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UAE Nutritional Supplements Market Outlook to 2023

By Vitamins & Dietary Supplements (Protein Supplements, Non-Herbal Dietary Supplements Composites, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10, Herbal Dietary Supplements Composites, Yeast, Garlic, Ginko Biloba), Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks) and Functional Beverages (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)

Region:Middle East

Author(s):Fanindra Tibrewal

Product Code:KR876

Download Sample Report
Published On

September 2019

Total pages

234

About the Report

The report titled "UAE Nutritional Supplements Market Outlook to 2023 - by Vitamins & Dietary Supplements (Protein Supplements, Non-Herbal Dietary Supplements Composites, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10,  Herbal Dietary Supplements Composites, Yeast, Garlic, Ginko Biloba), Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks) and Functional Beverages (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)" provides a comprehensive analysis of the nutritional supplements market in the UAE. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the UAE, value chain analysis, SWOT analysis, entry barriers, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

UAE Nutritional Supplements Market
 

UAE Nutritional Supplements Overview and Size

UAE Nutritional Supplements market grew at a higher single digit growth rate over the review period 2013-2018. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the late growth stage and will continue to remain so in the forecasted period, 2018-2023.
A change in consumption trend has been observed in the UAE health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutritional Supplements are positioning itself as natural and healthy alternative to traditional medicine in the country.
 

UAE Nutritional Supplements Market Segmentation

Functional Food segment was the leading category in the market in 2018. The high consumption of dairy products especially dairy based yogurt during the Ramazan season is one of the key growth drivers for the products in the UAE market. This segment was followed by the Functional Beverages market.
Energy drinks was the most contributing category in the development of the Functional Beverages market. It is highly consumed by the teenagers and young adults. The market declined after the implementation of 100% excise duty on the energy drinks in October 2017.
The remaining contribution in the market is made by the Vitamins and Dietary Supplements in 2018. The market has developed due to the increase in participation of people in the sports and fitness activities, awareness towards anti-aging and detoxification issues and other reasons.
 

Competitive Landscape

UAE Functional Foods Market: Competition in the UAE Functional Food market was observed to be moderately concentrated with top five players that captured almost three fourth of the segment revenue in 2018. The market has large presence of famous multinational giants with a little presence of domestic players. Major players in the UAE Functional Food market are Nestle S.A., Danone Group, Kellogg Company, Al Rawabi Dairy Company and IFFCO Group and others. Over the years, the competition is becoming intense and fierce as the companies are focusing towards improving the quality of their products.

UAE Functional Beverages Market: The Functional Beverage market in the UAE is moderately concentrated with the top 4 players that captured more than about half of the industry revenue. Some of the major players in the market are Red Bull GmbH, Sapporo Holdings Ltd, Otsuka Holdings Co Ltd, Mondelez International Inc and others. The market is highly dependent on the imports and companies compete on the parameters such as branding, pricing, product diversification, marketing and promotional techniques and others.

UAE Vitamins and Dietary Supplements Market: Competition in the UAE Vitamins and Dietary Supplements market is witnessed to be moderately fragmented with top 10 players that accounted almost half of the market. The major players operating in vitamins and dietary supplements market are Pfizer Inc, Bayer AG, Vitabiotics Ltd, Sanofi and The Nature’s Bounty Company, Now Foods Inc and others. The market is mostly dominated by the foreign players and is highly dependent upon imports. The major distribution channel used by the companies are Pharmacies and Para-pharmacies.
 

