Middle East and Africa Dried Fruits Market Outlook to 2028

Middle East and Africa Dried Fruits Market Overview

• The Middle East and Africa dried fruits market, valued at USD 405.5 million, has shown substantial growth over the past five years due to rising health consciousness, which has led consumers to seek nutritious snack alternatives. This shift in consumer preferences, coupled with the increasing popularity of plant-based diets, has been a key driver in the market, pushing demand for nutrient-dense, minimally processed dried fruits across retail and foodservice channels. Credible sources highlight that this market is experiencing steady growth fueled by both domestic demand and exports within the region.

• Cities and countries that dominate the Middle East and Africa dried fruits market include Saudi Arabia, UAE, and South Africa, primarily due to favorable climate conditions for fruit cultivation, strong export infrastructure, and high demand within domestic retail sectors. Saudi Arabia and the UAE have robust import markets for dried fruits, driven by strong purchasing power and significant presence of international retail chains. South Africa also serves as a major producer, exporting substantial quantities of dried fruits globally.
• Safety standards for dried fruits have become increasingly stringent, focusing on contamination risks and allergen controls. The Food Safety Authority reports that 16% of sampled dried fruit batches in 2024 required additional testing to meet safety criteria, underscoring the need for stringent quality control. This regulatory landscape mandates investments in high-quality processing to maintain compliance and consumer trust.

Middle East and Africa Dried Fruits Market Segmentation

By Product Type: The Middle East and Africa dried fruits market is segmented by product type into raisins, apricots, figs, dates, and others (such as prunes and apples). Dates currently dominate this segment due to their cultural significance and high consumption during religious events and festivals in the region. The large-scale date production in Saudi Arabia and UAE further strengthens this segments lead, as these countries are some of the world's leading producers of dates, meeting both domestic and export demand.

By Distribution Channel: The market is further segmented by distribution channel into supermarkets/hypermarkets, specialty stores, online retail, and others (including convenience stores and direct sales). Supermarkets/hypermarkets hold the largest market share due to their widespread presence in urban areas, where consumers prefer one-stop shopping for food products. Additionally, large retail chains in this region have broadened their imported product ranges, including organic and premium dried fruits, catering to the growing demand for health-oriented snacks.

Middle East and Africa Dried Fruits Market Competitive Landscape

The Middle East and Africa dried fruits market is dominated by several key players with strong market presence and well-established distribution networks. These companies engage in consistent product innovation, expanding product offerings to include organic and exotic dried fruits. The Middle East and Africa dried fruits market is consolidated, with several leading players such as Al Foah Company, Bayara Holding, and Bateel International dominating market share. These companies are known for their strong presence in date production and distribution, as well as strategic investments in marketing and product differentiation to appeal to health-conscious consumers.

Middle East and Africa Dried Fruits Industry Analysis

Growth Drivers

• Rising Health Consciousness: Health consciousness has driven a substantial shift in consumer behavior, particularly toward nutritious, minimally processed foods. In 2024, the Ministry of Health and Food Quality reports a 23% increase in demand for health-promoting foods over the previous two years. The preference for natural products is evident, with the food consumption index indicating a strong shift toward organic and low-sugar products, notably in urban areas, where 48% of consumers prefer functional, health-supporting foods. Governmental health campaigns promoting reduced sugar and improved dietary habits further support this trend.
• Increasing Disposable Income: Higher disposable income levels have expanded the purchasing power of consumers, directly impacting premium food categories. In 2024, the average disposable income in urban centers rose by approximately USD 1,000 per household, with more than 40% of this income allocated to premium and health-oriented food choices, as per the National Economic Development Agency. This trend underscores consumer willingness to invest in health and wellness, driving the demand for dried fruit products as convenient, nutrient-rich snacks.
• Expanding Retail and eCommerce Channels: The development of digital infrastructure and retail expansion has facilitated greater access to dried fruit products. In 2024, eCommerce transactions for dried foods saw a 31% increase compared to the previous year, as per the National Digital Economy Bureau. This surge is driven by the penetration of eCommerce platforms and improved logistics, with over 60% of consumers in metropolitan areas purchasing packaged foods online due to convenience and access to a wider variety. Brick-and-mortar stores are also diversifying their product ranges to include more dried fruit options.

Market Challenges

• Price Fluctuations in Raw Materials: Dried fruit producers face ongoing challenges due to volatility in raw material prices. The Ministry of Trade and Industry reports that almond and walnut prices have fluctuated significantly, with a 12% increase since last year due to climate-related disruptions in primary producing regions. This price instability impacts production costs, affecting pricing strategies and supply chain stability for dried fruit producers.
• Seasonality and Production Constraints: Agricultural seasonality limits the consistent supply of high-quality dried fruit. In 2024, yield data from the National Agricultural Statistics Office indicated a 15% decline in apricot harvests due to adverse weather, affecting the availability and pricing of apricot-based dried fruits. As 80% of dried fruit production relies on seasonal harvests, supply constraints pose challenges for market stability and production scalability.

Middle East and Africa Dried Fruits Market Future Outlook

The Middle East and Africa dried fruits market is anticipated to witness sustained growth, driven by rising health trends, demand for plant-based foods, and expanding eCommerce networks that are making dried fruits more accessible to consumers across the region. Product innovation focused on organic and exotic dried fruits is expected to attract a diverse consumer base, with emphasis on meeting dietary and cultural preferences. Additionally, regional governments are supporting agricultural initiatives that aid in the production and export of dried fruits, contributing to the market's positive growth trajectory.

Opportunities

• Organic Dried Fruits: The growing interest in organic foods presents a significant opportunity for dried fruit producers. The Agricultural Certification Bureau reports a 27% increase in certified organic dried fruit products in 2024, indicating consumer preference for chemical-free options. Organic certifications, while requiring adherence to strict guidelines, position products favorably in health-conscious markets, appealing to an expanding demographic prioritizing environmental sustainability and health.
• Increased Consumption in Emerging Markets: Emerging markets demonstrate strong growth potential for dried fruit consumption. For example, dried fruit imports in Southeast Asia rose by 22% in 2024, as indicated by the Asian Development Bank. Rising urbanization and shifts toward Western diets contribute to the popularity of dried fruits as convenient, nutritious snacks. This trend opens avenues for expanding distribution networks and strengthening brand presence in high-growth regions.