Region:Middle East
Author(s):Aastha Garg and Anchal Gupta
Product Code:KR1357
Saudi Arabia is the largest country in the Middle East with the 19th largest economy in the world. The KSA Entertainment Market expanded at double digit CAGR on the basis of total customers per year from 2019 to 2022 despite the hit from the Covid 19 pandemic. Under the “Saudi Vision 2030’, the Kingdom of Saudi Arabia is on the path to making itself the next hub spot for entertainment, leisure and recreation for its domestic as well as the international market.
The Kingdom has made huge investments in the overall entertainment sector- the film industry, OTT platforms, kids’ entertainment and activities such as arcades, trampoline parks, the bowling market, as well as in the technological side of entertainment in the VR industry. The Kingdom has also discontinued its strict policies and is moving towards becoming a more lenient country to align itself with its young population’s ideologies. Some of the growth drivers for the industry are introduction and enhancement of innovative and creative concepts, the increasing fondness for immersive content not only in Saudi Arabia but all over the globe together with the rising integration of technology in almost every vertical.
By Sub-Market: The OTT Market dominated the Leisure and Entertainment Market in KSA in 2020. The major contributing factor was the increasing consumer spending. The OTT platform sector along with other sub markets in the leisure and entertainment industry is expected to grow in the future as KSA is planning to spend $ 64 Bn by 2030 to upgrade and expand its entertainment industry as part of Saudi Vision 2030.
The OTT Market in KSA is moderately fragmented with the top 3 players acquiring more major market share. The movie theatre market in KSA is moderately concentrated with the top 3 players acquiring ~80% of the market share with MUVI being the market leader basis admissions. The KSA Arcade Market is highly fragmented. With increasing AR and VR technologies, the players in the Arcade market need to update themselves regularly to be the preferable choice by consumers. The Trampoline Player Market is moderately concentrated with the top player holding major market share. The competition factors are the unique games provided in the parks in addition to the availability of basic trampolines such as dodgeball, volleyball, and basketball on trampolines, rock climbing walls and others.
KSA Leisure and Entertainment Industry is expected to expand by nearly ~15% from 2022 to 2027 owing to the Government initiatives for infrastructure development which are expected to enhance the entertainment sector by attracting investments from the private sector both domestically and internationally.
KSA Leisure and Entertainment Market Segmentation |
|
By Category |
Movie Theatre Market OTT Market Arcade Market Trampoline Market VR Market Bowling Market |
KSA OTT Market Segmentation |
|
By Digital Original Genre |
Drama Action/Adventure Comedy Animation Children Others |
KSA Movie Theatre Market Segmentation |
|
By Revenue Source |
Tickets F&B Advertisement & Sponsorship |
KSA Arcade Market Segmentation |
|
By Type of Game |
Redemption Games Video Games Electro-Mechanical Pinball Others |
By Application |
Youth Aged (4-17) Adult Ages (18 & above) |
KSA Trampoline Market Segmentation |
|
By Booking Age |
Youth Aged (4-17) Adult Ages (18 & above) |
By Booking Mode |
Offline Online |
KSA Bowling Market Segmentation |
|
By Lanes |
Less than 12 Above 12 |
By Application |
Youth Aged (6-17) Adult Aged (18 & above) |
KSA VR Gaming Market Segmentation |
|
By Application |
Youth Aged (4-17) Adult Ages (18 & above) |
By Booking Mode |
Offline Online |
OTT Players
Movie Theatre Players
Arcade Gaming Players
Trampoline Park Players
Bowling Players
VR Players
1.1 Overview of KSA
1.2 Population Demographics of KSA
2.1 Executive Summary
2.2 Comparison of KSA and UAE basis each Market
2.3 Market Size of KSA Entertainment Industry on the basis of Revenue Generated, 2019-2022
2.4 Market Size of KSA Entertainment Industry on the basis of Number of Walk-Ins, 2019-2022
2.5 SWOT Analysis for Entertainment Market in KSA
2.6 Porter’s Five Forces Analysis of Leisure & Entertainment Industry in KSA
2.7 Leisure and Entertainment Preferences in KSA
2.8 Leisure and Entertainment Time in KSA
2.9 Future Market Size of KSA Entertainment Industry on the basis of Revenue 2.10 Generated and Number of Walk-Ins, 2022-2027
2.11 Future Outlook of Entertainment and Cinema Market Globally
2.12 Future Trends and Developments of the Industry
3.1 Executive Summary
3.2 KSA OTT Market Overview, 2022
3.3 Market Size of KSA OTT Market on the basis of Number of Subscribers and Revenue, 2019-2022
3.4 Trends and Developments in KSA OTT Market
3.5 Comparison of subscriber base of OTT and Cinema Market in KSA, 2019-2022
3.6 OTT vs Movie Theatre Market in KSA, 2019-2022
3.7 OTT Customer Preferences in KSA
3.8 Competition Scenario for Major Players in KSA OTT Market, 2022
