Philippines Fitness Service Market Outlook to 2023
By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas and Mindanao) and by Gender
Region:Asia
Product Code:KR801
May 2019
122
About the Report
Philippines Fitness Service Market Summary: Market Overview Philippines Fitness Service Market is at the growth stage witnessing neck-to-neck competition amongst players in the unorganized & organized sector. Rapidly rising obesity rate, heart problems, and increase in the consciousness regarding improvement in personal health have propelled momentum to the market. The male and female population, between 15 to 44 years, has increased considerably during the review period. The number of fitness centers in the Philippines has increased aggregating a CAGR of close to 7% during 2013-2018 owing primarily to the higher demand from the female population and the opening-up of more centers in the untapped regions of Visayas and Mindanao. The addition of integrated fitness services such as Yoga, Pilates; Swimming; Personal training has complimented the target audience by introducing style, variety & dynamism to the daily fitness regime. Market revenue is expected to witness sound growth at a CAGR of around 8% during the revenue period while the total membership is expected to trace double-digit CAGR during 2013-2018.
Market Segmentation
By Revenue Streams (Membership Fee and Personal Training Fees): The two main revenue sources of a fitness center are membership fee and personal training fee. It has been analyzed that in both organized and unorganized fitness sectors, the major revenue has been generated by membership fees in 2018, more highly skewed in the organized set-up. The revenue generated by personal training has particularly been benefitted by the continuous growth in the demand for qualified fitness professionals and certification courses in the country. Fashion trends such as doing yoga, Pilates, martial arts, kickboxing, and others have also been major reasons for the enormous share of gym membership in the country. However, the presence of fewer and under-qualified personal instructors has inhered growth in this segment.
By Membership Subscription (1 Month, 3 Months, 6 Months and 12 Months): On the basis of a number of members, packages offered for one month have contributed highest in 2018 as it offers higher flexibility and an option to experiment at a lower opportunity cost. It is highly preferred by people joining gyms for the first time & for tourists. The second most preferred package is the 3 months and the 6 months one due to tier pricing which makes them more economical in relation to the 12 months packages. The 12 month’s packages have contributed the lowest share in 2018.
By Major Regions (Luzon, Visayas, and Mindanao): Most of the fitness clubs in the Philippines are located in its capital region, Metro Manila, which is a part of the Luzon region in the Philippines. It has captured the majority share being the commercial capital of the country. The Visayas contributed the second-highest share with its expanding business cluster. The mainstream urban and wealthy population resides in these regions. This set of audience usually opts for a healthy lifestyle and has the resources to spend on fitness services. It is expected that in the coming future there would be a surge in the number of fitness centers in the Visayas and Mindanao regions as they are untapped and their population is on rising.
Competitive Landscape in Philippines Fitness Market: The competition in the industry has been fragmented in terms of revenue generated and membership with a presence of a large number of small unorganized players in 2018. These provide gym membership along with supplementary facilities such as spa, sauna, swimming pool, showers, lockers, and others. A few of the major organized players include Anytime Fitness, Gold’s Gym, Fitness First, Pound for Pound, Slimmer’s World, Kerry Sports, UFC Gym, 360 Fitness, Snap Fitness 24/7, Krav Maga, Army Fitness, Fitness Zone, Fitness Plus, and many others.
Players are competing on the basis of advancement in equipment and entertainment technologies, a gamut of complimentary services and facilities, availability of experienced and qualified fitness personnel, membership packages in terms of different durations and prices, offers and discounts, marketing strategies, personal training services, and timings of classes.
Philippines Fitness Services Market Future Outlook and Projections: Market Size: The Philippines fitness service market revenue has been anticipated to grow at a CAGR of close to 8% from 2018 to 2023. This revenue generation will be supported by the increasing number of membership which is expected to grow with a double-digit CAGR of close to 11% from 2018 to 2023E.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Philippines Fitness Service Market Size
- Philippines Fitness Service Market Segmentations
- SWOT Analysis of Philippines Fitness Service Market
- Trends and Development in Philippines Fitness Service Market
- Issues and Challenges in Philippines Service Fitness
- Competitive Landscape in Philippines Fitness Service Market
- Competitive Scenario in Philippines Fitness Service Market
- Profiles of Major Fitness Clubs in Philippines Fitness Service Market
- Strengths and Weaknesses of Major Players
