India Nutraceuticals Market Outlook to 2022 -
High Prevalence of Lifestyle Diseases coupled with Rising Awareness to Foster Future Growth
Region:Asia
Product Code:KR501
June 2017
83
About the Report
The revenues of India nutraceuticals market are observed to continuously increase at a CAGR of ~% during the period of six years from 2012 to 2017. In 2017, revenues of the overall India nutraceuticals industry including nutritional products such as dietary supplements and functional foods and beverages were recorded as USD ~ million. The increase in occurrence of lifestyle diseases such as type II diabetes, hypertension, cancer and others have created awareness about health and wellness especially among the middle class Indian population which is acting as one of the major drivers for nutraceuticals market in India. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country.
Functional foods dominated the Indian nutraceuticals market with revenue share of ~% in 2017. Presence of large number of undernourished population over the years, aging population and rising obesity has led to elevated prevalence of lifestyle diseases, which necessitates the consumption of functional foods and beverages, hence driving the market. Consequently, the market has observed the increased sales of functional yoghurt, fortified biscuits and bread, cereals, edible oil and functional gum.
The Independent small grocers segment in India’s nutraceuticals distribution channel took lead by capturing maximum revenue share worth ~% in 2017. The independent small grocers segment dominates the market majorly due to high presence of functional foods and beverages such as bourn vita, horlicks and Chwayanprash. Other major distribution channels include non grocery specialists, supermarkets, direct selling, pharmacies, other grocery retailers, hypermarkets, forecourt retailers, convenience stores and internet retailing.
Vitamins and minerals dominated the market with revenue share of ~% in 2017. The intake of vitamins and minerals supplements has increased over the years due to the high prevalence of vitamin deficiency in India which has led to diseases such as arthritis, osteoporosis, osteopenia and others. In 2016, it was observed that ~% of Indians had deficiency of Vitamin D and ~% were insufficient. Arthritis affected ~% of the Indian population in 2014. Probiotics supplements market grew at CAGR of ~% from 2012-2017 and has been recorded as the fastest growing segment in the dietary supplement market of India. High consumption of tobacco, westernized food and spices coupled with malnutrition has resulted in large prevalence of digestive diseases in India. For management of such disorders, doctors are suggesting more use of probiotics to combat with the issue.
Health segment dominated the functional food and beverages market with a revenue share worth ~% in India functional foods and beverages market in year 2017. One in every five people in India has at least one chronic disease such as cardiovascular, respiratory and metabolic disorders. Doctors are prescribing more number of health foods to fulfill the deficiencies of nutrients which cause diseases. Digestive and energy boosters segment is observed to capture ~% and ~% of the total share in the revenue of functional foods and beverages in India respectively.
Amway is leading India dietary supplements market by grabbing revenue share worth ~% in 2017, majorly due to its solidifying position in the energy drinks segment. The acquisition of XS energy brand in 2015 was one of the major driving forces behind generating such high revenues in India. Along with its well established brand “Nutrilite”, Amway majorly sells all plant protein powder in India functional foods and beverages market.
Cargill Inc revenues in the fortified food segment were USD ~ million in 2016 with a market share of ~%. The company is the leader in the fortified food segment in India. ~% of the Indian population is below the poverty line. The need for fortified food that is funded by the government of India will support the company’s revenues. The other players in this segment are Britannia and Amul.
Glaxosmithkline Plc is the leader in the functional beverages segment. The revenues of the company were USD ~ million in 2016. The revenues had increased from USD ~ million in 2012 to USD ~ million in 2017. The market share of the company has been consistent in the last 5 years in the mid sixties. The company will follow a go to market strategy for innovative products, efficient cost and talent management processes. The rural business will be a strong growth driver in the industry. The company will build a strong rural business that will reach around 20,000 villages. The other companies in this segment are Mondelez International and Pioma Industries.
India nutraceuticals market is expected to witness growth at a CAGR of ~% during the forecast period of five years from 2018 to 2022. Domestic players though are expected to generate high revenue from the growing demand for natural supplements in the market whereas; international players are expected to generate revenue through increased awareness of their products. The international players have been observed to set up their manufacturing plants in India in recent years which are expected to benefit them during the forecast period as their products would be easily available, would have high visibility and would be more affordable. However, the growth is expected to decline in between 2019 and 2021 owing to the fact that market would be flooded with nutraceuticals by this period, and the companies would compete on the basis of price. Price sensitivity is expected to force even the market leaders to decrease the cost of their products in the market, which will result in lower revenue generation and declined growth rate.
