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India Home Healthcare Market Outlook to 2025 (Second Edition)

By Patient Profile (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke Rehabilitation and Others), By Organized (Subscription and Non Subscription Model) and Unorganized, By Patient Age Profile and By Major Cities

Region:Asia

Author(s):Himanshu

Product Code:KR980

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Published On

April 2020

Total pages

217

About the Report

The report titled “India Home Healthcare Market Outlook to 2025 (Second Edition)– By Patient Profile (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke Rehabilitation and Others), By Organized (Subscription and Non-Subscription Model) and Unorganized, By Patient Age Profile and By Major Cities" provides a comprehensive analysis on the Home Healthcare Market of India. The report covers various aspects including market introduction, ecosystem, business model, the market size by revenue, market segmentation by the profile of patients, by organized and unorganized market, by subscription and non-recurring models, by region/tier, and by age group of patients. It also provides insights on the setting up of home healthcare agency in India, QAI accreditation, pricing solutions offered in the market, competition scenario, SWOT analysis, company profiles of major players in the market, growth drivers, trends and developments, and issues and challenges in the industry. The report concludes with future market projection for the home healthcare industry, the impact of COVID-19, and analyst recommendations highlighting the major opportunities and cautions for the India home healthcare market.

India Home Healthcare Market

India Healthcare Market Overview

Healthcare has become one of the largest sectors in India, in terms of revenue as well as employment. Healthcare comprises hospitals, medical devices, pharmaceutical goods, medical equipment, and services like doctor consultations, clinical trials, telemedicine, e-health services, health tourism, home healthcare, and health insurance among others. The Indian healthcare sector has been growing majorly due to greater coverage, expansion of services, and increasing public and private expenditure in this sector. The overall market size of the healthcare market in India estimated to be at INR 1,070k Crores as of FY’2019.

India Home Healthcare Market Overview

The home healthcare market in India is still in its early growth stage with the presence of a large number of players, with some offering only a single specialty service to others offering multiple services across various regions. The organized market has witnessed high growth in 30-35 companies and they have gained the utmost brand visibility and traction in terms of sale of services across various regions. The overall market size has grown at a CAGR of 17.2% over the past five years.

India Home Healthcare Market Segmentation

By Region/Tier of Cities:  Tier 1 cities contribute the highest share to the total market size of the home healthcare market in India. The market share of tier 1 cities alone stands somewhere over 76.0% in the overall market. Major cities such as Delhi/NCR, Mumbai, Chennai, Bangalore, Hyderabad, Jaipur, Ahemdabad, Kolkata, and Pune have shown major shifts in demand from traditional healthcare services to home healthcare services.

By Market Structure: The Indian home healthcare market is currently dominated by the unorganized sector. The organized sector constitutes a rather small part of the total home healthcare market size of the home healthcare market in India. The unorganized sector still dominates the market as the home healthcare market is still in its early growth stage and major players are still working on establishing their presence beyond Tier-1 cities. Although we have seen some tremendous growth in a few cities, a paradigm shift in demand is yet to be seen in this sector basis PAN India.

By Age Group: Patients above 60 years of age contribute to the lion’s share to the home healthcare market in India. Services availed by people above the age of 60 include elderly care, homecare pertaining to a chronic ailment, physiotherapy among others. 

Patients between 40-60 years contribute the second largest share followed by patients of age groups of 20-40 years and 0-25 years

By Subscription and Non-Recurring Model: Subscription models make up for a smaller proportion as they are yet to gain popularity and the industry has seen numerous cases of patients opting out of these subscriptions before the stipulated time owing to service quality inconsistency.  Another reason for the popularity of non-recurring models oversubscription model is the lack of insurance coverage. Insurance is bound to make homecare services more affordable for the patients and thus, subscription models may witness growth in this aspect.

By Profile of Patients: Elderly care services constitute the largest part of the home healthcare services market. The other segments include physiotherapy, stroke rehabilitation, palliative care, and others. These segments contribute relatively lower proportions to the total market size.

Competitive Landscape

The home healthcare market in India is in its early growth stage. The market shows a lot of potentials to grow over the coming years due to the shift in preferences and types of services demanded. The current market structure is highly fragmented with a high proportion of unorganized players as compared to organized players. The major players in the market compete on factors such as brand value, services offered, expertise and coverage, deliverable workforce, QAI accreditation, clinical outcomes among others. The major players in the market include Portea Medical, Medwell Ventures, Healthcare AtHome, Care24, India Home Health Care, CallHealth, Bharath Home Medicare, and Apollo Homecare among others.

