Sweet Culinary Institute Market in Riyadh, Jeddah and Dammam – Outlook to 2028F

Market Overview:

Sweet Culinary Institute Market in Riyadh, Jeddah and Dammam is predicted to grow extensively owing to a subsequent surge in the number of institutions and enrolments. Additionally, under Saudi Vision 2030 to diversify the economy 40% of the total secondary level students will join Vocational Studies. Culinary Institute in Riyadh, Jeddah and Dammam operate on different modes including offline, hybrid, and online.

High-quality technical and vocational training programs are offered by the Technical and Vocational Training Corporation to empower Saudi youth and the workforce to pursue careers in a variety of industries. These institutes offer hourly, daily, weekly, monthly and even yearly courses in offline or hybrid mode to students. 

About 19 institutions in Riyadh, Jeddah, and Dammam provide courses on culinary sweets; these institutions have between 3,000 and 4,000 students enrolled overall and operate in three distinct modes: offline, hybrid, and online. A government organization called the Culinary Arts Commission of Saudi Arabia (CAC) was founded in 2020 to assist the Kingdom's culinary arts industry's growth. Its objectives are to grow the culinary arts industry, promote traditional Saudi cuisine, and establish the commission as the industry's developer, enabler, and reference by supporting private enterprises and individuals.

Sweet Culinary Institute in Riyadh, Jeddah & Dammam Market Analysis

• The Saudi Arabian government has launched a new division called the Culinary Arts Commission and taken steps to increase access to culinary education. Furthermore, the growing food and beverage business (~4.0%) in Saudi Arabia, particularly in confectionery, is driving up the need for experienced experts in the area.
• As the government hopes to place 30.0% of high school graduates in the Technical and Vocational (TVT) sector, an additional 1-2 million TVT seats will be needed by 2030.
• Sweet Culinary Institutes in Riyadh, Jeddah, and Dammam mostly target the young male population who fall into the SAR 8,000 - 20,000 household income category.
• The majority of the programs are provided as courses or awards because this format enables the program to be short-term courses that concentrate on specialized skills. A huge part of revenue comes from offline courses, with courses lasting one month to a year accounting for more than half of revenue.
• To improve educational standards, Saudi Sweet Culinary Institutes are giving priority to international partnerships with renowned chefs and culinary schools. Through these collaborations, program quality is improved and students are exposed to international culinary trends and techniques, such as the inauguration of Le Cordon Bleu in Riyadh, Saudi Arabia.

Key Trends by Market Segment:

By Type of Programs: TheSweet Culinary Institute in Riyadh, Jeddah & Dammam Market is classified into three major categories: Diploma, Course/Awards, and Workshops. Course/Awards is dominating the Sweet Culinary Institute in Riyadh, Jeddah & Dammam Market with 56% of the market share. Since this structure allows the program to be short-term courses focusing on specialized skills, most programs are offered as awards or courses followed by Diplomas and Workshops.

By Mode of Delivery: Based on the Mode of Delivery, Sweet Culinary Institute in Riyadh, Jeddah & Dammam Market is categorized into three main categories: online, Hybrid, and Online. Offline mode is the single largest delivery mode in the Sweet Culinary market with a market share of 83% followed by Hybrid and Online. Offline mode is leading the market as students prefer this particular mode due to its easy accessibility to practical classes and greater impact on overall learning.

By Type of Region: The Sweet Culinary Institute in Riyadh, Jeddah & Dammam Market is divided into three major regions: Jeddah, Dammam, and Riyadh. Among the three regions of KSA, Riyadh dominates the Sweet Culinary Institute market with 47% of market share. Riyadh is ruling the market Situated on a desert plateau in the center of the country, Riyadh serves as both Saudi Arabia's capital and primary business hub, making it an ideal location for culinary institutions. Additionally, it is the most populated city in Saudi Arabia is Riyadh with 8.5 million people.

Competitive Landscape:

Major Players in The Sweet Culinary Institute in Riyadh, Jeddah & Dammam Market

• It is projected that by 2030, 1-2 million more TVT seats will be needed since the government hopes to draw 30.0% of recent high school graduates into the TVT industry.
• Many establishments provide diploma courses, indicating a significant demand for more comprehensive and organized training in confectionary arts.
• A small percentage of the institute's revenue comes from one-month or less short courses, showing a desire for short-term, commitment-free skill training.
• Saudi Sweet Culinary Institutes fall short of their European counterparts when it comes to modernized instruction, faculty diversity, technology, exposure to other countries, and industry recognition.
• Due to cultural conventions, there is a prevalent bias against culinary vocations in Saudi society, which hinders the profession's growth and diversity. Furthermore, Saudi Sweet Culinary Institutions will provide courses that combine theory and practical instruction throughout durations of days, weeks, months, and years.
• Saudi sweet culinary schools encounter difficulties obtaining international certification, which restricts their capacity to draw in foreign students and establish collaborations with esteemed culinary establishments.

Recent Developments:

• By the end of 2023, Le Cordon Bleu and the Culinary Arts Commission plan to open a new institute in Riyadh together. This institute will provide higher education degrees in hospitality administration along with a variety of culinary disciplines, such as certificates in patisserie and cooking.
• Sommet Education and FHM have collaborated to develop a diploma program. This course will be taught by FHM in Saudi Arabia, utilizing the instructional expertise provided by Sommet Education throughout the course.
• ZADK Culinary Institute has collaborated with Culinary Arts Academy Switzerland to develop new programs. Culinary Arts Academy Switzerland now offers a BA Honors program for graduates of ZADK's two-year Culinary Arts Diploma program.
• HTMi Saudi Arabia offers dual certificates that are linked to Eurhodip and approved by UNWTO, in collaboration with HTMi Switzerland and HITH (Higher Institute for Tourism and Hospitality). Students' international credentials are strengthened when they obtain degrees from Saudi and Swiss institutions.

Future Outlook:

• The market will grow at a CAGR of 29.9% during 2022-2028 owing to factors such as Increased International Collaboration, Government Initiatives, and Increasing Culinary Tourism.
• Growing popularity of cloud kitchens in Saudi Arabia is driving up demand for official training in sweet cooking as successful dessert enterprises look for a structured curriculum. Government agencies and other stakeholders have collaborated with foreign institutions to advance culinary arts within the Kingdom.
• Due to the industry's increasing acknowledgement of professionals with training, specialized institutions are becoming increasingly important for anyone hoping to succeed in this changing field.
• The Kingdom's strategy for social change and economic diversification, known as Saudi Vision 2030, will heavily incorporate the culinary arts. A significant part of the tourist experience is eating, which is why the government has designated tourism as a major growth area. The promotion of Saudi Arabia's cultural heritage includes a strong emphasis on cuisine.