UAE Nutritional Supplements Market Future Outlook

The UAE Nutritional Supplements market is expected to grow in the future with a single digit CAGR over the forecast period (2018-2023E). In Future, it is expected that Functional Food will continue to dominate the market, withmore than half of the total revenues. The dairy products will be the most demanded category in the functional food market and in dairy products, yogurts will be the most demanded product.
UAE Functional Beverages is expected to have sluggish growth in the future, mainly as the market will cope with the decline due to implementation of excise tax on energy drinks. In 2020, a new excise tax of 50% will be further implemented on the drinks containing sugary content and sweeteners. FF Soft Drinks will continue to be the leading category in the functional beverages market in 2023. Market will witness introduction of new products containing more of the natural content such as natural sweeteners, fruit mixtures and others.
Vitamins and dietary supplements market will have the least market share among all the three categories in nutritional supplements market by the year 2023. Standard Vitamins and Dietary Supplements will be leading the market by capturing most of the market by the end of the year 2023. In future, it is antcicipated that vitamins are expected to lead the vitamins and dietary supplements by the year 2023.
 

Key Topics Covered in the Report

  • UAE Nutritional Supplement Market Overview and Genesis
  • UAE Nutritional Supplement Market Size
  • UAE Nutritional Supplement Market Segmentation
  • UAE Vitamins & Dietary Supplements Market
  • UAE Functional Foods Market
  • UAE Functional Beverages Market
  • Trends and Developments in UAE Nutritional Supplement Market
  • Regulations in UAE Nutritional Supplement Market
  • Issues and Challenges in UAE Nutritional Supplement Market
  • SWOT Analysis of UAE Nutritional Supplement Market
  • Entry Barriers of UAE Nutritional Supplement Market
  • UAE Nutritional Supplement Market Future Projections, 2018-2023E
  • Analyst Recommendations

Products

Key Target Audience

  • Nutritional Supplements Manufacturers
  • Nutritional Supplements Distributors
  • Nutraceuticals Distributors
  • Government Agencies
  • Vitamins and Dietary Supplements Companies
  • Functional Foods Companies
  • Functional Beverages Companies
  • Hypermarkets and Supermarkets
  • Drug Stores and Pharmacies Chain
  • Online Sales and Retailing Agencies


Time Period Captured in the Report:

  • Historical Period: 2013- 2018
  • Forecast Period: 2019E - 2023E

Companies

Key Segments Covered

Vitamins and Dietary Supplements:

  • By Standard and herbal/Traditional Vitamins & Dietary Supplements
  • By Age Group (Infants, Teenage, Adult, Seniors)
  • By Single Vitamins and Multivitamins
  • By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)
  • By Type of Non- Herbal/ Traditional Dietary Supplements (Protein Supplements, Combination of Non-Herbal Dietary Supplements, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10 and Others)
  • By Type of Herbal/Traditional Dietary Supplements (Combination Herbal Dietary Supplements, Yeast, Garlic, Ginko Biloba and Others)
  • By Positioning of Dietary Supplements (Beauty, Digestive, Bone, Heart Health, Memory Health, Joint, General Health and Others)
  • By Distribution Channel (Hypermarkets, Supermarkets, Pharmacies/Chemists, Department Stores, Drugstores/Para pharmacies, Internet Retailing and Direct Selling, 2013-2018

Functional Foods:

  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Dairy Based Yoghurt, Milk, Powdered Milk)
  • By Type of Dairy Based Yoghurt (Standard Fats and Reduced Fat)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers), 2013-2018

Functional Beverages:

  • By Product Category (FF Soft Drinks and FF Hot Drinks)
  • By Type of Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers), 2013- 2018
 
Companies Covered:
Vitamins and Dietary Supplements:
  • Pfizer Inc
  • Bayer AG
  • Vitabiotics Ltd
  • Sanofi
  • The Nature’s BountyCompany
  • Now Foods Inc
  • Otsuka Holdings Co Ltd
Functional Foods:
  • Nestle SA
  • Danone Groupe
  • Kellogg Company
  • Al Rawabi Dairy Company
  • IFFCCO Group
  • Abbott Laboratories Inc
  • Mars Inc
  • Marmum Dairy Farm LLC
Functional Beverages:
  • RedbullGmbH
  • Sapporo Holdings Ltd
  • Otsuka Holding Company Ltd
  • MondelezInc
  • S Spitz GmbH
  • Monster Beverage Corp

