India Beer Market Outlook to 2023
By Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)
Region:Asia
Author(s):Ken Research
Product Code:KR749
January 2019
95
About the Report
Market Segmentation
By Gender (Male and Female): It was observed in India beer market in FY'2018, that men have a greater share in the consumption pattern across India owing to higher consumption per capita among men compared to women, other reason is, in many regions, men are the only bread winners for their family and with much more financial independence, they have more financial capability to spend on their lifestyle choices as compared to women.
By Type of Distribution Channel (State/Government Corporations, Distributors and Retailers): The distribution of beer in India is still controlled by state/government corporations owing to stricter regulations across various states in India so to have better control over prices, consumption and excise duty. It was also observed in the market that emergence of modern retail outlets and hypermarkets across various metropolitan areas has increased the convenience of beer consumers who would like to purchase beer for their personal consumption
By Regional Sales (North, South, East and West): The Southern and western regions in India were witnessed to dominate the country's beer market in FY'2018 in terms of sales volume. One of the main reasons for their dominance was that, majority of the states in these regions do not have winter season and has either humid or summer season prevailing for most of the months in an year, which acts as another factor for increased beer consumption in these states.. On the other hand, north and east side states grabbed the remaining market during FY'2018.
Competitive Landscape in India Beer Market: Competition stage in the country's beer segment was witnessed to be concentrated major 3 players in terms of sales volume in FY'2018. Companies compete on the basis of product variants product quality and distribution network, brand value and promotion strategies. Some of the major players operating within this segment include UB Group, Carlsberg and Anheuser-Busch InBev and other players include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages Pvt Ltd, Arbor Brewing Company India, Gateway Brewing Company and others. Pricing, brand value as well as marketing strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.
India Beer Market Future Outlook and Projections: Over the forecasted period, India beer market will witness various acquisitions, entry of new players and brands, and tie-ups which will drive this market further towards growth. It is expected that the demand for premium beer will rise in the future with an increase in personal disposable income and higher living standards. It is also expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market. Both in terms of revenues and sales volume, the market is expected to attain high growth over the forecast period over the forecast period FY'2018-FY'2023E.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- India Beer Market Overview and Genesis
- India Beer Market Size, FY'2013-FY'2018
- India Beer Market Segmentation, FY'2018
- Snapshot on Craft Beer Market in India
- Trends and Developments in India Beer Market
- Issues and Challenges in India Beer Market
- Competitive Landscape in India Beer Market
- Company Profiles of Major Players in India Beer Market
- India Beer Market Future Outlook and Projections, FY'2018-FY'2023E
- Analyst Recommendation in India Beer Market
Products
Key Target Audience:
- Beer Manufacturing Companies
- Spirit Manufacturing Companies
- Industry Associations
- Government and Regulatory Authority
- Investors and VC's
Time Period Captured in the Report:
- Historical Period - FY'2013-FY'2018
- Forecast Period - FY'2018-FY2023E
Companies
Companies Covered:
- United Breweries Ltd.
- Anheuser-Busch InBev
- Carlsberg India Pvt. Ltd
- Mohan Meakin Limited
- B9 Beverages Pvt. Ltd
- Other Prominent Craft Beer Manufacturers in India
Table of Contents
1. Executive Summary
1.1. India Beer Market Overview
1.2. India Beer Market Size
1.3. Growth Drivers and Restraints in India Beer Market
1.4. Competitive Landscape of Major Players in India Beer Market
1.5. India Beer Market Future Outlook
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Research Methodology
Approach - Market Sizing
Limitations
Variables (Dependent And Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. India Beer Market Introduction
3.1. India Beer Market Overview
4. India Beer Market Size, FY'2013 - FY'2018
4.1. 4P's of India Beer Market
Product
Price
Promotion
Place
5. India Beer Market Segmentation, FY'2018
5.1. By Region (South, West, North and East), FY'2018
5.2. By Beer Type (Strong, Mild, Craft Beer), FY'2018
5.3. By Gender (Male and Female), FY'2018
5.4. By Distribution Channel (State/Government Corporations, Distributors and Retailers and Direct), FY'2018
6. Growth Drivers and Trends in India Beer Market
6.1. Changing Customer Preferences and Consumption Patterns
6.2. Emerging Craft Beer Culture
6.3. Growing Preference for Smooth Tasting Beer
6.4. Presence of Premium Imported Beer Brands
6.5. Increasing Beer Consumption Among Youth
6.6. Introducing Low Calorie Beers for Health Conscious Consumers
7. Issues and Challenges in India Beer Market
7.1. Legal Hurdles
7.2. Impact of GST and Taxes
7.3. Impact of Season on Sale of Beer
7.4. Ban on Advertising
7.5. Price Hikes Limited to Once a Year
8. Snapshot on Craft Beer Industry in India
8.1. Market Overview
8.2. Competitive Landscape of Craft Beer Market in India
8.2.1. Competition Overview
8.2.2. Strengths and Weakness of Major Craft Beer Manufacturers in India
8.2.3. Major Craft Beer Manufacturers in India
8.3. Trends and Growth Drivers of Craft Beer Market in India
Changing Consumer Tastes and Preferences
Shift Towards Cans and Bottles
Big Brewery Giants Launching Craft Beer Segment
New Flavors for Every Season
8.4. Challenges Faced by Craft Beer Manufacturers in India
Difficulty in Acheveing Scale
Brewing License and Excise Regulations
Logistics Costs and Setting Up Costs
9. Competitive Landscape of India Beer Market
9.1. Market Share of Major Beer Companies in India Beer Market, FY'2018
Competition Factors
10. Company Profiles of Few Major Players in India Beer Market
10.1. United Breweries Limited (UB Group)
10.2. Anheuser-Busch In Bev NV
10.3. Carlsberg India Private Limited
10.4. Mohan Meakin
10.5. B9 Beverages Private Ltd. (Bira 91)
10.6. Himalayan Ales Private Ltd. (White Rhino)
10.7. Other Prominent Beer Brands in the India Beer Market
11. India Beer Market Future Outlook and Projections, FY 2018-FY 2023E
11.1. Future Projections for India Beer Market by Revenues and Sales Volume, FY'2018-FY'2023E
11.2. By Region, FY'2023
11.3. By Beer Type, FY'2023
11.4. By Gender, FY'2023
11.5. By Distribution Channel, FY'2023
11.6. Cause and Effect Relationship Between Dependent and Independent Factors prevailing in the Market
12. Analyst Recommendations
Disclaimer
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