India Luggage and Bags Market Outlook to 2025
Growth in Outbound & Domestic Tourists Coupled with Inclination Towards Branded Luggage Supporting Market Growth)
Region:Asia
Author(s):Deepanshu Arora and Fanindra Tibrewal
Product Code:KR959
February 2020
173
About the Report
India Luggage and Bags Market Overview and Size: India luggage and bags market grew at a double digit growth rate over the review period 2013-2019 and was further supported by expanding travelling based expenditure for both leisure and corporate tourism, increasing proliferation of online portals, introduction of affordable pricing products and consumer shift from unbranded to branded quality products. The entry of several international players have also contributed towards the same. Strong growth was observed in Indian luggage and bags industry majorly due to high consumer demand but a depreciating USD ($) affected profitability of multiple manufacturers in India. However, stabilization of GST rate at 18% (previously 28%) created a positive impact on the consumer demand.
India Luggage and Bags Market Segmentation
By Product Type (Luggage and Bags): The bags segment held a higher share in India luggage and bags market during 2019 owing to the launch of new product variants within handbags, backpacks and duffel bags. Whereas on the other hand, customers were observed to shfit from hard luggage products to soft luggage segment in India. Similarly, luggage / bags with wheels contributed a massive share compared to non-wheeled luggage in India.
By Price Category (Mass/Economy, Premium and Luxury): Players such as VIP In. and Samsonite brands are positioned across all price segments in India. Whereas players such as Da Milano, Gucci, Louis Vuitton are targeting high end luxury customers. On the other hand, Safari and Wildcraft are gaining traction in the mass/economy segment.
By Region (North, South, West and East): Western and Northern regions of India were observed to have better foothold in terms of luggage and bags manufacturers including the presence of VIP Industries Limited, Samsonite International, Safari Industries and others. However, manufacturing clusters of top 3 players are well diversified across all the regions in India, especially in the cities of Maharashtra such as Mumbai, Nashik and Nagpur. The Western region dominated, followed by Northern region, Southern and Eastern regions in the year 2019P.
By Distribution Channel (Bags-Luggage Specialist Retailers, Hypermarkets, Internet Retailing, Department Stores, Apparel and Footwear Specialist Retailers, Stationers / Office Supply Stores, Other Non-Grocery Specialists and Homeshopping): Bags and luggage specialist retailers (including exclusive business outlets) in India were observed to dominate in 2019. Product margins tend to be higher at EBOs and other retail outlets whereas, it was low in multi-brand outlets and E-commerce channels. Hypermarkets in India captured second largest revenue share followed by other distribution channels.
Snapshot on India Online Luggage and Bags Market: The online market were observed to be in its early growth stage alongside witnessing massive growth over the years. E-Commerce channel provides unbiased feedback of product from the real users of the product, thus it helps a customer in making an informed choice while purchasing the product. The luggage segment contributed major share of revenues followed by bags segment during 2019. However, in terms of volume the bags were the dominating category. The competition in the online luggage and bags market was observed to be highly fragmented with major players competiting on the basis of pricing, product variety, design and style, functionality and other factors. Some of the major players include Samsonite, VIP, Safari, Hidesign, Wildcraft and others with Samsonite leading the market in terms of gross merchandize value in 2019. Owing to the price sensitive nature of Indian consumers along with the increase product listings on E-commerce platforms, the online sale is expected to grow in the near future.
