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India Kitchenware Products Market Outlook to 2020 - Growing Online Distribution Channels and Demand from Nuclear Families to Foster Growth

Region:Asia

Product Code:KR334

Download Sample Report
Published On

August 2015

Total pages

185

About the Report

The report titled “India Kitchenware Products Market Outlook to 2020 – Growing Online Distribution Channels and Demand from Nuclear Families to Foster Growth” provides a comprehensive analysis of the kitchenware products market which primarily focuses on cookware, bakeware and glassware products. The report analyzes the kitchenware products market in detail and its segments by distribution channels, by end-users, by product categories, by regional demand, by organized and unorganized sector and by rural and urban demand.
The market for glassware, bakeware, and cookware products have been comprehensively covered in the report with detailed segmentation, SWOT analysis as well as the market share and competitive landscape for major players in cookware, glassware, and bakeware. The report also underscores growth drivers and restraints, porter five forces, major mergers and acquisitions along with the online kitchenware space with major entry barriers as well as competitive landscape in the online market. The report extensively provides insights on the investment required to set up a plant in India with detailed company profiles for major players. The report also includes macroeconomic factors which have been analyzed to determine the future prospects of the Industry
Indian kitchen has transformed from being functional to fashionable. Indian women are increasingly becoming brand conscious and the same is extending to kitchen as well. The demand for kitchenware products in India has consistently showcased an upward trend with revenues growth to INR ~ million during FY'2015. The market has recorded considerable growth in the revenue at a sizeable CAGR of ~% during the period FY'2010-FY'2015. Cookware category (pressure cookers, induction cookers and other cookware products such as Tawas, kadhai, cooking pots and pans, ladies tongs and spatulas) has contributed the largest share of ~% in FY'2015. This growth was augmented by the growing demand from the rural and majorly from urban areas (accounted for ~% share in FY'2015). Organized players have dominated the market accounting for a promising share of ~% during FY'2015. The wide preferences of people in the Northern region towards modular kitchens and demand for innovative kitchenware products have led North India to maintain the highest share in FY'2015. Conventional distribution channel i.e. mom and pop stores still accounted for a high share of ~% in the retail sales of kitchenware in India. Though with an entry of Pepper fry, Fabfurnish and Mebelkart in the year 2012, the purchases made through these online portals have substantially enhanced in the last 3 years.
The cookware products market in India has shown remarkable growth in the last 5 years with revenues amounted to INR ~ million in FY'2015. Rise in nuclear families, a surge in production capacity by major players such as Hawkins and TTK prestige and attractive product range has revived the market growth of this category. Northern and the Southern region of India have accounted for the largest share in consumption. Hotels, bars and Restaurants accounted for a share of ~% in the overall revenues during FY'2015. The manufacturing clusters of Firozabad, Mumbai, Chennai, and Kolkata are the major hubs of the unorganized players in cookware. TTK Prestige is the market leader in this space with a market share of ~% and revenues of INR ~ million in FY'2015. New product launches, current players' manufacturing capacity growth and potential switch to induction cookers from pressure cookers, rise in marriages where category forms part of Gifting Item will drive the future growth in the sector.
The glassware products market has been one of the rapidly growing markets in the Indian kitchenware industry. The glass tumblers and everyday glasses have contributed the largest in the overall glassware products market. The share of the cups and saucers and teapots in total revenue generation has surged from FY'2010 to FY'2015 while bottles and sippers contributed ~% to the total consumption. Around ~% of the total revenues in the glassware segment are generated through organized players in FY'2015. Some of the major glassware manufacturers operating in this market are namely Borosil Glass, Yera, Ocean Glass, LaOpala and several others which have convincingly accounted for ~% of the revenues in the glassware market. Hotels and restaurants contributed ~% of the total revenue generated during FY'2015. Products that are demanded by this sector include glasses, jugs, wine glasses, whiskey, and beer glasses and tumblers. The market is anticipated to reach INR ~ million by FY'2020.
The domestic bakeware industry is at a nascent stage and has not developed much in India. The demand for Bakeware products is skewed because of the different food habits in the rural and urban areas. The urban population has contributed ~% to the overall revenue in FY'2015. Baking Dishes and molds accounted for a share of ~% and ~% to the overall revenues during FY'2015 respectively. India Bakeware products market has been dominated by organized market players. The northern region contributed the largest share to the total revenue of ~% in FY'2015. The bakeware market is estimated to reach over INR 6,500 million by FY'2020 on account of increase in the penetration of microwave in the households, rise in the adoption of western culinary culture, changes in food habits and surge in nuclear families
Key Topics Covered in the Report:
  • The market size of the India Kitchenware Products Market
  • Market Segmentation of Kitchenware Products Market on the basis of product categories, organized and unorganized sector, rural and urban demand, distribution channels and regional demand
  • The market size of the cookware, glassware, bakeware products market.
  • The market size of the online kitchenware products market.
  • Market segmentation of the cookware products market on the basis of product categories, organized and unorganized sector, rural and urban demand, distribution channels and regional demand.
  • Market segmentation of the bakeware products market on the basis of product categories, organized and unorganized sector, rural and urban demand, distribution channels and regional demand.
  • Market segmentation of the glassware products market on the basis of product categories, organized and unorganized sector, rural and urban demand, distribution channels and regional demand.
  • Porter Five Forces Analysis of the Industry
  • Market Share and detailed company profiles of the major manufacturers in India Kitchenware Products Market.
  • Future outlook and projections of the Kitchenware products market-Cookware products, bakeware products, and glassware products on the basis of revenues in India.

