Brazil Medical Device Market Outlook to 2025

The report titled publication “Brazil Medical Device Market Outlook to 2025 - by Type of Device (Reagent for In-Vitro Diagnostics, Materials and Supplies, Laboratory Equipment and Others), Type of Business Activity (Import and Local Production), Channel of Sales (Distributor and Direct), Type of End User (Hospital, Clinics, and Diagnostic Lab Centers and Others) and By Region (South-East, South, North-East, Mid-West, and North)” provides a comprehensive analysis of the medical device market in Brazil. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of device type, sales by region and end-user, trends and developments, issues and challenges, government regulations, value chain analysis, SWOT analysis, competitive scenario and company profiles of major players. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions for new and existing players in the market.

Brazil Medical Device Market Overview and Size

Brazil medical device market grew at a single-digit growth rate over the review period 2013-2018. The market growth was supported by an increase in public healthcare expenditure, growth in healthcare infrastructure in the country and a rise in the elderly population. The market was observed to be in the growth stage and will continue to remain so in the coming years. The demand for low-cost devices and cheap cost per test along with a change in decision making authority from doctors to hospital administration has significantly affected the growth in the market and has changed the procurement landscape in the industry.

Brazil Medical Device Market Segmentation

By Import and Local Production: Medical Devices Market in Brazil is an import driven market. The equipment imported is majorly high complex medical devices that are not manufactured in Brazil largely due to the unavailability of raw materials and lack of manufacturing facilities in the country.

By Type of Device: IVD industry has dominated the medical device industry due to a higher replacement rate of reagents. The medical consumables industry has also gathered significant revenue share due to high volume requirement in the market. Orthopedic and prosthetic devices captured a high revenue share in the market due to growth in the elderly population with ailments such as arthritis and osteoporosis. The diagnostic imaging industry occupied significant market share due to a rise in demand for detailed and high-quality imaging analysis in order to diagnose complex health problems.

By Business Activity: Southeast is the most important industrial, commercial and financial region of Brazil and has the necessary inputs for the medical device industry to flourish because of which the region has garnered significant revenue share in the market. This region includes a high concentration of hospitals and higher purchasing power of end-users. The southern region also took considerable revenue market share due to the presence of well-developed healthcare infrastructure.

By End User: Hospitals were found to be the biggest end-users which generated the maximum revenue for the medical device industry during the review period as maximum patients undergo disease diagnosis, prognosis, and treatment in hospitals. Clinics and small health setups along with diagnostic labs occupied the remaining share of the revenue pie due to the limited workload for these end-users.

By Business Activity: Import of medical devices has been the major contributor to the revenue of the industry as the country lacks technological expertise, investment, and resources to produce various types of devices inhouse. Local production of the device is limited to medical consumables, reagents for IVD, semi-automated analyzer, low-end imaging analyzers, hospital furniture, and other such devices

Competitive Landscape

Brazil medical device industry is highly fragmented there are more than 100 companies which are operating in this industry catering to the needs of the market via distributors who import their products and sell them in the market as well as manufacturers who manufacture the devices and reagents locally. Players in the market compete on the basis of price, quality, technology, branding and marketing, diversification in the product portfolio, preventive maintenance and service, customer retention and relationship, certifications and volume. Some of the major players in the industry include J&J Medical, Medtronic, Baxter International, Becton and Dickinson, Boston Scientific and B Braun. Players in imaging segment compete largely for price as capital equipments are a costlier business affairs for hospitals. As decision making process is gradually weighing more on hospital administration, players in the industry have to compete for fetching contracts for operational lease and pay per use scheme. Also, the refurbished market also holds greater posting due to higher operating expenses of hospitals. Companies in the IVD segment compete for placement of instruments and supply of reagent at cheapest price while in the medical consumables industry the most significant competing ground is a volume of the device sold as the price is relatively cheaper than other kinds of devices. Other players in the industry include Stryker, Zimmer Biomet, Adavium, Geratherm, Roche, Siemens, Philips, and several other players.

Brazil Medical Device Market Future Outlook

The medical device industry is expected to witness a single-digit growth rate in the forecast period 2019-2025. Rapid growth in healthcare expenditure, increase in number of hospitals, shift towards automated systems for managing higher workload, adoption of systems with AI and machine learning platform and increasing penetration of healthcare facilities in Maranhão, Piauí, Ceará, Rio Grande do Norte, Paraíba region are expected to bring positive growth in the market in the coming years.

Key Topics Covered in the Report

• Brazil Medical Device Market Value Chain Analysis
• Brazil Medical Device Market Overview and Genesis
• Brazil Medical Device Market Size
• Brazil Medical Device Market Segmentation
• Import Scenario in Brazil Medical Device Market
• Government Role and Regulation in Brazil Medical Device Market
• Trends and Developments in Brazil Medical Device Market
• Issues and Challenges in Brazil Medical Device Market
• Competitive Scenario in Brazil Medical Device Market
• Brazil Medical Device Market Future Projections, FY’2018-FY’2023E
• Analyst Recommendations