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Malaysia Education Market Outlook to 2023

By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education

Region:Asia

Author(s):Debolina Chakrabarti

Product Code:KR871

Download Sample Report
Published On

September 2019

Total pages

206

About the Report

Click Here for Updated Report On:- Malaysia Private K-12 Education Market Outlook to 2026
The report titled, "Malaysia Education Market Outlook to 2023 - By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education" provides an overview on the industry revenue with prime focus on K-12 Private Education Market, Higher Education Market and Test Preparatory Market.
The report also covers future outlook and projections analysis along with SWOT analysis, analyst recommendations and investors’ perspectives highlighting the success factors for penetrating the market. The industry report has been analyzed on the basis of the major players, government regulations, enrollment and popular courses, emerging trends and future outlook. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years.

Malaysia Education Market Overview and Size
Malaysia aims to become the hub for higher education. The country has a target to enroll higher number of international students in the next 5 years as compared to 2018. Malaysia’s Gross Enrolment Ratio in 2017 in tertiary level education was of 41%, which is higher than most of the Asian countries, and higher than the world average. Number of private schools and universities are higher than number of government and government-aided schools and universities, which indicates the government’s motives to diversify and widen the education sector by permitting private players to enter and run the education industry. Malaysia is increasingly becoming a globally preferred destination for higher education owing to its world-class quality of education and reasonable cost of living.

Market Segmentation

By Sector (Higher Education, K-12 Education, E-Learning and Test Preparation Education)
Higher education industry has dominated the market in terms of Revenue in the year 2018.Private universities charged the highest fee amongst all the educational institutes in the overall industry and their fees have been rising sharply over the years, thereby leading to a surge in revenues over the years.
Better quality and global perspective to education in international schools led to higher enrolments in these schools, consequently leading to K12 industry contributing significantly to the overall market in the year 2018.
Declining number of test takers and preference of institutes to move students to Singapore has led to the fall in share of revenues for the test preparation industry in 2018.

Malaysia Higher Education Industry
With a multi-ethnic population of about 31.62 million, Malaysia has 477 private higher education institutions, of which 53 are private universities and 36 are private university colleges. Malaysia is also home to 10 foreign university branch campuses, which serves the purpose of turning Malaysia into a regional higher education hub. These HEIs offer a wide range of tertiary qualifications at affordable prices.

By type of Universities (Government, Private and Other Universities):
Out of the total number of people enrolled for higher education in the country in 2018, majority was enrolled in private universities. The higher percentage of enrollments in private universities than that of public universities is because private universities provide opportunity and access for local students to enroll in the courses of their choice whereas public universities have limited seats. Public universities have more stringent policies in terms of admission, which is absent in private universities.

By Gender (Male and female):
In general, females have been observed to have higher enrollments than males, despite male population being higher than the female population. This is mainly due to the fact that females are observed to crack entrance exams of universities more than males can; hence they secure admissions to higher education institutions more than their male counterparts.

Malaysia K-12 Education Industry
The Ministry of Education played a significant role in augmenting the industry revenues during the review period by enforcing the Malaysia Education Blueprint in 2013 which defined the course of education reform over the next decade. It has mandated universal access of education to children and has an ambitious goal of ensuring full enrollment of all children from preschool to upper secondary school by 2020.

By Type of Schools (Public and Private):
The overall K-12 education industry in Malaysia has been majorly captured by the public schools operating in the country. There were 33,089 public schools in the country by 2017. The growing demand for better quality education in the country has made private players to tap this sector over the years. The total number of private schools in the country has been evaluated at 10,192 in 2017.

By Level (Primary, Intermediate and secondary):
Primary education market has accounted for the highest share in the total revenue of K12 industry during 2018. Second largest share has been gathered by lower secondary education. Upper secondary level has contributed the least in the total revenue during 2017.

By Teacher Enrollments:
Maximum teachers were hired in national primary schools. This is because maximum students in K12 were enrolled in primary level. Total teachers in government and government-aided schools are reported to be 421,259 in 2017 out of which the maximum taught in secondary schools.

