Services Market Government Regulations
10. Investment Model for Saudi Arabia Fitness Services market, 2017
10.1. Franchise Model
General Guidelines for franchise model
10.2. Self-Investment Model
Assumptions
Fixed Investment
Sources Of Finance
Variable Cost
Profitability
11. Competitive Landscape of major Players in Saudi Arabia Fitness Service Market
11.1. Competition Scenario (Market Nature, Bargaining Power, Entry Barriers, Market Positioning and Competition Parameters), 2017
11.2. Competitive Landscape of Major Players, 2017
11.3. Strengths and Weakness of Major Players in Saudi Arabia Fitness Services Market
11.4. Market Share of Major Organized Fitness Centers by Revenue, 2017
11.5. Market Share of Major Organized Players By Membership Share, 2017
11.6. Market Share of Major Organized Players By Number of Centers, 2017
11.7. Comparison Matrix in Saudi Arabia Fitness Services Market, 2017
12. Saudi Arabia Fitness Services Market Future Outlook and Projections, 2018E-2022E
12.1. Saudi Arabia Fitness Service Future Market Segmentation By Market Structure (Organized and Unorganized) on the basis of Number of Centers, 2022E
12.2. Market Segmentation by Male and Female Membership, 2022E
13. Analyst Recommendations
Space & Capacity
Pricing Strategies & Discounts
Location Play
Fitness Equipment Procurement Strategies
More Diversified Services Portfolio
Marketing Strategies
Disclaimer
Contact Us
List of Figure
Figure 1-1: Flow Chart Depicting Saudi Arabia Fitness Services Market Structureby Revenue, Members and Fitness Centers, 2017
Figure 1-2: Flow Chart Depicting Market Structure (Organized and Unorganized) of Saudi Arabia Fitness Service Market, 2017
Figure 4-1: Saudi Arabia Fitness Services Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2012 - 2017
Figure 4-2: Saudi Arabia Fitness Service Market Size on the Basis of Number of Fitness Centers and Members in Thousand, 2012 - 2017
Figure 4-3: Saudi Arabia Fitness Service Market Supporting Numbers (Obese Population) and Growth Rate in Percentage (%), 2012-2017
Figure 4-4: Saudi Arabia Fitness Service Market Supporting Numbers (Disposable Income in USD Thousand) and Growth Rate in Percentage (%), 2012-2017
Figure 4-5: Saudi Arabia Fitness Service Market Supporting Numbers (Disposable Income in USD Thousand) and Growth Rate in Percentage (%), 2012-2017
Figure 5-1: Saudi Arabia Fitness Services Market Segmentation by Organized and Unorganized on the Basis of Number of Centers and Members, Revenue Generated in Percentage (%), 2017
Figure 5-2: Saudi Arabia Fitness Services Market Segmentation by Region (Riyadh, Jeddah, Mecca, Medina and Others) on the Basis of Total Number of Fitness Centers in Percentage (%), 2017
Figure 5-3: Saudi Arabia Fitness Service Market Segmentation by Membership Subscription (3 months, 6 months and 1 year and Others) on the Basis of Number of Subscriptions in Percentage (%), 2017
Figure 5-4: Saudi Arabia Fitness Services Market Segmentation by Gender on the Basis of Number of Members in Percentage (%), 2017
Figure 5-5: Saudi Arabia Fitness Services Market Segmentation by Number of Subscribers on the Basis of Age (8 to 18 years, 19 to 30 years, 31 to 60 years, and above 60) in Percentage (%), 2017
Figure 5-6: Saudi Arabia Fitness Services Market Segmentation by Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000, and Above SAR 150,000) on the Basis of Number of Members in Percentage (%), 2017
Figure 6-1: Percentage Fitness Services Market's Target Audience Population in Total Saudi Arabia Population in Million and Growth Rate in Percentage (%), 2012-2017
Figure 6-2: Saudi Arabia' Obese Population in Millions, 2012-2017
Figure 11-1: Saudi Arabia Organized Fitness Services Industry’s Fee Preference by 12 months, 6 months, 3 months, and Others in Percentage (%), 2017
Figure 12-1: Saudi Arabia Fitness Services Market Future Outlook and Projections by Revenues in USD Million and Growth Rate in Percentage (%), 2018E-2022E
Figure 12-2: Saudi Arabia Fitness Service Market Future Outlook and Projections by Number of Fitness Centers and Growth Rate in Percentage (%), 2018E-2022E
