Saudi Arabia Baby Food Market Outlook to 2023
By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets, Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience Stores), By Inorganic and Organic and By Region
Region:Middle East
Product Code:KR822
June 2019
128
About the Report
The report titled "Saudi Arabia Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets, Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience Stores), By Inorganic and Organic and By Region" provides information on KSA baby food market overview and genesis, market segmentation by food category (milk formula, dried baby food, prepared baby food, and other baby food) and its subtypes; outlet type, by food type (inorganic and organic) and by region (West, Center, North, South, and East). The report also covers ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing a baby food product, regulatory framework and SWOT analysis pertaining to the baby food market in Saudi Arabia. The report concludes with the future outlook of the baby food market in the country and certain recommendations highlighting the success factors for entering and expanding in the market.
Saudi Arabia Baby Food Market Segmentation
By Distribution Channel (Supermarkets, Health and Beauty Specialist Retailers, Independent Small Grocers, Hypermarkets, Internet Retailing, and Convenience Stores): Majority of the baby food sales are made through supermarkets and health and beauty specialist retailers due to the high awareness about modern stores and supermarkets in the KSA. The remaining distribution channels include independent small grocers, hypermarkets, internet retailing and convenience stores.
By Food Type (Inorganic and Organic)
The Saudi Arabia baby food market during the year 2018 was majorly dominated by the inorganic baby food segment as it is widely available at a low cost. However, the growing awareness among the parents to provide healthy food to their babies has given a boost to organic baby food sales in the country.
By Region (West, Centre, North, South, and East)
As compared to the central region of Saudi Arabia, the Western region was observed owing to higher disposable income and being a major Islamic religious place in Madinah and Makkah with high awareness and demand for baby food. On the other hand, the Northern and Southern regions of the KSA are the upcoming markets for baby food in the country.
Comparative Landscape in Saudi Arabia Baby Food Market: The baby food market displayed a strong competitive scenario where international players such as Nestlé SA, RONESCA, Abbott Laboratories, and others hold the majority of the stake and are constantly trying to increase their existing market share by establishing partnerships along with emerging domestic players. Some of the major parameters on the basis of which companies compete include product variants, distribution channel, and price.
Saudi Arabia Baby Food Market Future Outlook and Projections: Over the forecast period 2019-2023, the Saudi Arabia baby food market is predicted to grow in terms of revenue owing to rising awareness for nutritional management among parents and growth in the total number of working women which will increase the sales of baby food in the future. In addition, the market share of internet retail outlet is expected to rise in the near future as Saudi Arabia people will start preferring non-traditional channels of retailing in order to save time and money. The demand for the prepared baby food and other baby food is going to rise in the coming future owing to the government’s policies to focus more on reducing malnutrition in the country.
Products
Companies
Companies Covered
- Nestle
- Ronesca
- Abbott
- Laboratories Ordesa
- Almaria Co ltd
- Danone
- Hero Group
- Hipp
- United Pharmaceutical
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
2.3.1. Consolidated Research Approach
2.3.2. Market Sizing – Saudi Arabia Baby Food Market
2.3.3. Variables (Dependent and Independent)
2.3.4. Multi Factor Based Sensitivity Model
2.3.5. Limitations
2.3.6. Final Conclusion
3. Stakeholders in the Saudi Arabia Baby Food Market
4. Saudi Arabia Baby Food Market Overview and Genesis
5. Value Chain Analysis in the Saudi Arabia Baby Food Market
6. Saudi Arabia Baby Food Market Size, 2013-2018
6.1. By Revenue and Sales Volume, 2013-2018
7. Saudi Arabia Baby Food Market Segmentation, 2013-2018
7.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, Other Baby food), 2013-2018
7.1.1. By Type of Milk Formula (Growing-Up Milk Formula, Follow on Milk Powdered Formula, Standard Milk Powdered Formula and Special Milk Formula), 2013-2018
7.1.2. By Dried Baby Food (Cereal Based and Others – Fruits, Vegetable Meat/Fish and Nuts), 2013 and 2018
7.2. By Nature (Organic and Inorganic Food), 2013-2018
7.3 By Regions (West, Centre, North, South and East) 2018
7.4. By Distribution Channel (Supermarkets, Health and Beauty Specialist Retailers, Independent Small Grocers, Hypermarkets, Internet Retailing and Convenience Store) on the basis of Retail Sales in USD Million, 2013-2018
8. Trade Scenario for Saudi Arabia Baby Food Market
8.1 Import Scenario in Saudi Arabia Baby Food Market
8.2 Export Scenario in Saudi Arabia Baby Food Market
9. Trends and Developments in Saudi Arabia Baby Food Market
9.1 Women PArticipation in Professional workforce
9.2 Introduction of VAT
9.3 Growing Awarness for Organic Products
9.4 Increased Trend for breastfeeding
9.5 Mergers and Acquistions
10. Issues and Challenges in the KSA Baby Food Market
10.1 Saudi Nationalization Scheme
10.2 Stringent Avertising Regulations
10.3 Highly Sensitive to Market Rumors
10.4 Lack of Adequate Maternity Leave Allowance
11. Decision Making Criteria for Customers While Purchasing a Baby Food Product in the KSA
12. Regulatory Framework in the Saudi Arabia Baby Food Market
12.1 Regulatory Overview
12.2 Informational and Educational Material
12.3 Prohibition on Advertisement
12.4 Health Workers
12.5 Mandatory Labeling Requirements
12.6 Requirements for Government Subsidized Baby Food
13. SWOT Analysis of Saudi Arabia Baby Food Market
14. Comparative Landscape in the Saudi Arabia Baby Food Market
14.1. Competition Scenario in Saudi Arabia Baby Food Market
14.2. Market Share of Major Players Operating in the Saudi Arabia Baby Food Market, 2014-2018
Revenue Share of Major Companies, 2014-2018
Revenue Share of Major Brands, 2014-2018
Strengths and Weaknesses of Major International Players
14.2.1. Marketing Mix of Saudi Arabia Baby Food Market
14.2.2. Success Factors for a New Entrant in Saudi Arabia Baby Food Market
14.3. Company Profiles of Major Players Operating in the Saudi Arabia Baby Food Market
14.3.1. Nestle SA
Product Profile of Cerelac
Product Profile of Nido
Product Profile of Nan
Product Profile of Gerber
14.3.2. Ronesca
Product Profile of Ronesca
14.3.3. Abbott Laboratories Inc.
Product Profile of Similac
Product Profile of Pediasure
Product Profile of Isomil
14.3.4. Laboratories Ordesa SL
Product Portfolio Laboratories Ordesa SL
14.3.5. Almaria Co ltd
Product Profile of Nura
14.3.6. Danone Group
Product Profile of Aptamil
Product Profile of Bebelac
Product Profile of Milupa
14.4. Company Profiles of Other Companies (Hero Group, Hipp and United Pharmaceuticals SA)
15. Saudi Arabia Baby Food Market Future Outlook and Projections, 2018-2023E
15.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2023E
15.1.1. By Type of Dried Baby Foods (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), 2018-2023E
15.1.2. By Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula), 2018-2023E
15.2. By Product Ingredients (Inorganic and Organic Baby Food), 2018- 2023E
15.3. By Regions (Center, West, North, south and East), 2018-2023E
16. Analyst Recommendations in the Saudi Arabia Baby Food Market
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