Table of Contents

1. Executive Summary

UAE Nutritional Supplements Market Overview and Size

UAE Nutritional Supplements Market Segmentation

Competitive Scenario in the UAE Nutritional Supplements Market

UAE Nutritional Supplements Market future Outlook and Projections

2. Research Methodology

2.1. Market Definition and Size

2.2. Abbreviations

2.3. Market Size and Modeling

Research Methodology

Interpretation and Proofreading:

Variables Dependent and Independent

Multifactor Based Sensitivity Model

Limitations

Conclusion

3. Value Chain Analysis (Market Flow, Role of Manufacturers, Importers, Distributors and Retailers)

3.1. Major Stakeholders (International Players and Domestic Players), 2018

4. UAE Nutritional Supplements Market Overview and Genesis (Definition, Market Stage, Competitive Scenario and Price Elasticity for Nutritional Supplement Products)

5. UAE Nutritional Supplement Market Size by Revenue, (Reasons for Market Growth, Challenges, Key Business Strategies, Key Selection Parameters), 2018-2023

6. UAE Nutritional Supplement Market Segmentation, 2013-2018 (Vitamins and Dietary Supplements, Functional Food and Functional Beverages)

7. UAE Vitamins and Dietary Market, 2013-2018

7.1. By Current Industry Scenario (Market Size, Development of the Market and Challenges), 
2013-2018

7.2. UAE Vitamins and Dietary Supplements Market Segmentation, 2013-2018

7.2.1. By Standard and Herbal/Traditional Vitamins and Dietary Supplements, 2013-2018

7.2.2 By Age Group (Infants (0-3 Years), Teenage (4-24 Years), Adults (25-45 years), Senior 
Citizens (Above 45 Years)), 2018

7.2.3.By Multiple Vitamins and Single Vitamin, 2018

7.2.4. By Type of Dietary Supplements (Herbal/ Traditional Dietary Supplements and Non- Herbal/ 
Traditional Dietary Supplements), 2018


By Type of Non- Herbal/ Traditional Dietary Supplements (Protein Supplements, Combination of 

Non-Herbal Dietary Supplements, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10 and 
Others), 2018

By Type of Herbal/Traditional Dietary Supplements (Combination Herbal Dietary Supplements, 
Yeast, Garlic, Ginko Biloba and Others), 2018

7.2.5. By Positioning of Dietary Supplements (General Health & Others, Bone, Digestive, Beauty, 
Heart Health, Joint, Memory Health), 2018

7.2.6. By Distribution Channel (Chemists/Pharmacies, Drugstores/Parapharmacies, Supermarkets, 
Hypermarkets, Internet Retailing and Others), 2013-2018

7.3. Comparative Landscape in the UAE Vitamins and Dietary Supplements Market

7.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive 
Parameters)

7.3.1. Market Share of Major Players, 2018 (Revenue Share, Brand Share, Pricing Analysis and 
Category Heat Map of Major Players)

Pricing Analysis in the UAE Vitamins and Dietary Supplements Market, 2018

7.3.2. Strength and Weakness of Top 7 Players, 2018

7.3.3. Study of the Top Three Players in the UAE Vitamins and Dietary Supplements (Pfizer Inc, 
Bayer AG and Vitabiotics Ltd), 2018

Comparative Analysis of the Top Three Players (Cross Comparision on the Basis of Price and 
Quality)

7.3.4. Company Profile of Major Players in the UAE Vitamins and Dietary Supplements Market 
(Covering Parameters Company Overview, Recent Developments, MSP, Business Strategies, Market 
Share and Revenue, Business Model, Strategies for Product Promotion, Key Executives, 
Manufacturing Facility and Major Distribution Channels Used)

Pfizer Inc

Bayer AG

Vitabiotics Ltd

Sanofi

Other Players (The Nature’s Bounty Company, Now Foods Inc, Otsuka Holdings Co Ltd) in the UAE 
Vitamins and Dietary Supplements Market, 2018 (Company Overview, Popluar Brands, Market Share 
and Revenue)