Figure 12-3: Saudi Arabia Fitness Services Market Future Outlook and Projections by Members and Growth Rate in Percentage (%), 2018E-2022E
Figure 12-4: Saudi Arabia Fitness Service Future Market Supporting Numbers (Obese Population) in Million and Growth Rate in Percentage (%), 2018E-2022E
Figure 12-5: Saudi Arabia Fitness Service Future Market Supporting Numbers (Disposable Income) in SAR Million and Growth Rate in Percentage (%), 2018E-2022E
Figure 12-6: Proportionate Share of Organized and Unorganized Fitness Centers by Number of Fitness Centers, 2022E
Figure 12-7: Saudi Arabia Fitness Service Future Market Segmentation Projections by Male and Female Membership in Percentage (%), 2022E
List of Table
Table 2-1: Saudi Arabia Fitness Services Market Definitions Including Revenue Generated From Personal Training, Revenue Generated from Gym Membership, Organized Market, Unorganized Market, Men's Gym, Women's Gym, Mixed Gym, Other Fitness Services, Total Addressable Market, Institutional Users and Retail Users
Table 2-2: Saudi Arabia Fitness Service Market Abbreviations Used and Their Description
Table 2-3: Correlation Matrix for Saudi Arabia Fitness Service Market
Table 2-4: Regression Coefficients Output for Saudi Arabia Fitness Service Market
Table 3-1: Saudi Arabia Fitness Services Market Overview, Key Operating Parameters (Trends and Growth Drivers, Major Players, Major Services, Average Price, Price Elasticity of Demand, Total Membership and Restraints) and Market Genesis, 2000-2017
Table 4-1: Saudi Arabia Fitness Service Market Size on the Basis of Revenue, Number of Fitness Centers and Membership Including Reference Time Period, Key Developments & Reasons for Change, Supporting Numbers, Selection Parameters, Profitability, Seasonality, Certification Courses, Key Business Strategies and Period CAGR, 2012-2017
Table 5-1: Saudi Arabia Fitness Services Market Segmentation by Structure (Organized and Unorganized) on the Basis of Revenue Generated in USD Million, Number of Members and Number of Centers, 2017
Table 5-2: Saudi Arabia Fitness Services Market Segmentation by Organized and Unorganized on the Basis of Number of Centers, Members and Revenue, in USD Million, 2017
Table 5-3: Saudi Arabia Fitness Services Market Segmentation by Region (Riyadh, Jeddah, Mecca, Medina and Others) on the Basis of Number of Centers, 2017
Table 5-4:Saudi Arabia Fitness Service Market Segmentation by Region (Riyadh, Jeddah, Dammam, Mecca, Medina and Others) on the Basis of Total Number of Fitness Center Outlets, 2017
Table 5-5: Saudi Arabia Fitness Service Market Segmentation by Membership Subscription (1 month, 3 months, 6 months and 1 year and above) on the Basis of Number of Subscriptions and Revenue Generated in USD Million, 2017
Table 5-6: Saudi Arabia Fitness Services Market by Subscribers' Gender (Male and Female) in Thousand, 2017
Table 6-1: Organized Women Exclusive Fitness Centers in Saudi Arabia, 2017
Table 7-1: Major Challenges Existing in Saudi Arabia Fitness Service Industry Including Scalability, Competition From Unorganized Players, High Land Rent, Equipment Procurement Cost, Maintenance Cost, Lack of Availability of Trained Professionals, Demand for In-House Training, Low Conversion Rates, Less Focus in Sub-Urban Areas, High Cost of Marketing, Member Retention And Stringent Rules Especially for Women, 2017
Table 8-1: Saudi Arabia Fitness Service Market Consumer Decision Making Parameters (Location, Availability of Experience and Skilled Trainers, Membership Fee, Services Offered, Latest Equipment and Infrastructure, Brand Image and Reviews, Popularity, Offers and Discounts) Including Parameter, Importance, Gyms Extending Best Service and Description, 2017
Table 8-2: Saudi Arabia Fitness Service Market Consumer Pain Points Including Services Offered, Hygiene and Cleanliness, Lack of Experienced and Skilled Trainers, Member’s Profile, Equipment and Membership Fees Along With their Impact on Customer Satisfaction.
Table 8-3: Decision Making Parameters for Women, Issues, and Impact on Decision Making
Table 10-1: Investment Required (Total Fixed Cost Incurred) for Establishment of a Gym in Riyadh (Urban Area), Saudi Arabia Including Investment on Equipment and Building.
