Saudi Arabia Nutraceuticals Market Outlook to 2023

By Vitamins and Dietary Supplements, Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil, and Confectionary) and Functional Beverages (Energy Drinks, Concentrates, Fruit/Vegetable Juices, and Sports Drinks)

Region:Middle East

Author(s):Ajit Singh and Mustafa Kanwaswala

Product Code:KR912

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Published On

November 2019

Total pages

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About the Report

The report titled "Saudi Arabia Nutraceuticals Market Outlook to 2023 - By Vitamins and Dietary Supplements, Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil, and Confectionary) and Functional Beverages (Energy Drinks, Concentrates, Fruit/Vegetable Juices, and Sports Drinks)" provides a comprehensive analysis of the nutraceuticals market in the Kingdom of Saudi Arabia. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements; trends and developments, issues & challenges, regulatory environment, entry barriers, comparative landscape including competitive scenario, market share, brand share and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Saudi Arabia Nutraceuticals Market Overview and Size

Saudi Arabia's nutraceuticals market grew at a slower single-digit growth rate over the review period 2013-2018. The KSA market was evaluated at a growing varying from one product to another. Also, the market has attained maturity for prescription based vitamins and dietary supplements but the potential exists for many functional food and beverage players which can easily make their entry in the FMCG sector. Nutraceutical ingredients have positioned as a natural and healthy alternative to traditional medicine. Baby food remains the most dominant segment of the market and demand for energy drinks was negatively impacted by the imposition of sin tax (100%) and ban of sales in schools and government institutions and a complete ban on advertising.

Saudi Arabia Nutraceuticals Market Segmentation

Demand for food supplements was slow mainly due to the fact that strict guidelines have been passed to control the misguiding claims regarding health benefits. Popular products are from leading pharma companies who have been operating in Saudi for a very long time. Functional beverages registered a constant increase in revenue from 2013-2015, before registering a minor decline in 2016 due to a ban on advertising on energy drinks and drastic decline in 2018 due to the imposition of sin tax in 2017. Functional foods are majorly popular among the city population and ex-pats. Fortified products are being promoted as a healthy alternative to traditional food.

Comparative Landscape in Saudi Arabia Nutraceuticals Market

Functional Foods Market: Major players operating within the country’s functional foods market include Nestle, Almarai, Alsafi Danone, Pepsi, and others who sell functional foods belonging to various segments such as baby food, dairy, confectionery items, breakfast cereal, sweet biscuits, snack bars, and fruit snacks and other segments. Nestle was leading amongst global players and has been an active player in baby food and fortified food market thus, attaining the position of the market leader during 2018.

Functional Beverages Market: The functional beverage market in Saudi Arabia is dominated by domestic companies such as Abuljadayel Beverages Limited, ALJSR, and others. Abuljadayel Beverages Limited is the manufacturer of one of the bestselling energy drinks Bison. ALJSR has emerged as leader in the market with Code Red as a major brand. International players also have a major presence in the form of liquid and powder beverages. Tang is very popular in Saudi Arabia and the majority of the sales are registered during the period of Ramadan (a holy month for fasting). International beverage brands such as Pepsi and Coca Cola have a small presence in the fortified beverages segment.

Vitamins & Dietary Supplements Market: Competition stage within the Saudi Arabia V&D supplements market was witnessed as moderately fragmented with the top 6 players capturing majority more than half of the market revenues during 2018. Pfizer is the biggest company in terms of sales revenue accounting for nearly a fifth of the sales in 2018. It was followed by Bayer Jamjoon and P&G. Jamjoon pharma was the only major domestic players active in vitamins and dietary supplements market of KSA.

Saudi Arabia Nutritional Supplements Market Future Outlook and Projections

The market revenues are expected to register a positive CAGR during the forecasted period 2019-2023, however, drag will be faced due to a decline in the demand for energy drinks. The expected growth and popularity of this industry can be directly linked along with consumers’ rising inclination towards health and wellness. Rising shift towards preventive therapies along with rising disposable income has given a boost to the demand for nutraceutical products in the KSA region. As a result of which, several pharmaceutical and nutraceutical companies including FMCG companies are expected to enter this segment/space, realizing that nutraceutical products can be adopted as a perfect substitute for their therapeutic products. Many traditional players are entering the herbal and nutraceutical products market as well which has been gaining popularity in the country.

