Global Dietary supplements Market Outlook to 2029
Region:Global
Author(s):Kartik
Product Code:KENGR067
January 2025
88
About the Report
Global Dietary supplements Market Overview
- The Global Dietary Supplements market is valued at USD 127.1 bn, based on a five-year historical analysis. It is driven by increasing consumer awareness about preventive healthcare, the rising prevalence of chronic diseases, and growing disposable incomes in developing economies. The market has witnessed significant demand for clean-label and plant-based products, reflecting consumer preferences for natural and organic alternatives.
- Countries like the United States and China dominate the dietary supplements market due to their large health-conscious populations, robust healthcare infrastructure, and the presence of key manufacturers. The U.S. benefits from a well-established regulatory framework, whereas China's dominance is attributed to its massive population, increasing urbanization, and the popularity of traditional medicinal herbs integrated into supplements.
Global Dietary supplements Market Segmentation
Global Dietary supplements Market is divided into further segments:
- By Product Type: The dietary supplements market is segmented by ingredient into vitamins, minerals, amino acids, probiotics, and botanicals. Vitamins continue to hold the largest market share, driven by their essential role in maintaining overall health and well-being. Their demand is further supported by rising awareness regarding immunity and nutritional deficiencies. Botanicals are gaining traction due to the increasing preference for herbal and natural supplements, particularly in emerging markets.
- By Region: The dietary supplements market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is expected to continue its dominance due to increasing disposable income, rising urbanization, and the growing adoption of nutritional supplements. North America follows closely due to high consumer awareness and a well-established regulatory framework supporting dietary supplements.
- By Form: The market is segmented by form into tablets, capsules, powders, gummies, and liquids. Tablets continue to dominate the market, accounting for the largest share due to their cost-effectiveness, ease of storage, and high consumer preference. However, gummies are witnessing a rising adoption rate, particularly among children and young adults, due to their taste and ease of consumption. Soft gels are also growing in demand as they enhance bioavailability and absorption.
Global Dietary supplements Market Competitive Landscape
The global dietary supplements market is highly competitive, with key players investing heavily in research and development, acquisitions, and global expansions. Leading companies such as Nestl Health Science, International Flavors and Fragrance (IFF), Amway, Herbalife, and DSM dominate the market due to their extensive product portfolios, strong brand presence, and innovative offerings.
Global Dietary supplements Industry Analysis
Market Growth Drivers
- Favorable laws for women fitness in Middle-East: With the increasing participation of women in fitness activities through gyms in countries like Saudi Arabia (KSA) and the United Arab Emirates (UAE), there has been a notable rise in the consumption of dietary supplements. A recent study indicates that68.7%of women who visit fitness facilities are now incorporating dietary supplements into their routines.
- Aging population in developed nation: The aging population in developed nations is significantly influencing the demand for dietary supplements, particularly those that promote bone health, joint health, and overall vitality. In Japan, approximately29.1%of its125 millionpopulation is aged65 or older, while in Germany, the number of individuals aged67 and aboveis projected to increase by around4 million, reaching at least20 millionby the mid-2030s.
- Rising popularity of sports nutrition: There is a growing recognition of the importance of gut health for athletic performance, leading to a rising popularity of sports nutrition. Probiotics and prebiotics are becoming integral components in sports nutrition, with usage among athletes increasing by 20% annually.
Market Challenges
- Difficulty in selection of Biomarkers: Selecting appropriate biomarkers for assessing the effects of dietary supplements presents significant challenges, primarily because these products can exert multiple effects on health. For instance, while some biomarkers are established for specific nutrients, such as vitamin D levels for assessing supplementation efficacy, many dietary supplements do not have clearly defined biomarkers.
- Maintaining quality of Dietary Supplements: Maintaining the quality of dietary supplements is another critical challenge faced by the industry. The ingredients used in these products can vary significantly based on seasonal changes and geographical factors. For example, herbal supplements may contain different concentrations of active compounds depending on where and when they are harvested.
Global Dietary supplements Future Market Outlook
Over the next five years, the global dietary supplements market is expected to experience growth reaching a market size of USD 170.0 Bn by 2029. This is attributed to the rising adoption of personalized nutrition, increasing consumer interest in preventive healthcare, and significant advancements in supplement formulation and delivery formats.
