Insights

DISCOVER

COMPANY

Survey

SURVEY

Consulting

COUNSULTING

Create New Account

Book discovery call

Vietnam Nutraceutical Market Outlook to 2025

By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)

Region:Asia

Author(s):Madhur Chopra

Product Code:KR955

Download Sample Report

Published On

February 2020

Total pages

Download Sample Report

About the Report

The report titled "Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)" provides a comprehensive analysis of the Nutraceutical market in the Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the vietnam, value chain analysis, private label vs. import, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Vietnam Nutraceutical Market Overview and Size: Vietnam Nutraceutical market grew at a higher single digit growth rate over the review period 2014-2019. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the growth stage and will continue to remain so in the forecasted period, 2019-2025.

A change in consumption trend has been observed in the Vietnam health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutraceutical are positioning itself as natural and healthy alternative to traditional medicine in the country.

Vietnam Nutraceutical Market Segmentation: Functional Food segment was the leading category in the market in 2019. The high consumption of dairy products especially milk is one of the key growth drivers for the products in the Vietnam market. This segment was followed by the Functional Beverages market.

Energy drinks was the most contributing category in the development of the Functional Beverages market. It is highly consumed by the teenagers and young adults.

The remaining contribution in the market is made by the Vitamins and Dietary Supplements in 2019. The market has developed due to the increase in participation of people in the sports and fitness activities, also energy drink is quiet famous among employees in Vietnam as it provides an extra energy boost and acts as a stress buster among these individuals.

Competitive Landscape

Vietnam Functional Foods Market: Competition in the Vietnam Functional Food market was observed to be highly concentrated with top two players that captured more than half of the segment revenue in 2019. The market has large presence of famous multinational giants with a few domestic players climbing up the ladder. Major players in the Vietnam Functional Food market are Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB) and others. Over the years, the competition is becoming intense and fierce as the companies are focusing towards improving the quality of their products.

Vietnam Functional Beverages Market: The Functional Beverage market in the VIETNAM is moderately concentrated with the top 5 players that captured more than about three fourth of the industry revenue. Some of the major players in the market are TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd and others. The companies compete on the parameters such as Branding, pricing, product diversification, marketing and promotional techniques and others.

Vietnam Vitamins and Dietary Supplements Market: Competition in the Vietnam Vitamins and Dietary Supplements market is witnessed to be highly fragmented with top 10 players that accounted to less than half of the market. The major players operating in vitamins and dietary supplements market are Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC and others. The market is mostly dominated by the foreign players and is highly dependent upon imports. The major distribution channel used by the companies are Pharmacies and Chemists.

Vietnam Nutraceutical Market Future Outlook

The Vietnam Nutraceutical market is expected to grow in the future with a single digit CAGR over the forecast period (2019-2025F). In Future, it is expected that Functional Food will continue to dominate the market, withmore than half of the total revenues. The dairy products will be the most demanded category in the functional food market and in dairy products, yogurts will be the most demanded product.

Vietnam Functional Beverages is expected to have sluggish growth in the future, mainly as the market will cope with the decline as an additional tax is proposed on sugary drinks. In2020, the market will see high growth due to the advent of Vietnam F1 Grandprix 2020 as majority of the energy drinks are sponsoring the event.

Vitamins and dietary supplements market will have the least market share among all the three categories in Nutraceutical market by the year 2025. Herbal Supplement Supplements will be leading the market by capturing most of the market by the end of the year 2025. In future, it is antcicipated that multivitamins are expected to lead the vitamins and minerals market by the year 2025.

