Thailand Pharmacy Retail Market Outlook to 2025
By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)
Region:Asia
Author(s):Deepanshu Arora and Nishtha Noonwal
Product Code:KR1027
November 2020
131
About the Report
The report titled “Thailand Pharmacy Retail Market Outlook to 2025 - By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)” provides a comprehensive analysis on the performance of the pharmacy retail industry in Thailand. The report covers various aspects including the number of pharmacies, revenue, trends & developments, issues & challenges faced by the industry, competition landscape, telemedicine players, and others. Thailand pharmacy retail market report concludes with projections for the future of the industry including forecasted revenue by 2025, market segmentations, COVID-19 impact, and analysts’ take on the future.
Thailand Pharmacy Retail Market Overview and Size:
Volatile growth was observed within Thailand pharmacy retail market as multiple pharmacy stores closed due to the non-compliance of GPP standards required by the FDA. However, the closure of pharmacy outlets resulted in higher customer footfall in other pharmacies; hence a lower revenue growth rate was recorded in the year 2019. The market was observed in the growth stage owing to the growing intensity of competition among the retail pharmacies in the market in terms of wide product offering and value added services. The franchise model has become quite popular with new chains adapting to this model for faster store expansion. Moreover, the collaboration between state hospitals and small chains has helped patients being treated under “UHC” alongside the growth of pharmacy stores. Change in population structure i.e. the transition to the Thai aging society has led to a surge in drugs (including dietary supplements) demanded towards chronic diseases such as hypertension, diabetes, and others. The market is booming owing to the rising number of cases of NCDs, online pharmacy services, increasing government health expenditure, and other growth drivers.
Thailand Pharmacy Retail Market Segmentation
Market Structure (Organized and Unorganized Market): The unorganized segment dominated in terms of revenue as well as the basic number of pharmacy stores in Thailand during 2019. The particular segment is competitively positioned in OTC, Generics & Health Supplements & generally do not provide home delivery services.
On the other hand, the organized segment has established a strong presence across all the regions in Thailand that resulted in a higher footfall of customers at these outlets. In addition, organized chains have mobile applications, higher brand value, strong presence, and higher product listings & provide home delivery services.
By Product Categories (Prescribed Medicines, OTC, Non-Pharmaceuticals, and Medical Equipment): Prescribed drugs dominated the market in terms of revenue in 2019 largely due to the higher price/margins involved. Among the other product categories, OTC & Non-Pharmaceutical products were consistently growing in terms of revenue share. Medical equipment captured the least revenue share.
- By Drug Type (Generic and Patented Drugs): Generics Drugs within Thailand dominated in terms of revenue as it has high consumption volume alongside rising government healthcare schemes to increase patient purchasing power in the country. Whereas, patented drugs on the other hand are ailment specific.
- By Therapeutic Class (Cardiovascular, Anti-Infective, Pain / Analgesics, Respiratory, Vitamins / Minerals / Nutrients, Anti Biotic, Gastrointestinal, Gynecology, Neuro, Oncology, Ophthalmology, and Others): Cardiovascular class dominated the market in terms of revenue in 2019 majorly due to surge in Heart Failure (HF) risk factors such as obesity, hypertension & diabetes, related to changing lifestyle; followed by Anti-infective segment.
By Region / Cities (Bangkok, Central, South, Northeast, North, Eastern, Western): Bangkok and its vicinity captured the second-highest number of pharmacy retail outlets (central region being the first) during 2019. However, in terms of revenues Bangkok region dominated majorly due to higher customer footfall & average basket size towards medicines in a particular region.
Comparative Landscape of Thailand Pharmacy Retail Market
The competition stage within the retail pharmacy industry has become highly fragmented with numerous unorganized chain brands present across almost every region. On the other hand, penetration of organized space is increasing over the years with top five players including Watsons Thailand, Boots Thailand, Pure Pharmacy by Big C, Fascino Drugstores and Save Drug. The players in the industry compete on the basis of parameters such as Number of Pharmacy Stores, Geographical Presence, Brand Recognition, Partnerships with Telemedicine & E-Prescription Providers, product portfolio, online deliveries & Other Value Added Services.
Thailand Pharmacy Market Future Outlook & Projections
With the growing aging population, the number of people that are affected by chronic NCDs, especially hypertension will affect almost half of the elderly population in Thailand & less commonly, diabetes, heart disease, stroke & cancer thus, driving the demand from retail pharmacy chain in the near future. Increasing customer footfalls along with growth in telemedicine for online consultations and home delivery services will drive industry growth over the long term.
