Oman Online Advertising Market Outlook to 2023
By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)
Region:Middle East
Product Code:KR820
June 2019
90
About the Report
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.
Oman Online Advertising Market Summary: Market Overview Oman Online Advertising Market is currently placed in early growth stage. Brands and advertisers still hold higher preference for traditional modes of advertisement namely, TV, newspaper and radio. However, the market is witnessing considerable transition towards digital advertisement upon analyzing the grooming potential of smartphones and internet penetration in the country. Companies are now increasingly adapting the use of online social network as a key marketing tool. The players are focusing on tapping the large pool of the ‘forever online’ consumers to convert them into their clientele. The digital advertising landscape is developing at an astonishing pace as media proliferation and technology are together yielding newer ways of connecting with consumers. The market still lacks correct awareness and understanding regarding consumer behavior. Online advertising spent is expected to witness sound growth at a CAGR of close to 4% during the revenue period 2013-2018.
Oman Online Advertisement Market Segmentation
By Type of Advertising (Social Media, Search, Video, Banner and Online Classified and Others): Social media advertising has been gaining popularity as the number of people using these websites is increasing considerably. This has been most dominant in 2018. Facebook along with YouTube and Google have been the highest penetrated markets. This is followed by Instagram, Twitter and LinkedIn. Banner Advertising and Online Classified would witness a fall in the relative share by 2023.
By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA): CPM model is widely preferred over other models in Oman. It is primarily used in Social Media Advertisements. Cost per Mile (CPM) denotes the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) shows the charges as per any particular action desired by the advertiser. CPC model hold the second highest share which is commonly used by publishers owing to the dominance of search advertising. The CPM and CPC models are expected to maintain higher more popularity by 2023.
By Sectors/Industries (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and Others): Hospitality & Tourism sector has been the largest spending sector for online advertisement in 2018 owing to increase in industry competition and nature of industries. This is followed by the FMCG & BFSI respectively so as to maintain higher visibility of products & service launched. Telecommunication and automotive held the 4th and 5th largest market respectively followed by Healthcare sector. Healthcare is coming up with innovative medical services and need to raise awareness among consumers. Retail is an emerging sector that will grow at a strong growth with rise in disposable income and surging preference towards shopping from traditional brick and mortar model.
Products
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Online Advertising
- Investors
Time Period Captured in the Report:
- Historical Period: 2013-2018
- Forecast Period: 2019-2023
Companies
Advertising Agencies Covered:
- Al Nahda Advertising Co LLC
- Arab House Bullseye Marketing LLC
- Creative Communications Advertising and Marketing LLC
- Fortune Promoseven Advertising, Havas Worldwide Muscat
- Oman Advertising Agency LLC
- Pargon
- Talks International LLC
- UMS Advertising
Advertising Platforms Covered:
- YouTube
- Snapchat
Table of Contents
1. Executive Summary
1.1 Oman Online Advertising Market Executive Summary
2. Research Methodology
2.1 Definitions
2.2 Abbreviations
2.3 Consolidated Research Approach
2.3.1. Market Sizing, Limitation and Services– Online Advertising Market
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix
3. Oman Online Advertising Market Introduction
3.1 Overview and Genesis
3.2 Pre Requisite for Opening an Advertising Agency in Oman
3.3 Success factors in Oman Online Advertisement Market
4. Value Chain Analysis of Oman Online Advertising Market (Advertisers, Online Advertising
Agencies, Publishers, End Users)
4.1 Role of Entities in Value Chain Analysis
4.2 Mechanism in which Ads are placed
4.2.1. Buy Side Mechanism
4.2.2. Sell Side Mechanism
5. Oman Online Advertising Market Size by Spending, 2013-2018
6. Oman Online Advertising Market Segmentation
6.1 By Medium (Mobile and Desktop), 2018-2023
6.2 By Model Basis (Cost Per Mile, Cost Per Click, Cost per Action), 2018-2023
6.3 By Type of Advertising (Social Media Advertising, Search Advertising, Video Advertising, Banner Advertising and Online Classified and Others), 2018-2023
6.4 Online Advertising Spent By Sectors (Hospitality, BFSI, Telecommunications, Automotive, Healthcare, Retail and Others), 2018-2023
6.4.1 Hospitality & Tourism sector
6.4.2 BFSI (Banking, Financial Services and Insurance)
6.4.3 FMCG
6.4.4 Telecom
6.4.5 Automotive
6.4.6 Healthcare
7. Growth Drivers and Trends
8. Issues and Challenges in Oman Online Advertising Market
9. SWOT Analysis for Oman Online Advertising Market
10. Regulatory Scenario in Oman Online Advertising Market
11. Competitive Parameters in Oman Online Advertising Market
11.1 Cross Analysis of Existing Advertising Companies by Revenue, Employee Headcount, Active Number of Clients, Major Clientele and Clients Retention Rate, 2018
12. Market Share of Google, Facebook, Instagram, Twitter, Linkedin, Youtube, Others, 2018
12.1 Internet Usage Activities among Male and Female and Social Media Usage (Number of Active Users via Different Platforms)
12.2 Revenue of Major Social Media Platform,, 2018
12.3 Analysis of Social Media Platform (Frequency of Mobile Usage, Penetration of Top Active Social Platforms)
13. Company Profiles of the Major Advertising Companies
13.1 Al Nahda Advertising Co. LLC
13.2 Arab House
13.3 Bullseye Marketing LLC
13.4 Creative Communications Advertising and Marketing LLC
13.5 Fortune Promoseven Advertising (FP7/MCT)
13.6 Havas Worldwide Muscat
13.7 Oman Advertising Agency LLC (OMANAD)
13.8 Paragon
13.9 Talks International LLC
13.10 UMS (United Media Services) Advertising
14. Successful Online Advertisement Campaign – Case Studies
14.1 Case Study- LG – G2 Lab Campaign – Havas Advertising Agency
14.2 Case Study- Experience Oman – Zeenah Advertising agency
15. Company Profiles of the Major Platforms – Customer Profile
15.1 Facebook
15.2 Instagram
15.3 Twitter
15.4 LinkedIn, Snapchat, Youtube
16. Oman Online Advertising Spent Forecast and Projections, 2018-2023
17. Future Market Segmentation
17.1 By Medium, 2018-2023
17.2 By Advertising Types, 2018-2023
17.3 By Sectors, 2018-2023
17.4. By Models, 2018-2023
18. Analyst Recommendations – Success Factors
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