Malaysia Vocational and Technical Training Industry

By Teacher Enrollments:
Maximum teachers that were enrolled to various training institutes in Malaysia were in vocational colleges. Technical and vocation education held a low share in total school enrolments in 2018. This is a relatively low number; therefore, there exists a vast market to be tapped into. The government is promoting vocational and technical skill sets.

By Students Enrollments:
In 2017, maximum enrollments were found to be in civil engineering and enrollments by males constitute a dominant share of all students in 2018. For 2017, the highest enrollments for technical education were projected to be in Perak area; therefore this appears to be a profitable market for expansion of more technical institutes. In 2017, civil engineering held the maximum share amongst all the fields of technical and vocational education.

Malaysia Test Preparation Industry Segmentation
The overall enrolments in the Test preparation industry in Malaysia has been declining in the past few years. As more and more universities are setting up their branches in Malaysia and as Malaysia is slowly moving to become an Educational Hub, students do not have the incentive to go abroad. In the future it is expected that, the overall share of the test preparation industry is expected to decline. IELTS is preferred more than TOEFL and GRE is preferred more than GMAT.

By Type of Tests (SAT, IELTS, GRE, TOEFL and GMAT):
Maximum students were enrolling to undertake IELTS in 2018. This is the highest in terms of enrolments, owing to the fact that this exam tests proficiency in English and Malaysian students sit for this exam to be at par with global communication skills. Although the highest share of enrollments were from IELTS, but GRE contributed to the highest share of the pie to revenues in 2018.  

Malaysia Education Market Future Outlook and Projections 
The Malaysian education industry is expected to grow at a CAGR of more than 6% during the period 2018-2023. The allocation of USD 14.33 billion to education sector of the country in the 2018 annual budget is anticipated to cause the development of education industry during the projected period, thereby leading to the growth of all sectors. The rise in number of private universities and foreign universities of Australia and UK with branch campuses in Malaysia, as well as higher influx of foreign students is expected to be one of the major growth drivers of revenue in the outlook period.
 
Key Segments Covered

By Malaysia K-12 Education Market:
  • Level of education (Kindergarten, Primary and Secondary Schools)
  • Ownership of schools on the basis of various levels of education (Public and Private Schools)
  • Gender in various levels of education (Male and Female)
  • By various regions on the basis of number of enrollments
  • Number of schools (Public and Private)
By Malaysia Higher Education Market:
  • Type of Universities (Public and Private Universities)
  • Gender (Male and Female)
  • Academic Degree (Bachelors, Master’s and Diploma)
  • By Nationality (Domestic, International students)
By Vocational and Technical Training Industry:
  • Region
  • Gender (Male and Female)
  • Courses
By Malaysia Test Preparatory Market:
  • Types of Tests (SAT, IELTS, GRE, TOEFL and GMAT)

Time Period Captured in the Report:
  • Historical Period – 2013-2018
  • Forecast Period – 2019-2023

Key Target Audience
  • Private K-12 Schools
  • Government Organizations
  • Test Preparation Institutes
  • Private Vocational Training Institutes
  • International Schools
  • International Colleges/Universities
  • Investors in Education Sector

Companies/Schools/Universities Covered:

Malaysia K-12 International Schools:
Cempaka International Schools, Sunway International Schools, Tenby International Schools, GEMS International Schools,
Regent International Schools, Mont Kiara, St. John’s International Schools, The International School of Parkcity, Global Indian International Schools.
 
Higher Educational Universities/Colleges: Universiti Teknologi Mara, Universiti Teknologi Malaysia, Universiti Islam Antarabangsa Malaysia, Universiti Utara Malaysia, Universiti Sains Malaysia, Universiti Putra Malaysia.
 
