India Packaging Industry Outlook to FY’2025 and Operational Analysis of Online B2B Platforms in India

The report titled publication “India Packaging Industry Outlook to FY’2025 and Operational Analysis of Online B2B Platforms in India” provides a comprehensive analysis of the Packaging Industry & Online B2B space in India, providing an operational model of a Vertical Online B2B Platform for the packaging Industry. The report provides the industry size of the packaging industry in India, consumption patterns across the world, ecosystem analysis of packaging industry & online b2b place, service portfolio of online B2B platform along with penetration level of various services. It further provides segmentation analysis of the packaging industry on the basis of end-users, nature of packaging and material of packaging & regional analysis on the basis of consumption.

The report also talks about new trends witnessed in the industry along with new strategies & future ways forward for an Online B2B Packaging Platform to move ahead. The report discusses the competition in the packaging industry of India & online B2B platforms in India, demand & supply trends along with important operational parameters & bottlenecks faced by packaging manufacturing enterprises across India. The report concludes with the future outlook for packaging industries & future developments in the online B2B space of India along with a Feasibility report for establishing a Packaging Focused Vertical Online B2B platform & a viable operating model & recommendations for value-added services for enhanced portfolio.

Packaging Industry

Market Overview: The presence of many entities including numerous manufacturers provides fierce competition. MSMEs contribute a major part of the revenue generated by the Indian packaging industry. Large scale players are few in numbers but contribute a significant amount in the overall revenue in the industry. The Indian packaging industry is the 5^th fastest-growing industry in India, contributing ~8% to the global packaging industry revenue.

Competition Scenario

The competition is fierce with continuous price wars occurring in the market. Companies compete on the basis of the quality of material, innovative designs, production capacity, past projects, etc. ‘Uflex’ is the biggest player in terms of revenue generated in the industry. The players & their manufacturing capacity is evenly spread across the country with no visible geographical concentration in the market.

Industry Bottlenecks Faced

Rapid changes in technology & high turnaround time of machinery cause problems for the manufacturers. Lack of skilled manpower makes it very difficult to meet global standards. Inefficient utilization of capacity also creates difficulty to reach the breakeven point. Difficulty in the sourcing of raw materials, inefficient logistic infrastructure & lack of credit facilities is few other bottlenecks in the industry.

E-Commerce Facilitating Growth of Industry: Expansion of E-Commerce around the country is enabling changes in consumer preferences which have further increased the importance of product sustainability and less wastage. The packaging industry is bound to witness several cost-cutting mechanisms along with margin expansion & an inclination towards digitization & process automation to meet the rising demand form the end-user industries.

Future Strategies-The Way Forward: R&D along with innovation would pave the way for the market facilitating agile SKU Proliferation to facilitate E-commerce so as to provide the ability to have a global presence with enhanced & strategic mergers &acquisition activities in order to have a better collaboration with various entities present in the country & a special focus on sustainable activities & new designs leading with a personalized experience.

Online B2B Platform Market In India

Industry Overview: There are ~20 B2B platforms catering only to the manufacturing MSMEs across India. The industry is at a nascent stage and holds high potential for growth in the future. The highest user penetration is of Online Listing & Marketplace as many of MSME use this service to generate business leads. SaaS has not been able to gain much traction & is very rarely used as of now.

Competition Scenario

The competition is not very high in the industry as there is a lack of vertical platform players in the market, but it is expected with the emergence of new players in the future, the industry competition would become fierce. In the online listing & marketplaces segment, the players compete on the basis of listing charges & commission rates. IndiaMART is the biggest player in terms of users & suppliers & controls ~60% of the market of online listing.

Industry Bottlenecks Faced: Bad quality of leads along with low conversion rates, high commission charges, leading to loss of margins, lack of end to end solutions in lots of platforms, lack of quality checking procedures on platforms leading to loss of repetitive business & stringent payment terms & often there is a lack of good credit facilities in the industry, all above factors are considered the major bottlenecks in the industry by players as well as by MSME manufacturers.

Future Strategies-The Way Forward: Special Focus on Vertical Marketplace needs to be given in order to acquire expertise. International competition across the globe will be the next big thing. Development of new categories of retail & wholesale would be leading the innovation scenario, while cost optimization across various service streams will become important along with harnessing Artificial Intelligence, Data Analytics as well as Deep Learning Algorithms to facilitate and identify demand and trend analysis in advance for exploiting future growth opportunity.

Key Topics Covered in the Report

• Overview of India Packaging Industry & Online B2B Platforms
• An ecosystem of Manufacturers & other entities with Industry Bottlenecks Faced
• Regional Analysis of Manufacturing Hubs & End-users of Packaging
• Demand & Supply Forces Analysis of Online B2B Platforms & Packaging Industry
• New Trends witnessed in Online B2B Packaging Industry
• Global Comparison of Indian Packaging Industry with India
• Packaging Industry Segmentation on Region, End User, Nature & Material
• Value Chain & Gap Analysis of the Packaging Industry
• Consumption Trends of Packaging Material in India
• Porters Five Forces Analysis of Indian Packaging Industry
• Cross Comparison Analysis of Packaging Manufacturers & their Company Profiles
• Future Outlook & Segmentation of Packaging Industry & Online B2B Platforms
• Bottlenecks Faced by Manufacturers in Online B2B Packaging Industry
• An ecosystem of Online B2B Platforms in India
• Service Portfolio of Indian Online B2B Platforms
• Digital Penetration of Indian MSMEs in various Online Services
• Vendor Choosing Criteria for Online B2B packaging Industry
• Case Studies on Online B2B Platforms including Operating Outlook, Financial Analysis, Business Model, Services, and Investment Analysis & Shareholding Pattern
• Feasibility Report on an Online Vertical Packaging Focused B2B Platform
• Analyst Recommendation on how to set up an Online Vertical Packaging Focused B2B Platform