Key Topics Covered in the Report
- Executive Summary
- Thailand Healthcare and Pharmacy Retail Market Overview
- Thailand Pharmacy Retail Market Supply
- Thailand Pharmacy Retail Market Demand
- Thailand Pharmacy Retail Industry Analysis
- Comparative Landscape of Thailand Pharmacy Retail Market
- COVID-19 Impact on Thailand Pharmacy Retail Market
- Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
- Analyst Recommendations in Thailand Pharmacy Retail Industry
- Research Methodology /Appendix
Products
Key Target Audience
- Pharmaceutical Manufacturing Companies
- Pharmacy Retail Companies
- Independent Pharmacies
- Industry Associations
- Government and Regulatory Bodies
- Telemedicine Companies
- Pharmaceutical Distributors & Wholesalers
Time Period Captured in the Report:-
- Historical Period – 2014-2019
- Forecast Period – 2019-2025
Companies
Key Segments Covered
By Market Structure (Number of Pharmacy Stores & Revenue)
Organized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
Unorganized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
By Product Categories (Prescribed Drugs, Over-The-Counter, Non Pharmaceutical Products and Medical Equipment)
By Sales
- Generic Drugs
- Patented Drugs
By Therapeutic Areas
- Cardiovascular
- Anti-Infective
- Pain / Analgesics
- Respiratory
- Vitamins / Minerals / Nutrients
- Anti-Biotic
- Gastrointestinal
- Gynecology
- Neuro
- Oncology
- Ophthalmology
- Others (Dermatology, Antiulcerants, Macrolides & Similar Type, Angioten-Ii Antag. Comb, ANTI-Epileptics, Antihistamines Systemic, Fluoroquinoloes)
By Region / Cities
- Bangkok & its Vicinity
- Central
- South
- Northeast
- North
- East
- West
Pharmacy Retail Stores / Chains Covered
- Watsons
- Boots Retail
- Pure by Big C
- Save Drug
- Fascino
- Bangkok Drugstore
- Health Up
- P&F
- Lab Pharmacy
- Tsuruha
- Matsumotokiyoshi
- I-care
- Healthy Max
- Other Independent Chains
Telemedicine Companies Covered
- ChiiWii
- Raksa
- Ooca
- Doctor Anywhere
- CM Mediclinic
- ArinCare
- Doctor A-Z
- Other Telemedicine Players
Table of Contents
1. Executive Summary (Industry Overview, Trend Facilitating Growth of the Industry, Industry Bottlenecks Faced / Challenges, Revenue
Growth (2014, 2019 and 2025), Competition Scenario and Future Strategies / Way Forward)
2. Thailand Healthcare and Pharmacy Retail Market Overview
2.1. Thailand Healthcare Industry Overview (Number of Healthcare Facilities in Thailand;
Presence of Medical Professionals in Different Regions 2019; Per Capita Health
Expenditure 2013-2019; Health Spending per Capita in Thailand 2013-2019; Top 10 Causes
of Premature Death in Thailand 2017; and Top 10 Causes of Death & Disability 2017)
2.2. List of Private Hospitals & Women Health Doctors in Thailand (List of Major
Hospitals in Women Healthcare in Thailand and List of Major Clinics in Women Heath
Thailand)
2.3. List of Government Hospitals & Women Health Doctors in Thailand (List of Major
Hospitals under Ministry of Health in Women Healthcare, Thailand)
2.4. List of Top Therapeutic Areas in Outpatient Segment, 2014-2018 (Top Therapeutic
Class on the basis of Number of Visits to Public Hospitals)
2.5. Contraceptive Usage in Thailand (By Region, By Age Group, By Modern and Traditional
Methods; and Reasons for not using Contraceptive Methods)
2.6. Health Insurance in Thailand (Including Types of Health Insurance, Direct Premium
on Insurance by Different Categories 2018, Number of Health Insurance Policies 2016-
2019, Premium from Private Health Insurance Business 2016-2019, Major Health Insurance
Companies in Thailand and COVID-19 Impact on Health Insurance Companies)
2.6.1. By Gender and Age Group, 2015
2.6.2. By Region, 2015
3. Thailand Pharmacy Retail Market Supply
3.1. Industry Cycle of Thailand Pharmacy Retail Market (Including Emerging, Growing and
Maturity Phases of Retail Pharmacy Market in Thailand)
3.2. Market Structure & Value Chain Analysis in Thailand Pharmacy Retail Market (Value
Chain Flowchart and Pharmaceutical Manufacturers in Thailand)
3.3. Ecosystem of All Major Entities (Manufacturers, Government Associations,