Scope of the Report

Products

Kitchenware, Cookware, Pressure Cookers, Induction Cookers, Tawas and Kadhais, Cooking Pots and Pans, Ladles, Tongs and Spatulas, Glassware, Everyday

Companies

TTK Prestige, Hawkins Cooker, Borosil Glass, Ocean Glass, Yera Glass, Gandhimati/Butterfly, LaOpala, Treo/Hamilton, Fab Furnish, Pepperfry, Mebelkart, Flipkart, Snapdeal

Table of Contents

1. India Kitchenware Products Market Introduction
1.1. Indian Kitchenware Products Market Value Chain analysis
2. India Kitchenware Products Market Size by Revenues, FY'2010 – FY'2015
3. Indian Kitchenware Products Market Segmentation
3.1. By Glassware, Bakeware and Cookware Products, FY'2010 – FY'2015
3.2. By Organized and Unorganized Sector, FY'2015
3.3. By Rural and Urban Demand, FY'2010-FY'2015
3.4. By Regional Demand, FY'2015
3.5. By Distribution Channels (Retail, Hypermarkets & Supermarkets and Online Portals), FY'2013-FY'2015
4. India Cookware Market Introduction
4.1. India Cookware Market Size By Revenues, FY'2010-FY'2015
4.2. India Cookware Market Segmentation
4.2.1. By Regional Demand, FY'2015
4.2.2. By Demand from End Users, FY'2015
4.2.3. By Organized and Unorganized Sector, FY'2015
4.2.4. By Rural and Urban Demand, FY'2015
4.2.5. By Type of Cookware Products, FY'2010-FY'2015
4.2.6. By Raw Materials - Aluminum, Stainless Steel, Melamine and Cast Iron, FY'2010 – FY'2015
4.3. SWOT Analysis of India Cookware Market
Strengths
Weaknesses
Opportunities
Threats
4.4. Indian Cookware Market External Scenario
4.4.1. By Export Value and Major Destinations, FY'2010-FY'2015
4.4.2. By Imports Demand and Value, FY'2010-FY'2015
4.5. Market Share of Major Players in India Cookware Products Market, FY'2015
4.6. Competitive Landscape of Major Players in India Cookware Market
4.7. Brand Analysis of Major Players in Cookware Market
4.8. India Cookware Market Future Outlook and Projections, FY'2016-FY'2020
5. India Glassware Products Market Introduction
5.1. India Glassware Products Market Size by Revenues, FY'2010 – FY'2015
5.2. India Glassware Market Segmentation
5.2.1. By Rural and Urban Demand, FY'2015
5.2.2. By Regional Demand, FY'2015
5.2.3. By Product Types, FY'2010-FY'2015
Everyday glasses and tumblers
Cups, Saucers and Tea-Pots
Bottles and sippers
Jugs, flasks and Jars
5.2.4. By Organized and Unorganized Market, FY'2015
5.2.5. By Demand from End Users - Households, Hotels & Restaurants and Pubs and Bars, FY'2015
5.3. SWOT Analysis of Glassware Products Market
Strengths
Weaknesses
Opportunities
Threats
5.4. Market Share of Major Players in India Glassware Products Market, FY'2015
5.5. Competitive Landscape of Major Players in India Glassware Market
5.6. Brand Analysis of Major Companies in Glassware Segment
5.7. India Glassware Market Future Outlook and Projections, FY'2016-FY'2020
6. India Bakeware Products Market Introduction
6.1. India Bakeware Products Market Size by Value, FY'2010 – FY'2015
6.2. India Bakeware Products Market Segmentation
6.2.1. By Urban and Rural Demand, FY'2015
6.2.2. By Product Categories - Baking Dishes, Moulds and Baking Tools, FY'2010 – FY'2015
6.2.3. By Organized and Unorganized Sector, FY'2015
6.2.4. By Demand from End Users, FY'2015
6.2.5. By Regional Demand, FY'2015
