India Meat Market Outlook to 2028

India Meat Market Outlook to 2028

• The India meat market is valued at USD 55 billion as per 5-year historic analysis, driven primarily by an increasing population, rising disposable income, and evolving consumer preferences. The demand for meat, particularly poultry, beef, and mutton, is seeing consistent growth due to the rising urbanization, changing dietary patterns, and increased consumer awareness regarding protein-rich diets.

• Major metropolitan cities such as Delhi, Mumbai, and Bengaluru dominate the Indian meat market, primarily due to their large population base, diverse consumer preferences, and increasing adoption of western dietary habits. These cities represent significant consumption hubs with growing demand for processed and packaged meat products.
• In 2023, FSSAI made it mandatory for all meat shops and slaughterhouses to obtain an FSSAI license to operate legally. This includes compliance with animal welfare and hygiene standards. As per this law, any shop that gathers 10 animals a day would fall under the category of meat shop, and it will be liable to operate only after obtaining FSSAI license.

India Meat Market Segmentation

• By Product  : The India meat market is segmented by product into chicken, beef, pork, mutton, and others. In recent years, chicken has dominated the market share in India under the product type segmentation. This is attributed to the high consumption rate of chicken due to its affordability, versatility in cooking, and preference among consumers for leaner meats.

• By Processing Type : The India meat market is segmented based on processing type into raw and processed meat. Processed meat holds a significant share in the India meat market due to changing consumer preferences towards convenience and ready-to-eat products. Processed meat products, such as sausages, ham, and ready-to-eat meals, are increasingly popular among urban consumers due to their convenience, longer shelf life, and taste appeal.

Competitive Landscape

The India meat market is dominated by a few key players that shape the industry landscape. Notable companies include Godrej Tyson Foods, Venkys, Suguna Foods, and Al Kabeer Exports, which have established strong brands and distribution networks across the country. The market is highly competitive, with brands constantly innovating to meet evolving consumer demands for quality, convenience, and price.

India Meat Industry Analysis

Growth Drivers

• Rising Demand for Processed Meat Products : The growing adoption of processed meat products is a significant growth driver in India's meat market. Urban areas, with their expanding working populations, are increasingly demanding ready-to-cook and ready-to-eat options. This trend is projected to grow at nearly 3% during 2024-2029, fueled by the expansion of quick-service restaurants and rising disposable incomes.
• Industrialization : India's industrialization is fueling growth in the meat market, especially through the development of processing facilities and supply chains. In 2022, Indias industrial production grew by 5.3%, contributing to greater production capacity and improved distribution networks for the meat industry. The meat processing sector is benefiting from enhanced industrialization, which allows for better scalability, improved hygiene standards, and increased exports to international markets.
• Government Regulations : Government regulations supporting the meat industry, especially in terms of food safety and export standards, are enhancing market growth. Indian government has been implementing stricter guidelines on meat processing, ensuring that facilities meet international standards, which has opened doors for increased exports. These regulations have not only improved domestic consumption but also positioned India as one of the largest meat exporters globally, especially for buffalo meat.

Challenges

• Religious and Cultural Factors : Religious and cultural factors remain a challenge in Indias meat market, particularly due to the countrys diverse religious demographics. In regions like Uttar Pradesh, Bihar, and Gujarat, meat consumption is influenced by religious practices, which may limit demand. For example, a significant portion of the population abstains from beef consumption due to cultural reasons, limiting market potential in certain regions. Companies need to adapt to regional preferences and promote meat alternatives to overcome these barriers.
• Supply Chain Challenges : India's meat industry faces substantial supply chain challenges, including transportation inefficiencies and logistical bottlenecks. India improved its LPI ranking to 38th in 2023, reflecting enhanced logistics efficiency and reduced delays. Additionally, cold storage infrastructure is still underdeveloped in rural areas, which limits the shelf life of products and adds costs. The industry needs to focus on strengthening cold chain infrastructure to mitigate these issues.

Future Outlook

The future of the India meat market looks promising, driven by several factors including increasing meat consumption, urbanization, and growing disposable incomes. Over the next five years, the market is expected to continue expanding, with the poultry segment likely to maintain its dominant position. With a growing preference for processed meat products, innovation in food technology, and the rise of e-commerce platforms, Indias meat market will experience significant transformation.

Opportunities

• Technological Advancements : Technological advancements are significantly enhancing meat production in India. The integration of automation and AI in slaughterhouses and meat processing plants has led to notable improvements in operational efficiency. With advancements in supply chain technology and cold storage solutions, the meat market in India is experiencing better preservation techniques and longer shelf life.
• International Collaborations : International collaborations in the Indian meat market, such as that between Hind Agro Industries Limited and OIC countries, present significant opportunities for growth. These collaborations help improve export infrastructure, technology transfer, and adherence to international quality standards. As global demand for Indian buffalo meat grows, these partnerships are facilitating smoother access to international markets, particularly in the Middle East and Southeast Asia.