Region:Global
Product Code:5334
The social media market consists of sales by entities (organizations, sole traders or partnerships) that enable customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisment and other services offered on social media platforms.
Asia Pacific was the largest region in the global social media market, accounting for 48% of the market in 2018. North America was the second largest region accounting for 32% of the global social media market. South America was the smallest region in the global social media market.
Companies in the social media market have been heavily investing in the online video market such as digital hangouts. Digital hangouts include apps that let the user video chat with multiple people simultaneously, and possibly engage in a number of activities such as watching movies or shopping together. A number of apps have started offering this service and has attracted a large user base. For instance, Google launched Hangouts Meet, a digital hangout platform for businesses. Hangouts Meet gives the users an option to participate in video meetings with their colleagues. Hangouts Meet allows the user to create and share links to videoconferences that other users can join without creating accounts or installing plugins.
Facebook, Youtube, Instagram, Twitter, LinkedIn
1. Executive Summary
2. Report Structure
3. Social Media Market Characteristics
3.1. Market Definition
3.2. Key Segmentations
4. Social Media Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products
5. Social Media Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers
6. Social Media Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth
7. Social Media Market Trends And Strategies
8. Social Media Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, Value (USD Billion)
8.2.1. Drivers Of The Market
8.2.2. Restraints On The Market
8.3. Forecast Market Growth, Value (USD Billion)
8.3.1. Drivers Of The Market
8.3.2. Restraints On The Market
9. Social Media Market Regional Analysis
9.1. Global Social Media Market, 2018, By Region, Value (USD Billion)
9.2. Global Social Media Market, 2014-2022, Historic And Forecast, By Region
9.3. Global Social Media Market, Growth And Market Share Comparison, By Region
10. Social Media Market Segmentation
10.1. Global Social Media Market, Segmentation By Type, 2014-2022, Value (USD Billion)
10.1.1. Advertisement
10.1.2. Subscription
11. Social Media Market Metrics
11.1. Social Media Market Size, Percentage Of GDP, 2014-2022, Global
11.2. Per Capita Average Social Media Market Expenditure, 2014-2022, Global
12. Asia-Pacific Social Media Market
12.1. Asia-Pacific Social Media Market Overview
12.2. Asia-Pacific, Social Media Market, 2018, By Country, Value (USD Billion)
12.3. Asia-Pacific, Social Media Market, 2014-2022, Historic And Forecast, By Country
12.4. Asia-Pacific, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
12.5. Asia-Pacific, Social Media Market Metrics
12.5.1. Per Capita Average Social Media Expenditure, 2014-2022, Asia-Pacific Countries
12.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, Asia-Pacific Countries
12.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, Asia-Pacific Countries
12.6. Asia-Pacific Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
12.7. Asia-Pacific Social Media Market: Country Analysis
12.7.1. China Social Media Market
12.7.1.1. China Social Media Market Overview
12.7.1.2. China Social Media Market, 2014-2022, Value (USD Billion)
12.7.1.3. China Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
12.7.2. Australia Social Media Market
12.7.2.1. Australia Social Media Market, 2014-2022, Value (USD Billion)
12.7.2.2. Australia Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
12.7.3. Hong Kong Social Media Market
12.7.3.1. Hong Kong Social Media Market, 2014-2022, Value (USD Billion)
12.7.4. India Social Media Market
12.7.4.1. India Social Media Market, 2014-2022, Value (USD Billion)
12.7.4.2. India Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
12.7.5. Indonesia Social Media Market