Competitive Landscape in India Luggage and Bags Market
India Luggage and Bags Market Future Outlook and Projections
Key Topics Covered in the Report
- India Luggage and Bags Market Introduction
- India Luggage and Bags Market Size, 2013-2019P
- India Luggage and Bags Market Segmentation, 2013-2019P
- Snapshot on India Online Luggage and Bags Market
- Porter Five Forces Analysis on India Luggage and Bags Market
- Trends and Developments in India Luggage and Bags Market
- Pest Analysis on India Luggage and Bags Market
- Regulatory Landscape in India Luggage and Bags Market
- Customer Profiling for India Luggage and Bags Market
- Consumer’s Decision Making Parameters and Buying Behavior in India Luggage and Bags Market
- Issues and Challenges in India Luggage and Bags Market
- Comparative Landscape in India Luggage and Bags Market
- India Luggage and Bags Market Future Outlook and Projections, 2019P-2025F
- Analyst Recommendations for India Luggage and Bags Market
Products
Key Target Audience
- Luggage Manufacturers
- Bags Manufacturer
- Retailers and Distributors
Time Period Captured in the Report:
- Historical Period: 2013-2019P
- Forecast Period: 2019P–2025F
Companies
Key Segments Covered
Market Structure
- Unorganized Market
- Organized Market
Product Type
- Bags
- Handbags
- Backpacks
- Duffel Bags
- Wallet and Coin Pouches
- Cross Body Bags
- Business Bags
- Other Small Bags (Jute Bags, Bags for Daily Usage and Bags for Small Purpose)
Luggage
- Soft Luggage
- Hard Luggage
- Wheeled Luggage
- Non-Wheeled Luggage
Price Category
- Luggage Price Category (Mass Segment, Premium Segment and Luxury Segment)
- Handbag Price Category (Mass Segment, Premium Segment and Luxury Segment)
- Backpack Price Category (Mass Segment, Premium Segment and Luxury Segment)
- Duffel Bag Price Category (Mass Segment, Premium Segment and Luxury Segment)
Region
North
- Delhi
- Ghaziabad
- Uttarakhand
- Other Northern Cities
South
- Bangalore
- Hyderabad
- Cochin
- Other Southern Cities
East
- Kolkata
- Patna
- Cuttak Orissa
- Other Eastern Cities
West
- Mumbai
- Ahamdabad
- Indore
- Other Southern Cities
Distribution Channel
- Bags and Luggage Specialist Retailers
- Hypermarkets
- Internet Retailing
- Department Stores
- Apparel and Footwear Specialist Retailers
- Stationers / Office Supply Stores
- Other Non-Grocery Specialists
- Homeshopping
- VIP Industries Ltd
- Samsonite International SA
- Safari
- LVMH Moët Hennessy Louis Vuitton SA
- Wildcraft India Pvt Ltd
- Hermès International SCA
- Kering SA
- Hidesign India Pvt Ltd
- Da Milano India
- Baggit Ltd
- Burberry Group Plc
- Bagzone Lifestyles Pvt Ltd
- Tommy Hilfiger
- Others (Salvatore Ferragamo SpA, Khadimm India Ltd, Leather Line, Richemont SA, Cie Financiere, Adidas Group, PPR SA, Titan Industries Ltd, Shoppers Stop Ltd, VF Corp, Harrisons Worldwide Pvt Ltd, Case Logic Inc, Giordano International Ltd and Rest)
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing And Modeling
Consolidated Research Approach
Market Sizing Aproach– India Luggage And Bags Market
Sample Size Inclusion Table
Variables (Dependent & Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Limitations
Final Conclusion
3. Market Introduction
3.1. Market Overview and Genesis (Market Stage, Growth Drivers, Shift in Market Structure, Industry Lifecycle, Timeline of Major Manufacturers and Major Brands)
3.2. Value Chain Analysis (Value Chain for Hard Luggage, Soft Luggage and Bags, Entity Relationship and Retailer Margin)
4. Market Size on the Basis of Revenue and Sales Volume, 2013-2019P
5. Market Segmentation, 2013-2019P
5.1. By Market Structure (Unorganized and Organized Market), 2013-2019P
Market Structure on the Basis of Personal Disposable Income
