Australia Sports Equipment Market Outlook to 2027F
By Product (Ball over net games, Ball games, strength equipment, Athletic training equipment, Others) By Distribution Channel (Online retail, Specialty & sports shops and Department & discount stores)
Region:Asia
Product Code:KROD152
April 2023
70
About the Report
The report provides a comprehensive analysis of the potential of the sports equipment market in Australia. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
The Australia sports market segmentations include by product, by sports type, distribution channels; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
Market Overview:
According to Ken Research estimates, the Australia sports equipment market is forecasted to grow at a robust CAGR in the period of 2022P-2027F, owing to the increasing awareness about the benefits of a healthy lifestyle and the importance of sports and fitness activities in Australia.
- The growing popularity of national and international events, such as the Soccer World Cup, Olympic Games, and Cricket World Cup, is also boosting the growth of this market for sports equipment.
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Companies try to maximize market penetration by increasing brand awareness via TV commercials and print media, internet, social media platforms, team sponsorships, and partnerships with the athletes of various sports and fitness enthusiasts.
Key Trends by Market Segment:
By Distribution Channel: The specialty and sports shops segment dominated the market for sports equipment and accounted for revenue share of nearly 50% in 2021. These stores have a broader portfolio of branded products and provide required support and information to consumers through expert customer service personnel.
By Product Types: The ball games segment dominated the market for sports equipment and accounted for the largest revenue share of more than ~% in 2021. Since ball games are popularly watched all over the world, the revenue generated from this segment is significantly higher than rest of the segments.
Competitive Landscape
In Australia Sports Equipment Market there are about ~ players operating in the overall market, and top ~ players accounted ~% share in the market in terms of revenue. The Australia sports equipment market is fragmented and has high intensified competition within industry players.
Future Outlook
The Australia Sports Equipment Market is projected to show a significant growth of CAGR ~% in the forecasted period of 2022-2027F, with the people growing awareness about the health and growing disposable incomes.
Scope of the Report
|
By Sports Type |
Bike Outdoor Tennis Other Racket Sports Running Fitness Football/Soccer Other Team Sports |
|
By Distribution Channel |
Online retail Specialty & sports shops Department & discount stores |
|
By Product |
Ball over net games Ball games strength equipment Athletic training equipment Others |
Products
Key Target Audience
- Existing Sport Equipment Manufacturers in Australia
- Sports Companies aiming to establish in Australia
- Sports Equipment Industries
- Government Bodies & Regulating Authorities
- Online Game Industry
- E-Sports industry
- E-Sports users
- Industry Associations
Time Period Captured in the Report
- Historical Period: 2017-2022P
- Base Year: 2022P
- Forecast Period: 2022P-2027F
Companies
Major Players Mentioned in the Report:
- Adidas AG
- IIC-INTERSPORT International Corporation GmbH
- NIKE Inc
- Super Retail Group Limited
Table of Contents
1. Executive Summary
2. Country Overview of Australia
3. Overview and Genesis of the Sports Equipment Market In Australia
3.1 Ecosystem of Australia Sports Equipment Market
3.2 Business Cycle of Australia Sports Equipment Market
3.3 Timeline of Major Players of Australia Sports Equipment Market
3.4 Value Chain Analysis of Australia Sports Equipment Market
3.5 Australia Sports Equipment Market Sizing, 2017- 2022P
4. Market Segmentations of Sports Equipment Market in Australia, 2017-2022P
4.1 Australia Sports Equipment Market Segmentation by Distribution Channel
4.2 Australia Sports Equipment Market Segmentation by Sports Type
4.3 Australia Sports Equipment Market Segmentation by Product
5. Snapshots on different Sports Equipment Market in Australia
6. Industrial Analysis of Sports Equipment Market in Australia
6.1 SWOT Analysis of Australia Sports Equipment Market
6.2 Growth Drivers of Australia Sports Equipment Market
6.3 Government regulations of Australia Sports Equipment Market
6.4 Trends and Developments of Australia Sports Equipment Market
6.5 Challenges of Australia Sports Equipment Market
7. End User Analysis of Sports Equipment Market in Australia
8. Competitive Analysis of Sports Equipment Market in Australia
8.1 Market Share of Major Players in Australia Sports Equipment Market, 2022P
8.2 Cross Comparison of Major Players in Australia Sports Equipment Market
9. Future Outlook and Projections of Sports Equipment Market in Australia, 2022P-2027F
9.1 Future Market Sizing Analysis of Australia Sports Equipment Market, 2022P-2027F
9.2 Future Outlook of Australia Sports Equipment Market Segmentation by Distribution Channel
9.3 Future Outlook of Australia Sports Equipment Market Segmentation by Sports Type
9.4 Future Outlook of Australia Sports Equipment Market Segmentation by Product
10. Analyst Recommendations
11. Research Methodology
Disclaimer
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Research Methodology
Step 1: Identifying Key Variables:
Our team will initially create an ecosystem for all the entities in the equipment Market that are providing sports equipment in Australia.
Step 2: Market Building:
In the next step, we have referred to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.
Step 3: Validating and Finalizing:
Later our team will conduct a series of Interviews with multiple C-Level Executives and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.
Step 4: Research Output:
Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Australia sports equipment market entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behaviour, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.
Frequently Asked Questions
01 How big is the Australia Sports Equipment Market?
Revenue in the Sports Equipment market amounts to USD 1,900 Mn in 2022. The market is expected to grow annually by 4.5% CAGR from 2022-2027.
02 Who are the major Players in Australia Sports Equipment Market?
Adidas AG, IIC-INTERSPORT, International Corporation GmbH, NIKE Inc and Super Retail Group Limited ​ are the major companies operating in the Market.
03 What factors are driving the Australia Sports Equipment Market?
The rising sports popularity, growing disposable incomes and rising health consciousness among people in Australia.
04 Which is the fastest growing segment by type of equipment in Australia Sports Equipment Market?
Exercise equipment brings the highest revenue generating segment in Australia Sports Equipment Market.
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