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Philippines Agricultural Equipment Market Outlook to 2023

By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Tillage Equipments and Tillage Equipment), By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and above 130 Hp), By Production (Imported and Domestically Manufactured) and By Region (Luzon, Visayas and Mindanao)

Region:Asia

Product Code:KR864

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Published On

August 2019

Total pages

146

About the Report

The report titled "Philippines Agricultural Equipment Market Outlook to 2023- By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Tillage Equipments and Tillage Equipment), By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and above 130 Hp), By Production (Imported and Domestically Manufactured) and By Region (Luzon, Visayas and Mindanao)"provides a comprehensive analysis on the Agricultural Equipment Market in Philippines. The report covers various aspects including overview and market size, market segmentation, trends and development, issues and challenges, snapshots on (Equipments Financing and Rentals, Aftermarket services and Diesel Engines), competitive landscape, market share of major players (Kubota, Yanmar, Massey Ferguson, CNH, John Deere, McCormick and Landini) in agricultural equipment market. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
 
Philippines Agricultural Equipment Market
 

Market Overview and Size

Genesis: Agricultural Equipment Market started to boom with the introduction of rice combine harvesters by Kubota in 2010. During the initial years, farmers were hesitant in adopting these equipments as they had no knowledge about usage of these equipments and also feared losing their job. However, growing support from the government and private investors, helped in enhancing farm mechanization in the country.

Major Stakeholders:
Agricultural Equipment Market in Philippines is import driven. Domestic demand for equipments is principally met through imports which are primarily imported from countries such as Thailand, Japan, China, US, Korea and India. The major stakeholders in the market are international OEMs, domestic distributors and handful domestic OEMs who import machine parts and combine it to complete the assembling of the machine.

Market Size:
Philippines Agricultural Equipment Market size (based on volume and value) increased in 2018 registering a positive single digit CAGR during 2013-2018.The market growth was fuelled by increasing government subsidies for farm mechanization, training programs organized by DA, increasing adoption of smart farm methods, increased awareness towards farm machine mechanization and growing use of drone technology. However, the market growth is hampered due to high initial cost of investment; technology disabled operators and seasonal changes in the country.
 

Philippines Agriculture Equipment Market Segmentation

By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipments): Tractors recorded for the highest sales in 2018 owing to its wide usage in farming applications including seed bed preparation, sowing and planting, weed removal, plant protection, harvesting and post harvesting. This is followed by combine harvesters that are multi-functional machine used for various purposes such as harvesting, threshing and winnowing into a single process and is mainly dominant in rice and corn farming. On the other hand, Tillage Equipments along with Planters, Seeders and Transplanters including ploughs, harrows and rotovator occupy the least market share.

By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and Above 130 Hp):
Tractors upto 60 Hp contributed a major share in terms of sales volume in 2018 as they support the basic farming activities such as mowing and manure handling along with less cost of investment and compact farm size that has helped the segment in gaining the maximum market share. The demand for tractors between 61-130 Hp occupies the second largest market share as they are utility tractors primarily used for corn cultivation. Tractors above 130 Hp occupy the least market share due to the high price of the machine.   

By Imports and Domestically Manufactured
: Philippines Agricultural Equipment Market is dominated largely by imports. Imported machines occupying a significant market share in 2018 with all major imports majorly carried out from Thailand, China and Japan during the period. Lack of expertise in manufacturing of complex machines and acceptability/trust for domestically manufactured equipments has increased the dependency on imported machines leaving domestically manufactured equipments with a least market share.

By Region (Luzon, Visayas and Mindanao):
Luzon has been the hotspot for the sales of agriculture equipment and occupies a major market share based on units sold in 2018. This can be directly associated with Luzon being the heart of agriculture in the country that has led to increasing demand for agricultural equipments in the area. This is followed by Mindanao, registering second largest demand for agricultural equipments owing to huge volume of sugarcane produced in the region. Mindanao occupies the least market share as the area is under constant terror threat that hampers the development of the region and ultimately reduces the demand for farm equipment in the region. 
 

Competitive Landscape

Agricultural Equipment Market in Philippines is highly concentrated. Kubota is the market leader with the highest market share on the basis of sales of equipment in 2018. This was followed by Yanmar, Massey Ferguson, CNH (Case IH & New Holland), John Deere, McCormick, Landini and Others. These players compete in the agricultural equipment market on the basis of price of equipment, brand image, after sales services, distribution and dealership network, quality of product and marketing and promotion of the products.
 

Philippines Agricultural Equipment Market Future Outlook

Philippines Agricultural Equipment Market is expected to experience an upward trend in terms of sales volume as well as sales value owing to increasing demand for food due to steady growing population, increasing prices of agricultural equipments with emerging players in the market, increasing number of financing options and penetration of driverless tractors in Philippines. Various government supporting policies such as the Rural Development Project and Inclusive Partnerships for Agricultural Competitiveness Project are expected to facilitate growth of agricultural sector and hence increasing the demand for agricultural equipment.
 

