North America Electric Scooter Market Outlook to 2028

North America Electric Scooter Market Overview

• The North America electric scooter market is valued at USD 620 million, driven by the growing demand for eco-friendly urban transportation solutions. The surge in fuel prices, coupled with increasing government support for electric vehicle (EV) adoption through subsidies and tax rebates, has further accelerated the market’s growth. Additionally, advancements in battery technology have made electric scooters a more viable and affordable option for consumers across the region.
• Dominant cities such as New York, Los Angeles, and San Francisco lead the North American electric scooter market. These cities have adopted policies that support electric vehicle infrastructure and offer shared micro-mobility services, making electric scooters a preferred mode of transport for short-distance commuting. The high population density and existing urban transport challenges also drive the demand in these cities, where electric scooters provide an efficient and eco-friendly alternative to traditional vehicles.
• Federal incentives have played a crucial role in supporting the adoption of electric scooters. The US federal government offers tax credits and grants to manufacturers and consumers to encourage the transition to electric vehicles, including electric scooters. For instance, the Clean Vehicle Credit provides financial support for electric scooter buyers, making it more accessible to a broader audience. The US Department of Transportation indicates that these incentives, along with new policies for emissions reduction, have increased EV sales, with electric scooter adoption showing a parallel rise.

North America Electric Scooter Market Segmentation

• By Product Type: The North America electric scooter market is segmented by product type into retro electric scooters, folding electric scooters, and off-road electric scooters. Recently, folding electric scooters have held a dominant market share due to their convenience and portability. These scooters cater to the needs of urban commuters who prefer lightweight, compact vehicles that can easily be carried and stored in confined spaces, such as offices or public transport. As the urban population continues to grow, the demand for folding electric scooters is expected to remain strong.

• By Battery Type: The electric scooter market is also segmented by battery type into lead-acid batteries, lithium-ion batteries, and nickel-metal hydride batteries. Lithium-ion batteries dominate this segment, accounting for a notable share due to their lightweight, high energy density, and longer lifespan. With the growing emphasis on battery efficiency and performance, lithium-ion batteries have emerged as the preferred option for most electric scooter manufacturers. Their ability to recharge quickly and provide extended ranges further boosts their popularity in the market.

North America Electric Scooter Market Competitive Landscape

The North America electric scooter market is dominated by both established players and emerging companies, with brands focusing on innovation, battery performance, and urban mobility solutions. Players such as Bird Rides, Inc. and Lime have established themselves in the shared mobility sector, while others, like Segway and Gogoro, are leading in consumer electric scooter manufacturing. The competitive landscape is characterized by technological advancements, strategic partnerships, and expansions into new geographical markets, with companies investing heavily in R&D to enhance product performance and customer experience.

North America Electric Scooter Market Analysis

North America Electric Scooter Market Growth Drivers

• Urban Mobility Demand: The rising demand for sustainable urban mobility is driving the adoption of electric scooters in North America. According to the World Bank, North America’s urban population reached over 298 million in 2024, pushing cities to focus on reducing congestion and carbon emissions. Electric scooters provide an efficient, low-emission solution for short-distance commuting, which aligns with government sustainability goals. As more people seek eco-friendly transportation, the adoption of electric scooters is growing, contributing to cleaner urban environments. Additionally, the International Energy Agency (IEA) reports that North American cities have witnessed a remarkable push for electrification in urban transit systems.
• Technological Advancements in Battery Technology: Substantial technological advancements in battery technology have made electric scooters more efficient and reliable. The average battery capacity for electric scooters has risen to 3-4 kWh, offering longer ranges and shorter charging times. The US Department of Energy highlights that advancements in lithium-ion battery technology have reduced charging times by 30% over the past five years. Additionally, new solid-state battery innovations promise to further enhance performance and safety. These developments are critical for addressing range anxiety and improving the practicality of electric scooters for everyday use, making them more attractive to consumers in urban and suburban areas.
• Increased Fuel Prices: As fossil fuel prices continue to rise, electric scooters have emerged as a cost-effective alternative for personal mobility. In 2024, the average price of gasoline in the US reached $3.80 per gallon, increasing the operational costs of traditional fuel-powered vehicles. In contrast, the cost of charging an electric scooter averages $0.13 per kWh, offering a substantial economic advantage. The World Bank indicates that North America’s fuel prices have remained volatile, making electric scooters a more attractive option for cost-conscious consumers. This economic shift is encouraging a broader transition to electric mobility solutions.

North America Electric Scooter Market Challenges

• Lack of Charging Infrastructure: A major challenge facing the North American electric scooter market is the insufficient charging infrastructure. The US Department of Energy reports that there are approximately 130,000 public EV chargers in the US, with only a fraction of these accessible for electric two-wheelers. As of 2024, cities like New York and Los Angeles have made efforts to expand charging networks, but coverage remains limited in suburban and rural areas. This lack of infrastructure restricts the widespread adoption of electric scooters, as consumers are hesitant to invest in vehicles without reliable charging options.
• High Initial Purchase Cost: Electric scooters often have a higher initial purchase cost compared to traditional gasoline-powered models, which poses a barrier for consumers. The average price of an electric scooter in North America in 2024 is around $3,500, compared to $2,000 for a conventional scooter. While government incentives help to offset these costs, the upfront price remains a challenge for widespread adoption. According to the International Energy Agency, despite cost reductions in battery technology, electric scooters remain more expensive primarily due to the advanced materials used in their manufacturing.

North America Electric Scooter Market Future Outlook

Over the next five years, the North American electric scooter market is projected to experience strong growth, driven by increasing environmental awareness, advancements in battery technology, and government incentives for adopting sustainable transport solutions. As urban areas continue to face congestion, electric scooters will play a pivotal role in addressing the need for efficient, low-emission transportation alternatives. Market growth will also be propelled by the expansion of shared mobility services and the increasing adoption of electric scooters among consumers for personal use. Investment in infrastructure, such as charging stations and battery-swapping networks, will further boost the market’s growth trajectory.

North America Electric Scooter Market Opportunities

• Expansion into Suburban and Rural Areas: Electric scooters have traditionally been an urban mobility solution, but opportunities for expansion into suburban and rural markets are growing. With over 81 million people living in suburban areas in North America in 2024, as per the US Census Bureau, these regions represent an untapped market. Local governments are investing in electrification and infrastructure, making suburban and rural areas more viable for electric scooter use. Improved battery life and the development of portable charging solutions further support the growth potential in these areas, offering new revenue streams for manufacturers.
• Fleet Electrification: Fleet electrification presents a growth opportunity for the electric scooter market. In 2024, approximately 24% of shared mobility programs in North America, including companies like Lime and Bird, have integrated electric scooters into their fleets, according to the IEA. The rise of business-to-business (B2B) programs and last-mile delivery services using electric scooters has also contributed to this growth. Companies are looking to reduce operational costs and emissions by adopting electric fleets. The expansion of electric scooters into these sectors creates new avenues for revenue and positions the market for future growth.