Key Topics Covered in the Report

Saudi Arabia Nutritional Supplement Market Overview and Genesis
Saudi Arabia Nutritional Supplement Market Size
Saudi Arabia Nutritional Supplement Market Segmentation
Saudi Arabia Vitamins & Dietary Supplements Market
Saudi Arabia Functional Foods Market
Saudi Arabia Functional Beverages Market
Trends and Developments in Saudi Arabia Nutritional Supplement Market
Regulations in Saudi Arabia Nutritional Supplement Market
Issues and Challenges in Saudi Arabia Nutritional Supplement Market
SWOT Analysis of Saudi Arabia Nutritional Supplement Market
Entry Barriers of Saudi Arabia Nutritional Supplement Market
Saudi Arabia Nutritional Supplement Market Future Projections, 2018-2023E
Analyst Recommendations

Products

Key Target Audience

Nutritional Supplements Manufacturers
Nutritional Supplements Distributors
Nutraceuticals Distributors
Government Agencies
Vitamins and Dietary Supplements Companies
Functional Foods Companies
Functional Beverages Companies
Hypermarkets and Supermarkets
Drug Stores and Pharmacies Chain
Online Sales and Retailing Agencies

Time Period Captured in the Report:

Historical Period: 2013- 2018
Forecast Period: 2019 -2023

Companies

Key Segments Covered

Vitamins and Dietary Supplements:

By Standard and herbal/Traditional Vitamins & Dietary Supplements
By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)
By Positioning of Dietary Supplements (Bone, Joint, Sexual Health, General Health, Immune System, Heart Health, Digestive, Energy, and Others)
By Distribution Channel (Drugstores/ Parapharmacies, Direct Selling and Internet Selling, Other Healthcare Specialist Retailers, Supermarkets and Hypermarkets)

Functional Foods:

By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil and Confectionary)
By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others)

Functional Beverages:

By Product Category (Cold Drinks and Hot Drinks)
By Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Vegetable/fruit Juice)
By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others

Companies Covered:

Vitamins and Dietary Supplements:

Pfizer Inc
Bayer AG
Vitabiotics Ltd
Jamjoom Pharma
Procter & Gamble Co, The
Laboratoires Arkopharma SA
General Nutrition Centers Inc
Sanofi

Functional Foods:

Nestle SA
Danone, Groupe
Almarai Co Ltd
RONESCA
Abbott Laboratories Inc
PepsiCo Inc

Functional Beverages:

Abuljadayel Beverages Industries Llc
ALJSR Global Co
Red Bull GmbH
Mondelez International Inc
Spitz GesmbH, S
Nestle SA

1. Executive Summary

1.1Country Overview

1.2Saudi Arabia Nutraceutical Market Size and Overview

1.3Saudi Arabia Vitamins and Dietary Supplements Market

1.4Saudi Arabia Functional Beverages Market

1.5Saudi Arabia Functional Foods Market

1.6Saudi Arabia Nutraceuticals Market Future Outlook and Projections

2. Research Methodology

2.1. Market Definition and Size

2.2. Abbreviations

2.3. Market Size and Modeling

2.4Research Methodology

2.5Interpretation and Proofreading:

2.6Variables Dependent and Independent

2.7Multifactor Based Sensitivity Model

2.8Limitations

2.9Conclusion

3. Market Overview and Genesis

3.1. Market Introduction (Market Stage Growth Phase, Competition Scenario, Price Elasticity for
Nutraceutical Products, Emerging Market Trends and Major Dietary Supplements and their
Preference for Usage among Girls)

4. Overall Market Size, 2013-2018

4.1. By Revenue, 2013-2018

Population of Saudi Arabia, 2018

Major Imports And Exports of Nutraceutical Products by Import and Export Value, 2013-2017

4.2. Market Segmentation, 2013-2018

4.2.1. By Functional Beverages, Functional Foods and Vitamins and Dietary Supplements, 2013-2018

5. Vitamins and Dietary Supplements Market, 2013-2023

5.1. Market Overview & Genesis (Market Stage and Overview, Market Growth and Threats and
Emerging Market Trends)

Regulatory Framework Regarding Herbal Medicines (Regulatory Body, Listing System and List of
Major Medicinal Plants)

5.2. Market Size by Revenue, 2013-2018

5.3. Market Segmentation, 2013-2018

5.3.1. By Type (Vitamins and Dietary Supplements), 2013-2018

By Non-Herbal And Herbal Dietary Supplements, 2013-2018

By Positioning of Dietary Supplements (Bone, Joint, Sexual Health, General Health, Immune
System, Heart Health, Digestive, Energy and Others), 2018