Test Preparation: Manhattan Review, Manhattan Elite Prep, Benefit Prep, ELS Malaysia, Inspire Education
Key Topics Covered in the Report
  • Malaysia Education Industry Size
  • Malaysia Education Industry Future Outlook
  • Malaysia K-12 Education Industry
  • Malaysia K-12 Education Industry Segmentation
  • International Schools in Malaysia
  • Trends and Developments in Malaysia K-12 Education Industry
  • Competitive Landscape of Malaysia K12 Education Industry
  • Malaysia K-12 Education Industry Future Outlook and Projections
  • Trends and Developments in Malaysia Test Preparation Industry
  • Competitive Landscape of Malaysia Test Preparation Industry
  • Malaysia Test Preparation Industry Future Outlook and Projections
  • SWOT Analysis for Malaysia Education Industry
  • Government Regulations
  • Analyst Recommendations
  • Investment Avenues

Products

By Malaysia K-12 Education Market:
  • Level of education (Kindergarten, Primary and Secondary Schools)
  • Ownership of schools on the basis of various levels of education (Public and Private Schools)
  • Gender in various levels of education (Male and Female)
  • By various regions on the basis of number of enrollments
  • Number of schools (Public and Private)
By Malaysia Higher Education Market:
  • Type of Universities (Public and Private Universities)
  • Gender (Male and Female)
  • Academic Degree (Bachelors, Master’s and Diploma)
  • By Nationality (Domestic, International students)
By Vocational and Technical Training Industry:
  • Region
  • Gender (Male and Female)
  • Courses
By Malaysia Test Preparatory Market:
  • Types of Tests (SAT, IELTS, GRE, TOEFL and GMAT)
Time Period Captured in the Report:

Companies

Companies/Schools/Universities Covered:
Malaysia K-12 International Schools: Cempaka International Schools, Sunway International Schools, Tenby International Schools, GEMS International Schools,
Regent International Schools, Mont Kiara, St. John’s International Schools, The International School of Parkcity, Global Indian International Schools.
Higher Educational Universities/Colleges: Universiti Teknologi Mara, Universiti Teknologi Malaysia, Universiti Islam Antarabangsa Malaysia, Universiti Utara Malaysia, Universiti Sains Malaysia, Universiti Putra Malaysia.
Test Preparation: Manhattan Review, Manhattan Elite Prep, Benefit Prep, ELS Malaysia, Inspire Education

Table of Contents

1. Executive Summary
Key Takeaways for Overall Education
Malaysia Education Market Overview
Malaysia Education Industy Segmentation
Malaysia Higher Education Industry
Malaysia K-12 Education Industry
Malaysia Kindergarten Industry, 2018
Malaysia Vocational and Technical Training Industry
Malaysia Test Preparation Industry Segmentation
Malaysia Education Industry Future Outlook and Projections

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Consolidated Research Approach
Market Sizing – Malaysia Education Industry
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Limitations- K12 Market
Limitations- Higher Education Market
Limitations- Test Preparation Market
Final Conclusion

3. Malaysia Education Industry Introduction

4. Malaysia Education Industry Size, 2013-2018


5. Malaysia Education Industry Segmentation, 2013-2018

5.1. By Sector (K-12 Education, Higher Education, and Test Preparation Education), 2013-2018

6. Malaysia Kindergarten Education Industry, 2013-2018
6.1. Introduction to Malaysia K-12 Education Industry, 2013-18
6.2. Strategy of Private Pre-Schools in Malaysia
6.3. Prerequisites To Set Up a Kindergarten in Malaysia
6.3.1. Business Registration
6.3.2. Location and Premises
6.3.3. Board of Governors
6.3.4. Curriculum
6.3.5. Fees
6.3.6. Principal and teachers
6.3.7. Application Process
6.4. Kindergarten Industry Segmentation
6.4.1. By Region
6.4.2. By Number of Teachers
6.4.3. By Gender
6.5. Competitive Scenario of Top Ten Kindergartens in Malaysia
6.6. Atom and the Dot
6.7. Analyst’s Recommendations

