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Turkey Fitness Services Market Outlook to 2025F

Driven By the Shift of Millennial Generation to Healthier Lifestyles and Rising Awareness about Health & Fitness Services in the Country

Region:Europe

Author(s):Apoorva Narula and Nishika Chowcharia

Product Code:KR1097

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Published On

October 2021

Total pages

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About the Report

The report titled "Turkey Fitness Services Market Outlook to 2025F-Driven By the Shift of Millennial Generation to Healthier Lifestyles and Rising Awareness about Health & Fitness Services in the Country" provides a comprehensive analysis of the fitness industry of Turkey. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact, Socio-Economic Implications, Consumer Preferences and Trends Analysis, Technological Disruptions, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.

Turkey Fitness Services Market

Robust growth in the Turkey Fitness Industry has been driven by increasing health concerns and awareness among the population along with strong growth in digital offerings directly contributing to the economy. The shift of the millennial generation to a healthier lifestyle along with increasing disposable income and overcoming health issues such as diabetes and cardiovascular diseases has brought the importance of physical exercise to the fore driving the demand for fitness centres over the last decade.

Analyzing the Direct Economic Impact of Fitness Industry in Turkey

The Turkey fitness Industry has expanded significantly over the last decade with several fitness centre chains securing a key market foothold across the country. It is characterized by a high proportion of parttime employment with the majority of staff employed on a casual or parttime basis. Popular medium-sized fitness centres dominate the sector with hotel based and residential based fitness centers gaining importance over time.

Commercial Gyms: The majority of the fitness centres in Turkey are clustered in prime locations near Istanbul and Ankara. Istanbul alone has 400 small and medium-sized fitness clubs, 25% of which were opened within the last one or two years. The increasing number of integrated services offered by the fitness centres such as Aero boxing, Zumba, Martial arts, swimming and others to the customers has intensified the demand for these services in the country.

Hotels/Resorts: Hotels in Turkey are establishing a fitness centre with state-of-the-art cardio equipment, and boutique-style workout classes including certified personal trainers demanded by consumers. A growing number of hotel chains are providing 360-degree wellness complemented by an innovative variety of fitness classes such as Yoga/Zumba and Gym or HIIT and membership plans.

Schools/Universities: 50%-60% of the Universities in Turkey have well-equipped gyms in their campuses/hostels and charge membership of USD 20-USD 25 per month separately. The gyms are usually equipped with Cardiovascular Fitness equipment (Treadmills & Elliptical machines), Strength Training Equipment (Free weight and weight machines, Resistance machines, Kettlebells & others).

Residential Townships/Compounds: The closure of public gyms, fitness centers and clubs since COVID-19 has led to an astounding demand for residential/community gyms and are by far the highest motivating factor for joining and going to a gym due to the social interactions.

Majority of the apartments in Turkey provide a wide range of amenities such as swimming pools, sauna and courts along with well-established fitness centres.

Assessment of the Indirect Economic Impact of Fitness Industry in Turkey: The fitness market has a ripple effect on other sectors such as fitness service industry, construction, real estate, apparel and footwear and technology. The eruption of COVID 19 has resulted a spike in the number of people working out from homes to avoid getting infected, thus fuelling the adoption of in-home fitness equipments. Fitness Machine, Dumbbells, Resistance Bands, Benches and Treadmill has dominated the overall fitness equipment market with Istanbul having majority of health clubs and gyms accounting for extensive revenues in Turkey's fitness equipment market

Assessment the Socio-Economic Implications for Fitness Industry in Turkey: Turkey has been facing many healthcare challenges due to its sedentary lifestyle such as Ischemic Heart Disease, Diabetes, Obesity and Mental Illness. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from Turkey's fitness centres is USD 14.9 Bn in a year. The largest component of this saving arises from the avoided costs of diabetes, which provides a saving of around USD 8.5 Mn in a year along with increase in workforce participation and increase in workforce productivity 17.8 % and 55.0% respectively.

Turkey Fitness Market Future Outlook and Projections

Turkey Health and Fitness Centres is expected to witness massive spikes in home-workout equipment with online fitness market growing at double digit CAGR and contributing majority of the revenue share in the forecasted year. Growth in the fitness industry will be triggered by a % increase in the number of clubs across the country driving a total increase in members by % and contributing % to GDP. Rising affluence of middleclass upgrading their consumption lifestyle to opt for luxury services will encourage hotels & residential compounds and townships to incorporate fitness centres in their properties.

