KSA Fitness Services Market Outlook to 2027
Driven by Rise of Boutique Gyms offering Special Services and the Government Initiatives to Promote a Healthy Lifestyle
Region:Middle East
Author(s):Abhay Shukla and Sunaiyna Varma
Product Code:KR1374
August 2023
92
About the Report
Market Overview:
A moderately fragmented market with immense growth potential KSA fitness services market is being driven by Rise of Boutique Gyms offering Special Services and the Government Initiatives to Promote a Healthy Lifestyle. The Fitness Industry in KSA contributed 0.15% of GDP in 2022 employing a total of 23,360 people in all types of Fitness Centre Establishments. Rapid growth in the fitness Industry along with rising digital offerings has increasedthe demand for trainersover the past few years.
The total addressable market in UAE for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, Growing health-conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in KSA.
KSA Fitness Services Market Analysis
- Membership-based, digital subscription, pay as you go, group fitness business and tiered membership model are some of the key business models in Saudi Arabia fitness services industry
- The Fitness Industry in KSA contributed 0.15% of GDP in 2022 employing a total of 23,360 people in all types of Fitness Centre Establishments
- Opening up of ladies dedicated gyms with female professional trainers to guide woman pursuing exercises has created new segment and increased the female memberships in the country.
- Kingdom Online Fitness Market reached at SAR 503.6 Mn in 2022 driven by the demand for virtual training and online specialized courses
Key Trends by Market Segment:
By Revenue Stream: The KSA Fitness Services Market is segmented by revenue stream into membership & personal training. The membership segment has been dominating the market with a robust market share & the personal training segment growing at a steady rate but still less than the membership segment.
By Type of Commercial Fitness center: The KSA Fitness Services Market is segmented by type of commercial fitness center into exclusive center, popular fitness center & local gym & fitness center. The highest share of market is captured by popular fitness centers, capturing a robust market share followed by boutique centers & local gym.
Competitive Landscape:
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Established Players in Saudi Arabia fitness services market are now expanding to outskirts to cater to underserved areas, whereas multiple new players are coming up with new centers in KSA.
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Fitness Equipment Suppliers and Manufacturers along with Memberships are the Key Partners for Fitness Centers with Gym Memberships and Personal Training being the key revenue streams for the centers.
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Membership-based, digital subscription, pay as you go, group fitness business and tiered membership model are some of the key business models in Saudi Arabia fitness services industry.
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Saudi Arabia has ~1.1 Mn active members in 1,440 fitness centers in 2022 with majority of the revenue is contributed by the membership in the overall fitness services market.
Recent Developments:
- KSA Sports Council (DSC) approves first-ever fitness center classification system. The classification system includes 17 criteria and 82 sub-indicators through which all fitness centers are evaluated by specialized and qualified teams, a release said.
- Digital innovation, Rapid Tourism growth and active-ageing population are reshaping fitness centers into luxury social hubs with major hotels and residential compounds incorporating centers in their properties.
Future Outlook:
- Personal training studios, boutique studios, and new gym models are predicted to help accelerate the commercial gym industry rapid expansion
- Riyadh is expected to have around 50% of the gyms in KSA whereas 1- & 3-Month subscription is expected to generate around 45% of the revenue by 2027
- As disposable income levels continue to increase, individuals are more willing to invest in their health and well-being, including fitness services. This trend is expected to drive the demand for premium and specialized fitness services.
- Pandemic accelerated digital adoption. More Companies will invest in digital solutions looking at the at-home and outdoor exercise to enhance member experience
Scope of the Report
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KSA Fitness Services Market Segmentation |
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By Revenue Stream |
Membership Personal Training |
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By Commercial Fitness Centers (On Revenue Basis) |
Exclusive/Boutique Centers Popular Fitness Centers Local Gym & Fitness Centers |
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By Subscription |
1 Month 3 months 6 Months 12 Months |
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By Region |
Jeddah Riyadh Dammam Al Khobar Makkah Others |
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By Structure |
Independent Fitness Centers Chained Fitness Centers |
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
- Health-Conscious Individuals
- Individuals with health conditions
- Fitness enthusiasts
- Senior Citizens
- Fitness Facility operators
- Health Insurance Companies (Offering coverage for fitness related services)
- Fitness equipment Manufacturers
Time Period Captured in the Report:
- Historical Period: 2017-2022
- Base Year: 2022
- Forecast Period: 2023-2027
Companies
Major Players Mentioned in the Report:
KSA Fitness Services Market (Exclusive/Boutique Centers)
- Arena Fitness Innovation
- Exponential
- B-Fit
- Studio 55
- Evox
KSA Fitness Services Market (Popular Fitness Centers)
- 9 Round
- Pure Gym
- Fitness First
- Power Gym
KSA Fitness Services Market (Local Gyms)
- Dr Fitness
- Milo
- Sparkle Fitness
- Sweat Army
- Ultimate Power Gym
- The Den
Table of Contents
1. Executive Summary
1.1 Executive Summary: Saudi Arabia Fitness Services Market
2. Country Overview
2.1 Saudi Arabia Country Overview (Population Overview, GDP and Inflation Rate and other Key Facts)