7. Malaysia K-12 Education Industry, 2013-2023
Pre-School Education
Primary Education
Secondary Education
Technical and Vocational Education
7.1. Malaysia K-12 Education Industry Size by Revenue, Enrollment and Number of Schools, 2013- 2018
7.2. Malaysia K-12 Education Industry Segmentation, 2013-2018
7.2.1. By Level of Education (Kindergarten, Primary and Secondary), 2013-2018
7.2.2. By School Type (Government and Private), 2013-2018
Pre-School Level Education Enrollments (Government and Private Schools), 2013-2018
Primary and Secondary Level Education Enrollements (Government and Private Schools), 2013-2018
7.2.3. By Region (Enrolments), 2013-2018
Pre School Enrollments
Primary And Secondary Level Education
7.2.4. By Type of Schools (Government and Private), 2013-2017
7.3. Trends and Developments in Malaysia K-12 Education Industry
7.3.1. Rising Fee of K-12 Schools
7.3.2. Decreasing Dropout Rates
7.3.3. Improving quality of Pre schools
7.3.4. Decreasing Enrolment in National Schools
7.3.5. Increasing Enrolment in Private Schools
7.4. Competition Scenario in Malaysia K-12 Education Industry
7.5. Cross Comparison of Major Schools
7.6. Malaysia K-12 Education Industry Future Outlook and Projections, 2018-2023 E
7.7. Catchment Areas and Cluster Mapping
Population Mapping of Children Under 18 Years on The Basis of State, 2018
7.8. Prerequisites For Market Entry For Private/International Schools in Malaysia
Introduction
7.8.1. Licensing, Registration, Immigration and Equity Policy
Local Incorporation
Approval to Establish an International/Private School
Registration of International/Private School
Equity Policy
Specific Immigration Procedures
7.8.2. Eligibility Criteria
International Schools
Private Schools
7.9. Analyst Recommendations

8. Malaysia Higher Education Industry, 2013-2023
8.1. Malaysia Higher Education Industry Size, 2013-2018
8.2. Malaysia Higher Education Industry Segmentation
8.2.1. By Type of Universities (Private and Public Universities), 2013-2018
8.2.2. By Gender (Male and Female), 2017
8.2.3. By Academic Degree (Bachelor’s, Master’s and Diploma), 2013-2017
8.2.4. By Field of Study (Education; Arts and Humanities; Social Sciences; Business and Law; Science, Mathematics and Computer; Engineering, Manufacturing and Construction; Agriculture and Veterinary; Health and Welfare; Services and General Programmes), 2013-2018
8.2.5. By Nationality (Domestic, International), 2013-2018
8.3. Trends and Developments in Malaysia Higher Education Industry
8.3.1. Increasing Number of Private Universities and Foreign University branches
8.3.2. Increasing effectiveness of teaching and learning
8.3.3. Lax Government Governance on Private HEIs to Promote PPP
8.4. Issues and Challenges of Malaysia Higher Education Industry, 2018
8.4.1. Employability of graduates
8.4.2. Challenges for incoming foreign students
8.5. Competitive Landscape of Malaysia Higher Education Industry, 2017
8.5.1. Market Share of Major Universities in Malaysia Higher Education Industry, 2017
By Enrollments, 2017
8.6. Malaysia Higher Education Industry Future Outlook and Projections, 2018-2023E
8.6.1. Pagoh Educational Hub
8.7. Analyst’s Recommendations