12.7.5.1. Indonesia Social Media Market, 2014-2022, Value (USD Billion)
12.7.6. Japan Social Media Market
12.7.6.1. Japan Social Media Market, 2014-2022, Value (USD Billion)
12.7.6.2. Japan Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
12.7.7. Malaysia Social Media Market
12.7.7.1. Malaysia Social Media Market, 2014-2022, Value (USD Billion)
12.7.8. New Zealand Social Media Market
12.7.8.1. New Zealand Social Media Market, 2014-2022, Value (USD Billion)
12.7.9. Philippines Social Media Market
12.7.9.1. Philippines Social Media Market, 2014-2022, Value (USD Billion)
12.7.10. Singapore Social Media Market
12.7.10.1. Singapore Social Media Market, 2014-2022, Value (USD Billion)
12.7.11. South Korea Social Media Market
12.7.11.1. South Korea Social Media Market, 2014-2022, Value (USD Billion)
12.7.12. Thailand Social Media Market
12.7.12.1. Thailand Social Media Market, 2014-2022, Value (USD Billion)
12.7.13. Vietnam Social Media Market
12.7.13.1. Vietnam Social Media Market, 2014-2022, Value (USD Billion)
13. Western Europe Social Media Market
13.1. Western Europe Social Media Market Overview
13.2. Western Europe, Social Media Market, 2018, By Country, Value (USD Billion)
13.3. Western Europe, Social Media Market, 2014-2022, Historic And Forecast, By Country
13.4. Western Europe, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
13.5. Western Europe, Social Media Market Metrics
13.5.1. Per Capita Average Social Media Expenditure, 2014-2022, Western Europe Countries
13.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, Western Europe Countries
13.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, Western Europe Countries
13.6. Western Europe Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
13.7. Western Europe Social Media Market: Country Analysis
13.7.1. Austria Social Media Market
13.7.1.1. Austria Social Media Market, 2014-2022, Value (USD Billion)
13.7.2. Belgium Social Media Market
13.7.2.1. Belgium Social Media Market, 2014-2022, Value (USD Billion)
13.7.3. Denmark Social Media Market
13.7.3.1. Denmark Social Media Market, 2014-2022, Value (USD Billion)
13.7.4. Finland Social Media Market
13.7.4.1. Finland Social Media Market, 2014-2022, Value (USD Billion)
13.7.5. France Social Media Market
13.7.5.1. France Social Media Market, 2014-2022, Value (USD Billion)
13.7.5.2. France Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
13.7.6. Germany Social Media Market
13.7.6.1. Germany Social Media Market, 2014-2022, Value (USD Billion)
13.7.6.2. Germany Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
13.7.7. Ireland Social Media Market
13.7.7.1. Ireland Social Media Market, 2014-2022, Value (USD Billion)
13.7.8. Italy Social Media Market
13.7.8.1. Italy Social Media Market, 2014-2022, Value (USD Billion)
13.7.8.1. Italy Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
13.7.9. Netherlands Social Media Market
13.7.9.1. Netherlands Social Media Market, 2014-2022, Value (USD Billion)
13.7.10. Norway Social Media Market
13.7.10.1. Norway Social Media Market, 2014-2022, Value (USD Billion)
13.7.11. Portugal Social Media Market
13.7.11.1. Portugal Social Media Market, 2014-2022, Value (USD Billion)
13.7.12. Spain Social Media Market
13.7.12.1. Spain Social Media Market, 2014-2022, Value (USD Billion)
13.7.12.2. Spain Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
13.7.13. Sweden Social Media Market
13.7.13.1. Sweden Social Media Market, 2014-2022, Value (USD Billion)
13.7.14. Switzerland Social Media Market
13.7.14.1. Switzerland Social Media Market2013-2022, Value (USD Billion)
13.7.15. UK Social Media Market
13.7.15.1. UK Social Media Market, 2014-2022, Value (USD Billion)
13.7.15.2. UK Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
14. Eastern Europe Social Media Market
14.1. Eastern Europe Social Media Market Overview
14.2. Eastern Europe, Social Media Market, 2018, By Country, Value (USD Billion)
14.3. Eastern Europe, Social Media Market, 2014-2022, Historic And Forecast, By Country
14.4. Eastern Europe, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