India Home Healthcare Future Outlook

The India Home Healthcare Market is expected to grow at a positive CAGR of 19.2% during the period FY’2019-FY’2025. The growth is expected to be driven by factors such as the rise in the geriatric population, increasing demand for convenience-based healthcare services, increasingly unhealthy lifestyles of the younger population leading to a higher prevalence of chronic diseases among others. In addition, the expected onset of regulations, introduction of QAI accreditation and the measures to bring home healthcare services under the purview of insurance are also expected to help the market grow further in the coming years.

Key Topics Covered in the Report

  • India Home Healthcare Market Introduction
  • India Home Healthcare Market Business Model
  • National Health Statistics
  • India Home Healthcare Market  Size by Revenue in INR Crores
  • India Home Healthcare Market  Segmentation
  • Setting Up a Home Healthcare Agency in India
  • QAI Accreditation Process and Fees
  • Pricing Analysis of Various Home Healthcare Services
  • Competition Scenario of India Home Healthcare Market
  • Company Profiles of Major Home Healthcare Providers
  • SWOT Analysis and Growth Drivers
  • Trends and Developments in India Home Healthcare Market
  • Issues and Challenges in India Home Healthcare Market
  • Key Funding and Mergers and Acquisitions in India Home Healthcare Market
  • Failure Case Studies in India Home Healthcare Market
  • India Home Healthcare Market Future Projections
  • Impact of COVID-19 Pandemic on India Healthcare and Home Healthcare Market
  • Analyst Recommendations

Products

Key Target Audience

  • Homecare Providers
  • Hospital Chains
  • Private Sector Investors
  • Healthcare Regulatory Bodies
  • Government and Industry Associations
  • Medical Device Companies & Distributors
  • Pharma Manufacturing and Distribution Companies

Time Period Captured in the Report:

  • Historical Period – FY’2014-FY’2019
  • Forecast Period – FY’2020-FY’2025

Companies

Key Segments Covered

  • India Home Healthcare Market, FY’2014-FY’2025
  • India Home Healthcare Market Segmentation, FY’2019-FY’2025
  • By Market Structure (Organized and Unorganized)
  • By Region/Tier (Tier 1, Tier 2and Tier 3 cities)
  • By Age Group (0-25 Years, 25-40 Years, 40-60 Years and Above 60 Years)
  • By Profile of Patients (Elderly care, Physiotherapy, Post-Operative Care, Stroke Rehabilitation, Palliative Care and Others )
  • By Subscription and Non-Recurring Model

Companies Covered:

  • Portea Medical (Health Vista Pvt Ltd)
  • Healthcare AtHome
  • Medwell Ventures
  • Care24
  • CallHealth
  • Apollo HomeCare
  • India Home Healthcare
  • Critical Care Unified
  • Bharath Home Medicare

Table of Contents

1. Executive Summary

India Healthcare Market Overview

India Home Healthcare Market Overview

India Home Healthcare Market Segmentation

Competitive Landscape

India Home Healthcare market Future Outlook

2.  Research Methodology

2.1. Market Definitions and Size

2.2. List of Abbreviations

2.3. Market Sizing and Modeling

Consolidated Research Approach

Market Sizing Aproach – India Home Healthcare Market

Sample Size Inclusion Table

Variables Dependent and Independent

Multifactor Based Sensitivity Model

Limitations        

Final Conclusion

3. Indian Home Healthcare Market Ecosystem

4. India Home Healthcare Business Model

5. Indian National Health Account Statistics

Registered Nurses and Pharmacists in India

Distribution of Projected Population of India

Distibution of Population by Age Group, Sex and Residence

Population in the Age Group 60 and Above, Distributed State Wise

Mortality Indicators Over the Years 2013-2016

Trends in Public Health Expenditure Over the Years 2009-2018

Average Medical and Other Expenditure per Hospitalization Case for Each Quintile

Average Medical and Other Related Expenditure on Account of Hospitalization per Hospitalization case for Each State and UT (RURAL)

Average Medical and Other Related Expenditure on Account of Hospitalization per Hospitalization case for Each State and UT (Urban)

Major Sources of Finance for Hospitalization Expenditure for Households in Different Quintile Classes of UMPCE

Number of Doctors Registered with State Medical Councils /Medical Council of India per State/UT Over the Years

Number of Dental Surgeons Registered with Central/State Medical Councils of India per State and UT

Ayush Registered Practitioners

Cross Comparison of India Among Few Countries Basis Total Elderly Population, Number of Physicians and Number of Nurses and Midwives

