Navigating Consumer Minds: A Deep Dive into Brand Awareness and Perception within the Working Age Cohort
Region:Asia
Author(s):Rohan Bagai
Product Code:KR1386
September 2023
35
About the Report
Overview:
The Indian multinational conglomerate company, headquartered in Tirupati, is engaged in diverse industries including the automotive battery business, packaged foods and beverages, electronics products manufacturing, infrastructure sector, power system production, and fabrication of sheet metal products and fasteners. The group is recognized for its automotive battery brand, which ranks among the top-selling automotive battery brands in India.
This comprehensive report offers valuable insights and surveys conducted on a company from multiple perspectives, including customers and retailers. It serves as a rich source of in-depth data and information about the company's structure, operations, SWOT analysis, product and service offerings, corporate actions, and face-to-face surveys. The report provides a 360-degree view, offering a holistic understanding of the company and its market presence.
Amara Raja Market Analysis:
- In an effort to instill customer confidence and adapt to the new normal, prominent players has seamlessly started integrating eco-friendly options into their battery production process.
- Major players have formed strategic partnerships with popular brands, local businesses, and influencers to enhance cross-promotion, expanding its reach to a wider audience.
- The respondent feedback showcased high familiarity with Industrial batteries business, while only 14% of the respondents were aware of the media and entertainment business.
Competitive Landscape:
The competition landscape comprises a diverse mix of conglomerates. It faces competition from various companies that offer a wide range of options in battery market. However, prominent players stand out with its strong reputation, upscale positioning, and a broad selection of international and domestic brands, making it a preferred choice for shoppers in India.
In the bustling battery landscape of India, prominent players face competition from a diverse array of companies. Luminous, TVS & Hinduja and others offer a variety of product ranges, competitive environment. However, prominent players stand out with its strong reputation, upscale positioning, and a diverse selection of both international and domestic brands. As competition continues to evolve, prominent players strive to maintain its competitive edge and offer an unparalleled product range to its valued customers.
Scope of the Report
Detailed information on prominent client India required for business and competitor intelligence needs:
- A study of the major internal and external factors affecting prominent client in the form of a SWOT analysis.
- An in-depth view of the business model of prominent client including a breakdown and examination of key business segments.
- Insight and Analysis of Customer Survey Index, Face to Face Surveys for prominent client.
- News about prominent client, such as business expansion, restructuring, and contract wins.
- Large number of easy-to-grasp charts and graphs that present important data and key trends.
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
- Retail Companies
- Electronic Repair Shops
- Potential Market Entrants
- National and International Companies
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Study Period for the Report:
- 2023
Table of Contents
1. Respondent Background
2. Awareness about competitor Brands
3. Awareness about prominent players
4. Perception about prominent players
5. Analyst Recommendations
6. Research Methodology
7. Disclaimer
8. Contact Us
Research Methodology
Step: 1 Identifying Key Variables:
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step: 2 Market Building:
Collating statistics on prominent players over the years, penetration of marketplaces and service providers ratio to compute revenue generated from prominent players. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step: 3 Validating and Finalizing:
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step: 4 Research output:
Our team has approached multiple Respondents, Retailers and understanded nature of product segments and sales, consumer preference and other parameters, which supported us validate statistics derived through bottom to top approach from prominent players.
Frequently Asked Questions
01 Which is the most prominent channel of awareness for Amara Raja group among consumers?
Social Media is the most prominent channel of awareness, followed by financial news, then word of mouth for Amara Raja.
02 Which business of Amara Raja has the most popularity among consumers and which has the least?
Consumers showcased high familiarity with Industrial batteries business, while only 14% of them were aware of the media and entertainment business of Amara Raja Group.
03 Does Amara Raja make EV batteries?
Amara Raja, which currently has customers only in the three-wheeler EV market, gets about 2.5% of its revenue from its lithium-ion battery business, while the rest of its total revenue of about 100 billion rupees in fiscal 2023 was from its flagship lead acid storage battery-making unit.
04 How many businesses does Amara Raja deals in?
Amara Raja deals in more than 10 businesses including Auto components, power system, food and beverages, real estate, pharmaceutical products etc.
Why Buy From Us?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
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