14.5. Eastern Europe, Social Media Market Metrics
14.5.1. Per Capita Average Social Media Expenditure, 2014-2022, Eastern Europe Countries
14.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, Eastern Europe Countries
14.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, Eastern Europe Countries
14.6. Eastern Europe Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
14.7. Eastern Europe Social Media Market: Country Analysis
14.7.1. Czech Republic Social Media Market,
14.7.1.1. Czech Republic Social Media Market, 2014-2022, Value (USD Billion)
14.7.2. Poland Social Media Market
14.7.2.1. Poland Social Media Market, 2014-2022, Value (USD Billion)
14.7.3. Romania Social Media Market
14.7.3.1. Romania Social Media Market, 2014-2022, Value (USD Billion)
14.7.4. Russia Social Media Market
14.7.4.1. Russia Social Media Market, 2014-2022, Value (USD Billion)
14.7.4.2. Russia Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
15. North America Social Media Market
15.1. North America Social Media Market Overview
15.2. North America, Social Media Market, 2018, By Country, Value (USD Billion)
15.3. North America, Social Media Market, 2014-2022, Historic And Forecast, By Country
15.4. North America, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
15.5. North America, Social Media Market Metrics
15.5.1. Per Capita Average Social Media Expenditure, 2014-2022, North America Countries
15.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, North America Countries
15.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, North America Countries
15.6. North America Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
15.7. North America Social Media Market: Country Analysis
15.7.1. Canada Social Media Market
15.7.1.1. Canada Social Media Market, 2014-2022, Value (USD Billion)
15.7.2. Mexico Social Media Market
15.7.2.1. Mexico Social Media Market, 2014-2022, Value (USD Billion)
15.7.3. USA Social Media Market
15.7.3.1. USA Social Media Market Overview
15.7.3.2. USA Social Media Market, 2014-2022, Value (USD Billion)
15.7.3.3. USA Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
16. South America Social Media Market
16.1. South America Social Media Market Overview
16.2. South America, Social Media Market, 2018, By Country, Value (USD Billion)
16.3. South America, Social Media Market, 2014-2022, Historic And Forecast, By Country
16.4. South America, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
16.5. South America, Social Media Market Metrics
16.5.1. Per Capita Average Social Media Expenditure, 2014-2022, South America Countries
16.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, South America Countries
16.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, South America Countries
16.6. South America Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
16.7. South America Social Media Market: Country Analysis
16.7.1. Argentina Social Media Market
16.7.1.1. Argentina Social Media Market, 2014-2022, Value (USD Billion)
16.7.2. Brazil Social Media Market
16.7.2.1. Brazil Social Media Market, 2014-2022, Value (USD Billion)
16.7.2.2. Brazil Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
16.7.3. Chile Social Media Market
16.7.3.1. Chile Social Media Market, 2014-2022, Value (USD Billion)
16.7.4. Colombia Social Media Market
16.7.4.1. Colombia Social Media Market, 2014-2022, Value (USD Billion)
16.7.5. Peru Social Media Market
16.7.5.1. Peru Social Media Market, 2014-2022, Value (USD Billion)
16.7.6. Venezuela Social Media Market
16.7.6.1. Venezuela Social Media Market, 2014-2022, Value (USD Billion)
17. Middle East Social Media Market
17.1. Middle East Social Media Market Overview
17.2. Middle East, Social Media Market, 2018, By Country, Value (USD Billion)
17.3. Middle East, Social Media Market, 2014-2022, Historic And Forecast, By Country
17.4. Middle East, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
17.5. Middle East, Social Media Market Metrics
17.5.1. Per Capita Average Social Media Expenditure, 2014-2022, Middle East Countries
