APAC Personalized Nutrition Market Outlook to 2030

APAC Personalized Nutrition Market Overview

• The Asia Pacific (APAC) Personalized Nutrition Market was valued at USD 1.4 billion in 2023. The growth is driven by increasing consumer awareness about health and wellness, leading to a demand for tailored dietary plans. The rising prevalence of lifestyle-related diseases, such as diabetes and cardiovascular issues, is also pushing consumers towards personalized nutrition solutions.

• Major players in the market include companies like Herbalife Nutrition, Nestl, Amway, DSM, and BASF. These companies are leveraging advanced technologies and extensive research and development (R&D) to introduce innovative products and services that cater to individual dietary needs. Their strong presence in the region and ability to adapt to local consumer preferences have made them dominant players in the market.
• In August 2022, Herbalife introduced the Herbalife One platform, a digital initiative designed to streamline and enhance the experience for distributors and customers. This platform aims to improve operational efficiency and provide a more integrated service, facilitating personalized nutrition experiences for users across the globe.
• In 2023, Shanghai was dominating the market due to its attributed to its large, health-conscious urban population and high levels of disposable income, which have led to increased demand for premium personalized nutrition products. Additionally, the citys status as a major financial and technological hub has attracted significant investments in digital health and biotechnology, further boosting the adoption of personalized nutrition solutions.

APAC Personalized Nutrition Market Segmentation

The market is segmented into different factors like by product type, by distribution channel and region.

By Product Type: The market is segmented by product type into dietary supplements, functional foods, and personalized meals. In 2023, dietary supplements held a dominant market share due to the widespread use of supplements in the region as a convenient and effective way to meet individual nutritional needs. The growing trend of self-medication and preventive healthcare, coupled with the availability of a wide range of personalized supplements, has driven the growth of this segment.

By Distribution Channel: The market is segmented by distribution channel into online retail, pharmacies & clinics, and specialty stores. In 2023, online retail dominated the distribution channel segment due to the rapid growth of e-commerce platforms and increased internet penetration in the region have made it easier for consumers to access personalized nutrition products online. Additionally, the COVID-19 pandemic accelerated the shift towards online shopping, with many consumers opting for the convenience of home delivery and virtual consultations with nutritionists.

By Region: The market is segmented by region into China, Japan, South Korea, India, Australia, and the Rest of APAC. In 2023, China was dominating the market due to its large population base and growing middle class, which has led to increased demand for personalized health solutions. The countrys rapid economic development and government initiatives to promote health and wellness have also played a crucial role in driving market growth. Additionally, the adoption of digital health platforms and wearable technology in China has made it easier for consumers to access personalized nutrition services, further solidifying the countrys leading position in the market.

APAC Personalized Nutrition Market Competitive Landscape

Major Players

• Nestl Health Science: In April 2024, NHSc announced a joint venture with Dr. Reddys Laboratories to bring its nutraceutical products to consumers in India. This partnership aims to combine Nestls global nutritional health solutions with Dr. Reddys established market presence, enhancing access to personalized nutrition products in the region.
• Amway: In December 2022, Amway launched the Singapore Business Innovation Hub, aimed at enhancing its capabilities in personalized nutrition. This hub is part of Amway's strategy to leverage technological advancements and respond to the growing demand for customized nutrition solutions in the region.

APAC Personalized Nutrition Market Analysis

Growth Drivers

• Increasing Consumer Awareness and Health Concerns: The rising incidence of chronic diseases such as diabetes and cardiovascular issues is driving demand for personalized nutrition in the Asia Pacific region. The prevalence of diabetes in Chinese adults aged 20-79 was projected to increase from 8.2% in 2020 to 9.7% in 2030. This shift is supported by a growing focus on preventive healthcare, where consumers are actively seeking nutrition solutions that cater to their specific health needs.
• Expansion of E-commerce Platforms: The global surge in online shopping, with 2.71 billion people purchasing online in 2024, is a significant driver for the eCommerce sector. This growth is fueled by increasing internet penetration and the convenience of shopping from dedicated eCommerce platforms. In China alone, 915.1 million consumers shopped online, reflecting the region's leading position in eCommerce adoption. This growing consumer base is pushing eCommerce platforms to innovate and expand their offerings to meet the rising demand for online shopping.
• Rising Aging Population: The aging populations in countries like Japan and South Korea are increasingly becoming a significant driver for the personalized nutrition market. As more individuals enter their senior years, there is a growing demand for tailored nutritional solutions that address age-related health challenges such as osteoporosis and cognitive decline. This demographic shift is creating a robust market for personalized nutrition products designed to support healthier aging and improve the quality of life for the elderly, making it a key area of focus for the industry.

APAC Personalized Nutrition Market Challenges

• High Cost of Personalized Nutrition Solutions: The high cost associated with personalized nutrition plans presents a significant challenge for widespread adoption in the Asia Pacific region. This cost barrier is particularly pronounced in developing economies, where many consumers cannot afford these premium services. To address this, companies must focus on reducing costs and improving scalability to make personalized nutrition more accessible to a broader population.
• Regulatory Hurdles: Regulatory inconsistencies across the Asia Pacific region pose significant challenges for personalized nutrition companies. Strict and varying regulations in different countries delay market entry and hinder the expansion of personalized nutrition solutions. Companies must navigate these complex regulatory environments, which often require lengthy approval processes, to successfully operate and grow in this market.

APAC Personalized Nutrition Market Government Initiatives

• Mission Poshan 2.0: India's Mission Poshan 2.0 is a government initiative aimed at improving nutritional outcomes for children, adolescent girls, pregnant women, and lactating mothers. It integrates several existing nutrition schemes to create a comprehensive approach to tackle malnutrition. The mission focuses on enhancing the quality of food distribution, promoting nutrition awareness, and strengthening delivery mechanisms. The initiative is a crucial step towards addressing the nutritional challenges faced by vulnerable populations in India and ensuring a healthier future for the country.
• National Nutrition Week 2022: Launched on May 13, 2022, this event was organized by the Chinese Nutrition Society (CNS) in collaboration with various government ministries. The theme focused on nutrition labeling and healthy cooking practices. The initiative aimed to improve nutritional awareness and promote healthier eating habits among Chinese citizens. Activities included educational campaigns and public engagement to disseminate updated dietary guidelines

APAC Personalized Nutrition Market Future Outlook

The APAC Personalized Nutrition Market is projected to grow exponentially by 2028, driven by ongoing advancements in biotechnology, increasing consumer awareness, and a growing focus on preventive healthcare. The market will likely see more collaboration between tech companies and nutrition providers, leading to more sophisticated and accessible personalized nutrition solutions. The expansion of e-commerce platforms and digital health apps will further boost the market, making personalized nutrition services more accessible to a broader audience.

Market Trends

• Integration of AI and Big Data in Personalized Nutrition: By 2028, AI and big data are expected to play a crucial role in enhancing the precision and effectiveness of personalized nutrition plans. These technologies will enable more tailored solutions by analyzing vast amounts of individual health data, making nutrition recommendations more accurate. This trend will be particularly significant in regions with advanced digital health infrastructure, where consumers are increasingly seeking personalized and data-driven approaches to managing their nutrition.
• Expansion of Personalized Nutrition to Rural Areas: The adoption of personalized nutrition solutions is likely to extend beyond urban centers, reaching rural areas as mobile health technologies become more widespread. Efforts by both government initiatives and private sector investments will drive this expansion, allowing rural populations to access tailored nutrition advice and products. This broader reach is expected to contribute significantly to improving health outcomes in less accessible regions, making personalized nutrition more inclusive and widespread.