Region:Asia
Product Code:KR468
Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Online Classifieds
Grey Indonesia, Ogilvy One, MileStone, BrightStars, Facebook, Instagram, Google, YouTube, Twitter
1. Executive Summary
Market Potential
Market Segmentation
Trends and Developments
Competitive Landscape
Future Analysis And Projections
2. Research Methodology
2.1. Market Definitions
2.2. Market Size And Modeling
Approach – Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. Indonesia Online Advertising Market
3.1. Introduction
3.2. Indonesia Online Advertising Market Size on the basis of Expenditure in USD Million and Growth Rate in Percentage (%), 2011-2016
3.3. Value Chain Analysis of Indonesia Online Advertising Market
Advertisers
Online Advertising Agencies And Ad Networks
Publishers
End Users
4. Indonesia Online Advertising Market Segmentation
4.1. By Medium (Desktop and Mobile), 2011-2016
4.2. By Type of Online Advertising (Banner Advertising, Video, Search, Social and Classifieds), 2011-2016
4.3. By Sectors (FMCG/Retail, BFSI, Telecom and others), 2011-2016
4.4. By Model
5. SWOT Analysis of Indonesia Online Advertising Market
6. Trends and Developments in Indonesia Online Advertising Market
Rise of E-commerce in Indonesia
Growth in Internet and Smartphone Penetration
Increase in Online Advertisement Spending
Increase in Social Media Users
New Product Launches
From Geo Targeting to In App Advertisements
Repurposing the Printed Content
7. Issues and Challenges in Indonesia Online Advertising Market
Lack of Proper Hosting Infrastructure
Newspaper and Television Dominates the Advertisement Market
High Fees Charged by Advertisng agency
Difficult to Measure an Ad’s Reach
8. Regulatory Scenario in Indonesia Online Advertising Market
9. Competitive Landscape in Indonesia Online Advertising Market
9.1. Online Advertising Agencies
9.1.1. Competition Scenario
9.1.1.1. Grey Indonesia
9.1.1.2. Ogilvy One
9.1.1.3. Milestone
9.1.1.4. Brightstars
9.2. Platforms
9.2.1. Competition Scenario
9.2.2. Market Share of Major Players in Indonesia Online Advertising Market
9.2.3. Company Profiles of Major Players in Indonesia Online Advertising Market
9.2.3.1. Facebook Inc.
9.2.3.2. Instagram
9.2.3.3. Google
9.2.3.4. YouTube
9.2.3.5. Twitter
10. Future Outlook and Projections of Indonesia Online Advertising Market, 2017-2021
Indonesia Online Advertising Market Segmentation Future Outlook and Projections by Medium, 2017-2021
Indonesia Online Advertising Market Segmentation Future Outlook and Projections By Type of Advertising, 2017-2021
11. Analyst Recommendations
12. Macroeconomic Indicators in Indonesia Online Advertising Market
12.1. Number of Mobile Users in Indonesia, 2011-2021
12.2. Number of Internet Users in Indonesia, 2011-2021
12.3. Number of Facebook Users in Indonesia, 2011-2021
12.1. Offline Advertising Market, 2011-2021
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