Market Opportunities
- Holistic fitness through Botanicals: The trend towards holistic fitness is set to gain momentum as consumers increasingly embrace botanical remedies for their perceived safety and minimal side effects. By 2025, it is anticipated that nearly half of U.S. consumers will recognize the effectiveness of botanical ingredients in enhancing mood and mental well-being. Categories such as adaptogenic herbs and medicinal mushrooms are expected to flourish, reflecting a growing interest in natural solutions to stress adaptation and overall health enhancement.
- Skin Health supplements: In the realm of skin health, supplements are projected to continue their rapid growth, with a global compound annual growth rate (CAGR) of 23% over the past five years. By 2025, Vitamin C is likely to remain the leading ingredient in new skin health formulations, followed closely by Vitamin B7 (biotin). Other essential nutrients such as magnesium, Vitamin E, and various B vitamins are also expected to play significant roles in the development of skin health supplements.
Scope of the Report
|
Segment |
Sub-Segments |
|---|---|
|
Product Type |
Vitamins Minerals Botanicals Enzymes Fatty Acids Proteins Other Supplements |
|
Form |
Tablets Capsules Liquids Powder Soft Gel Gummies |
|
By Distribution |
Pharmacies Convenience Stores Supermarket/Hypermarket Specialty Stores Others |
|
By Region |
North America |
Products
Key Target Audience
- Dietary Supplement Manufacturers
- Pharmaceutical Companies
- Government and Regulatory Bodies (FDA, EFSA, FSSAI)
- Retailers and Distributors
- E-commerce Platforms
- Investors and Venture Capitalist Firms
- Hospitals and Clinics
- Sports Nutrition Companies
Companies
Players mentioned in the report:
- Nestl Health Science
- International Flavors & Fragrance (IFF)
- Amway
- Herbalife
- DSM
Table of Contents
1. Ecosystem
1.1.Ecosystem: Dietary Supplements Product Manufacturers
1.2 Value Chain
1.2.1 Value Chain of the Dietary Supplements Market
1.2.2 Role of each entity in the ecosystem (Raw Material Procurement, Manufacturing, Logistics, End-use)
1.2.3 Value addition at each step of the value chain
1.3 Taxonomy
1.3.1 Basis Product Type Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, and Other Supplements
1.3.2 Basis Form Tablets, Capsules, Liquid, Powder, Soft Gels, Gel Caps, Other Forms
1.3.3 Basis Demography Middle-aged Adults, Adults, Older Adults, Adolescence, and Children
1.3.4 Basis Distribution Online Retail, Specialty Stores, Supermarkets, and Convenience Stores
1.3.5 Basis Region North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
2. Market Size
2.1 Global Market Size
2.1.1 Market Size by Value (2018-2029)
2.1.2 Reasons for growth/decline and key influencing factors
2.1.3 Market segments driving growth
2.1.4 Consumer trends impacting demand
2.1.5 Government regulations affecting market expansion
2.1.6 Changes in the competitive landscape
3. Market Segmentation
3.1 Market Segmentation by Region
3.1.1 Market Size for North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa (2018-2029) by Value
3.1.2 Market share analysis of each region
3.1.3 Growth trends and factors influencing dominance in specific regions
3.2 Market Segmentation by Product Type
3.2.1 Market Size for Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, and Other Supplements (2018-2029F) by Value
3.2.2 Market share analysis of product types
3.2.3 Growth factors contributing to specific product dominance
3.3 Market Segmentation by Form
3.3.1 Market Size for Tablets, Capsules, Liquid, Powder, Soft Gels, Gel Caps, Other Forms (2018-2029F) by Value
3.3.2 Market share analysis of different forms
3.3.3 Consumer preferences and demand trends
3.4 Market Segmentation by Demography
3.4.1 Market Size for Middle-aged Adults, Adults, Older Adults, Adolescents, and Children (2018-2029F) by Value
3.4.2 Growth drivers influencing various age groups
3.4.3 Shifting consumer focus on preventive healthcare
3.5 Market Segmentation by Distribution Channel
3.5.1 Market Size by Online Retail, Specialty Stores, Supermarkets, and Convenience Stores (2018-2029F) by Value
3.5.2 Market penetration analysis
3.5.3 E-commerce impact on dietary supplement sales
4. Competitive Landscape
4.1 Competition Framework
4.1.1 Competition analysis of major manufacturers
4.1.2 Market vs. Product Matrix for key players based on Market Penetration, Product Development, Market Expansion, and Diversification
4.2 Cross Comparison for Dietary Supplements Manufacturers
4.2.1 Company Name
4.2.2 Headquarters
4.2.3 Establishment Year/Vintage
4.2.4 Headcount
4.2.5 Geographical Presence
4.2.6 Number of Brands
4.2.7 Key Product Offerings
4.2.8 Recent Developments