By Product Form (Solid And Liquid), 2018

5.3.2. By Type of Distribution Channel (Drugstores / Parapharmacies, Direct Selling and
Internet Selling, Other Healthcare Specialist Retailers, Supermarkets and Hypermarkets), 2013-
2018

5.4. Comparative Landscape

5.4.1. Competition Scenario (Competition Stage and Factors influencing Saudis' Purchase
Decision)

5.4.2. Market Share (Strengths and Weaknesses) of Major Manufacturers (Vitabiotics, P&G, Bayer
AG, Saudi Pharmaceutical Industries & Medical Appliances Corp, Pfizer, Sanofi, Jamjoon

Arkopharma and Others) on the Basis of Revenue (Including Company Profiling), 2018

5.4.3. Pricing Analysis, 2018

5.5. Future Outlook and Projections, 2018-2023

5.5.1. By Type (Vitamins and Dietary Supplements), 2018-2023

by Non-Herbal And Herbal Dietary Supplements, 2018-2023

5.5.2. By Type of Distribution Channel

6. Functional Beverages Market, 2013-2023

6.1. Market Size by Revenue, 2013-2018

6.2. Market Segmentation, 2013-2018

6.2.1. By Hot and Cold Drinks, 2013-2018

By Product Category of Cold Drinks (Energy Drinks, Concentrates, Fruit / Vegetable Juices and
Sports Drinks), 2013-2018

6.2.2. By Sales Channel (Hypermarkets and Supermarkets, Independent and Small Grocery Retailer,
Convenience Stores Others (Online Retailing, Restaurants, Drinks and Food Kiosks and Others),
2013-2018

6.3. Comparative Landscape

6.3.1. Competition Scenario (Competition Stage and Product Preference)

6.3.2. Market Share of Major Players (Abuljadayel Beverages Industries inc, Alesayi Beverages
Corporation, Al Naghi Company (Red Bull), Mondelez International Inc, Spitz (Power Horse) and
Others) on the Basis of Revenue, 2018

6.4. Future Outlook and Projections, 2018-2023

6.4.1. By Product Category (Hot and Cold Beverages inclduing Energy Drinks, Concentrates, Fruit
/ Vegetable Juices, and Sports Drinks), 2018-2023

6.4.2. By Sales Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer,
Convenience Stores and Others), 2018-2023

7. Functional Foods Market, 2013-2023

7.1. Market Size by Revenue, 2013-2018

7.2. Market Segmentation, 2013-2018

7.2.1. By Sale of Functional Foods (Baby Food, Dairy, Breakfast Cereals, Vegetable and Seed Oil
and Confectionary, Snacks and Biscuits), 2013-2018

7.2.2. By Sales Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer,
and Others (Online Retailing, Convenience Stores, Food Kiosks and others), 2013-2018

7.3. Comparative Landscape

7.3.1. Competition Scenario (Competition Stage, Distribution Channel and Major Players)

7.3.2. Market Share (Strengths and Weaknesses) of Major Players (Nestle SA, Almarai Co Ltd,
Wyeth-Ayerst International Inc, RONESCA, Abbot, Quaker Oats, Al Safi Danone and Others) on the
Basis of Revenue (including Company Profiling), 2018

7.4. Future Outlook and Projections, 2018-2023

7.4.1. By Sale of Functional Foods (Baby Food, Dairy, Confectionary, Edible Oil and Breakfast
Cereals), 2018-2023

7.4.2. By Sales Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer,
and Others (Online Retailing, Convenience Stores, Food Kiosks and others), 2018-2023

8. Trends and Developments and Issues and Challenges

8.1Emergence of Local Players in Nutraceutical Market

8.2Rising Lifestyle Diseases Among Filipino Youth

8.3Increasing Significance of Vitamins

8.4Growing Awareness regarding Sports Nutrition in the Saudi Arabia

8.5Good Nutritional Status

9. Regulatory Landscape (Regulatory Bodies, Definition, Strict Policy, Nutritional Labeling and Health Claims)

10. Entry Barriers and Pre-Requisites (Brand Loyalty, Threat of Competition, Investment Barriers, High Capital Requirement, Regulatory Barriers and Finding Local Suppliers and Distributors)

11. Overall Nutraceutical Market Future Outlook and Projections, 2018-2023

12. Analyst Recommendations and Other Recommendations pertaining to Herbal Dietary Supplements

Disclaimer

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