Key Topics Covered in the Report

  • Executive Summary
  • Research Methodology
  • Philippines Agriculture Equipment Market Overview
  • Philippines Agriculture Equipment Market Size, 2013-2018
  • Philippines Agriculture Equipment Market Segmentation, 2018
  • Growth Drivers in Philippines Agriculture Equipment Market
  • Issues and Challenges in Philippines Agriculture Equipment Market
  • Regulatory Framework
  • Snapshots on Equipment Financing and Rentals, After Market Services and Diesel Engines
  • Competitive Landscape
  • Company Profiles of Major Players
  • Philippines Agriculture Equipment Future Outlook and Projections, 2018-2023E
  • Philippines Agriculture Equipment Future Segmentation, 2018 - 2023E
  • Analyst Recommendations

Products

By Product Type

  • Tractors
  • Combine Harvesters
  • Planters, Seeders and Transplanters
  • Tillage Equipment (Ploughs, Harrows and Rotovators)

Companies

Key Segments Covered

By Product Type
  • Tractors
  • Combine Harvesters
  • Planters, Seeders and Transplanters
  • Tillage Equipment (Ploughs, Harrows and Rotovators)

By Tractor Segment
  • Upto 60 Hp
  • Between 61-130 Hp
  • Above 130 Hp

By Production
  • Imported
  • Domestically Manufactured

By Region
  • Luzon
  • Visayas
  • Mindanao

Major Companies Covered:

  • Kubota
  • Yanmar
  • Massey Ferguson
  • CNH (Case IH & New Holland)
  • John Deere
  • McCormick
  • Landini

Table of Contents

1. Executive Summary

1.1. Country Overview

Philippines Agriculture Market Overview

Philippines Agriculture Equipment Market overview

Philippines Agricultural Equipment Market Segmentation

Philippines Agriculture Equipments Competitive Landscape

Philippines Agriculture Equipment Future Market Analysis And Projections

2. Research Methodology

2.1. Market Definitions and Size

2.2. List of Abbreviations

2.3. Market Sizing and Modeling

Consolidated Research Approach

Market Sizing

Variables Dependent and Independent

Multifactor Based Sensitivity Model:

Regression Matrix

Limitations

Conclusions

3. Country Overview

3.1. Gross domestic product of Philippines

Past and Current Outlook, 2013-18

Future Outlook

3.2. Distribution of GDP by Agriculture, Manufacturing, Services

Past and Current Outlook, 2013-18

Future Outlook, 2018-23E

3.3. Demographics

3.3.1. Rural and Urban Population

3.3.2. Agricultural and Non Agricultural Population

Past and Current Outlook (2013-18)

Future Outlook, (2018-2023E)

4. Philippines Agricultural Overview, 2018

4.1. General Overview

4.2. Major crops (Rice, Corn and Sugarcane)

4.3. Expected Changes in Cropping Patterns of Major Crops and Factors Driving Change

Rice

Corn

Coconut

5. Value Chain Analysis and Ecosystem

Value Chain Flow Chart for Importing Brands

Value Chain Flow Chart for Market with Domestic OEM’s

5.1. Role and Overview of Various Entities in Philippines Agriculture Equipment Market

5.2. Major Marketing Strategies

6. Evolution of Agricultural Machinery

Supply Side Evolution

Demand Side Evolution

7. Philippines Agricultural Equipment Market Size, 2013-2018

8. Philippines Agricultural Equipment Market Segmentation by Sales Volume, 2018

8.1. By Product Type (Tractors, Combine Harvesters, Planters, Seeders And Transplanters And 
Tillage Equipment), 2018

8.2. By Region (Luzon, Visayas and Mindanao), 2018

8.3. By Place of Production (Imported and Domestically Manufactured), 2018

9. Trade Scenario

Trade of Machineries

Trade Regulations

10. Government Regulations or Associations

11. Customer Profiling

Decision making parameters of farmers

Pain points of farmers

12. Snapshot

12.1. Equipment Financing And Rentals

Government Financing

12.2. Snapshot on Aftermarket Services

12.3. Snapshot on Diesel Engine

13. Price Range at Category-Customer Price

Agricultural Tractors

Combine Harvesters

Rice Transplanters

14. Existing Problems in Agricultural Development in Philippines

15. Competition Scenario

15.1. Competition Scenario (Market Nature, Positioning and Competition Parameters), 2018

15.2. Market Share of Major Players For Tractor Sales In Philippines (By Volume), 2018

15.3. Market Share of Major Players for Combine Harvesters Sales in Philippines (in Volume), 
2018

16. Company Profiles of Major Players in Philippines Agricultural Equipment Market

International OEMs

16.1. Kubota

16.2. Yanmar

16.3. Massey Ferguson

16.4. CNH (Case IH & New Holland)

16.5. John Deere

16.6. McCormick

16.7. Landini

17. Business Model adopted by Major OEM’s in the Tractor Market

17.1. Kubota Philippines Inc.

17.2. Yanmar Corporation

17.3. Massey Ferguson

18. Tractor and Implement Channel Strategies in Philippines

19. Philippines Agriculture Equipments Future Market Outlook, 2018-2023E

19.1. Market Segmentation by Product Type, 2023E

19.2. Market Segmentation by Region, 2023E

20. Customer Insight on Philippines Agriculture Equipments

20.1. What farmers consider before purchasing new agricultural machinery in Philippines

20.2. Usage Patterns for Major Agricultural Equipments in Indonesia

21. Analyst Recommendation

Disclaimer

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