17.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, Middle East Countries
17.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, Middle East Countries
17.6. Middle East Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
17.7. Middle East Social Media Market: Country Analysis
17.7.1. Saudi Arabia Social Media Market
17.7.1.1. Saudi Arabia Social Media Market, 2014-2022, Value (USD Billion)
17.7.2. Israel Social Media Market
17.7.2.1. Israel Social Media Market, 2014-2022, Value (USD Billion)
17.7.3. Turkey Social Media Market
17.7.3.1. Turkey Social Media Market, 2014-2022, Value (USD Billion)
17.7.4. UAE Social Media Market
17.7.4.1. UAE Social Media Market, 2014-2022, Value (USD Billion)
18. Africa Social Media Market
18.1. Africa Social Media Market Overview
18.2. Africa, Social Media Market, 2018, By Country, Value (USD Billion)
18.3. Africa, Social Media Market, 2014-2022, Historic And Forecast, By Country
18.4. Africa, Social Media Market, 2014-2022, Growth And Market Share Comparison, By Country
18.5. Africa, Social Media Market Metrics
18.5.1. Per Capita Average Social Media Expenditure, 2014-2022, Africa Countries
18.5.2. Number of Enterprises, Social Media Market, Social Media Market/Number of Enterprises, 2018, Africa Countries
18.5.3. Number of Employees, Social Media Market, Social Media Market/Number of Employees, 2018, Africa Countries
18.6. Africa Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
18.7. Africa Social Media Market: Country Analysis
18.7.1. Egypt Social Media Market
18.7.1.1. Egypt Social Media Market, 2014-2022, Value (USD Billion)
18.7.2. Nigeria Social Media Market
18.7.2.1. Nigeria Social Media Market, 2014-2022, Value (USD Billion)
18.7.3. South Africa Social Media Market
18.7.3.1. South Africa Social Media Market, 2014-2022, Value (USD Billion)
19. Social Media Market Competitive Landscape
19.1. Competitive Market Overview
19.2. Market Shares
19.3. Company Profiles
19.3.1. Facebook
19.3.1.1. Company Overview
19.3.1.2. Company Social Media Market Structure And Strategy
19.3.1.3. Company Social Media Market Products And Services
19.3.1.4. Financial Performance
19.3.2. Youtube
19.3.2.1. Company Overview
19.3.2.2. Company Social Media Market Structure And Strategy
19.3.2.3. Company Social Media Market Products And Services
19.3.2.4. Financial Performance
19.3.3. Instagram
19.3.3.1. Company Overview
19.3.3.2. Company Social Media Market Structure And Strategy
19.3.3.3. Company Social Media Market Products And Services
19.3.3.4. Financial Performance
19.3.4. Twitter
19.3.4.1. Company Overview
19.3.4.2. Company Social Media Market Structure And Strategy
19.3.4.3. Company Social Media Market Products And Services
19.3.4.4. Financial Performance
19.3.5. LinkedIn
19.3.5.1. Company Overview
19.3.5.2. Company Social Media Market Structure And Strategy
19.3.5.3. Company Social Media Market Products And Services
19.3.5.4. Financial Performance
20. Key Mergers And Acquisitions In The Social Media Market
21. Market Background: Web Content, Search Portals And Social Media Market
21.1. Web Content, Search Portals And Social Media Market Characteristics
21.2. Web Content, Search Portals And Social Media Market Historic and Forecast, 2014-2022 Growth, By Segment, Value (USD Billion), Global
21.3. Global Web Content, Search Portals And Social Media Market, 2018, By Region, Value (USD Billion)
21.4. Global Web Content, Search Portals And Social Media Market, 2014-2022, Historic And Forecast, By Region
21.5. Global Web Content, Search Portals And Social Media Market, 2014-2022, Segmentation By Type, Value (USD Billion)
22. Recommendations
22.1. Global Social Media Market In 2022- Growth Countries
22.2. Global Social Media Market In 2022- Growth Segments
22.3. Global Social Media Market In 2022- Growth Strategies
23. Appendix
23.1. NAICS Definitions Of Industry Covered In This Report
23.2. Abbreviations
23.3. Currencies
23.4. Research Inquiries
23.5. The Business Research Company
24. Copyright And Disclaimer
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