Table 10-2: Sources of Finance for Establishing a Gym in an Urban Area in Saudi Arabia Including Equity Capital and Debt Capital and the Equated Monthly Installment (EMI)
Table 10-3: Variable Cost Associated with Establishing a Gym in an Urban Area of Saudi Arabia Including Salary Expenses, Land Rent, Insurance Premium, Electricity, Water, Telephone and Maintenance Expenses
Table 10-4: Annual Cost of Operation for a Gym in an Urban Area in Saudi Arabia Including Annual Expenses, Interest on Fixed Capital Loan and Depreciation
Table 10-5: Financial Indicators Related to the Establishment of a Gym in an Urban Area in Saudi Arabia Including Profitability and Return on Investment
Table 11-1: Competition Scenario in Saudi Arabia Fitness Services Market Including Competition Stage, Market Nature, Entry Barriers, Company Positioning and Competing Parameters, 2017
Table 11-2: Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Company Overview by Date of establishment, Number of Outlets, Annual Revenue, and Average Revenue from Each Centre, 2017
Table 11-3: Saudi Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Number of Members and Gender Of Member,2017
Table 11-4: Saudi Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Fee Charged for 12 months, 6 months, 3 months, and Others in SAR, 2017
Table 11-5: Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Membership Preference by 12 months, 6 months and 3 months, 2017
Table 11-6: Saudi Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Number Of Personal Trainers, Average Number Of Sessions and Personal Trainer Fee Per Session, 2017
Table 11-7: Arabia Fitness Services Market Competitive Landscape of Major Organized Players on the Basis of Business Overview –Services Offered, Business Model, And Strategy, 2017
Table 11-8: Strength and Weakness of Organized Fitness Services Providers Including Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP Center, NuYu, Curves, Lava Fitness, Pulse Studio, Studio 55, The Power Gym and Body Masters
Table 11-9: Market Share of Major Organized Players (Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker) in Organized KSA Fitness Services Industry Including Gross Revenue, Revenue from Membership Fees & through Personal Training with Percentage Shares , 2017
Table 11-10: Market Share of Major Organized Players (Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker) by Membership Share in Organized Industry, 2017
Table 11-11: Market Share of Major Organized Players (Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker) by Number of Organized Fitness Centers in Organized Industry, 2017
Table 11-12: Heat Map for All Major Players (Fitness First, Gold's Gym, Fitness Time, World Gym, Arena MMA Fitness, Al Manahil, Interval Plus CrossFit, NuYu, Curves,Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Pulse Studio, 9 Round, Body Masters, Muscles Factory) on the Basis of Facilities and Services Offered, 2017
Table 11-13: Heat Map for All Major Players (Fitness First, Gold's Gym, Fitness Time, World Gym, Active Time, Arena MMA Fitness, Bodyline VIP center, Central care, Al Manahil, Al Multaka, Interval Plus CrossFit, NuYu, Curves, Spectrum Wellness for Women, Kore, Lava Fitness, Glow Fit, Kinetico, Fit Zone, Pulse Studio, Studio 55, 9 Round, The Power Gym, Body Masters, Muscles Factory, and Fitness Maker) on the Basis of Number of Branches, Regional Presence and Total Number of Personal Trainers, 2017
Table 12-1: Saudi Arabia Fitness Service Market Future Outlook and Projections by Revenues, Reasons for Change, and Supporting Numbers, 2018E-2022E
Table 12-2: Saudi Arabia Fitness Service Market Segmentation Future Outlook and Projections by Market Structure (Organized and Unorganized) on the Basis of Number of Fitness Centers and CAGR in Percentage (%), 2022E
Table 12-3: Key Takeaways for Projections by Male and Female Members, 2022E
Table 13-1: Saudi Arabia Fitness Service Market Cross Comparison Table Including Premium Pricing Analysis of Major Entities (Men’s Gym, Women’s Gym, and Mixed Gym) on the Basis of Average Cost of Membership Packages (3 months, 6 months and 12 months)
Table 13-2: Saudi Arabia Fitness Service Market Cross Comparison Table Including Mediocre Pricing Analysis of Major Entities (Men’s Gym, Women’s Gym, and Mixed Gym) on the Basis of Average Cost of Membership Packages (3 months, 6 months and 12 months)
Table 13-3: Saudi Arabia Fitness Service Market Cross Comparison Table Including Low Pricing Analysis of Major Entities (Men’s Gym, Women’s Gym, and Mixed Gym) on the Basis of Average Cost of Membership Packages (3 months, 6 months and 12 months)
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