- Executive Summary
- Research Methodology
- India Nutraceuticals Market Size, 2012-2017
- India Nutraceuticals Market Segmentation, 2012-2017
- Regulatory Environment for Nutritional and Dietary Supplements in India
- Import and Export Scenario of Nutritional and Dietary Supplements in India
- Trends and Developments
- Market Share of Major Players in India Functional Foods, Dietary Supplements and Functional Beverages Market
- Company Profiles of Major Players in India Nutraceuticals Market
- Future Analysis of India Nutraceuticals Market, 2018-2022
- Analyst Recommendation
- Macroeconomic Factors Impacting India Nutritional and Dietary Supplements Market, 2011-2021
Products
Functional Foods and Beverages, Dietary Supplements, Vitamins, Minerals, Herbal Supplements, Protein and Amino Acid Supplements, Probiotics, Omega 3 Fatty Acids, Health, Digestive, Energy Boosters
Companies
Cargill Inc, Britannia Industries Ltd, Amul, Nestle SA, Kellogg Co, ConAgra Brands Inc, Danone, Groupe, Ruchi Group, National Dairy Development Board, Abbott Laboratories Inc, Bombay Oxygen Corp Ltd, Lactalis, Groupe, Yakult Honsha Co Ltd, ITC Group, Perfetti Van Melle Group, Mead Johnson Nutrition Co, Mars Inc, Mohan Meakin Ltd, GlaxoSmithKline Plc, Amway Corp, Dabur India Ltd, Kraft Heinz Co, Himalaya Drug Co, The Herbalife Ltd, Sun Pharmaceutical Industries Ltd, Elder Pharmaceuticals Ltd, Danone Groupe, Merck KGaA, Pfizer Inc, Franco-Indian Pharmaceuticals Pvt Ltd, GlaxoSmithKline Plc, Emami Ltd, Cadila Pharmaceuticals Ltd, Forever Living Products International LLC, British Biologicals Ltd, Dr Reddy's Laboratories Ltd, Shree Baidyanath Ayurved Bhawan Pvt Ltd, Cadila Healthcare Ltd, Hamdard Wakf Laboratories Ltd, Sanofi, Bombay Oxygen Corp Ltd, Bayer AG, Wipro Ltd, Abbott Laboratories Inc, Oriflame Cosmetics SA, TTK Healthcare Ltd, Wockhardt Ltd, US Vitamins (India) Ltd, Glenmark Pharmaceuticals Ltd, Alembic Ltd, Daiichi Sankyo Co Ltd, Heinz Co, Mondelez International Inc, Red Bull GmbH, Pioma Industries Ltd, PepsiCo Inc, Unilever Group, Hamdard Wakf Laboratories Ltd, Suntory Holdings Ltd, Goldwin Healthcare Pvt Ltd, Hector Beverages Pvt Ltd
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Market Size and Modeling
3. India Nutraceuticals Market Size, 2012-2017(P)
4. India Nutraceuticals Market Segmentation, 2012-2017(P)
4.1. By Dietary Supplements and Functional Foods, 2012-2017(P)
4.1.1. Dietary Supplements Market Segmentation
4.1.2. Functional Food and Beverages Market Segmentation
4.2. By Distribution Channel, 2012-2017(P)
5. Regulatory Environment for Nutritional and Dietary Supplements in India
6. Import and Export Scenario of Nutritional and Dietary Supplements in India
6.1. Imports of Nutritional and Dietary Supplements in India
6.1.1. Segmentation of Imported Nutritional and Dietary Supplements in India, 2011-2016
6.2. Major Import Regulations
6.3. Exports of Nutritional and Dietary Supplements in India
6.3.1. Segmentation of Exported Nutritional and Dietary Supplements in India, 2011-2016
7. Trends and Developments
7.1. Increase in lifestyle Diseases
7.2. Launch of Novel Products in India
7.3. Natural Supplements over Allopathic
8. Market Share of Major Players in India Functional Foods and Beverages Market
8.1. By Functional Foods, 2012-2016
8.2. By Dietary Supplements, 2012-2017(P)
8.3. By Functional Beverages, 2012-2016
9. Company Profiles of major Players in India Nutraceuticals Market
9.1. Cargill Inc
9.2. Britannia Industries Ltd
9.3. Amul
9.4. Yakult Honsha Co. Ltd.
9.5. Amway Corp.
9.6. Dabur India Ltd
9.7. Kraft Heinz Co. India
9.8. Herbalife
9.9. GlaxoSmithKline Plc
9.10. Mondelez India Foods Private Limited
9.11. Pioma Industries Ltd
10. Future Analysis of India Nutraceuticals Market, 2018-2022
10.1. By Revenues, 2018-2022
10.1.1. Dietary Supplements
10.1.2. Functional Foods and Beverages
11. Analyst Recommendation
12. Macroeconomic Factors Impacting India Nutritional and Dietary Supplements Market, 2011-2021
12.1. Aging Population
12.2. Urban Population
12.3. Obesity
12.4. Undernourished Population
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