6.3. SWOT Analysis of India Bakeware Products Market
Strengths
Weakness
Opportunities
Threats
6.4. Competitive Landscape in India Bakeware Products Market
6.5. India Bakeware Market Future Outlook and Projections, FY'2016-FY'2020
7. India Kitchenware Products Import Duties structure, FY'2015
8. India Online Kitchenware Products Market Introduction
8.1. India Online Kitchenware Products Market Size by Revenues, FY'2013-FY' 2015
8.2. Entry Barriers and Perquisites to Enter in the Market
Entry Barriers
Perquisites
8.3. Competitive Landscape of Major Players in Online Kitchenware Products Market
9. Growth Drivers & Growth Restraints in India Kitchenware Products Market
9.1. Growth drivers
Rising Rural Income and Under Penetration of Rural Areas
Surge in demand by Youth Population
Increasing Number of Nuclear Families
Rise in Gas Connections
9.2. Growth Restraints
Volatility in Raw Material Prices
Labor Intensive Operation
Uniform Pricing by Bigger Players
Lack of Export Potential
Lower Efforts towards Advertising and Marketing of Products
10. Porter's Five Force Analysis
Measures to Overcome Porter's Five Forces
11. Mergers and Acquisitions in India Kitchenware Products Market
12. Pre-requisites to Set Up a Plant
12.1. Common Effluent Treatment Plant (CETP) Conditions
12.2. Site Selection
12.3. Standards for Emissions
12.4. Manufacturing Facility for Kitchenware Products Market
Pressure cooker Plant
Glassware Plant
13. Government Regulations in India Kitchenware Products Market
13.1. ISI and BSI Marks for Kitchenware Products
Process to get BIS standards
13.2. Anti-dumping duties
14. Company Profiles of Major Players in India Kitchenware Products
14.1. TTK Prestige
14.1.1. Business Overview
14.1.2. Product Portfolio
14.1.3. Financial and Operational Performance, FY'2010-FY'2015
14.1.4. Business Strategies
Increase Presence in the Northern India
Increased Expenditure on R&D
Multiple Channels for Sales
Presence in Rural Areas
14.2. Hawkins Cooker Limited
14.2.1. Business Overview
14.2.2. Product Portfolio
14.2.3. Financial Overview, FY'2010-FY'2015
14.2.4. Business Strategies
Surge in Production Capacity
Focus on Brand Building
Growing Presence in Rural Areas
14.3. Borosil Glassworks Limited
14.3.1. Business Overview
14.3.2. Products Portfolio
14.3.3. Financial Performance, FY'2010-FY'2015
14.3.4. Business strategies
15. Indian Kitchenware Products Market Future Outlook and Projections, FY'2016-FY'2020
15.1. Analyst Recommendations – Manufacturers, Online Retailers, Offline Retailers
Manufacturers
Online Retailers
Offline Retailers
15.2. Cause and Effect Relationship in Indian Kitchenware Products Market
16. Macroeconomic Factors Affecting the Industry
16.1. Stainless Steel Production, FY'2010-FY'2020
16.2. Total Female Population of Age Group 21+, FY'2010-FY'2020
16.3. Private Final Consumption Expenditure on Furnishings, household equipment and routine household maintenance, FY'2010 - FY'2020
16.4. Personal Disposable Income, 2009-2019
16.5. Kitchen Appliances Market in India, FY'2010-FY'2020
17. Appendix
17.1. Market Definition
17.2. Abbreviations
17.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
17.4. Disclaimer

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