9. Malaysia Vocational and Technical Training Industry, 2013-2018
9.1. Malaysia Vocational and Technical Training Industry Size, 2013-2018
9.2. Malaysia Vocational and Technical Training Industry Segmentation
9.2.1. By Enrollments, 2013-2017
By Region, 2013-2017
By Gender, 2013-2017
By Percentage Shares in Vocational Training By course, 2013-2017
9.3. Issues and Challenges in Malaysia Vocational and Technical Training Industry
9.3.1. Curriculum and Multiplicity of Provision, Certification, Standard.
9.3.2. Poor Perception & Recognition of TVET
9.3.3. Shortage of Technical Teaching Staff
9.3.4. High Cost of Technical Education
9.3.5. Employability of Graduates
9.3.6. Flexible Access to TVET
9.3.7. Enculturation of TVET Amongst the Masses
9.3.8. Weak Monitoring and Evaluation and Demand-Supply Mismatch
9.3.9. Lacking Efficiency and Quality
9.3.10. Completion Rates
9.4. Competitive Landscape of Malaysia Vocational and Technical Training Industry, 2017
9.4.1. Market Players in Malaysia Vocational and Technical Training Industry
Technical and Vocational Training Corporation (TVTC)
9.5. Malaysia Vocational and Technical Training Industry Future Outlook and Projections, 2018-2023
9.6. Entry Opportunities and Factsheet For Entry Private TVET Players
9.6.1. Gap Areas for Private TVET Entry
Skills Crisis
Gaps In Curriculum, Skill Sets Required
‘B40’ Training
Blue Collared Jobs In Demand
Industries With Highest Demand of Labour
Delays
Others
9.6.2. Competitive Scenario of Existing TVET PPPs
9.6.3. Statistics
Thematic Indicators
Job Vacancies
9.6.4. National Qualifications Framework
Accreditation- Quality Assurance
9.6.5. Ease of Business for TVET
9.7. Analyst’s Recommendations

10. Malaysia Test Preparation Industry, 2013-2023
10.1. Malaysia Test Preparation Industry Size, 2013-2018
10.2. Malaysia Test Preparation Industry Segmentation, 2013-2018
10.2.1. By Tests (GRE, GMAT, IELTS, TOEFL, SAT), 2013-2018
10.3. Trends and Developments in Malaysia Test Preparation Industry
10.3.1. Moving Malaysian students to Singapore
10.3.2. Varying of Fees of Test Preparation Institutes
10.3.3. Declining Number of GRE and GMAT Test Takers
10.4. Competitive Landscape in Malaysia Test Preparation Industry, 2017
10.4.1. Competition Scenario in Malaysia Test Preparation Industry, 2017
10.4.2. Major Players (Manhattan Review, Manhattan Elite Prep, Benefit Prep, ELS Malaysia, Inspire Education) Operating in Malaysia Test Preparation Industry, 2018
10.5. Malaysia Test Preparation Industry Future Outlook and Projections, 2018-2023E

11. Malaysia E-Learning Industry, 2013-2023
11.1. Malaysia E-Learning Market Overview And Genesis
11.2. Malaysia ICT Program- Public Sector ICT Strategic Plan 2016-2020
11.3. Goals of Public Sector ICT Strategic Plan 2016-2020
11.4. Malaysia E-learning Industry Value Chain Analysis Flow Chart
11.5. Malaysia E-learning Industry Size, 2013-2018
11.6. Competitive Landscape of Malaysia E-Learning Market, 2018
11.6.1. Key Metrics of Malaysia E-Learning Market
11.6.2. Key Factors of Competition
11.6.3. Competitive Landscape of K12 and HEI’s E-Learning Companies
11.6.4. ITTV Education
11.7. Malaysia E-Learning Market Future Outlook and Projections, 2018-2023
11.8. Analyst’s Recommendations

12. SWOT Analysis for Malaysia Education Industry

13. Amendment to the Private Higher Educational Institutions Act, 2017


14. Malaysia Education Industry Future Outlook and Projections, 2018-2023


15. Investment Avenues

15.1. Parameters to be considered for investing
15.1.1. Barriers to entry
High requirements of Capital
Reputation
15.1.2. Increase in Price Quicker than Inflation
15.1.3. Demand more than supply
15.1.4. Long term revenue visibility
15.1.5. Negative Working Capital
15.2. The Impact Of Regulations
15.3. Past Developments In Investment In Education
15.4. Lucrative Investment pockets
15.4.1. Tutoring and after-school activities
15.4.2. TVET
15.4.3. Functional English tutoring in e-learning portals
15.4.4. ICT

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