6. India Home Health Care Market Introduction

Health Care Market in India

Home Healthcare Market in India

7. India Home Healthcare Market Size By Revenue, FY’2014-FY’2019

8. India Home Healthcare Market Segmentation, FY’2019

8.1. By Profile of Patients (Elderly Care, Post Operative Care, Physiotherapy, Palliative Care, Stroke Rehabilitation and Others), FY’2019

Incidence of Stroke Related Cases in India

8.2. By Organized and Unorganized Market, FY’2019

8.3. By Subscription and Non-Recurring Model (Organized Sector)

8.4. By Tier 1, Tier 2 and Tier 3 Cities, FY’2019

8.4.1.By Major Cities (Mumbai, Delhi/NCR, Bangalore, Chennai, Pune, Hyderabad, Jaipur, Kolkata and Ahmedabad), FY’2019

8.5.  By Age Group (0-25 Years, 25-40 Years, 40-60 Years and Above 60 Years of Age), FY’2019

9. Setting up a Home Healthcare Agency in India

Organisational Structure of a Home Healthcare Company

Recruitment and Trainings of Nurses, Attendants and Other Deliverable Resources

Service Level Agreements (SLA) with the Patients and the Employees (Doctors, Nurses, Attendants etc.)

Marketing and Promotion of Services

Investment in Patient Monitoring Tech

Major Cities to Target in India for Providing Home Healthcare Services

Factors Considered by VC Firms and Other Investors before Investing in a Home Healthcare Company

10. QAI Accreditation for the Home Healthcare Companies

Benefits of Accreditation

QAI’s Centre for Accreditation of Health and Social Care (CAHSC)

Eligibility and Preparation for Accreditation

Accreditation Process

Assessment Criteria and Fee Structure

11. Pricing Analysis of Services Offered in the Market

12. Trends and Developments in India Home Healthcare Market

Rising Hospitalization Costs

Increase in Geriatric Population

Increase in Partnerships

Technology Oriented Growth

Expansion in the Suite of Services Offered

Rising Trend of Nuclear Families

13. Issues and Challenges in India Home Healthcare Market

Predominance of the Unorganised Sector

Lack of Adequate and Skilled Manpower

Low Penetration Rate

Lack of Regulations

Lack of Insurance Coverage

Absence of Inclusive Public Policies

14.  Competitive Landscape of India Home Healthcare Market

Strengths &Weaknesses and Market Share of Home Healthcare Companies in India

Cross-Comparison of Major Home Healthcare Companies in India basis Financial and Operational Parameters

14.1. Competition Parameters in India Home Healthcare Market

14.2. SWOT Analysis of India Home Healthcare Market

15.  Company Profiles of Major Players in India Home Healthcare Market, FY’2019

15.1. Portea Medical

15.2. Healthcare AtHome

15.3. Medwell Ventures

15.4. Care24 (Aegis Care Advisors Private Limited)

15.5. CallHealth

15.6. Apollo Homecare

15.7.India Home Health Care

15.8. Critical Care Unified (CCU) Homecare

15.9. Bharath Home Medicare Pvt. Ltd.

16. Key Funding and Mergers and Acquisitions Scenario in India Home Healthcare Market

16.1.Mergers and Acquisitions

16.2. Major Funding in India Home Healthcare Market

17. Failure Case Study of Philips Home Care Services

Reasons for Failure of Philips Home Care Services

18. Successful Multi-Channel Branding Campaign: A Case Study of Portea Medical

19. India Home Healthcare Market Future Projection and Outlook, FY’2019-FY’2025F

20. India Home Healthcare Future Market Segmentation, 2025F

20.1.By Region/Tier Wise, FY’2025F

20.2.By Organised and Unorganized Market, FY’2025F

20.3. By Age Group, 2025F

20.4. By Subscription and Non-Recurring Model (Organized Sector), FY’2025F

20.5. By Profile of Patients, FY’2025F

21. Impact of COVID-19 Pandemic on Healthcare Industry

Fast-tracking of Implementation of Targets for Public Health Emergencies within National Disaster Management Plan

Strengthening of Government Infrastructure and Public Private Partnerships

Internalization of Pharma Supply Chain & Make-in-India focus for Medical Equipment

Medical Tourism will Continue to See a Downtrend

Increased Use of Technology, Telemedicine, Training of primary health workers and Mobile hospitals

India is More Vulnerable to Epidemics Compared to China and Italy

Respiratory Illnesses: Deadliest among Communicable Diseases in India

21.1. Impact of COVID-19 on Home Healthcare Industry in India

22.  Analyst Recommendations

Disclaimer

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