- Snapshot on Philippines Personal Training Market
- Snapshot of Philippines Yoga Market
- Philippines Fitness Service Market Future Outlook and Projections, 2018-2023E
- Philippines Fitness Service Future Market Segmentation, 2018-2023E
- Analyst Recommendation in Philippines Service Fitness Market
Products
Key Target Audience
- Organized Fitness Service Centers/Gyms (Branded)
- Women fitness service centers
- Mixed fitness service centers
- Major fitness equipment manufacturers
- Investors
- Fitness managers
- Fitness club franchisers
- Personal training certification institutes
- Standalone yoga centers
Time Period Captured in the Report:
- Historical Period – 2013-2018
- Forecast Period – 2019-2023
Companies
Key Segments Covered
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
- Organized
- Unorganized
By Revenue Streams
- Membership Fees
- Personal Training Fees
By Membership Subscription Packages (On the basis of Revenue, Number of Members)
- 1 Month
- 3 Months
- 6 Months
- 12 Months
By Regions (On the basis of Number of Gyms)
- Luzon
- Visayas
- Mindanao
By Gender (on the basis of Revenue and Number of Members)
- Male
- Female
Table of Contents
1. Executive Summary
Market Size and Overview
Market Segmentation
Competitive Analysis
Future Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
General Approach-Market Sizing
Market Sizing–Philippines Fitness Service Market
Variables (Dependent and Independent)
Multifactor Based Sensitivity Model
Regression Matrix
Limitations
Final Conclusion
3. Philippines Fitness Service Market Introduction and Evolution
3.1. Philippines Fitness Service Market Overview and Genesis, 2000-2018
Market Support Statistics (2013-2018)
3.2. Philippines Fitness Service Market Supply Side Evolution, 2000-2018
3.3. Philippines Fitness Service Market Demand Side Evolution
4. Philippines Fitness Service Market Ecosystem, 2018
5. Philippines Fitness Service Market Size (by Revenue, Membership & Number of Fitness Centers), 2013–2018
6. Philippines Fitness Service Market Segmentation, 2018
6.1. By Major Revenue Streams (Gym Membership and Personal Training), 2018
6.1.1. Market Segmentation by Revenue Stream (Gym Membership Revenue and PT Revenue) By Market Structure (Organized and Unorganized), 2018
6.2. By Region (Luzon, Visayas and Mindanao), 2018
6.3. By Membership Subscription (1 month, 3 months, 6 months and 1 year), 2018
6.3.1. By Membership Subscription On the Basis of Market Structure (Organized and Unorganized), 2018
6.4. By Gender Composition (Male and Female), 2018
6.5. By Market Structure (Organized and Unorganized), 2018
6.5.1. On the Basis of Number of Centers, Number of Members and Revenue Generated, 2018
Philippines Organized Gym Market Segmentation by Type of Entity (Mixed Gym and Women’s Gym), 2018
7. Philippines Fitness Service Market Growth Drivers and Trends
7.1. Trends and Recent Developments
7.1.1. HIIT (High Intensity Interval Training)
7.1.2. Workplace Fitness Promotion
7.1.3. Group Training
7.1.4. Wearable Technology
7.1.5. Body Weight and Strength Training Exercises
7.1.6. Preference for Long Term Packages
7.2. Growth Drivers
7.2.1. Increase in Lifestyle Diseases
7.2.2. Boost in Personal Trainer requirement
7.2.3. Growth in Organized Gym Chains
7.2.4. Focus on Opening Up of Female Specific Fitness Centers
7.2.5. Growing Trend Of Corporate Fitness Programs
7.2.6. Change In Demographics Spurred Growth
8. Market Challenges in Philippines Fitness Service Market
9. Customer Profiling-Philippines Fitness Service Market
9.1. Customer Decision Making Parameters, 2018
9.2. Pain Points Of Customers
10. Snapshot on Philippines Personal Training Market, 2013-2023
11. Snapshot on Philippines Yoga Market, 2013-2023
12. SWOT Analysis Philippines Fitness Service Market
13. Competitive Landscape in Philippines Fitness Service Market
13.1. Competition Scenario (Market Nature, Bargaining Power, Entry Barriers, Market Positioning and Competition Parameters), 2018
13.2. Market Share of Major Players (Anytime fitness, Pound For Pound Fitness, Fitness First, Gold’s Gym & Others), 2018
13.3. Strengths and Weaknesses of Major Players (Anytime Fitness, Gold’s Gym, Snap Fitness 24/7, UFC Gym and Kerry Sports Manila) in Philippines Fitness Service market
13.4. Comparison Matrix in Philippines Fitness Service Market, 2018
14. Company Profile Of Major Players In Philippines Fitness Service Market Including Anytime Fitness, Pound for Pound, Snap Fitness 24/7, Krav Maga, Fitness First, Gold’s Gym, Slimmer’s World International, Beyond Yoga, 360 Fitness, Bliss Yoga, UFC Gym, Curves Fitness, Kerry Sports Manila and Others, 2018
14.1. Anytime Fitness
15. Philippines Fitness Service Market Future Outlook and Projections, 2018E– 2023E
15.1. Philippines Fitness Service Future Market Segmentation By Market Structure (Organized and Unorganized) on the basis of Number of Fitness Centers, 2023E
15.2. Philippines Fitness Service Future Market Segmentation by Gender (Male and Female) on the basis of Revenue, 2022E
16. Analyst Recommendations
Space & Capacity
Pricing Strategies & Discounts
Location Play
Fitness Equipment Procurement Strategies
More Diversified Services Portfolio
Technological Upgradation
Marketing Strategies
17. Future Economy Analysis, 2018E–2023E
17.1. Cause and Effect Relationship
Disclaimer
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