Region:Asia
Author(s):Rishita Trivedi
Product Code:KROD170
The report provides a comprehensive analysis of the potential of Global Hair Serum. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
The report has market segmentation which include segments by Product Type (Hair Treatment Serum, Hair Styling Serum), by Gender (Women, Men), by Nature (Organic, Conventional), by Distribution Channel (Offline, Online Stores), by Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa). The report includes Porter’s five force analysis, growth enablers, recent trends & developments, pain points & solutions. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, the Global Hair Serum Market which grew at a robust CAGR from 2017-2022 & is forecasted to grow steadily from 2022-2027 driven by increase in fast fashion trends, rising disposable income alongside active advertising campaigns.
By Nature: Conventional segment is expected to witness a steady growth in the upcoming years but an increasing market share for organic segment is also expected.
By Distribution Channel: Offline segment is expected to generate the highest revenue growth in the upcoming years owing to offline stores offering a wide variety of products.
The Global Hair Serum market is fragmented with players occupying almost half of the market. The key players operating in the market are not only competing based on product quality and promotion but are also focusing on strategic moves to hold larger market shares. The major companies dominating the Global Hair Serum market for its products, services, and continuous product developments are the basis of flexibility and price, brand recognition, quality, and the overall variety of the product offering among others.
The Global Hair Serum Market witnessed significant growth during the period 2017-2022, owing to increase in fast fashion trends, Enhancing Service Offerings alongside increase in product innovativeness.
Growth rate of the market is going to increase over the period as market penetration rates increase.
Global Hair Serum Market Segmentation |
|
By Type of Product |
Hair treatment Serum Hair Styling Serum |
By Gender |
Men Women |
By Nature |
Organic Conventional |
By Distribution Channel |
Online Offline |
By Geography |
Asia Pacific Middle East North America Australia South America Europe |
2.1 Taxonomy of Global Hair Serum Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for Global Hair Serum Market
2.5 Growth Drivers of Global Hair Serum Market
2.6 Issues and Challenges of Global Hair Serum Market
2.7 Impact of COVID-19 on Global Hair Serum Market
2.8 PESTLE/SWOT Analysis
4.1 By Type of Product, 2017 - 2022
4.2 By Gender, 2017 - 2022
4.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2017 - 2022
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1 L’Oreal Paris
5.3.2 Revlon
5.3.3 Elizabeth Arden
5.3.4 Unilever Plc.
5.3.5 Proctor & Gamble
5.3.6 Pattern
5.3.7 John Paul Mitchell Systems
7.1 By Type of Product, 2022 - 2027
7.2 By Gender, 2022 - 2027
7.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2022 - 2027
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Collating statistics on global hair serum over the years, penetration of hair serum products to compute overall revenue generated. We will also review end-user’s statistics to understand revenue generated which can ensure accuracy behind the datapoint shared.
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team will approach multiple hair serum providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from hair serum providers.
The Global Hair Serum market has been valued at $1.34 billion in 2022
L'Oreal Paris, Revlon, Procter & Gamble, Unilever are some of the key players in the market
Rising disposable income of economic class worldwide & awareness of hair care has increased the demand for hair serum
The high cost of premium products & involvement of hazardous chemicals to soften hair is expected to lower the demand for hair serum
Global Hair Serum market is expected to grow at a CAGR of 7.1% till 2027
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