Cross Comparison by Unorganized and Organized Market Including Definition, 6 Year CAGR (%), 2013-2019P, Reason for Domination, Seasonality, Retailer Margin (%), Inventory, Major Brands, Best Selling Product Categories, Average Pricing in INR (Average of Mass /Economy, Premium and Luxury Product Categories), 2019P, Target Audience, Major Regions / Clusters, Replacement Demand, Sales Channels-Marketing Initiatives, Warranty and After Sales Services, Pain Points and Market Drivers
Tailwinds for Organized Players
How GST has Changed the Landscape of Luggage Manufacturers in India? (Including Taxation Rate, Sales and Manufacturing, and Storage and Warehousing)
5.2. By Product Type (Bags and Luggage), 2013-2019P
Cross Comparison by Bags and Luggage Including Seasonalty, 6 Year CAGR, Average Price in INR (2019P), Target Audience, Usage / Purpose, Best Selling Brands and their Product Categories, Average Replacement Cycle, Sales Channel Preference & Region wise Demand
5.2.1. By Type of Bags (Hand Bags, Backpacks, Duffel Bags, Wallet and Coin Pouches, Cross-body Bags, Business Bags and Other Small Bags), 2013-2019P
Cross Comparison by Type of Bags (Handbags, Backpacks, Duffel Bags, Wallet and Coin Pouches, Cross-Body Bags and Business Bags) Including Price Point (INR), 2019P Major Selling Brands, Usage , Target Audience and Seasonality
5.2.2. By Type of Luggage (Soft Case and Hard Case), 2013-2019P
Cross Comparison by Type of Luggage (Soft Case and Hard Case) Including 6 Year CAGR, Average Price, 2019P, Major Selling Brands, Usage and Target Audience
5.2.3. By Wheel and Non-Wheel based Luggage, 2013-2019P
5.3. By Price Category, 2013-2019P
Cross Comparison by Price Category of Luggage and Bags in India Including Manufacturer, Brands, Price Positioning, Brand Positioning, Product Category Type and Channel Dominance, 2019P
5.3.1. By Luggage Price Category (Mass, Premium and Luxury Segment), 2019P
5.3.2. By Backpack Price Category (Mass, Premium and Luxury Segment), 2019P
5.3.3. By Handbag Price Category (Mass, Premium and Luxury Segment), 2019P
5.3.4. By Duffle Bag Price Category (Mass, Premium and Luxury Segment), 2019P
5.4. By Region (North, South, West and East), 2018-2019P
Geographical Presence of Major Companies (VIP Industries Ltd, Samsonite International, Safari Industries Limited, Louis Vuitton, Wildcraft India Pvt. Ltd, Hidesign India Pvt. Ltd. and Tommy Hilfiger Corporation) Operating in the India Luggage and Bags Market Including Geographical Presence and Manufacturing Cluster
5.4.1. By Cities (North, West, East and South), 2019P
City-Wise Student Enrollment at Various Levels in India as at 31st March 2019
K-12 Enrolments in India, 2015-2016
Working Population in India, 2016
Region-Wise Trends in Air Traffic, April-December 2019
5.5. By Distribution Channel (Bags and Luggage Specialist Retailers, Hypermarkets, Internet Retailing, Department Stores, Apparel and Footwear Specialist Retailers, Stationers / Office Supply Stores, Other Non-Grocery Specialists and Homeshopping), 2013-2019P
Cross Comparison by Distribution Channel Including Retail Level Margin (%), Popular Brands, Target Audience, Discount (%) and Marketing
6. Snapshot on Online Luggage and Bags Market (Including Including Overview, Growth Drivers, Challenges, Competition
Scenario and Future Outlook)
Market Size on the Basis of Gross Merchandize Value, 2013-2019P
Market Segmentation by Product Type (Luggage and Bags), 2019P
Market Share of Major Online Luggage and Bag Manufacturers (Samsonite International, VIP Industries Ltd, Safari Industries Ltd, Hidesign, Wildcraft, Baggit and Others) on the Basis of Gross Merchandize Value, 2019P
Future Outlook and Projections, 2019P and 2025F
Future Projections by Product Type (Luggage and Bags), 2025F
7. Porter Five Forces Analysis (Threat of New Entrants, Bargaining Power of Customers, Bargaining power of Suppliers, Threat
of Substitute Products and Intensity of Competitive Rivalry)
8. Trends and Developments
Development of E-Commerce
Innovations in Product Development
Travel and Tourism Impact on Luggage and Bags Industry
Rising Consumption Expenditure of Households