2.2 Saudi Arabia Population Analysis (Population by gender, regions, age, nationality and other key facts)
3. Saudi Arabia Fitness Services Market Overview and Genesis
3.1 Positioning of Commercial Gyms in Saudi Arabia (Exclusive/Boutique Centers, Popular Fitness Centers and Local Gyms)
3.2 Business Cycle of Saudi Arabia Fitness Services Market
3.3 Business Canvas Model of Fitness Industry
3.4 Business Models in Saudi Arabia Fitness Services Market
3.5 Economic Contribution to the Fitness Club Industry
4. Saudi Arabia Fitness Services Market Size and Segmentation
4.1 Market Size Analysis of Fitness Services Market, 2017-2022
4.2 Key Attributes Administered in the Industry, 2022 (Total Number of Fitness Centers, Market Revenue, Number of Members, Penetration Rate)
4.3 KSA Fitness Services Market Size Analysis by Type of Commercial Gyms, 2022
4.4 Analysis of Commercial Gyms on the basis of Qualitative Parameters (Peak time, Regional Concentration, Activities Offered and many more)
4.5 Saudi Arabia Fitness Services Market Segmentation by Region on the basis of Number of Fitness Centres, 2022
4.6 Regional Analysis of Major Areas in KSA, 2022
4.7 Saudi Arabia Fitness Services Market Segmentation by Structure on the basis of Number of Fitness Centers
4.8 Saudi Arabia Fitness Services Market Segmentation by Membership Subscription
4.9 Duration on the basis of Revenue from Memberships, 2022
5. Industry Analysis of Saudi Arabia Fitness Services Market
5.1 SWOT Analysis of Saudi Arabia Fitness Services Market
5.2 Growth Drivers of Saudi Arabia Fitness Services Market
5.3 Recent Trends related to Saudi Arabia Fitness Services Market
5.4 Challenges in Saudi Arabia Fitness Services Market
5.5 Government Regulations related to Saudi Arabia Fitness Services Market
5.6 Government Initiatives for Saudi Arabia Fitness Services Market
5.7 Identifying some of the Wellness, Health & Fitness Events in Saudi Arabia to Promote Awareness
6. End User Analysis of Saudi Arabia Fitness Services Market
6.1 Target Addressable Market and Service Addressable Market in Saudi Arabia Health and Fitness Industry
6.2 Identifying the Customer Cohorts in Health and Fitness Market in Saudi Arabia
6.3 Customer Mindset for Fitness in Saudi Arabia
6.4 Customers decision making factors for Fitness Centers
6.5 Addressable End User Purchase Behavior Analysis (Price Preference and Type of Fitness Center wise needs)
6.6 Saudi Arabia Fitness Services Market Consumer Analysis by Gender, Income Group and By Age, 2022
6.7 Factors and Amenities influencing Club Use
7. Competition Framework of Saudi Arabia Fitness Services Market
7.1 Competitive Landscape of Saudi Arabia Fitness Services Market
7.2 Saudi Arabia Fitness Services Market Growth Quadrant
7.3 Market Share Analysis of Major Players (on the basis of Revenue, Number of Fitness Centers, Number of Members)
7.4 Cross Comparison of Major Exclusive/Boutique Centers in Saudi Arabia Fitness Services Market
7.5 Cross Comparison of Major Popular Fitness Centers in Saudi Arabia Fitness Services Market
7.6 Pricing Analysis of Major Players in Saudi Arabia Fitness Services Market (Commercial A, Commercial B and Commercial C)
7.7 Membership Analysis of Major Players in Saudi Arabia Fitness Services Market (Commercial A, Commercial B and Commercial C)
8. Future Outlook of Saudi Arabia Fitness Services Market
8.1 Market Size Analysis of Fitness Services Market in Saudi Arabia, 2022-2027
8.2 Overview of Commercial Gyms in Saudi Arabia, 2027
8.3 Market Segmentation by Region and Structure on the basis of Number of Fitness
8.4 Centres, by Membership Subscription Duration on the basis of Revenue from Memberships, 2027
8.5 Future Potential of Digital Fitness Market in Saudi Arabia, 2027
9. Analyst Recommendations
9.1 Identifying the Whitespace and Opportunities in KSA Health and Fitness Market
9.2 Strategies to Tap the Opportunity in Saudi Arabia Fitness Services Market
Loci for Future Business Models
9.3 Analyzing the Expansion Route – Franchisee or Owned
9.4 Key Recommended Targeted Marketing Initiatives
9.5 Key Success factors for Fitness Clubs in Saudi Arabia
9.6 Long term Growth Strategy for Fitness Centers in Saudi Arabia
10. Case Study
10.1 Case Study: CultFit
10.2 Case Study: ClassPass
11. Research Methodology
11.1 Market Definitions
11.2 Abbreviations
11.3 Market Sizing Approach
11.4 Consolidated Research Approach
11.5 Sample Size Inclusion
11.6 Limitation and Future Conclusions
Disclaimer
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Research Methodology
Step 1: Identifying Key Variables:
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step 2: Market Building:
Collating statistics on KSA Fitness Services market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for KSA Fitness Services market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step 3: Validating and Finalizing:
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output:
Our team will approach multiple KSA Fitness Services market providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from Fitness services providers.
Frequently Asked Questions
01 How big is the fitness service market in Saudi Arabia?
In 2022, the KSA Fitness Services Market was estimated at a value of USD 0.86 Bn.
02 What are the major players in the fitness service market in Saudi Arabia?
Arena Fitness Innovation, Exponential, B-Fit, Studio 55, and Evox are some of the prominent players in the Fitness service market of Saudi Arabia.
03 How many gyms are there in KSA?
In KSA there are a total of 1,280 health/fitness clubs (Gyms) in KSA which is the highest in the whole Middle East region.
04 What is the Future Market size of the KSA fitness service market?
The KSA fitness service market is projected to reach a market value of $87.7 Bn by the end of 2027.
05 Which is the largest segment in the KSA fitness and service market?
The membership segment of revenue stream segmentation is the largest segment in the KSA fitness and service market with a share of 85%.
06 What are the market trends in the KSA fitness and service market?
The latest market trends in the KSA fitness and service market are the rise of online training, home gyms, and a greater focus on exercising to improve immune function and inner health.
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