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Saudi Arabia Online Fashion Industry Outlook to 2022

By Apparel, Footwear and Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers, Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets, Shirts and Shorts)

Region:Middle East

Product Code:KR584

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Published On

February 2018

Total pages

141

About the Report

The report titled "Saudi Arabia Online Fashion Industry Outlook to 2022 - By Apparel, Footwear and Fashion Accessories, By Menswear, Women wear, Kids wear, by Footwear (Sneakers, Flip-Flops, Sandals, Boots), by Apparel (Top, Dresses and Bottom, Jackets, Shirts and Shorts)" provides a comprehensive analysis on the Saudi Arabia online fashion Market. The report covers online fashion market size by GMV, market segment by type (Apparel, Fashion Accessories and Footwear), by region (Riyadh, Jeddah, Mecca, Medina, Dammam and Others), by price range (Economy, Mass, Premium and Elite).
Saudi Arabia Online Fashion Industry
The report further discusses market segmentation by gender (women, men and kids), by product categories (tops, dresses, bottoms, jackets, shorts and others), online accessories market segmentation by product categories (handbags, belts, imitation jewelry, watches and others), online footwear market segmentation by product categories (sneakers, flip-flops, sandals, boots and others). The publication provides competition analysis major players (Namshi General Trading LLC, JollyChic, Wadi General Trading LLC, Souq Group Pvt. Ltd., MarkaVIP, Ubuy, Basicxx, Sivvi, Elabelz, Noon, Bershka, Yoox.com and NextDirect). The report also covers consumer profiling, SWOT analysis, rules and regulation, snapshot on Saudi Arabia online internet retailing industry along with analyst recommendation and macroeconomic variables.
The report is useful for E-commerce companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
 
Saudi Arabia Online Fashion Market Size and Overview: Saudi Arabia online fashion retail market is quite dynamic and is in the early growth phase. The online fashion market has grown from a GMV of SAR ~ million in 2012 to SAR ~ million in 2017 at a CAGR of ~%. A phenomenal growth of ~% in the internet users in the last 5 years and in smart phone users in the country have acted as drivers for the online fashion market. Convenience to purchase online, rising disposable income, easy availability of branded products and rising demand for E-commerce products in Riyadh and Jeddah are other major factors which have augmented the growth of online fashion market in Saudi Arabia.
 

Market Segmentation:

Apparels, Footwear and Accessories: Apparels witnessed the maximum share contributing ~% followed by the accessories contributing ~% and footwear ~% to the total GMV of the fashion products sold on E-commerce platforms in 2017. Availability of international brands and presence of trending products on such online platforms with varied offers and discounts are the major factors which have driven sales of apparels on E-commerce portals.
In apparel market, women segment has dominated with share of ~% followed by men contributing ~% and kids ~% in the total GMV generated during the year 2017. Under apparel category, the top selling categories are tops, dresses and bottoms, jackets, skirts and shorts.
In footwear market, women segment contributed majority to the GMV with share of ~% followed by men segment which contributed ~% and kids (less than 14 years old) with ~% in 2017. Under Footwear category the top selling categories are Sneakers, Flip-Flops, Sandals and Boots.
In accessories market, women segment has dominated with share of ~% followed by men and kids together contributing ~% in the total GMV generated during the year 2017. Under Accessories category the top selling categories are handbags, belts, imitation jewelry and watches.
 
By Region (Riyadh, Jeddah, Mecca, Medina and Dammam): Demand for fashion products in Riyadh witnessed the maximum share contributing ~% followed by Jeddah, Mecca, Medina together contributing ~%, Dammam contributing ~% and other cities like Sultanah, Tabuk, Al Khari, Buraidah and Taif contribute ~% in total GMV of the fashion products sold on E-commerce platforms in 2017.
 
By Price (Economy, Mass, Premium, Elite): Saudi Arabia, being a fashion conscious economy witnessed maximum sales arising out of premium priced fashion products available in online fashion market. Premium segment includes fashion products that range between SAR 90 to SAR 150, constitute ~% of the total GMV in the online apparel and footwear product market for 2017. The other segments like Mass segment constitute ~%, Economy segment constitute ~% and Elite segment constitute ~%.
 
Competitive Landscape: Namshi has dominated the market for online fashion in Saudi Arabia with a GMV share of ~% reported during 2017. This was followed by Souq which has witnessed market share of ~% in 2017. Wadi.com and JollyChic.com both has a GMV share of ~%, ~% respectively for online fashion in Saudi Arabia. Strategic collaboration with more than 500 leading fashion and lifestyle brands in the country to offer wide range of apparels, footwear, accessories and cosmetics catering to the needs of men, women and kids, provided an edge over competitors that operate on the same scale. Other players such as Basicxx, Elabelz, Noon.com and various new entrants witnessed an increase in customer base and revenues due to increased demand for online fashion products by Saudi Arabia population.
 
Future Outlook to Saudi Online Fashion Market: Market for online fashion in Saudi Arabia is expected to grow from SAR ~ million in 2018 to SAR ~ million in 2022 registering a five year CAGR of ~%. New entrants are expected to grow in terms of GMV in future adding to the competition in online fashion markets. Strategic expansion by the existing market players via inorganic growth and innovative ease provided by tools such as 3D try-and-buy tools would further assist in growth of the online fashion market. E-commerce markets will witness an increase in customer base, of which Riyadh and Jeddah will contribute a large share.
 