Shift in Preferences from Hard to Soft-Shell Luggage Bags
Inclination towards Branded Luggage
9. Pest Analysis (Political Environment, Economic Environment, Social Environment and Technological Environment)
10. Regulatory Landscape (Open General License (OGL), Implementation of ISO 14000 in luggage manufacturing in India, Major
requirements of ISO 14000, The benefits of developing the ISO 14000 series, GST led Gains and Import Duty Advantage)
11. Customer Profiling (Including Favorable Demograhics in India)
11.1. By Age Group (15-35 Years, 36-50 Years And Above 50 Years), FY’2019
11.2. By Gender (Male, Female), FY’2019
11.3. By Customer Type (Individuals, Couples and Families), FY’2019
11.4. By Type of Bags (Travel Bags, Casual Bags and Business Bags), FY’2019
12. Consumer’s Decision Making Parameters and Buying Behavior
12.1. Customer Decision Making Parameters (Purpose, Price and Discount, Quality & Design, Brand Positioning, Distribution Channel, After Sales Service and Warranty, Domestic Product Vs Imported Product and others)
12.2. Average Product Lifecycle by Luggage and Bags Product Categories
13. Issues and Challenges
Limited Contribution towards CSD
Consumer Shift from Traditional to Modern Retail Trade Channels
Counterfeit Products in India
14. Comparative Landscape (Competition Scenario, Pricing Analysis, Market Share on the Basis of Revenue, Brand Share on
the Basis of Revenue and Company Profile of Major Luggage and Bag Manufacturers)
14.1. Competitive Scenario (Competition Stage, Trends and Parameters)
Pricing Analysis across Various Price Points (Luggage, Backpacks and Handbags)
Cross Comparison of Major Luggage and Bags Manufacturers (VIP Industries, Samsonite International, Safari Industries) Including Brands, 5 Year Average EBITDA Margin, Target Price Segments, Revenue CAGR, Product SKUs, Manufacturing Clusters, Geographical Presence and Distribution Channel Revenue % 2018
14.2. Market Share of Major Manufacturers (VIP Industries Ltd, Samsonite International, Safari Industries, Louis Vuitton, Wildcraft India Pvt Ltd, Hidesign and Tommy Hilfiger) on the Basis of Revenue, 2013-2019P (Including Strengths and Weaknesses of Major Manufacturers)
Brand Share of Major Manufacturers Operating on the Basis of Revenue, 2013-2019P
14.3. Company Profile of Major Manufacturers (Including Company Overview, USP, Business Strategies, Financial Performance, Manufacturing Capabilities, Best Selling Brands, Total Number of Product SKUs, Marketing Strategies, Revenue Split by Luggage Type, Distribution Channel, Strategic Initiatives and Recent Developments)
14.3.1. VIP Industries Limited
14.3.2. Samsonite International
14.3.3. Safari Industries Limited
14.3.4. Louis Vuitton India Retail Pvt Ltd
14.3.5. Wildcraft India Pvt Ltd
14.3.6. Hidesign India Pvt Ltd
14.3.7. Tommy Hilfiger India
15. Future Outlook and Projections, 2019P-2025F
15.1. By Revenue and Sales Volume, 2019P-2025F
15.2. By Market Structure (Unorganized and Organized Market), 2019P-2025F
15.3. By Product Type (Bags and Luggage), 2019P-2025F
15.3.1. By Type of Bags (Hand Bags, Backpacks, Duffel Bags, Wallet and Coin Pouches, Cross-body Bags, Business Bags and Other Small Bags), 2019P-2025F
15.3.2. By Type of Luggage (Soft Case and Hard Case), 2019P-2025F
15.3.3. By Wheel and Non-Wheel based Luggage, 2019P-2025F
15.4. By Region (North, South, West and East), 2019P and 2025F
15.5. By Distribution Channel (Bags and Luggage Specialist Retailers, Hypermarkets, Internet Retailing, Department Stores, Apparel and Footwear Specialist Retailers, Stationers / Office Supply Stores, Other Non-Grocery Specialists and Homeshopping), 2019P and 2025F
The Cause and Effect Relationship between Dependent and Independent Factors
16. Analyst Recommendations
Product Distribution via Online Portals
Highly Fragmented Space
Investment in Smart Luggage Product Segment
Disclaimer
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