Distributors and Pharmacy Retail Brands)
3.4. Timeline of Major Pharmacies Operating in Thailand Pharmacy Retail Market
3.5. Delivery Model of Pharmacies in Thailand (Omni Channel / Hybrid Business Model and
Problems in the Model)
3.6. Distributors Landscape in Thailand Pharmacy Retail Market (Presence of Wholesale &
Distributors Outlets as of September 2020 and Major leading Distributors in Pharmacy
Retail Market 2019)
3.7. Telemedicine & E-Prescription Scenario in Thailand
3.7.1. Telemedicine Programs, COVID-19 Impact on Telemedicine Services for the Country,
Major Platforms providing Medical Consultations Online, Type of Telemedicine Programs
Conducted in Thailand as on 31st Dec 2017 and Hospitals and Medical Institutions that
Joined Telemedicine Programs and Number of Telemedicine Connections , 31st Dec 2017)
3.7.2. Cross Comparison of Telemedicine Companies (Yearly Unique Visitors, Yearly
Revenue (From Ads), Yearly Unique Page Views, Alexa Website Ranking, Daily Page Views
per Visitor, Average Website Duration in Minutes, Bounce Rate, Facebook Followers,
Number of App Downloads; Business Model, Chat Bot Assistance, Services Offered,
Partnerships & Other KPIs)
3.7.3. Service Differentiation and Opportunities in Telemedicine Business amid Covid-19
3.8. Thailand as Global Medical and Wellness Hub (Hospital and Medical Establishments
with beds by Region & Province 2018 and International Tourist Arrivals to Thailand by
Medical Visits, 2018; Revenue from Medical Tourism & Private Hospital Industry, Cost of
Different Treatments, Non Customers of the Private Hospital Industry in Thailand and Revised Regulations)
4. Thailand Pharmacy Retail Market Demand
4.1. Thailand Pharmacy Retail Historical Market Structure 2019 (Basis Revenue and Number
of Stores, 2019)
4.2. Thailand Pharmacy Retail Market Size by Revenue, Number of Stores and Average
Revenue by Pharmacy, 2019 (Including Market Growth Drivers)
4.3. Thailand Pharmacy Retail Market Segmentation by Revenue and Number of Pharmacy
Stores, 2019
4.3.1. By Market Structure (Organized & Unorganized), 2019
4.3.2. By Product Categories (Prescribed Drugs, Over-The-Counter, Non Pharmaceutical
Products & Medical Equipments), 2019
4.3.2.1. By Drugs (Patented & Generics), 2019
4.3.2.2. By Therapeutic Areas (Anti-Infective, Cardiovascular, Pain /Analgesics,
Vitamins / Minerals / Nutrients, Antibiotic, Respiratory, Gastro Intestinal, Gynecology,
Neuro & Others), 2019
4.3.3. By Region (North, North-East, Central & Western, Eastern, Southern, Bangkok and
Other regions), 2019
5. Thailand Pharmacy Retail Industry Analysis
5.1. Regulatory Landscape in Thailand Pharmacy Retail Market
5.1.1. Government Regulations in Thailand Pharmacy Retail Market (Good Pharmacy Practice
in Thailand and GPP Phases)
5.1.2. Regulation: Online Sale of Medicines in Thailand
5.1.3. Medicine Supply in Thailand (Responsible Agents / Departments, Drug Procurement,
Allocation of Budget, Patient Flow in Health Facilities, Dug Storage and Distribution
5.2. SWOT Analysis in Thailand Pharmacy Retail Market
5.3. Trends & Developments in Thailand Pharmacy Retail Market
5.4. Issues & Challenges in Thailand Pharmacy Retail Market
5.5. BCG Matrix in Thailand Pharmacy Retail Market
6. Comparative Landscape of Thailand Pharmacy Retail Market
6.1. Competition Scenario and Market Share of Major Pharmacies (Watsons Thailand, Boots
Retail Thailand, Pure by Big C, Save Drug, Fascino, Bangkok Drugstore, Health Up, P&F,
Lab Pharmacy, Tsuruha, Matsumotokiyoshi, I-care, Healthy Max and Other Pharmacies)
Operating in Thailand Pharmacy Retail Market by Revenue and Total Number of Stores, 2019
6.2. Strength & Weakness of the Major Pharmacies (Watsons Thailand, Boots Thailand, Pure
Pharmacy by Big C Thailand, Fascino, Save Drug, Bangkok Drug Store, P&F Drugstore and
Health Up) Operating in Thailand Pharmacy Retail Market
6.3. Cross Comparison of Major Pharmacies (Watsons Thailand, Boots Thailand, Pure
Pharmacy by Big C Thailand, Fascino, Save Drug, Bangkok Drug Store, P&F Drugstore and
Health Up) - Yearly Unique Visitors, Yearly Revenue (From Ads), Yearly Unique Page
