India Baby Food and Formula Market - Bright Prospects for Dry Baby Food
Region:Asia
Product Code:AM179
July 2012
33
About the Report
Education plays a vital role in changing taste and preferences. It has been observed that consumption of baby food is higher in families where both the parents are educated and working. Tier I and Tier II cities are the preferred locations for baby food manufacturers to introduce their products. In urban areas, there are still many people who prefer home cooked food for their kids. Pricing is the major concern for baby food manufacturers in the country. Only one fourth of the population belongs to upper middle class and high class. India is expected to see a 30.00% increase in population in the working age group. India’s working age population in 2008 amounted to 388.60 million men and 361.50 million women.
Baby juices are still in its infancy stage and facing difficulty to gain importance because more than three fourth parents among the total population believe to feed fresh fruit juice to their kids. Demand for dried and ready to feed baby food is low in states such as Bihar, Uttar Pradesh and Madhya Pradesh. Every year, there is a growth expected in dried, packaged and formula baby food demand with rising number of health conscious parents, working mothers and increasing company’s efforts to make the product available in all parts of the country. Powdered milk forms the largest product category in the baby food segment, although it is not fully tapped market.
The present report on “India Baby Food and Formula Market-Bright Prospects for Dry Baby Food” gives a comprehensive analysis on types of baby food and formula, in terms of retail sales. The report covers market size of the baby food and formula market, market by segmentation and also discussed sub-segments of the market, SWOT analysis and recent trends and developments. The report also highlights major macro economic factors in relation with baby food demand and popular brands available in the Indian market. We have also compared past and present performance of the industry on various verticals and future outlook of the baby food and formula market.
Key Findings
- In the past, baby food and formula market had witnessed a CAGR of 4.18% from 2006-2011.
- Baby food forms the largest segment and accounts for 50.52% of the total retail sales of baby food and formula market.
- Baby food which constitutes dried and ready to feed food products grew at a meager CAGR of 3.88% during the period from 2007-2011.
- Infant and toddler formula milk retail sales has reached USD ~ million in 2011, at a CAGR 3.54% from 2007-2011 and is expected to reach USD ~ million mark by 2016.
- The total number of children in the age-group 0-6 years, as per the provisional population totals of Census 2011, is ~ million.
- India is world’s largest milk producer and contributes almost 15% to the total milk production worldwide. Consumption of dairy products is also high in the country.
- Baby powder and food account for highest revenue generation in terms of export of dairy products. In 2011 almost 47% of milk powder and baby food was exported to other countries (by volume)
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Scope of the Report
Products
Companies
Table of Contents
1. India Baby Food and Infant Formula Industry
Market Scenario
1.1. Market Size
Role of birth rate in baby food demand
1.2. Industry Segmentation-Retail Sales and Forecast
1.2.1. Segmentation by Dry, Ready-to-feed and Other Baby Food
1.2.2. Formula Milk Demand and Segmentation by base Ingredient
2. SWOT Analysis
3. Industry Opportunities and Growth Drivers
4. Country Analysis and Industry Insights
4.1. Key Findings
4.2. Political Environment
Regulation on Baby Food
4.3. Macro-Economic and Industry Indicators
4.3.1. GDP Enabling Growth of Pharmaceuticals
4.3.2. Import/Export
Trade of Infant foods
4.3.3. Population and Projection
5. Industry Players and Competition
6. Baby Food Industry Forecast
7. Appendix
7.1. Market Definition
7.2. Abbreviations
7.3. Research Methodology
Data Collection Methods
Approach
Multi Factor Based Sensitivity Model (SPSS Analysis)
Final Conclusion
7.4. Disclaimer
Research Methodology
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