Region:Asia
Author(s):Ananiya Bansal, Chirag Gupta
Product Code:KR1284
The report provides a comprehensive analysis of the potential of BNPL industry in Malaysia. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
Its market segmentations include by mode of payment, by end-users, by geography and by age group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, the Malaysia BNPL Market – which grew from approximately USD ~140 Mn in 2019 to approximately USD ~560 Mn in 2022 – is forecasted to grow further into USD ~2700 Mn opportunity by 2027F, owing to the New Government Policies, New Players in the Market and Partnership with Companies.
By End-User: E-commerce drives the majority of revenue for BNPL industry due to rising adoption of E-Commerce among the population.
By Age Group: The age group of 30-40 years consisting of working population with stable income have the maximum share as they are in a better position to avail credit facilities and also have a lesser risk of a default payment.
Malaysia BNPL Market is at growing stage and has a consolidated market with about 5-6 major players capturing large portion of the market. Atome is the market leader. The Malaysia BNPL Market is expected to witness a further consolidation in coming years. At present, market is composed of few large players and other small players. Not much new players are expected to come up and as a result, only Big Players would prevail in the market. Increasing Partnerships, Mergers and Acquisitions will further support the trend. Th players are competing on the basis of Active Users, Revenue, Payment Tenure, Credit Limit and Margin Charged.
The Malaysia BNPL Market witnessed significant growth during the period 2019-2022, owing to rising adoption of E-Commerce and changing consumer preferences to alternative payment methods.
Growth rate of BNPL is going to increase over the period as increasing partnerships between BNPL Players and Banks, adoption of technology and widespread merchant adoption.
By Mode Of Payment |
Online Offline |
By End-users |
E-Commerce Retail Consumer Electronics Food Aggregators Travel Aggregators Others |
By Geography |
Kuala Lumpur Selangor Sabah Sarawak Others |
By Age Group |
18-30 30-40 40-50 Above 50 |
1.1 How is Buy Now Pay Later Industry Positioned in Malaysia?
2.1 Socio-Demographic Outlook of Malaysia
2.2 Digital Economy of Malaysia
3.1 Overview of Global BNPL Industry
3.2 Presence of BNPL Players Across Globally
3.3 Latest Developments in Global BNPL Landscape
3.4 Disruptors of Credit card Globally
4.1 Ecosystem of Major Entities in Buy Now Pay Later Industry in Malaysia
4.2 Introduction to Buy Now Pay Later Industry in Malaysia
4.3 Key Features and Development in Malaysia Buy Now Pay Later Market
4.4 Value Chain Analysis of Buy Now Pay Later in Malaysia
4.5 Cross Comparison of Buy Now Pay Later Market in Malaysia with other South-East Asian Countries
5.1 Market Size of Buy Now Pay Later in Malaysia on the basis of Revenue, 2019-2022P
5.2 Market Size of Buy Now Pay Later in Malaysia on the basis of Number of Transactions and Average Order Value, 2019-2022P
6.1 Market Segmentation by Type of End User, 2022P
6.2 Market Segmentation by Geography, 2022P
6.3 Market Segmentation by Mode of Payment and Age Group of Customers, 2022P
7.1 SWOT Analysis of Malaysia Buy Now Pay Later Market
7.2 Growth Drivers of Malaysia Buy Now Pay Later Market
7.3 Trends and Developments in Malaysia Buy Now Pay Later Market
7.4 Issues and Challenges in the Malaysia Buy Now Pay Later Market
7.5 Role of Government and Regulations in the Malaysia Buy Now Pay Later Industry
7.6 Impact of COVID-19
8.1 TAM, SAM and SOM of Malaysia BNPL Industry, 2022P
9.1 Investment Analysis of Major Players in the BNPL Space from 2016 to 2022
9.2 Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022
10.1 Competition Overview and Market Share on the basis of Revenue of Major Players in Malaysia Buy Now Pay Later Market, 2022P
10.2 Gartner’s Magic Quadrant of Malaysia Buy Now Pay Later Market
10.3 Marketing Positioning Analysis of Malaysia Buy Now Pay Later Market
10.4 Cross-Comparison of Major Players in Malaysia Buy Now Pay Later Market (on the basis of Number of Employees, Geographical Presence, Funding
Raised, Number of Users, Number of Merchants, Partnerships and Tie-ups, Margins, USP, Fees Charged, Strengths, Challenges etc.)
11.1 Future Market Size of Buy Now Pay Later in Malaysia on the basis of Revenue, 2022P-2027F
11.2 Future Market Size of Buy Now Pay Later in Malaysia on the basis of Number of Transactions and Average Order Value, 2022P-2027F
11.3 Future Market Segmentation by Type of End User, 2027F
11.4 Future Market Segmentation by Geography, 2027F
11.5 Future Market Segmentation by Mode of Payment and Age Group of Customers, 2027F
12.1 Case Study of Klarna
12.2 Case Study of Affirm
12.3 Case Study of After pay
13.1 Analyst Recommendations for Malaysia Buy Now Pay Later Market
14.1 Interview with Chayan Hazra, Head - APAC of Pine labs
15.1 Market Definitions and Assumptions
15.2 Abbreviations Used
15.3 Sample Size Inclusion
15.4 Consolidated Research Approach
15.5 Primary Research Approach
15.6 Regression Analysis
15.7 Correlation Analysis
15.8 Limitations and Future Conclusion
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Collating statistics on BNPL companies over the years, penetration number of transactions and average order value. We will also review segmentation based on primary inputs, industry reports and geographical demand of the BNPL market.
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek information from company representatives.
Our team will approach multiple BNPL service providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from BNPL service providers.
The Malaysia BNPL Market is covered from 2019–2027 in this report, including a forecast for 2022-2027.
The Malaysia BNPL Market is expected to witness a CAGR of ~37.4% over the next years.
Adoption within Retail, Young Population and Strategic Partnerships is likely to fuel the growth in the Malaysia BNPL market.
The s E-Commerce Retail segment by end-users hold the largest share of the Malaysia BNPL Market in 2022.
Atome, My IOU and Shop back.
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