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India Packaged Fruit-Based Beverages Industry Outlook to 2019 - 100% juices and Nectars to Drive Future Growth

Region:Asia

Product Code:KR317

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Published On

May 2015

Total pages

133

About the Report

The report titled 'India Packaged Fruit-Based Beverages Industry Outlook to 2019 - 100% juices and Nectars to Drive Future Growth' provides a comprehensive analysis of the various aspects such as market size of the India Packaged Fruit Based Beverages industry, packaged 100% Juices and nectars market, and packaged fruit drinks market. The report also covers the market shares of major companies in the overall fruit-based beverage industry along with the market share of major brands in the packaged 100% juices and nectars market and packaged fruit drinks market. 
The fruit-based beverage market can be broadly classified into two segments - packaged fruit-based beverages and unpackaged fruit-based beverages (fresh juice). Although the Indian fruit-based beverage market has traditionally been dominated by the unpackaged segment the recent past has seen an enormous growth potential in the packaged category. The contribution of packaged fruit-based beverages to overall fruit-based beverages in terms of volume consumption has increased from ~ in FY’2010 to ~ in FY’2014.
India packaged fruit-based beverages market was valued at INR ~ billion in FY’2014 and has inclined from INR ~ billion in FY’2010 registering a CAGR of over 21.6% during FY'2010-14. The growth of the market over this period has been fueled by the growing urbanization, rising disposable income, and surging middle class. Packaged fruit-based beverages are largely consumed by the urban population, particularly by the middle class and an upper class segment of the Indian population. The increasing disposable income and rising occurrences of diseases resulting from unhealthy lifestyles have greatly impacted the growth curve of the market over the years.
The packaged fruit-based beverage market can be classified into three segments – Fruit drinks, Nectars, and 100% juices, which differ on the basis of pulp content. During FY’2014, ~% of the market was majorly held by the fruit drinks segment followed by nectars with a contribution of ~ % and 100% juices with a contribution of ~ %. The fruit drinks generated revenue worth INR ~ billion while nectars and 100% juices generated revenue worth INR ~ billion and INR ~ billion respectively during FY’2014. 
The fruit drinks revenue inclined from INR ~ billion in FY’2010 to ~ INR billion during FY’2014 displaying a CAGR of 20.0%. While revenue of 100% juices and nectars combined has inclined from INR ~ billion in FY’2010 to INR ~ billion during FY’2014 displaying a CAGR of ~ %
Dabur, PepsiCo, Coco-Cola, Parle Agro are some of the major players in the packaged fruit-based beverages market. While Dabur’s Real Activ and Real and PepsiCo’s Tropicana 100% and Tropicana are the major brands operating in the 100% juices and nectars segment, Coco- Cola’s Maaza, PepsiCo’s Slice and Parle Agro’s Frooti are the major brands catering to fruit drinks segment. Coco-Cola is the market leader in the packaged fruit-based beverages market in India followed by PepsiCo, Parle Agro, and Dabur. In fact, Coco-Cola, PepsiCo and Parle Agro together constituted over ~% of the market during FY’2014 generating revenues worth INR ~ billion through its bands Maaza and Minute Maid, INR ~ billion through the brands Frooti, Appy and Appy fizz, and INR ~ billion through the brands Slice, Tropicana, and 7up Nimbooz respectively. 
Dabur and PepsiCo together accounted for over ~ % revenue in the 100% Juices and nectars category during FY’2014. The brand Real generated turnover worth INR ~ billion while Tropicana generated revenue worth approximately INR ~ billion during FY’2014 as opposed to INR ~ billion and INR ~ billion respectively in FY’2010.
Coco-Cola, Pepsi and Parle Agro together accounted for ~ % revenue in the fruit drinks category during FY’2014. During FY’2014, Maaza generated turnover worth approximately INR ~ billion while Slice and Frooti generated revenue worth approximately INR ~ billion and INR ~ billion respectively.
Indian packaged fruit-based beverage market is set to register exceptional growth in the coming years with several opportunities propelling the industry such as a change in lifestyle and urbanization, increasing disposable income and monthly allocation to expenditure on health-related drinks. Geographical market development, innovative products, and supply chain development are other factors that will propel the market. Revenue from the packaged fruit-based beverages industry in India is expected to escalate to INR ~ million in FY’2019, growing at a CAGR of ~% from FY’2015 to FY’2019. Within the packaged fruit-based beverages, the 100% juices and nectars segmented is expected to grow at a CAGR of ~ % during FY’2015-2019, to reach INR ~ billion in FY’2019, while the fruit drinks segment is projected to grow at a CAGR of ~ during FY’2015-2019, to reach INR ~ billion in FY’2019. 
Key Topics Covered in the Report
  • The market size of the India Packaged Fruit Based Beverages industry, 100% Juices and nectars market, fruit drinks market
  • The market share of major brands in India 100% juices and Nectars market
  • The market share of major brands in India Fruit Drinks Market
  • Market segmentation of India packaged fruit-based beverage market on the basis of 100% juices, nectars and fruit drinks, geographical demand, urban and rural demand, and type of distribution channel.
  • Market segmentation of India packaged 100% juices and nectars market on the basis of 100% juices and nectars, urban and rural demand, geographical demand, type of distribution channel and flavors.
  • Market segmentation of the India packaged fruit drinks market on the basis of urban and rural demand, geographical demand, type of distribution channel and flavors.
  • Trends and Development in the packaged fruit-based beverages industry.
  • Competitive landscape and detailed company profiles of the major manufacturers of packaged fruit-based beverages in India.
  • Challenges and Opportunities in the packaged fruit-based beverages industry.
  • Detailed Company profiles of major cold-pressed juices and juice bar players in India.
  • Future outlook and projections of the India Packaged Fruit Based Beverages Market –100% Juices, Nectars and Fruit Drinks, on the basis of revenues in India