Key Topics Covered in the Report

Vietnam Nutritional Supplement Market Overview and Genesis
Vietnam Nutritional Supplement Market Size
Vietnam Nutritional Supplement Market Segmentation
Vietnam Vitamins & Dietary Supplements Market
Vietnam Functional Foods Market
Vietnam Functional Beverages Market
Trends and Developments in Vietnam Nutritional Supplement Market
Regulations in Vietnam Nutritional Supplement Market
Issues and Challenges in Vietnam Nutritional Supplement Market
Private label vs. Import- Preferred Strategy
Entry Barriers of Vietnam Nutritional Supplement Market
Vietnam Nutritional Supplement Market Future Projections, 2018-2023E
Analyst Recommendations

Products

Key Target Audience

Nutritional Supplements Manufacturers
Nutritional Supplements Distributors
Nutraceuticals Distributors
Government Agencies
Vitamins and Dietary Supplements Companies
Functional Foods Companies
Functional Beverages Companies
Hypermarkets and Supermarkets
Drug Stores and Pharmacies Chain
Online Sales and Retailing Agencies

Time Period Captured in the Report:

Historical Period: 2014- 2019
Forecast Period: 2020F – 2025F

Companies

Key Segments Covered

Dietary Supplements:

By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
By Type of Vitamin (Single and Multivitamin)
By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)

Functional Foods:

By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)

Functional Beverages:

By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers),

Vitamins and Dietary Supplements:

Herbalife Nutrition Ltd
Traphaco JSC
Amway
Forever Living Products International LLC
Tiens Vietnam, Herbalife Ltd
Nu Skin
Elken
Eco Pharma Joint Stock Company - Vietnam
Haugiang Pharmarceutical JSC
Mega Lifesciences Pty Ltd (Vietnam)
Davimin

Functional Foods:

Vietnam Dairy Products
Royal FrieslandCampina NV
Abbott Laboratories Vietnam
Nestle Vietnam

Functional Beverages:

Suntory PepsiCo Vietnam

Companies Covered:

Vitamins and Dietary Supplements:

Herbalife Nutrition Ltd
Traphaco JSC
Amway
Forever Living Products International LLC
Tiens Vietnam, Herbalife Ltd
Nu Skin
Elken
Eco Pharma Joint Stock Company - Vietnam
Haugiang Pharmarceutical JSC
Mega Lifesciences Pty Ltd (Vietnam)
Davimin

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Market Size and Modeling

3. Value Chain Analysis of Vietnam Nutraceutical market (Inter-Entity Relationship and Margin Analysis)

4. Vietnam Nutraceutical Market Overview and Genesis

5. Ecosystem in Vietnam Nutraceutical market, 2019

6. Vietnam Nutraceutical Market Size By Revenue, (Reasons For Market Growth, Challenges, Key Business Strategies, Key Selection Parameters), 2014-2019

7. Vietnam Nutraceutical Market Segmentation, 2014-2019
7.1. By Type (Vitamins and Dietary Supplements, Functional Food and Functional Beverages), 2014-2019

8. Vietnam Functional Foods Market, 2014-2019
8.1. By Current Industry Scenario (Market Size, Development of the Market and Challenges) 2014-2019
8.2. By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks), 2014-2019
8.2.1. Dairy Market (Milk, Flavored Milk Drinks, Probiotic Yoghurt, Powder Milk), 2014-2019
8.2.1. Baby Food Market (Growing-Up Milk Formula, Follow-on Milk Formula, and Standard Milk Formula), 2014-2019
8.3. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing), 2014-2019
8.4. Comparative Landscape in the Vietnam Functional Food Market, 2019
8.4.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
8.5. Strength and Weakness of Major Players (Vinamilk, Royal FrieslandCampina, Nutifood, Abbott and Nestle) in Vietnam Functional Food Market, 2019
8.5.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
8.1. Vietnam Functional Foods Market Future Outlook and Projections, 2019-2025F
8.1.1. Vietnam Functional Food Market Future Projection By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
8.1.2. Baby Food Market Future Projections by Type (Growing-Up Milk, Follow On Milk Formula, and Standard Milk Formula), 2019-2025F
8.1.3. Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk), 2019-2025F
8.1.4. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