Key Topics Covered in the Report

  • Saudi Arabia Online Fashion market introduction
  • Comparison of Saudi Arabia online and offline fashion market
  • Snapshot of Saudi Arabia online retailing industry
  • Value chain analysis and logistics handling in Saudi Arabia online fashion industry
  • Saudi Arabia online fashion market size
  • Saudi Arabia online fashion market by type (Apparel, Fashion Accessories and Footwear), by region (Riyadh, Jeddah, Mecca, Medina, Dammam and Others), by price range (Economy, Mass, Premium and Elite).
  • Saudi Arabia online apparel market segmentation by gender (women, men and kids), by product categories (tops, dresses, bottoms, jackets, shorts and others).
  • Saudi Arabia online accessories market segmentation by gender (women, men and kids), by product categories (handbags, belts, imitation jewelry, watches and others).
  • Saudi Arabia online footwear market segmentation by gender (women, men and kids), by product categories (sneakers, flip-flops, sandals, boots and others)
  • Consumer Profiling for Saudi Arabia online fashion industry by (age, gender, location, occupation, mode of payment and mode)
  • Trends and development in Saudi Arabia online fashion industry
  • Issues and challenges in Saudi Arabia online fashion industry
  • SWOT analysis in Saudi Arabia online fashion industry
  • Business Model in Saudi Arabia online fashion industry
  • Regulatory landscape in Saudi Arabia online fashion industry
  • Competitive landscape in Saudi Arabia online fashion industry
  • Company profiling for major players in Saudi Arabia online fashion industry
  • Saudi Arabia online fashion industry future outlook and projections
  • Analyst Recommendations

Products

The report is useful for E-commerce companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Companies

  • Namshi General Trading LLC,
  • JollyChic,
  • Wadi General Trading LLC,
  • Souq Group Pvt. Ltd.,
  • MarkaVIP,
  • Ubuy,
  • Basicxx,
  • Sivvi,
  • Elabelz,
  • Noon,
  • Bershka,
  • Yoox.com and NextDirect

Table of Contents

1. Executive Summary

Market Overview
Market Segmentation
Competitive Landscape
Future Analysis And Projections
Payment Terms

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Approach- Market Sizing
Market Sizing- Saudi Arabia Online Fashion Market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion

3. Snapshot of Saudi Arabia Online Internet Retailing Industry

4. Value Chain Analysis and Logistics Handling in Saudi Arabia Online Fashion Market

Major Challenges in Logistics Handling For Online Fashion
Selection Criteria for Logistics Handling

5. Comparative Analysis of Online Fashion Market in Saudi Arabia With Offline Market

Offline and Online Fashion Market
Proportion of Fashion in Saudi Arabia Retail E-commerce Market

6. Saudi Arabia Online Fashion Market Overview and Genesis

7. Saudi Arabia Online Fashion Market Size By GMV, 2012-2017

8. Saudi Arabia Online Fashion Market Segmentation

8.1. By Apparel, Fashion Accessories and Footwear, 2012-2017
8.1.1. By Apparel Market
By Women, Men and Kids, 2017
By Tops, Dresses & Bottom, Jackets, Skirts, Shorts And Others, 2017
8.1.2. By Fashion Accessories Market
By Women, Men and Kids, 2017
By Handbags, Belts, Imitation Jewelry, Watches and Others, 2017
8.1.3. By Footwear Market
By Women, Men & Kids, 2017
By Sneakers, Flip-Flops, Sandals, Boots and Others, 2017
8.2. By Demand From Cities, 2017
8.3. By Price Range, 2017
For Apparel and Footwear (Economy, Mass, Premium and Elite)
For Accessories

9. Consumer Profile for Saudi Arabia Online Fashion Market

10. Trends and Developments in Saudi Arabia Online Fashion Market

Last Mile Delivery Gender Dilemma
Rising Fashion Threaten Saudi Culture
Rise in Mobile Commerce
Influx of Foreign Brands
Social Media Emerging as a Marketplace
E-commerce Growth Is Driven by Festive Seasons
Growing Sales of Sportswear in Online Fashion
Growing Sales of Maternity wear In Online Fashion
Plus Size Wear In Online Fashion
Arabic Wear in Online Fashion

11. Issues and Challenges in Saudi Arabia Online Fashion Industry

Lack of Government indolent
Absence of E-commerce Regulations
Weakness of Postal Delivery System
In-House Logistics solutions
Online Payment- Still considered risky
Less Automated Warehouses

12. SWOT Analysis of Saudi Arabia Online Fashion Industry

13. Business Models in Online Fashion Industry

Market Place Model
Inventory Led Model
Omni Channel Model

14. Regulatory Landscape on Saudi Arabia Online Fashion Market

15. Competitive Landscape of Major Players in Online Fashion Market

15.1. Comparative Analysis
15.2. Competition Scenario

16. Company Profiles for Major Players In Online Fashion Market

16.1. Namshi General Trading LLC
16.2. Souq Group Pvt. Ltd.
16.3. Wadi International General Trading LLC
16.4. Jollychic.com
16.5. Competitive Landscape of Other Major Players (MarkaVIP, Ubuy.com, Basicxx.com, SIVVI.com, Elabelz)

17. Saudi Arabia Online Fashion Industry Outlook and Projections, 2018-2022

Saudi Arabia Online Fashion Market Segmentation Future Outlook and Projections by Apparel, Footwear, and Accessories, 2018-2022
Future Trends in Saudi Arabia Online Fashion Market

18. Analyst Recommendations

Enhancing the Security of Online System
Try and Buy Online Option at Time of Delivery
Having Home Address
Focus on other cities including Dammam, Mecca and Medina
3D Interactive Shopping Experience
Only Women Websites
Home Eye Check up Service

19. Macroeconomic Indicators In Saudi Arabia Online Fashion Industry

19.1. Urban Population, 2012-2022
19.2. Internet Users in Saudi Arabia, 2012-2022
19.3. Demographics of Saudi Arabia
19.4. Personal Disposable Income, 2017-2022

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