KSA Grills & Roasters Market Outlook to 2028

KSA Grills & Roasters Market Overview

• The KSA Grills & Roasters Market is experiencing substantial growth, reflecting a blend of cultural influences and evolving consumer preferences. The market, valued at USD 6 billion, is driven by a growing demand for high-quality grilling and roasting appliances among consumers. The markets expansion is supported by the rising popularity of outdoor cooking and barbeque culture, particularly during leisure gatherings and seasonal events. Increased disposable income and the shift towards healthier cooking options, as grilling and roasting are perceived to retain nutrients and minimize oil use, also propel the market forward. Certain cities in Saudi Arabia, such as Riyadh, Jeddah, and Dammam, dominate the Grills & Roasters.

• Market due to high urbanization rates and a strong influence of Western dining culture in these urban centers. These areas also see a greater number of expatriates who bring with them a preference for grilling and roasting appliances, thereby boosting demand. Furthermore, increased disposable income and a focus on outdoor lifestyle activities make these cities key demand zones within the Kingdom.
• The Saudi Standards, Metrology, and Quality Organization (SASO) regulates the import of household appliances, enforcing strict quality and safety standards. Appliances, including grills and roasters, must meet the SASO standards for import, adding compliance costs for international brands. In recent updates, SASO included additional requirements for energy efficiency, which impact product design and manufacturing, influencing brand strategies for meeting Saudi market standards.

KSA Grills & Roasters Market Segmentation

• By Product Type: The KSA Grills & Roasters Market is segmented by product type into Charcoal Grills, Electric Grills, and Gas Grills. Charcoal grills hold a dominant market share under this segmentation due to their traditional flavor profile that appeals to local tastes. Charcoal grilling is popular for gatherings and events, creating a more immersive cooking experience which resonates well with cultural preferences. Local and international brands have also invested in expanding charcoal grill varieties, making them widely available in both premium and affordable ranges. This has strengthened the dominance of the charcoal grill segment across the market.

• By Application: The market is further segmented by application into Residential and Commercial. The residential segment holds a significant share in the KSA Grills & Roasters Market. This dominance is attributed to the high demand for grills and roasters for home use, especially during family gatherings and holidays. Saudi households have increasingly incorporated grilling as a favored cooking method, creating consistent demand for residential grills. Moreover, the convenience offered by portable and easy-to-use grilling appliances has further contributed to the growing preference for residential grills in the Kingdom.

KSA Grills & Roasters Market Competitive Landscape

The KSA Grills & Roasters Market is dominated by prominent local and international players. The market features a mix of established brands that compete based on quality, design, and pricing. Notable companies are known for their brand reputation, distribution networks, and targeted product innovation that aligns with consumer preferences in Saudi Arabia.

KSA Grills & Roasters Market Analysis

Growth Drivers

• Urbanization and Lifestyle Changes: Saudi Arabias urban population has reached approximately 84% of the total population, with Riyadh and Jeddah leading urban development. Rapid urbanization brings a shift towards lifestyle products such as grills and roasters, aligning with increasing preferences for international cuisines and outdoor leisure activities. The Kingdoms initiatives, like the NEOM project, are set to attract millions of urban dwellers, expanding the consumer base for premium home and outdoor appliances and encouraging culinary lifestyle changes.
• Government Initiatives in Tourism: The Saudi government allocated over 50 billion SAR to enhance tourism infrastructure as part of Vision 2030. With a targeted 100 million tourists annually by 2030, demand for hospitality and culinary equipment will rise as hotels, restaurants, and resorts expand their operations. The increased focus on domestic tourism also encourages local households to invest in appliances for home-cooked, restaurant-style experiences, thus driving growth in the grills and roasters market.
• Growth of Food & Beverage Industry: Saudi Arabias food and beverage sector witnessed a growth of over 12% annually, spurred by increasing consumer demand for dining and international cuisine trends. The expansion of the F&B industry introduces new outdoor and restaurant dining concepts where grills and roasters are integral. As more restaurants incorporate grills for regional dishes, consumer interest in replicating similar experiences at home will likely grow, further boosting the residential grills and roasters market.

Market Challenges

• High Product Import Dependency: Saudi Arabia imports a significant percentage of its household appliances, including grills and roasters, due to limited domestic manufacturing capabilities. With over 60% of these products sourced internationally, currency fluctuations and international trade policies affect pricing and supply. Dependency on imports introduces risks in supply chain continuity, leading to potential disruptions in availability and an impact on pricing stability within the KSA market.
• Fluctuating Raw Material Prices: Global fluctuations in raw material costs, especially metals used in appliance manufacturing like steel and aluminum, influence the final product prices in Saudi Arabia. Given the Kingdoms reliance on imported raw materials, any rise in international metal prices affects local pricing structures for grills and roasters. For instance, steel prices saw an increase of 15% globally last year, directly affecting production costs, which trickle down to retail prices in the domestic market.

KSA Grills & Roasters Market Future Outlook

The KSA Grills & Roasters Market is expected to experience steady growth in the coming years. Increasing demand for healthier cooking options, combined with the influence of Western dining culture, is likely to drive continued market expansion. Additionally, technological advancements in grill and roaster designs are anticipated to attract consumers seeking ease of use and efficiency. The growth of the market will also be supported by seasonal events and festivals, where outdoor cooking plays a central role.

Market Opportunities

• Demand for Premium Products: An increasing segment of Saudi consumers, particularly in urban areas, shows a preference for premium, high-quality grilling and roasting equipment. With over 40% of Saudi households now in the middle-to-upper income bracket, there is substantial demand for advanced, multi-functional grills. High-end brands find favorable opportunities in catering to this demographic, focusing on innovative features and enhanced durability to appeal to affluent Saudi consumers.
• Increased Home Cooking Trends: Saudi Arabias growing trend of home-cooked meals has surged, with nearly 60% of urban households now engaging in regular home-cooked culinary activities. This shift encourages the adoption of high-quality grills and roasters, as consumers seek to replicate restaurant-style meals at home. The increased interest in cooking at home presents appliance manufacturers with an expanding market, particularly for compact, versatile, and easy-to-use products.