Products

100% Juices, Nectars, Fruit Drinks, Juice Bars, Cold Pressed Juices

Companies

Coco-Cola India, PepsiCo, Dabur, Parle Agro, ITC, Hector Beverages, Rasna, Britvic, Capri-Sun, Raw Pressery, Food Ideas Private Limited (Jus Divine), Jus Pressed, Antidote, Joost Juice Bars, Has Lifestyle Ltd, Juice Lounge

Table of Contents

1.Indian Fruit Based Beverages Market Introduction

2.India Packaged Fruit based Beverages Market Introduction and Size, 2010-2014

2.1.Value Chain

2.1.1.Manufacturing Process- Fruit and vegetable processing industry

2.1.2.Supply Chain

2.2.Customer Profile for Packaged Fruit Based Beverages in India

3.Growth Drivers of India Packaged Fruit Based Beverages Market

Growing Urbanization

Favourable Demographics

Increase in Personal Disposable Income

Shift in preference from carbonated beverages to fruit-based beverages

Surge In Modern trade

FDI in Food Processing Sector

4.Indian Packaged Fruit Based Beverages Market Segmentation

4.1.By Fruit Drinks, 100% Fruit Juices and Nectars, FY’2010-14

4.2.By Geography, FY’2014

4.3.By Rural and Urban Demand, FY’2014

4.4.By Distribution Channel, FY’2014

5.India Packaged Fruit Based Beverage Market Competitive Landscape

6.India Packaged 100% Juices and Nectar Market Introduction and Market Size, FY’2010-FY’2014

6.1.India Packaged 100% Juices and Nectar Market Segmentation

6.1.1.By 100% Fruit Juices and Nectars, FY’2014

6.1.2.by Urban and Rural Demand, FY’2014

6.1.3.By Geography, FY’2014

6.1.4.By Distribution Channel, FY’2014

6.1.5.By Flavors, fY’2014

6.2.India Packaged 100% Juices and Nectars Market Competitive Landscape

6.2.1.Market Shares of Major Players, 2010-2014

6.2.2.Brand Analysis

6.3.100% Juices - Emerging Trend – Cold pressed Juices

7.India Packaged Fruit Drinks Market Introduction and Market Size, 2010-2014

7.1.India Packaged Fruit Drinks Market Segmentation

7.1.1.By Urban and Rural Demand, FY’2014

7.1.2.By Geographical Demand, FY’2014

7.1.3.By Distribution Channel, FY’2014

7.1.4.By Flavors, FY’2014

7.2.India Packaged Fruit Drinks Market Competitive Landscape

7.2.1.Market Shares of Major Brands, 2010-2014

7.2.2.Brand Analysis

7.3.Emerging Trend- Juice Bars

8.India Fruit Juice Concentrate Imports by Major Countries, FY’2014

8.1.Import Demand by Value, 2010-2014

9.Government Rules, Policies and Initiatives

Food Parks

10.Trends and Developments in Indian Packaged Fruit Based Beverages Market

Shift in Preference of Consumers from Fruit Drinks to Nectars & 100% Juices

100% Juices and Nectars – Focus on Innovation, Newer Categories

Fruit Drinks – Shift in Focus from RGB, Tetra Pack to Pet Bottles

100% Juices & Nectars – Distributed as Sweets during Festivals

Increasing Preference of Family Packs in Modern Trade Stores

Film Stars as Brand Ambassadors

Geographic Focus – Rural Areas and South India

11.Challenges in India Packaged Fruit Based Beverage Market

Scarcity of Raw Materials

High Prices of Raw Material

Urban-Centric Market

Insufficient Funds

Rising Inflation Rates: Food Inflation

Seasonality in agriculture

Currency fluctuations

Increasing Competition

12.Company Profiles

12.1.Dabur

12.1.1.Company Overview

12.1.2.Business Strategies and Developments

12.1.3.Product Portfolio

12.1.4.Strengths and Weaknesses

12.1.5.Financial Performance

12.2.Parle Agro

12.2.1.Company Overview

12.2.2.Business Strategies and Developments

12.2.3.Product Portfolio

12.2.4.Strengths and Weaknesses

12.3.Coco-Cola India

12.3.1.Company Overview

12.3.2.Business Strategies and Developments

12.3.3.Product Portfolio

12.3.4.Strengths and Weaknesses

12.4.PepsiCo India

12.4.1.Company Overview

12.4.2.Business Strategies and Developments

12.4.3.Product Portfolio

12.4.4.Strengths and Weaknesses

12.5.New Entrants

13.India Packaged Fruit Based Beverages Market Future Outlook, 2015-2019

13.1.Cause and Effect Relationship between Industry Factors and Market Prospects

14.Macro Economic Indicators Affecting Indian Fruit Based Beverage Market

14.1.Urban Population in India, FY’2010 – FY’2019

14.2.Consumer Expenditure on Food Products in India, FY’2010 – FY’2019

14.3.Fruit Production in India, FY’2010 – FY’2019

14.4.Area under Fruits Cultivation in India, FY’2010-FY’2019

15.Analyst Recommendations

15.1.Opportunities

15.1.1.Children’s Market Untapped

15.1.2.100% Juices will drive Future Growth

15.1.3.Tetra Packs for Cold Pressed Juices

15.1.4.Innovative Packaging Formats

15.2.Pre requisites

15.2.1.Strong Supply Chain

15.2.2.Differentiated Product: New Flavor/Variant/ Value addition

15.2.3.Sourcing: Agreements/Tie-ups with Farmers

16.Appendix

16.1.Market Definitions

16.2.Abbreviations

16.3.Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

16.4.Disclaimer

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