7.4. UAE Vitamins and Dietary Supplements Market Future Outlook and Projections, 2018-2023E

7.4.1. By Revenue, (Market Overview, Reasons for Market Growth and Key Future Takeaways), 2018
-2023 E

7.4.2. By Vitamins and Dietary Supplements, 2018-2023E

By Standard Vitamins and Dietary Supplements and Herbal/Traditional Vitamins and Dietary 
Supplements, 2023

7.4.3. By Age Group (Infants (0-3 Years), Teenage (4-24 Years), Adults (25-45 years), Senior 
Citizens (45 Years and Above)), 2023E

7.4.4. By Multiple Vitamins and Single Vitamins, 2023E

7.4.5. By Type of Dietary Supplements (Herbal/ Traditional Dietary Supplements and Non- Herbal/ 
Traditional Dietary Supplements), 2023E

By Type of Non- Herbal/ Traditional Dietary Supplements (Protein Supplements, Combination of 
Non-Herbal Dietary Supplements, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10 and 
Others), 2023E

By Type of Herbal/Traditional Dietary Supplements (Combination Herbal Dietary Supplements, 
Yeast, Garlic, Ginko Biloba and Others), 2023E

7.4.6. By Positioning of Dietary Supplements (General Health & Others, Bone, Digestive, Beauty, 
Heart Health, Joint, Memory Health), 2023E

8. UAE Functional Food Market, 2013-2018

8.1. By Current Industry Scenario (Market Size, 2013-2018, Development of the Market and 
Challenges)

8.2. UAE Functional Food Market Segmentation, 2013-2018

8.2.1. By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil, 
Confectionery, Sweet Biscuits, Snack Bars and Fruit Snacks), 2013-2018

8.2.2. By Type of Dairy Products (Dairy Based Yogurt, Milk and Powder Milk), 2013-2018

By Type of Dairy Based Yogurts (Reduced Fat and Standard Fat), 2013-2018

8.2.3. By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent 
Small Grocers), 2013-2018

8.3. Comparative Landscape in The UAE Functional Food Market, 2018

8.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive 
Parameters)

8.3.2. Market Share of Major Players, 2018 (Revenue Share, Brand Share)

8.3.3. Strength and Weakness of Top 8 Players, 2018

8.3.4. Study of the Top Three Players in the UAE Functional Food Market (Danone Group, Nestle 
SA, Kellogg Company), 2018

Comparative Analysis of the Top Three Players (Cross Comparision on the Basis of Price and 
Quality)

8.3.5. Company Profile of Major Players in the UAE Functional Food Market (Covering Parameters 

Company Overview, Recent Developments, MSP, Business Strategies, Market Share and Revenue, 

Strategies for Product Promotion, Key Executives, Manufacturing Facility and Major Distribution 
Channels Used)

Nestle SA

Danone Groupe

Kellogg Company

Al Rawabi Dairy Company

IFFCCO Group

? Other Players (Abbott Laboratories Inc, Mars Inc, Marmum Dairy Farm LLC) in the UAE 
Functional Food Market, 2018 (Company Overview, Popular Brands, Market Share and Revenue)

8.4. UAE Functional Food Market Future Outlook and Projections, 2018-2023

8.4.1. By Revenue, 2018-2023 E

8.4.2. By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil, 
Confectionery, Others), 2018-2023E

8.4.3. By Type of Dairy Products (Dairy Based Yogurt, Milk and Powder Milk), 2023E

By Type of Dairy Based Yogurts (Reduced Fat and Standard Fat), 2023 e

9. UAE Functional Beverage Market, 2013-2018

9.1. By Current Industry Scenario (Market Size, 2013-2018, Development of the Market and 
Challenges)

9.2. UAE Functional Beverage Market Segmentation, 2013-2018

9.2.1. By Product Category (FF Soft Drinks and FF Hard Drinks), 2013-2018

By Type of FF Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water), 
2013-2018

9.2.2. By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, 
Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers), 2013- 2018