9. Vietnam Dietary Supplements Market By Type (Herbal/Traditional Supplements, Vitamin and

Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type of Vitamin (Multivitamin and Single Vitamin), 2014-2019
9.2. By Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers), 2014-2019
9.3. Comparative Landscape in the Vietnam Vitamins and Dietary Supplements Market
9.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
9.3.2. Market Share of Major Players, 2019 (Revenue Share, Brand Share, Pricing Analysis and Category Heat Map of Major Players)
9.4. Strength and Weakness of Major Players (Herbalife, Traphaco, MegalifeScience, Taisho/DHG, and Ecopharma), 2019
9.5. Study of the Major Players in the Vietnam Dietary Supplement Market (Herbalife, traphaco, taisho), 2019
9.6. Vietnam Dietary Supplements Market Future Outlook and Projections, 2019-2025F
9.6.1. By Type (Herbal/Traditional Supplements, Vitamin and Dietary Supplements, Probiotics, Protein & Amino Acids, Omega 3 Fatty Acids, and Others), 2019-2025F
9.6.2. By Type of Vitamin (Multivitamin and Single vitamin), 2019-2015(F)
9.6.3. Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, Hypermarkets, Home shopping, Supermarkets, and Vitamins & Dietary Supplements Specialist Retailers), 2019-2025F

10. Vietnam Functional Beverages Market By Type (Energy Drinks, Plant based and Malt based Hot

Drinks Hot Drinks, and Sports Drinks), 2014-2019
10.1. Vietnam Functional Beverages Market By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores And Independent Small Grocers & Others), 2014-2019
10.2. Comparative Landscape in the Vietnam Functional Beverages Market
10.2.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
10.3. Strength and Weakness of Major Players (Tc Pharmaceuticals, PepsiCo, Masan group, THP, Otsuka) in Vietnam Functional Beverage Market, 2019
10.4. Study of the Top Three Players in the Vietnam Functional Beverage Supplement Market (TC Pharmaceuticals, Pepsico, Masan Group), 2018
10.4.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
10.5. Vietnam Functional Beverages Market Future Outlook and Projections, 2019-2025F
10.5.1. By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
10.5.2. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

11. Regulatory Environment for Nutritional and Dietary Supplements in Vietnam

12. Import and Export Scenario of Nutritional and Dietary Supplements in Vietnam

12.1. Imports of Nutritional and Dietary Supplements in Vietnam
12.2. Segmentation of Imported Nutritional and Dietary Supplements in Vietnam, 2014-2018
12.3. Importing v/s Private label
12.4. Exports of Nutritional and Dietary Supplements in Vietnam
12.4.1. Segmentation of Exported Nutritional and Dietary Supplements in Vietnam, 2014-2018

13. Trends and Developments in Vietnam Nutraceutical Market

14. Consumer Survey in Vietnam Nutraceutical Market

15. Company Profiles of Major Players Operating in Vietnam Nutraceutical Market

15.1. Herbalife Ltd
15.2. Traphaco JSC Ltd
15.3. DHG Pharmaceutical Joint Stock Company (Haugiang Pharmaceuticals)
15.4. Amway
15.5. Davimin (Vietnam) Limited
15.6. Nu Skin
15.7. Tiens Vietnam
15.8. Forever Living Products International LLC
15.9. Mega Life sciences (Vietnam) Limited
15.10. Elken
15.11. ECO Pharmaceutical JSC
15.12. Other players in Vietnam Dietary Supplement market
15.13. Vietnam Dairy Products (Vinamilk)
15.14. FrieslandCampina Ha Nam Co. Ltd., Phu Ly/ FrieslandCampina Vietnam Co. Ltd., 2019
15.15. Abbott Laboratories Vietnam
15.16. Nestle Vietnam Ltd
15.17. Suntory PepsiCo Vietnam

16. Vietnam Nutraceutical Market Future Outlook and Projections, 2019-2025F

17. Analyst Recommendation for Vietnam Nutraceutical Market

Disclaimer

Contact Us

Why Buy From Us?

Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository

150+ Consulting project a year

100+ Analysts

8000+ Client Queries in 2022