Brazil Agricultural Equipment Market Outlook to 2023
By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast)
Region:Central and South America
Product Code:KR760
February 2019
120
About the Report
The tractor market is further split on the basis of horse power for 2018 volume sales. The report also covers snapshots on aftermarket services extended in Brazil. Competitive landscape of major players including John Deere, Massey Ferguson, Valtra, Case IH, Agrale, Stara, Kuhn and Semeato have been compiled including overview, management, business strategies, distribution network, manufacturing, best products, recent products, financing and after sales care. The report also covers future industry analysis by sales volume, future market segmentation, growth opportunities, customer profiling (decision making parameters & pain points), price range, government regulations and analyst recommendations.
The report is useful for existing agricultural equipment companies, potential entrants, investors and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Market Overview: Brazil's agricultural economy consists of both large scale commercial farmers & cooperatives and subsistence based family farmers, making it a dual agricultural country. The country is self sufficient in terms of agricultural produce and in the recent decade, it has transformed itself from a net importer to a leading net global exporter of agricultural produce. The southern half of the country is subjected to higher rainfall, increased soil fertility and advanced use of technology making it a highly productive region especially for grains and oilseeds. The country is currently in its recovery stage owing to recent decline in sales due to major recession and drought, which had limited the growth in terms of productivity. Brazil is expected to be the leading food provider for the growing world population and would increase its arable land by 49 million hectares in the coming decade. Brazil’s major produce include sugarcane, soybeans, beef, poultry, coffee & orange juice.
Market Size: Brazil Agricultural Equipment Market plays an important role in the overall economy of Brazil by acting as a growth catalyst in GDP contribution. After going through a recession during 2014-2016, the market is currently in a recovery stage with a positive growth rate witnessed during 2017-2018. Domestic demand is principally being met through local manufacturing with almost all major international OEMs having plants within the country. Major operations in the market are accomplished by three types of entities, that of domestic manufacturers, importers and distributors/dealers. Business strategies such as new product launches, better after sales care & increasing use of precision farming technology have been adopted by major players to expand market presence in the country. The CAGR recorded for the review period was close to -5% primarily due to intense recession & drought. The market has been stimulated by increased government incentives supporting farm mechanization for small and rural producers, growth of precision farming, expansion of planted area due to the growing soybean demand and extensive marketing initiatives carried out by all players.
Market Segmentation
By Place of Production: Brazil domestically manufactures close to 90% of its machinery as there is a large presence of global players such as John Deere and Massey Ferguson with their own manufacturing plants within the country. The high import duties on agriculture equipment also hinder imports. The few imported products are those that cannot be manufactured locally due to technological constraints.
By Region: The southern region has the highest market share in terms of sales volume, Midwest followed closely by the Mideast. The southern regions, especially the cerrado region has ideal conditions for agricultural production and the highest level of mechanization, explaining the high market share in the south.
Competitive Landscape
Competition Parameters: Major competing parameters for the entities include extensiveness of distribution and dealership network, price of the products offered, after sales services offered, product portfolio, years of establishment, quality of product, marketing & promotions and digitalization brought in the equipments. Penetration of precision farming in the equipments has been a major parameter to drive the competition in the market.
Future Analysis and Projections: The market is projected to register a CAGR of close to 12% during 2018-2023 in terms of sales volume of agricultural equipments in Brazil. The double digit growth is expected to be driven due to a variety of factors including population growth, growing energy demand, multifunctional machinery, consumer pattern changes and rising demand & prices of agriculture produce Precision farming equipment is projected to witness the highest growth due to the increased efficiency and productivity it offers to the farmer. The main catchment areas include the south and central west regions, especially the cerrado region of Brazil.