3.9 Cross Comparison between OTT Players in KSA
3.10 Pricing Analysis of OTT Platforms in KSA
3.11 KSA OTT Future Market Size on the Basis of Revenues and Number of Subscribers, 2022-2027
3.12 Case Study
3.13 Analyst Recommendations
4.1 Executive Summary
4.2 KSA Movie Theater Market Overview, 2022
4.3 Demand-Supply Analysis of Movie Theatres- Global Comparison, 2022
4.4 Customer Profiling
4.5 Movie Theatre Customer Preferences in KSA
4.6 Movie Theatre Market Size on the basis of number of Screens and Revenue generated in KSA, 2019-2022
4.7 Movie Theatre Market Size on the basis of number of Customers, 2019-2022
4.8 Revenue Streams of KSA Movie Theater Industry
4.9 Trends and Developments in KSA Movie Theatre Market
4.10 SWOT Analysis for Movie Theatre Market in KSA
4.11 Porter’s Five Forces Analysis Movie Theatre Market in KSA
4.12 Working Model of F&B Outlets in Movie Theatres
4.13 Competition Scenario for Major Players in KSA Movie Theatre Market, 2022
4.14 Cross Comparison between Movie Theatre Players in KSA
4.15 Number of Theatres in KSA with their Locations
4.16 Pricing Analysis of Movie Theatres
4.17 Experience Analysis of Movie Theatres by Location in KSA
4.18 Recent Technologies used by Movie Theatres in KSA
4.19 Customer Preferences in Movie Theatres
4.20 Movie Theatre Future Market Size and Segmentation in KSA, 2022-2027
4.21 Trends and Developments of the Industry
4.22 Case Study
4.23 Analyst Recommendations
5.1 Executive Summary
5.2 KSA Arcade Market Overview, 2022
5.3 Market Size of KSA Arcade Market on the basis of Walk ins and Revenue, 2019-2022
5.4 KSA Arcade Market Segmentation by Application & by Type of Market, 2022
5.5 Trends and Developments in KSA Arcade Market
5.6 Competition Scenario for Major Players in KSA Arcade Market, 2022
5.7 Case Study
5.8 Analyst Recommendations
6.1 Executive Summary
6.2 KSA Trampoline Market Overview, 2022
6.3 Market Size of KSA Trampoline Market on the basis of Walk ins and Revenue, 2019-2022
6.4 KSA Trampoline Park Market Segmentation by Age & by Booking Mode, 2022
6.5 Trends and Developments in the KSA Trampoline Market
6.6 Competition Scenario for Major Players in KSA Trampoline Market, 2022
6.7 Cross Comparison between Trampoline Players in KSA
6.8 KSA Trampoline Park Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
6.9 Case Study
6.10 Analyst Recommendations
7.1 Executive Summary
7.2 KSA Bowling Market Overview, 2022
7.3 Market Size of KSA Bowling Market on the basis of Walk ins and Revenue, 2019-2022
7.4 KSA Bowling Market Segmentation by Application & by Lanes, 2022
7.5 Trends and Developments in KSA Bowling Market
7.6 Competition Scenario for Major Players in KSA Bowling Market, 2022
7.7 Cross Comparison between Bowling Players in KSA
7.8 KSA Bowling Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
7.9 Case Study
7.10 Analyst Recommendations
8.1 Executive Summary
8.2 KSA VR Market Overview, 2022
8.3 Market Size of VR Market on the basis of Walk ins and Revenue, 2019-2022
8.4 KSA VR Market Segmentation by Application & by Booking Mode, 2022
8.5 Competition Scenario for Major Players in KSA VR Market, 2022
8.6 Cross Comparison between VR Players in KSA
8.7 KSA VR Future Market Size on the Basis of Revenues and Number of Walk-Ins, 2022-2027
8.8 Case Study
8.9Analyst Recommendations
9.1 Recommendations for Alternate Avenue for Kids
9.2 Recommendations for Areas to Invest in other Entertainment Avenues
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Collating statistics on leisure and entertainment sector over the years, penetration of marketplaces and service providers ratio to compute revenue generated for leisure and entertainment services. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Our team has approached multiple leisure and entertainment services providing channels and understood nature of product segments and sales, consumer preference and other parameters, which supported us validate statistics derived through bottom to top approach from leisure and entertainment sector.
In 2022, the entertainment market in Saudi Arabia is valued at USD 2.25 Billion.
The future market size of the Leisure & entertainment market in Saudi Arabia is expected to reach USD 3.90 Bn in the forecasted period of 2023-2028 with a CAGR of 11 %.
Shahid VIP, Netflix, Starzplay, OSN Plus, Amazon Prime, Disney+, and Viusome are some of the prominent companies working in the KSA leisure & entertainment market.
Live Events and Festivals, Family Entertainment Centers (FECs), and Digital Entertainment are some of the key trends in the KSA leisure & entertainment market.
Increased Consumer Spending, Government Regulations, and Investments by National and International brands are the major growth drivers of the KSA leisure & entertainment market.
The OTT market is dominating the Leisure & entertainment market in Saudi Arabia followed by the movie theatre market, arcade gaming market, and others.
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