9.3. Comparative Landscape in the UAE Functional Beverages Market

9.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive 
Parameters)

9.3.2. Market Share of Major Players, 2018 (Revenue Share, Brand Share)

9.3.1. Strength and Weakness of Top 6 Players, 2018

9.3.2. Study of the Top Three Players in the UAE Functional Beverages Market (Red Bull, Sapporo 
Holdings Ltd and Otsuka Holding Co Ltd), 2018

Comparative Analysis of the Top Three Players (On Price and Quality Cross Comparison)

9.3.3. Company Profile of Major Players in the UAE Functional Beverages Market Covering 
Parameters Company Overview, Recent Developments, MSP, Business Strategies, Market Share and 
Revenue, Strategies for Product Promotion, Key Executives, Manufacturing Facility and Major 
Distribution Channels Used)

Red Bull GmbH

Sapporo Holdings Ltd

Otskua Holdings Co Ltd

Mondelez International Inc

Other Players (S Spitz GmbH, Monster Beverage Corp) in the UAE Functonal Beverages Market, 2018 
(Company Overview, Popular Brands, Market Share and Revenue)

9.4. UAE Functional Beverage Market Future Outlook and Projections, 2018-2023

9.4.1. By Revenue, 2018-2023 E

9.4.2. By Product Category (FF Soft and FF Hot Drinks), 2018-2023E

By Type of FF Soft Drink (Energy Drinks, FF Concentrates, Sports Drinks and Bottled Water), 
2023E

10. Trends and Development in the UAE Nutritional Supplements Market

10.1. Vitamins and Dietary Supplements Market

Increase in Cases of Chronic Diseases and Natural Disorders

90% of the Population Lacks Vitamin D in the UAE

Increase in Consumption of the Probiotics in the Region

10.2. Functional Food Market

Change in Food Safety Standards in the Region

Reducing the Obesity Cases in the UAE Region

High Demand for the Dairy Based Products

10.3. Functional Beverages Market

High Dependency on Modern Trade for Retailing

High Influence of the Energy Drinks on the Functional Beverage Market

Changing Trend Towards the Natural Sugars and Added Vitamin Based Drinks

11. Issues and Challenges in the UAE Nutritional Supplements Market

Implementation of Sin Tax on Sugary Drinks

Dominance by Multinationals

Dependency on Imports in the Market

High Prices have been a Demotivator for the Development of the Market

Lack of Awareness among the Different Consumer Group

Change in the Country’s Workforce Dynamics due to Corporate Restructuring

12. Laws and Regulations in the UAE Nutritional Supplements Market

12.1. Section I. General Food Laws

I.1. Gulf Cooperation Council Bodies:

I.2. United Arab Emirates Bodies

12.2. Section II. Food Product Registration

12.3. Section III. Food Additives Regulations

12.4. Section V. Packaging and Container Regulations

12.5. Section VI. Labeling Requirements

12.6. Section VII. Other Specific Standards:

VII.1. Halal Food

VII.2. Genetically Engineered Products (GMO)

VII.3. Sports Drinks

VII.4. Baby Foods

VII.5. Aquatic Products

VII.6. Animal Quarantine

VII.7. Plant Quarantine

VII.8. Alcohol Content in Food Products

VII.9. Product Samples and Mail Order Shipments

VII.10. Foods for Special Medical Purposes

VII.11. Weight and Measures

12.7. Section VIII: Emirates Conformity Assessment System (ECAS)

12.8. Section X. Import Restrictions and Taxes

X.2. Taxes:

13. Entry Barriers and Pre-Requisites to Enter in the UAE Nutritional Supplements Market

14. SWOT Analysis of the UAE Nutritional Supplements Market, 2018

15. UAE Nutritional Supplements Market Future Outlook and Projections, 2018-2023E

15.1. By Revenues, 2018-2023E

15.2. By Type (Vitamins and Dietary Supplements, Functional Foods and Functional Beverages), 
2018-2023E

16. Analyst Recommendations in the UAE Nutritional Supplements Market

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