Key Topics Covered in the Report

Socio-Economic Landscape of Turkey
Direct and Indirect Economic Impact of Fitness Industry in Turkey
Overview of Commercial Gyms in Turkey Health and Fitness Market
Snapshot of Digital Fitness Market in Turkey
Assessment of the Indirect Economic Impact of Fitness Industry in Turkey
Turkey Fitness Equipment Industry Market Size
Evaluation of Premiumization on Real Estate Sector
Technological Disruptions for Fitness Centres in Turkey
Assessment of the Indirect Economic Impact of Fitness Industry in Turkey
Overview of Healthcare Scenario/Health Statistics
Potential Health Implications and Health Cost Reductions
Customer Mindset for Fitness Services
Impact of COVID 19 on Fitness Industry in the Turkey
Future Outlook and Projections for Turkey Fitness Services Market
White space and Opportunities existing in the Turkey Fitness Services Market
Research Methodology

Products

Key Target Audience

Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Centres
Government Organizations

Time Period Captured in the Report:

Historical Period: 2015-2020
Forecast Period: 2020-2025

Companies

Key Segments Covered in Turkey Fitness Market

Direct Economic Impact of Fitness Centres

Overview of Commercial Gyms in Turkey Health and Fitness Market
Overview of Fitness Centres in Hotels and Resorts
Overview of Fitness Centres in Schools and Universities
Overview of Fitness Centres in Residential Townships/Compounds
Overview of Fitness Centres in Hospitals
Overview of Fitness Centres in Sports Clubs and Govt. Organizations

Indirect Economic Impact of Fitness Centres

Turkey Fitness Equipment Industry Market Size
Evaluation of Premiumization on Real Estate Sector
Estimated Cost of Constructing a Fitness Centre
Technological Disruptions for Fitness Centres in Turkey

1. Executive Summary

2. Socio-Economic Landscape of Turkey

2.1 Country Demographics, Population by Age Group, Population by Gender, GDP and Inflation
Rates and Regional Analysis

2.2 Identifying the Customer Cohorts in Health and Fitness Market

2.3 Customer Mindset for Fitness Services

2.4 Target Addressable Market and Service Addressable Market in Turkey Health and Fitness
Industry

2.5 Customer Decision making factors for Fitness Centres

3. Direct and Indirect Economic Impact of Fitness Industry in Turkey

4. Analyzing the Direct Economic Impact of Fitness Industry in Turkey

4.1 Economic Contribution to the Fitness Club Industry

4.2 Turkey Fitness Services Market Revenue, 2020

4.3 Turkey Offline Market Assessment

4.4 Overview of Commercial Gyms in Turkey Health and Fitness Market

4.5 Overview of Fitness Centres in Hotels and Resorts

4.6 Overview of Fitness Centres in Schools and Universities

4.7 Overview of Fitness Centres in Residential Townships/Compounds

4.8 Overview of Fitness Centres in Hospitals

4.9 Overview of Fitness Centres in Sports Clubs and Govt. Organizations

4.10 Snapshot of Digital Fitness Market in Turkey

5. Assessment of the Indirect Economic Impact of Fitness Industry in Turkey

5.1 Indirect Impact on various Sectors by Fitness Industry

5.2 Supply Chain Scenario in Fitness Equipment Industry (Supply of local equipment
manufacturing, distribution, etc.)

5.3 Turkey Fitness Equipment Industry Market Size

5.4 Evaluation of Premiumization on Real Estate Sector

5.5 Estimated Cost of Constructing a Fitness Centre (determined on the basis of per SQM and
backed by assumptions such as size, location, floor level and others)

6. What has been the Socio-Economic Implications for Fitness Industry in Turkey?

6.1 Overview of Healthcare Scenario/Health Statistics

6.2 Potential Health Implications and Health Cost Reductions

6.3 Government Initiatives in the Fitness Sector

6.4 Wellness, Health & Fitness Events in Turkey to Promote Awareness

7. How has the COVID impacted the entire Fitness Industry?

7.1 Impact of COVID 19 on Fitness Industry in the Turkey

7.2 Countermeasure from the Fitness Industry during Shutdown

8. Future Outlook and Projections for Turkey Fitness Services Market

8.1 Future Market Size Potential for Turkey Fitness Services Market

8.2 Future Potential of Commercial Gyms in the Turkey

8.3 Future Potential of Fitness Centres in Hotels, Universities and Residential Townships and
Compounds

8.4 Future Potential of Digital Fitness Market in Turkey

9. Assessment of Franchisee Scenario across Gym Centers

9.1 White space and Opportunities existing in the Turkey Fitness Services Market

9.2 Analyzing the Expansion Route of Fitness Centres-Franchisee or Owned

10. Appendix

10.1 Research Methodology (Market Definitions, Abbreviations Used, Market Sizing Approach,
Primary Research Approach & Entity Analysis-CATI's, Sample Size Inclusion, Research Limitations
and Future Conclusions)

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