Region:Asia
Author(s):Hiteshi Kaul
Product Code:KR1413
Malaysia’s dairy food market has been experiencing steady growth over the years due to increasing consumer awareness about the importance of dairy products in a balanced diet and rising disposable incomes. Dairy consumption in Malaysia is primarily driven by urbanization, changing lifestyles & growing preference for Western diets. The Malaysian dairy food market is considered to be one of the fastest-growing sectors within the food and beverage industry.
The market is witnessing a consistent increase in dairy consumption, with demand extending across various dairy products, including milk, cheese, yogurt, and butter. Rising health consciousness among consumers along with a growing interest in dairy-based protein products, has contributed to the market's expansion. Consumers are increasingly seeking healthier alternatives which leads to a rise in demand for functional dairy products enriched with vitamins, minerals, and probiotics. Manufacturers are focusing on product innovation which cater to evolving consumer preferences. This includes the introduction of new flavors, packaging formats, and fortified dairy products. Despite the growing demand for dairy products, price sensitivity is a significant challenge, especially among price-conscious consumers.
Malaysia dairy food market includes dairy food manufacturers, distributors, governing Authorities and end-users of dairy products. Technological innovations in dairy processing, packaging & distribution enhance product quality, shelf life, and convenience for consumers.
Butter & Spreads: In 2022, Malaysia Dairy Food market is segmented by type, with margarine & spreads at ~58% of total share. Margarine is affordable than butter and being widely available in supermarkets and grocery stores across Malaysia, it is accessible and cheaper to consumers compared to butter, thus it constitutes a major portion in the butter and spreads market, having a share of 58.5% of total market value.
Cheese: In 2022, the market is segmented into Processed Cheese, Soft Cheese, Hard Cheese and Spreadable Cheese. Processed Cheese is the dominant segment with ~89% of overall share. Processed Cheese is a convenient and ready-to-eat food option because of its increasing popularity of fast-food chains and western-style restaurants that use processed cheese in Malaysia.
Ice-Cream: In 2022, ice-cream market is segmented into Take Home Ice-Cream & Impulse Ice-cream market. Take Home ice-cream market is the dominant segment with ~53% of overall share. Take Home ice cream in larger containers is more cost-effective that is why there’s a preference for planned purchases than impulse purchase. Also, there is wide availability of Take-Home ice cream in supermarkets and grocery stores which is driving the market.
Major Players in Malaysia Dairy Food Market
Malaysia Dairy Food Market Segmentation |
|
Butter & Spreads |
· Cooking Fats · Butter · Margarine & Spreads |
Yogurt |
· Flavoured Yogurt · Plain Yogurt · Drinking Yogurt |
Cheese |
· Spreadable Cheese · Soft Cheese · Hard Cheese · Processed Cheese |
Ice-Cream |
· Take-Home Ice-Cream · Impulse Ice-Cream |
Drinking Milk |
· Milk · Powdered Milk · Flavoured Drinking Milk |
Others |
· Coffee Whiteners · Cream · Condensed & Evaporated Milk |
1.1. Executive Summary – Malaysia Dairy Food Market
2.1 Ecosystem of Malaysia Dairy Food Market
2.2 Value Chain Analysis of Malaysia Dairy Food Market
3.1 Market Size Analysis of Malaysia Dairy Food Market by Volume, 2017-2022
3.2 Market Size Analysis of Malaysia Dairy Food Market by Value, 2017-2022
4.1 Market Segmentation Analysis of Malaysia Butter and Spreads Market, 2022
4.2 Market Segmentation Analysis of Malaysia Yoghurt and Sour Milk Market, 2022
4.3 Market Segmentation Analysis of Malaysia Cheese Market, 2022
4.4 Market Segmentation Analysis of Malaysia Ice Cream and Frozen Desserts Market, 2022
4.5 Market Segmentation Analysis of Malaysia Drinking Milk Market, 2022
4.6 Market Segmentation Analysis of Malaysia Others
(Cream, Coffee whiteners and Condensed milk) Market, 2022
5.1 Market Share for 2022 – Malaysia Butter and Spreads Market
5.2 Market Share for 2022 – Malaysia Yogurt Market
5.3 Market Share for 2022 – Malaysia Cheese Market
5.4Market Share for 2022 – Malaysia Ice Cream Market
5.5. Market Share for 2022 – Malaysia Drinking Milk Market
5.6 Market Share for 2022 – Malaysia Other
(Cream, Coffee whiteners and Condensed milk) Dairy Market
5.7 Cross Comparison of Malaysia Butter and Spreads Market, 2022
5.8 Cross Comparison Malaysia Ygurt Market, 2022
5.9 Cross Comparison Malaysia Cheese Market, 2022
5.10 Cross Comparison Malaysia Ice Cream Market, 2022
5.11 Cross Comparison Malaysia Drinking Milk Market, 202
5.12 Cross Comparison Malaysia Other Dairy Market, 2022
6.1 PORTER’s Five Forces Analysis for Malaysia Dairy Food Market
6.2 Growth Drivers in the Malaysia Dairy Food Market
6.3 Trends and Developments in the Malaysia Dairy Food Market
6.4 Key Challenges in the Industry
6.5 Regulatory Landscape of Malaysia Dairy Foods Market
7.1 Future Market Size Analysis of Malaysia Dairy Food Market by Volume, 2022-2027
7.2 Future Market Size of Malaysia Dairy Foods Market by Value, 2022-2027
7.3 Market Segmentation Analysis of Malaysia Butter and Spreads Market, 2027
7.4 Market Segmentation Analysis of Malaysia Yoghurt and Sour Milk Market, 202
7.5 Market Segmentation Analysis of Malaysia Cheese Market, 2027
7.6 Market Segmentation Analysis of Malaysia Ice Cream and Frozen Desserts Market, 2027
7.7 Market Semmentation Analysis of Malaysia Drinking Milk Market, 2027
7.8 Market Segmentation Analysis of Malaysia Others
(Cream, Coffee whiteners and Condensed milk) Market, 2027
8.1 Market Definitions
Step1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step2: Market Building: Collating statistics on dairy food market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for dairy food market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step4: Research output: Our team will approach multiple dairy food providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from dairy food providers.
The Malaysia Dairy Food Market was valued at ~USD 1236 Mn in 2022.
Increasing milk production, rising urbanisation & adopting automated milking system are likely to fuel the growth in Malaysia Dairy Food Market.
Upfield, Mondelez, Fonterra are some of the key players in Malaysia Dairy Food Market
Malaysia Dairy Food Market is expected to reach ~USD 1421 Mn by 2027.
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