4.2.9 Technological Advancements
4.2.10 New Pipeline Products
4.2.11 Distribution Channels
4.2.12 Regulatory Approvals
4.2.13 Revenue (2023)
4.2.14 Revenue (2022)
4.2.15 YoY Growth (%)
4.2.16 Revenue by Region (%)
4.2.17 Revenue by Functional Food, Functional Beverage, and Dietary Supplements (%)
4.3 Case Studies
4.3.1 Company-wise case studies
4.3.2 Strategic insights and impact assessment
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Key market drivers influencing demand
5.2 Market Trends
5.2.1 Current and future trends shaping the dietary supplements market
5.3 Challenges
5.3.1 Major challenges faced by the industry
Disclaimer
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Research Methodology
Step 1: Hypothesis Creation
The research team formulated a hypothesis regarding the global dietary supplements market by analyzing a vast array of industry-specific data sources. This included company financial reports, industry magazines, peer-reviewed journals, online market insights, government publications, and research data from renowned organizations such as EMIS, WHO, and various government associations. The primary objective of this stage was to identify key industry trends, growth drivers, challenges, and opportunities that could impact the market. By leveraging data from authoritative sources, the research team ensured a well-informed foundation for further analysis. The hypothesis also incorporated factors such as consumer behavior, regulatory landscape, and advancements in supplement formulations.
Step 2: Market Sizing
To determine the overall market size, the research team employed a bottom-up and top-down approach. The bottom-up approach involved gathering revenue figures of leading dietary supplement manufacturers across key countries in North America, Asia-Pacific (APAC), Europe, Latin America (LATAM), and the Middle East & Africa (MEA). The revenue data was then aggregated at the regional level to estimate the total market revenue per region. By summing up the revenues of these five major regions, the final market size for the Global Dietary Supplements Market was derived. Additionally, the research team ensured data accuracy by cross-validating with secondary sources, government trade statistics, and proprietary industry reports.
Step 3: Hypothesis Testing
To validate the market hypothesis, the research team conducted Computer-Assisted Telephone Interviews (CATIs) with multiple industry experts and decision-makers from key organizations such as Nestl Health Science, Herbalife, Danone, Abbott, Yakult, and others. These discussions provided first-hand insights into current market dynamics, growth drivers, consumer preferences, and emerging product trends. The panel of experts also provided feedback on potential disruptors in the industry, such as regulatory changes, advancements in personalized nutrition, and new ingredient innovations. The hypothesis was continuously refined based on expert opinions, ensuring that the final market assessment was both reliable and relevant.
Step 4: Interpretation and Proofreading
Once the data was validated and refined, the research team proceeded with data synthesis, interpretation, and report structuring. The final analysis was meticulously reviewed by senior analysts and subject matter experts to eliminate inconsistencies and improve readability. Advanced data modeling techniques were applied to forecast future market trends. The final research report was structured in alignment with industry standards, ensuring that it provided accurate, actionable, and comprehensive insights for stakeholders, including manufacturers, investors, government agencies, and retailers.
Frequently Asked Questions
01. How big is the global dietary supplements market?
The global dietary supplements market is valued at USD 127.1 bn, driven by increased consumer health awareness and the rising prevalence of chronic diseases.
02. What are the challenges in the dietary supplements market?
Challenges in the global dietary supplements market include stringent regulatory compliance, consumer skepticism regarding product efficacy, and high competition among players.
03. Who are the major players in the dietary supplements market?
Key players in the global dietary supplements market include Amway Corporation, Abbott Laboratories, Glanbia plc, Herbalife Nutrition Ltd., and Pfizer Inc., among others.
04. What drives growth in the dietary supplements market?
Key drivers in the global dietary supplements market include rising awareness about preventive healthcare, increasing disposable incomes, and advancements in supplement formulation technologies.
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