Key Topics Covered in the Report
- Brazil Agriculture Equipment Market Value Chain
- Brazil Agriculture Equipment Market Ecosystem
- Brazil Agriculture Equipment Market Overview
- Brazil Agriculture Equipment Market Evolution
- Brazil Agriculture Equipment Market Size on the Basis of Sales Volume, 2013–2018
- Brazil Agriculture Equipment Market Trends & Challenges
- Brazil Agriculture Equipment Market Segmentation by Product Type (Sales Volume)
- Brazil Agriculture Equipment Tractor Segmentation by Horse Power (Sales Volume)
- Brazil Agriculture Equipment Market Segmentation By Place of Production (Domestic & Imports)
- Brazil Agriculture Equipment Market Segmentation By Region (South, Midwest, Mideast, North)
- Government Regulations
- Trade Scenario in Brazil Agriculture Equipment Market
- Strengths of Major Players in Brazil Agriculture Equipment Market
- Company Profile of Major Players in Brazil Agriculture Equipment Market
- Snapshot After Market Services
- Future Outlook and Projections in Brazil Agriculture Equipment Market (2019-2023)
- Customer Profiling in Brazil Agriculture Equipment Market
- Future Market Segmentation of Brazil Agriculture Equipment Market
- Analyst Recommendations
Products
Key Target Audience
- Existing Agricultural Equipment Companies
- New Market Entrants
- Agricultural Equipment Financing Companies
- Government Bodies
- Investors & Venture Capitalist Companies
- Agricultural Equipment Manufacturers
- Agricultural Equipment Distributors
- Agricultural Equipment Importers
- Agricultural Equipment Associations
- Agricultural Equipment Original Equipment Manufacturer
Time Period Captured in the Report:
- Historical Period - 2013-2018
- Future Forecast - 2019-2023
Companies
Companies Covered:
- John Deere, Massey Ferguson, Valtra, Case IH, New Holland, Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra, Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc. (AMS Inc.), Innovative Sensor Technology (IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation, BrazAgro
Table of Contents
1. Executive Summary
1.1. Brazil Agriculture Overview
1.2. Brazil Agricultural Equipment Market Size and Overview
1.3. Market Segmentation
1.4. Competitive Landscape
1.5. Future Analysis and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviation
2.3. Market Size and Modeling
2.4. General Approach – Market Sizing
2.5. Market Sizing - Agricultural Equipments
2.6. Limitations
2.7. Variables (Dependent And Independent)
2.8. Multi Factor Based Sensitivity Model
2.9. Regression Matrix
2.10. Final Conclusion
3. Brazil Agriculture Equipment Market Overview, 2013-2023
4. Brazil Agriculture Market Overview, 2012-2018
4.1. Contribution of Agriculture to GDP, 2018
4.2. Land Under Cultivation and Distribution of Major Crops (Maize & Wheat), 2012-2018
4.3. Farmer Profile & Labour Force Changes, 2018
4.4. Major Crop Profiling, 2018
Soybean
Coffee
Corn (Maize)
Sugar
4.5. Changes In Cropping Pattern & Influence of Mechanization
4.6. Crop Rotation
4.7. Scale Of Mechanization: Extensive/Intensive Agriculture
4.8. Climate Type, Annual Crop Cycle and Average Rainfall, 2018
Average Rainfall in the Northern Region
Average Rainfall in the Northeastern Region, 2018
Average Rainfall in the Cenral-West Region
Average Rainfall in the Southern Region
Average Rainfall in the Southeastern Region
4.9. Crop Subsidies
4.10. Logistic Cost
5. Brazil Agriculture Market Evolution and Genesis, 1960-2018 (Farm & Equipment)
5.1. Supply Side Evolution
5.1. Demand Side Evolution
6. Brazil Agriculture Equipment Market Value Chain Analysis, 2018
6.1. Value Chain Flow Chart for Market with Domestic OEM’s and Importers
6.1.1. Role & Overview of Various Entities
6.1.2. Major Marketing Strategies
6.1.3. Operating/Market Entry Models
7. Brazil Agriculture Equipment Market Size, 2013-2018
7.1. Financing of Agricultural Equipments in Brazil, 2018
8. Brazil Agriculture Equipment Market Segmentation, 2018
8.1. By Product Type on the Basis of Sales Volume (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvesters, Planters &
Seeders, Sprayers and Others), 2018
8.2. Tractor Market Segmentation by Power Level (Upto 130 HP, 130-200 HP & 200-500HP), 2018
8.3. By Place of Production (Domestic Manufacturing & Imported), 2018
8.4. By Region (South, Midwest, Mideast & North) On The Basis Of Sales Volume, 2018
9. Government Policies Impacting Agricultural Equipment Market in Brazil, 2018
9.1. Foreign Acquisition of Domestic Agriculture Companies
9.2. Usage Rights of Agricultural Land
9.3. Taxes Applicable on the Sale and Transfer of Land Ownership
9.4. Laws and Programs
10. Brazil Agriculture Equipment Market Trade Scenario, 2013-2018
10.1. Agricultural Machinery Trade
11. Brazil Agriculture Equipment Market Customer Profiling
11.1. Decision Making Parameter
11.2. Pain Points Of Farmers
12. Snapshot on Brazil Agriculture Equipment After Market Services, 2018
13. Competition Landscape
13.1. Competition Scenario (Market Nature, Positioning & Competition Parameters), 2018
13.2. Market Share of Major Players in Tractor Sales in Brazil (By Volume), 2018
13.3. Market Share of Major Players in Combine Harvesters Sales in Brazil (By Volume), 2018
14. Brazil Agriculture Equipment Market Major Company Profiles
14.1. International OEMs
Massey Ferguson (MF)
John Deere
Case IH
Valtra
Kuhn
14.2. Domestic OEMS
Stara
Agrale
Semeato
15. Brazil Agriculture Equipment Market Future Outlook, 2019-2023
15.1. Brazil Agricultural Equipment Future Market Size On The Basis Of Sales Volume, 2019E-2023E
15.2. Brazil Agricultural Equipment Future Market Segmentation, 2023
By Product Type on the Basis of Sales Volume (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvesters, Planters & Seeders, Sprayers and Others), 2023E
By Tractor Power Level (Upto 130 HP, 135-200 HP & 200-500HP), 2023
By Region (South, Midwest, Mideast & North) On The Basis Of Sales Volume, 2023
16. Analyst Recommendation
Disclaimer
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