Region:Europe
Author(s):Shambhavi Awasthi
Product Code:KROD216
In Europe more than half of cereals grown are wheat, therefore it is the world's largest wheat producer, contributing 139 million metric tons in 2021. This has been a major growth driver for European wheat protein market which is expected to grow at a CAGR of ~6% between 2022-2028. Due to the growing food & beverages industry and improving economic conditions, sustainability and health trends, more inclination towards plant-based diets for nutrition.
According to OECD, Europe's per capita wheat consumption increased from 89.5 kg in 2020 to 90.04 kg in 2021. The rise in the area harvested under wheat is increased by the increase in consumption. As mentioned in the report by OECD, Europe's per capita wheat consumption increased from 89.5 kg in 2020 to 90.04 kg in 2021. The area harvested under wheat is 70.1 in 2020 and 71.2 in 2021. Since, the increasing land under wheat cultivation is pushing production, thereby increasing the per capita consumption of wheat. It leads to the wheat market growth during the forecast period.
By Product Type: Based on product, the Europe wheat protein market is segmented into wheat gluten; wheat protein isolates, textured wheat protein, and hydrolyzed wheat protein.
The wheat gluten segment accounted for the largest revenue share in 2022 due to factors like better Product Quality and Variety, higher Production Capacity and good Efficiency, constant Research and Innovation in this sector.
Wheat gluten segment has a better distribution Network with Competitive Pricing. Effective marketing strategies with a strong brand presence and better Regulatory Compliance.
By end user application: The Europe wheat protein market, by application, is segmented into bakery & snacks, pet food, nutritional bars & drinks, processed meat, meat analogs, and others.
The bakery and snacks segment accounted for the largest revenue share in 2022. Due to increasing demand to fast food products and easy and portable foods. Convenience factor of bakery and snack items, which cater to busy lifestyles, has played a significant role in driving their popularity and driving revenue growth.
Bakery and snacks segment has a popularity with tourists and they are homemade specialty, which makes them special in their particular region.
By Geography: the Europe wheat protein market is segmented into France, Germany, Italy, UK, and rest of Europe.
France holds the largest market share in the European wheat protein market in 2022 due to a combination of factors. Its favorable climate and soil conditions support robust wheat production, while advanced agricultural practices ensure high-quality yields. Additionally, France's strong research and development in wheat breeding and processing technologies contribute to superior wheat protein extraction. These factors, coupled with established trade networks and a reputation for quality, position France as a dominant player in the European wheat protein market.
France and Germany has been the biggest producers of wheat in Europe and they are exporting to different parts of the world.
Italy has comparatively less competitive scenarios in wheat protein market. However, it still has a significant market share for wheat protein then other countries in Europe.
The competitive landscape of the European wheat protein market is characterized by the presence of several key players, each vying for market share in this dynamic and evolving industry. Companies like Roquette Frères, Cargill, Archer Daniels Midland Company, and Tereos dominate the market with their extensive product portfolios and strong distribution networks. These industry leaders offer a wide range of wheat protein products tailored to various applications, from food and beverages to personal care.
Moreover, the market has witnessed the emergence of niche players and startups focusing on innovative wheat protein formulations, often catering to specialized dietary needs such as gluten-free or allergen-friendly products. As the demand for plant-based protein sources grows, companies such as Planteneers and Axiom Foods have gained recognition for their commitment to sustainability and product innovation.
Collaborations, acquisitions, and partnerships have been strategic moves within the landscape, enabling companies to leverage each other's strengths and expand their product offerings. Additionally, increasing consumer awareness about health, sustainability, and clean label products has fueled competition, prompting companies to invest in research and development to enhance the quality and functional properties of their wheat protein offerings.
Europe wheat protein market is expected to show constant increase and is expected to grow at a CAGR of ~6% from 2022 to 2028 with increasing focus of concerning health issues.
Europe Wheat protein Market Segmentation |
|
By Types of Products |
Wheat gluten Wheat protein isolates Textured wheat protein Hydrolyzed wheat protein |
By End-users Application |
Bakery & snacks Pet food Nutritional bars & drinks processed meat and meat analogs Others. |
By Regional areas |
France, Germany Italy UK Rest of Europe. |
2.1 Taxonomy of the Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for the Market
2.5 Growth Drivers of the EUROPE Wheat protein market
2.6 Issues and Challenges of the EUROPE Wheat protein market
2.7 Impact of COVID-19 on the EUROPE Wheat protein market
2.8 SWOT Analysis
4.1 By Product Type, 2017- 2022
4.2 By End Application, 2017- 2022
4.3 By Regional Split, 2017 - 2022
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles
5.3.1 Archer Daniels Midland Company
5.3.2 Cargill, Incorporated
5.3.3 CropEnergies AG
5.3.4 Kröner-Stärke GmbH
5.3.5 Manildra Group
5.3.6 MGP Ingredients Inc.
5.3.7 Roquette Frères
5.3.8 Tereos Group
7.1 By Product Type, 2022 - 2028
7.2 By End-User Applications, 2022 - 2028
7.3 By Regional Split, 2022 - 2028
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Collating statistics on wheat proteins over the years, penetration of marketplaces and service provider’s ratio to compute revenue generated for protein provider services.
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team has approached multiple wheat protein Players and wheat protein services providing companies and understand nature of product segments and sales, consumer preference and other parameters, which supported Europe validate statistics derived through bottom to top approach from protein making companies.
The Europe Wheat Protein Market is expected to witness a CAGR of ~6 % during forecasted period.
Archer Daniels Midland Company and CropEnergies AG are the major players in Europe wheat protein market.
The four main types of wheat protein are glutenin, gliadin, albumin, and globulin.
Factors include demand, supply, crop conditions, and global trade.
Common uses include food products, meat alternatives, and dietary supplements in the European market.
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