Views, Alexa Website Ranking, Daily Page Views per Visitor, Average Website Duration in
Minutes, Bounce Rate, Facebook Followers, Number of App Downloads; Business Model,
Services Offered, Partnerships & Other KPIs
6.4. Cross Comparison of Major Pharmacies (Watsons Thailand, Boots Thailand, Pure
Pharmacy by Big C Thailand, Fascino, Save Drug, Bangkok Drug Store, P&F Drugstore and
Health Up) – Establishment Year, Headquarters, Chat Bot Assistance, Total Number of
Pharmacy Stores (as on September 2020), Revenue in $ Mn 2019, Cost of Sales in $ Mn
2019, Selling & Service Expenses in $ Mn 2019, Total Expenditure in $ Mn 2019, Product
Categories, Online Presence, Services Offered and Product Listings as on 31st Dec 2019
6.5. Value Added Services by Major Pharmacies (Watsons Thailand, Boots Thailand, Pure
Pharmacy by Big C Thailand, Fascino, Save Drug, Bangkok Drug Store, P&F Drugstore and
Health Up) - Home Delivery / E- Pharmacy Store, Membership, Online Consultations and
Medical Health Check-Ups
6.6. Company Profiles of Major Pharmacies Operating in Thailand Pharmacy Retail Market –
Overview, Services Offered, Growth & Strategy, Financial Performance, Expansion Plans,
Recent Developments, USP, Store Locations, Business Models, Product Offerings, Online
Presence, Mobile Application, Marketing and Promotion, Online Platforms and Timeline
6.6.1. Watsons Thailand
6.6.2. Boots Thailand
6.6.3. Pure Pharmacy by Big C Thailand
6.6.4. Fascino
6.6.5. Save Drug
6.6.6. Bangkok Drug Store
6.6.7. P&F Drugstore
6.6.8. Health Up
6.7. Other Pharmacies Operating in Thailand Pharmacy Retail Market (Including Lab
Pharmacy, Tsuruha Pharmacy, Matsumotokiyoshi Pharmacy and Healthy Max Thailand
7. COVID-19 Impact on Thailand Pharmacy Retail Market
7.1. Impact on Healthcare Entities
7.2. Lockdown Timeline and Impact on Consumers
7.3. Consumer Spending
7.4. Impact on Consumer Purchase Behavior
7.5. Impact on Customer Footfall
8. Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
8.1. Thailand Pharmacy Retail Forecasted Market Structure 2025 (Basis Revenue and Number of Pharmacy Stores, 2025)
8.2. By Revenue, Number of Stores and Average Revenue per Pharmacy, 2019-2025 (Including
Upcoming Key Future Industry Trends)
8.3. By Market Structure (Organized & Unorganized), 2025
8.4. By Product Categories (Prescribed Drugs, Over-The-Counter, Non Pharmaceutical
Products & Medical Equipments), 2025
8.4.1. By Drugs (Patented & Generics), 2025
8.4.2. By Therapeutic Areas (Anti-Infective, Cardiovascular, Pain /Analgesics, Vitamins
/ Minerals / Nutrients, Antibiotic, Respiratory, Gastro Intestinal, Gynecology, Neuro &
Others), 2025
8.5. By Region (North, North-East, Central & Western, Eastern, Southern, Bangkok and
Other regions), 2019
8.6. Upcoming Key Future Trends
8.7. Future Trends determining the Direction of Pharmaceutical Industry
9. Analyst Recommendations in Thailand Pharmacy Retail Industry
9.1. Recommendations for Pharmacy Retail Industry
Investment in Marketing Activities
Hiring Quality Pharmacists
Promotion of Online Platforms
Focus on keeping stock of Medicines for Emerging Diseases
Partnerships with Telemedicine Platforms
Using of Data Analytics in Pharmacy Operations & Activities
Acquisition of Regional /Independent Pharmacies
Development of New Retail Channels
Information on Medicine Intake
9.2. Contraceptive and Marketing Strategies
9.3. Partnership and Acquisition Strategies
10. Research Methodology /Appendix
Market Definitions, Research Limitations & Future Conclusion
Definitions & Expansion of Proxy Inclusions
Market Sizing Approach of Thailand Pharmacy Retail Market
Consolidated Research Approach and Primary Research Sample Size Inclusion
Primary Research Approach
Correlation Matrix
Regression Matrix
Other Definitions (GPP Clauses, Small / Medium / Large Enterprises and Contraceptives)
Fertility Rates in Thailand
Early Child Bearing in Thailand
Usage of Contraceptives in Thailand
Reasons for Not Using Contraceptive Methods
Unmet Need for Contraception
Disclaimer
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